Sunteți pe pagina 1din 12

Article

31- 1- 2014 Friday

HR

for your better life

HR JOURNAL

HR JOURNAL

31- 1- 2014 Friday

Article

a'gufwmarmifarmifpdk; (abm*aA')

vlYtodkuft0ef;wGif emrnfBuD;
csifolawGtawmfrsm;onf/ okdYaomf
vnf; emrnfaumif;awmh&csirf &S wwf
jyefygonf/ wdk;wufrIudk tav;xm;
aomvl r sm;onf emrnf B uD ; csif M u
onf/ &ifu
h surf u
I kd tav;xm;aomvl
rsm;uawmh emrnfrBuD;&ifae emrnf
ysupf m&if;r0ifrad tmifawmh owdxm;
Muonf/ vkyif ef;rsm;wGiv
f nf; xked nf;
wljzpfonf/ vkyfief;wpfcktaejzifh
emrnfaumif;wpfc&k &S&d efqo
dk nfrmS r
vG,fulaomtvkyfjzpfonf/ emrnf
BuD;zdkYawmh emrnfaumif;zdkYxufvG,f
rnfjzpfonf/ odkYaomfvnf; rnfodkY
aomemrnfBuD;enf;[lonfum; t
a&;BuD;onf/ emrnfqdk;jzihfvm;? em
rnfaumif;jzihfvm;qkdonfh oabm
vnf;&Sdonf/ Oyrmtm;jzifh aMumfjim
trSwfwHqdyfwpfckwnf;ESihf bkd;pOf
abmifqufwnfwHhatmifvkyfukdifvm
cJah om vkyif ef;rsm;onf urmay:wGif
rsm;pGm&Sdygonf/ ,if;onf emrnf
aumif;aomaMumifo
h mjzpfonf/ xkt
Yd
wl ynwfoGm;&m "mwfoufygonfho
abmvnf;&Sw
d wfonf/ t"duum; t
rnfjzpfonf/ vlwpfO;D wGif trnfonf
ta&;ygovkd? vkyfief;wGifvnf; t
rnfESihf olYvkyfief;trSwfwHqdyfonf
tvGefta&;ygonf/ vkyfief;BuD;vQif
BuD;oavmufta&;BuD;onf/ vlwdkif;
wGif trnf&Sdovdk? vkyfief;wkdif;wGif
vnf; trnf&o
dS nf/ trnfqo
dk nfrmS
vkdtyfaomtcgwGif ay:vmpNrJaom
trSwfonmwpfckyifjzpfawmhonf/
trnfukd rdrdukd,fwdkifrSnhfonfwdkif

atmif ywf0ef;usiu
f aumif;raumif;
qkH;jzwfcsufcsygonf/ trnfonmr
&Sad o;yguvnf; ywf0ef;usiu
f yif t
rnfonmay;ygonf/ oifrSnhfac:
aom trnfxuf? ywf0ef;usifuay;
aomtrnfonf vkyfief;twGuf t
a&;ygonf/ ywf0ef;usifuay;aom
trnfrsm;onf oifBudKufonfjzpfap?
rBudKufonfjzpfap? xkdtrnfudk oif
vuf c H & rnf o mjzpf o nf / ok d Y a omf
vnf; vkyfief;rsm;onf olwkdY&&Sdxm;
aomtrnfonf trnfaumif;vuf
rSw&f &Sx
d m;ygu xkt
d rnfaumif;vuf
rSwfudk qufvufxdef;xm;&efvkdyg
onf/ vkyif ef;taejzihf emrnfysujf zifh
vlodrsm;rnfqkdyguvnf; BudK;pm;jyif
zkdYawmhvkdygonf/
trnfonf vkyif ef;\vkyaf qmif
rIudkvnf; azmfjywwfygonf/ Oyrmruf a ':e,f q k d v Qif ur m ay:wG i f
a&mif;tm;aumif;onhf pm;aomufqidk f
vkyfief;BuD;wpfcktaejzifhomjrifMu
onf/ atmifjrifaomvkyfief;BuD;[k
omjrif wwfMuonf/ rufa':e,fwiG f
xl ; jcm;aomtcsuf r sm;&S d o nf /
rdcifrsm;twGufrufa':e,f? ausmif;
om;^ausmif;olq,fausmfoufrsm;
twGuf rufa':e,f? oufBuD;&G,ftkd
rsm;twGuf rufa':e,fwkHYjyefrIonf
wpfrsdK;ESihf wpfrsKd;rwlMuyg/ rufa':
e,frSay;aom tcGihfta&;vnf;rwl
vnf;rwlMuyg/ rufa':e,fqkdifwGif
tvkyfvkyfaeolrsm;um; ausmif;ol?
ausmif;om;rsm;jzpfonf/ tcsdefykdif;
0ifa&mufvkyfudkifEkdifonf/ pm;okH;ol

