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Pack shot
This is a pack shot. It shows
the perfume bottle so the
audience know what the
advert is advertising and
what the product looks like.
Text
There is not much text on the
advertisement. However the little bit Main title
there is has stayed in the same font The brand name is written
and colour for consistency. The text is in a large font compared
in a pink curly/Disney font which to the rest of the text, so
suggests the advert is targeting the audience can
teenage girls, as they are more likely recognise the product.
to wear perfumes compared to girls
that are younger.
• Paris Hiltons perfume is being advertised.
• It is targeting teenage girls; this is clear because of the theme running across the product of fairytales, which is too childish for women any
older. We also know this in the way she is dressed, her revealing clothes make her look attractive and makes her an aspiration for young girls.
• She is using an attractive young woman stereotype.
• The advert gives a message that if you buy the product you will become a fairy and your life will be like a fairytale so all your dreams will
come true!