Ian C.

Forde
94 Overland Road | Waltham, MA 02451 617 908 1739 | ianforde veri!on"net Professional Profile #reative, $rofi%ient and dedi%ated %ontri&'tor (ith an enth')ia)ti% (or* ethi% +eam $la,er (ith e-%e$tional %ro)).f'n%tional )*ill)/ (or*) (ell (ith )'$ervi)or) and %ollea0'e) Motivated, re)o'r%ef'l individ'al/ ea0er to learn ne( te%hni1'e) 2i0hl, or0ani!ed (ith an a$tit'de for $ro&lem )olvin0 Ability to manage multiple projects in a fast paced, reactionary environment while meeting deadline Relevant Experience Palladium Footwear (ccount Executive Responsi'le for ac)ieving sales goals wit)in territor! '! 'uilding profita'le 'usinesses wit) existing customers and new accounts. Plan inventor! flow of current product* 'oo+ new seasonal product* adminster mar+eting and promotions to stimulate retail sales. ,uild*maintain and manage 'ac+log of orders to meet eac) customers 'usiness plan as well as compan! sales goal. (ttend regional and national trade s)ows*as well as travel terriotor! to open new accounts onitior compeition activities and performance and provide feed'ac+ on trends and 'rand positioning in mar+etplace. New England & Upstate NY a! "#$% &Novem'er "#$%

Quarles II Inc dba Expressions Lincoln, RI July 2007 May 2012 Mens Apparel Buyer/Footwear Merchandiser Planned merchandise flow to achieve monthly sales objectives while adhering to company specific cash flow issues Created and realigned merchandising plans for 25 store locations in 3 different territories Worked in unison with footwear dept to ensure both footwear and and apparel offerings told compelling stories both in color and theme Grew business from 10% of company revenue to 25% over a five-year period. Improved sales, margins and turns through improved processes and analysis, inventory management, incorporating sales floor feedback and terms negotiations Conceived and developed boutique store retail plan for the chain, opened first location on Newbury St, Boston Identified emerging fashion trends to develop first to market or exclusive products Developed extensive relationships with vendors, to create special products and promotions Cambridge Trading Company dba Manhattan Clothing & Shoes Cambridge, MA February 2002 July 2007 General Manager Supervised all aspects of operations including customer service, recruitment and retention, in addition to controlling expenditures Met and exceeded all monthly sales goals by 15% for 4 years while driving operating cost down 2% in the same timeframe Developed and implemented marketing and communication plans for television, radio, and print advertising Grew the business from a one door operation with sales volume of $1 million dollars to a two door operation with sales of $ 3 million Managed inventory by analyzing sales and inventory to size level, reflecting performance and trends, developing action plans to ensure the most efficient inventory levels are achieved and maintained Revamped store product mix while retrofitting locations to create a more customer friendly shopping experience

Ian C. Forde
94 Overland Road | Waltham, MA 02451 617 908 1739 | ianforde veri!on"net Education Fis)er College Bachelors of Arts, Marketing and Public Relations 3o)ton, MA June 2015

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