rsm;vnf; t&G,fokH;yg;pvkH;pkHMuonf/
okdYaomfvnf; tcGihfta&;&&SdrIjcif;
awmh rwlMuyg/ qkv
d o
kd nfrmS rufa':
e,fonf aumif;csufuawmh olYvkyf
ief;ESihfwGJNyD; vlwkdif;udk jcm;em;pGm
wkHYjyefrIay;EdkifcJhonf/
bdk;&if;av,mOfrsm;atmifjrifrI
onfvnf; xkdYtwlyifjzpfonf/ bdk;
&if;\aumif;csurf sm;udk tif*siyf ikd ;f ESifh
qkdifaomtcsufrsm;udk tif*sifeD,m
rsm;tBudKufjzpfaponf/ 0,f,lrnfh
ukrP
q
D v
dk Qiv
f nf; ukrP
t
D BuKd ujf zpf
atmifvyk jf yxm;Ekid o
f nf/ tqihw
f idk ;f
twGuf auseyfp&mjzpfap&ef vkyjf yNy;D
rS aps;uGuftwGif;xdk;azmufEdkifcJhjcif;
aMumifhvnf; United Airlines vdkae&m
rsdK;rsm;wGif bkd;&if;ae&m&cJhjcif;jzpf
onf/ trnfwHqdyfESihf ywfoufvm
vQif tajccHtcsuf (3)csu&f o
dS nf/ t
csdKUuvnf; I okH;vkH;[kac:Muonf/
,if ; wk d Y r S m Integrity, Identity and
Image wkdYjzpfonf/ rdrdvkyfief;rS xkwf
vkyfvdkufonfh xkwfukefwdkif;wGif xkd
tcsufokH;csufudk xdef;odrf;&efvkdtyf
onf/
Integrity oabmonf dk;*kPf&Sd&
rnfo
h abmjzpfonf/ ajymonft
h wkid ;f
xkwv
f yk o
f nfo
h abmjzpfonf/ trSwf
wHqyd Ef iS fh ywfoufvmvQif vlwidk ;f u
,kHMunfrI tjynfht0zefwD;ay;Ekdif&
rnfjzpfonf/ aqmifyk'ftwdkif;jzpfae
&rnfjzpfonf/
Identity uawmh t&nftaoG;wpf
orwfwnf;usaernfjzpfonf/ awmf
MumwpfrsdK;? ckwpfrsdK;rjzpfap&/ ukef

