Documente Academic
Documente Profesional
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Section 1 :
A - Profile of respondents
1) Age 20 – 24 25 – 29
30 – 34 25 – 29
35 – 39 25 – 29
> 40 25 – 29
PHD 25 – 29
Master 25 – 29
Bachelor degree 25 – 29
Diploma 25 – 29
Certificate 25 – 29
3 ) Occupation _____________
4 ) Monthly income
RM 1000 or below 25 – 29
RM 1001 – RM 5000 25 – 29
RM 5001 – RM 10,000 25 – 29
RM 10,001 or above 25 – 29
Heavy 25 – 29
Medium 25 – 29
Light 25 – 29
6 ) I am a user of mobile phone brand
Yes 25 – 29
No 25 – 29
Section 2 :
A ) Advertisement
1- Strongly disagree
2- Disagree
3- Neutral
4- Agree
5- Strongly agree
1 2 3 4 5
1 2 3 4 5
3 ) Advertised brand can be trusted more than those that are not
1 2 3 4 5
2
4 ) Information from advertisement help me in making brand purchase decision
1 2 3 4 5
5 ) It is most likely that I would choose a certain band if I liked its advertisement
1 2 3 4 5
6 ) It is most likely that I will choose a certain brand if I like how the model is portrayed
in the ad
1 2 3 4 5
1 2 3 4 5
8 ) It is most likely that I would choose a certain brand if its ad is easy to recall
1 2 3 4 5
B ) Product Attributes
1- Extremely important
2- Important
3- Average
4- Not important
5- Extremely unimportant
Price 25 – 29
Brand 25 – 29
Form 25 – 29
Features
25 – 29