Jacob Hespeler Secondary School

EMS3OI Media Studies

Course Description
This course emphasizes knowledge and skills that will enable students to understand media communication in the twenty-first century and to use media effectively and responsibly. Through analyzing the forms and messages of a variety of media works and audience responses to them, and through creating their own media works, students will develop critical thinking skills, aesthetic and ethical judgment, and skills in viewing, representing, listening, speaking, reading, and writing.

Course Textbook/Resources
The nature of Media Arts is one that is constantly changing. The techniques and technology involved in creating modern media are evolving as the world of technology advances. The rate of change is astounding and would be difficult to grasp using static textbooks. Therefore, our textbook will be other works of art - television, film, radio, photography and the internet.

Identifying Information
Course Title: Open Media Studies Grade: 11 Course Hours: 110 Course Code: EMS3OI Ministry Documents: The Ontario Curriculum, Grade 11, Revised 2013 Course Type: Open Credit Value: 1.0

Course Units Unit Description

1 2 3 4 5
Title: Codes & Conventions Title: Advertising & Branding Title: News & propaganda Title: Filming techniques Title: Short Film Creation Summative Project/Activity (30%) A final project/activity to demonstrate the students understanding of the course content.

Media Course Components

To be successful in this course you MUST be able to demonstrate ALL of the following skills: Understanding Media Texts 1. Explain how media texts are created to suit particular purposes and audiences. 2. Interpret media texts, identifying and explaining the overt and implied messages they convey 3. Evaluate how effectively information, ideas, issues, and opinions are communicated in media texts. 4. Identify the perspectives and/or biases evident in media texts, and comment on any questions they may raise about beliefs, values, identity, and power. 5. Explain how a variety of production, marketing, and distribution factors influence the media industry.

Understanding Media Forms, Conventions, and Techniques 1. Identify general and specific characteristics of a variety of media forms and explain how they shape content and create meaning. 2. Identify conventions and/or techniques used in a variety of media forms and explain how they convey meaning and influence their audience. Creating Media Texts 1. Describe the topic, purpose, and audience for media texts they plan to create. 2. Select a media form to suit the topic, purpose, and audience for a media text they plan to create, and explain why it is an appropriate choice 3. Identify a variety of conventions and/or techniques appropriate to a media form they plan to use, and explain how these will help them communicate specific aspects of their intended meaning. 4. Produce media texts for a variety of purposes and audiences, using appropriate forms, conventions, and techniques Reflecting on Skills and Strategies 1. Describe a variety of strategies they used in interpreting and creating media texts, explain which ones they found most helpful, and identify appropriate steps they can take to improve as media interpreters and producers 2. Explain how their skills in listening, speaking, reading, and writing help them interpret and produce media texts

Procedures
Late and Missing Assignments: o All essential learning must be demonstrated in order to earn a credit. Missed assessments jeopardize a students ability to demonstrate this learning. o Skills such as time management and planning will be reflected in the learning skills area of the report card. Attendance: o Regular attendance is necessary for success o All students are expected to be on time o Completing missed work is the responsibility of the student Cheating and Plagiarism: If a student is suspected of cheating or plagiarizing, the student is still required to demonstrate the essential skill(s) for that particular assignment. The student will be required to redo all or part of the original assignment, or to complete an alternate assignment or assessment as determined by the teacher. Failure to do so will result in an incomplete for the essential skill(s) particular to that assignment or assessment and will jeopardize the credit.

Signatures
Please sign below indicating you have read and understand the requirements for successful completion of this course. __________________________
Student

___________________________
Parent/Guardian