HR

for your better life

pnfwpfckESihfwpfck t&nftaoG;? t
&G,t
f pm;? yko
H Pmefvnf;ruGm[onfh
oabmrsdK;jzpfonf/ trSwfwHqdyfESifh
trsKd ;tpm;? t&nftaoG;xyfwjl zpfae
&rnf/ xkdtrSwfwHqdyf0,frSawmh xkd
t&nftaoG;rsdK;omjzpf&rnf[laom
tmrcHcsufvnf;jzpf&efvkdtyfygonf/
hH hH
Image onfvnf; wnfwnfww
jzpf&efvdktyfonf/ xkdtrSwfwHqdyfudk
jrifvkdufjcif;jzifh wpfpyfwnf; t&nf
taoG;ESihf trsdK;pm;udkyg wef;jrifEkdif
onf h t rS w f w H q d y f r sd K ;jzpf & ef v k d t yf
onf/
xkdtcsufokH;csufpvkH;ESihf jynfhpkH
aeap&eftwGufawmh Brand Integrity
onf ta&;Bu;D qk;H jzpf&ygrnf/ trSwf
wHqdyfavsmfnDpGm ukefpnfwGifvnf;
t&nf t aoG ; wpf x yf w nf ; jzpf & yg
rnf/ ajymxm;onfhtwkdif; t&nft
aoG;rDpGm xkwfvkyfEkdifpGrf;&Sd&rnfjzpf
onf/ 0,f,pl m;ok;H olrsm;tm; tmrcH
xm;onft
h wkid ;f ? xkwv
f yk af &mif;csEidk f
&rnfjzpfonf/ Brand Integrity onf
ukrPDay;xm;onfh uwdu0wft
wkdif;xkwfvkyfjzefYjzL;jcif;jzpfonf/ t
&nftaoG;udkajymvQif ajymonfht
wkid ;f jynfrh aD tmifxw
k v
f yk Ef idk rf nfqydk g
u rdrdtrSwfwHqdyfudkvnf; yDjyif
atmifxdef;xm;Ekdif&efvdktyfrnfjzpf
onf / trnf ? pmvk H ; aygif ; owf y k H ?
t&G,ftpm;? ta&miftaoG;a&G;cs,f
rI? twkdif;twmxm;&SdrIponfh tcsuf
tvufrsm; wpfcsdefESifh wpfcsdef? wpfck
ESiw
fh pfck rSeu
f efap&efvt
kd yfonf/ t
ajymif;tvJr&Sdap&yg/ ,if;ukd Brand

Identity

[kac:jcif;jzpfonf/ Brand
onf ykHaooabmowfrSwf
csujf zpfonf/ xkyd aHk ooabmowfrw
S f
csufjzpfoGm;NyDqdkvQif aemufwpfcsuf
onf Brand Image jzpfawmhonf/ NyKd if
bufawGMum;? aps;uGuftwGif;rdrdt
rS w f w H q d y f o nf rnf r Qayguf r nf
atmifjrifonfudk jyjcif;jzpfonf/ em
rnfBuD;jcif;? rBuD;jcif;wdkYonf Brand
Image omjzpf y gawmh o nf / Brand
Image vlwi
dk ;f yg;pyfzsm;wGif a&yef;pm;
zkdYtwGufawmh Brand Identity jzpfzkdYvkd
onf/ Brand onf awmfMumwpfrsdK;?
ckwpfrsdK;? [kd[majymif;vdkuf? 'D[m
ajymif ; vk d u f oabmrsd K;jzpf a evQif
Brand Identitiy rrSwfawmhyg/ xkdtcg
wGif Brand Image vnf;usqif;oGm;rnf
omjzpfonf/
aemufqkH;taejzihf Brand Image
ESihf Brand Identity wnfwHhckdifNrJt"GefY
&SnfMumpGm aps;uGuftwGif;wGif &yf
wnfaeEkdif&eftwGuf xkd Brand ESihf
avsmfnDpGm t&nftaoG;jynfhjynfh? pH
csdefrDrDxkwfvkyfay;&ef vdkvmygrnf/
,if;onf Brand Integrity omjzpfonf/
Brand Integrity uawmh trSwfwHqdyf
ESihf avsmfnDpGm? pHcsdefpHTef;ESihf xkwf
vkyfjcif;omjzpfygawmhonf/
Identity

Article

31- 1- 2014 Friday


xdyfykdif;ukda&mufzkdY avSum;xpf
awGudk wpfxpfNyD;wpfxpf wufMu&
w,f/ avSum;edrehf rd ehf YJ tay:udak &muf
Ekid o
f vk?d rd;k xdatmif avSum;axmifyg
avrS tqifajyMu&wmawGvnf;&SMd u
w,f/ b0rSm Bu;D yGm;atmifjrifzq
dYk &kd if
avSum;xpfawG wpfxpfNyD;wpfxpf
wufoGm;EkdifrSom vkd&myef;wkdifudk
a&mufayvdrfhr,f/
'D a e&mrS m ]BuD ; yG m ;atmif j rif }
qkdwJh a0g[m&udk okH;pGJxm;wmudk
owdjyKapcsifw,f/ b0rSm wcsdKUu
BuD;yGm;aumif;BuD;yGm;Ekdifw,f/ 'gayrJh
atmifjrifcsifrSawmh atmifjrifrSmyg/
ratmifjrifbJ BuD;yGm;aeMuwmawGudk
vnf; owdxm;&ifawGU&ygw,f/ tJ
wcsdKUusjyefawmh oufqdkif&mbmom
&yftvkduf atmifjrifrIwpfpkHwpf&m
&SdEkdifygw,f/ 'gayrJh tJ'DatmifjrifrI
[m BuD;yGm;zkdYtaxmuftulray;wm
aMumifh olb
Y 0rSm pm;0wfaea&;twGuf
awmif tEkdifEkdifajz&Sif;ae&wmrsdK;&Sd
wwfw,f/ ud,
k w
f wfuRr;f em;vnfwhJ
bmom&yfwpfckrSm atmifjrifrI&ayrJh
rBuD;yGm;Edkifbl;qkdwmukd txl;ojzihf
tEkynmavmu? ynm&Siaf vmuawG
rSm awGU&avh&Sdw,f/
]BuD;yGm;atmifjrif}qdkwm ukd,f
wwfuRrf;em;vnfwhJ bmom&yfwpfck
rSm BudK;pm;tm;xkwfrIt& atmifjrif
oGm;ovdk? tJ'DatmifjrifrI&JU aemuf
uG,frSm BuD;yGm;csrf;omrIu uyfvkduf
vmrSm Bu;D yGm;atmifjrifw,fvYkd ajym&
rSmyg/ 'Dpum;&JUt"dym ,f[m us,0f ef;
vSovdk? tJ'Da0g[m&jzpfay:vmapzkdY
atmifjrifrIa&m? BuD;yGm;csrf;omrIyg
'GefwGJ&&SdEkdifzdkYqdkwmuawmh trSefyJ
cufcJaewwfygw,f/
vlwpfOD;[m usOf;ajrmif;vSwJh
bmom&yf? t0ef;t0kid ;f wpfcrk mS us,f
us,fjyefYjyefYem;vnfvmwJhtcg wm
0ef&o
dS al wGeYJ trsm;pkBu;D u yg&*ltjzpf

HR JOURNAL

a vS um ; w pf x pf
todtrSwfjyK&Muayvdrhfr,f/ q&m
BuD;jzpfoGm;ygvdrhfr,f/ 'g[m olY&JU
aemufrSm BuD;yGm;wm? csrf;om<u,f0
wmawG y gcsif r S ygvmayvd r h f r ,f /
atmifjrifwmeJY Bu;D yGm;csr;f omwm[m
wjcm;pDjzpfrHk u wpfxyfwnf;rjzpfEikd f
wmudkvnf; obm0uspGm awGU&vdrfh
r,f/
'g[m bmaMumifhvJqdkwm tajz
&Smr,fqkd&if wpfpkHwpf&matmifjrifrI
qkdwm ynm&yfwpfckckeJYom oufqdkif
Ny;D ? Bu;D yGm;csr;f omrIuawmh aemufxyf
ynm&yfwpfckeJY tJ'DatmifjrifrIudk wGJ
pyfEikd rf o
S m &Ekid rf ,fxifygw,f/ ynm
&yfwpfckvdkY wwfyGefem;vnfkH? uRrf;
usifvdrmkHeJY BuD;yGm;zdkYrvG,fygbl;/
avSum;wpfxpf? tqihfwpfckvdkaeOD;
rSmvnf; trSefygyJ/ tJ'DavSum;xpf
wpfcku (Financial Literacy) qkdwJh
aiG&Sm wwfwJhynmyJj zpfy gvd r h f r ,f /
rlvyxrbmom&yfeJY aiG&SmwwfwJh
bmom&yfaygif;pyfrdrSom tJ'Dyk*dKvf
[m atmifjrifBuD;yGm;ygvdrfhr,f/
'gaMumifh atmifjrifow
l ikd ;f rBu;D
yGm;wmu ynmavSum;xpfwpfckudk
wufa&mufzu
Ydk seaf eao;vkYd aemufq;Hk
avSum;xpfwpfckudk rwufa&mufEdkif
ao;vkq
Yd w
dk m em;vnfEidk yf gw,f/ tJ'D
udpukd urmausmf ]csrf;omazaz?
qif;&Jazaz}pmtkyf (Rich Dad, Poor
Dad) xJrSm pma&;q&m "Robert T.
Kiyosaki" u cGJjcrf;pdwfjzmjycJhwmawG

xufausmf
udk trSwfw&&Sdaeygw,f/
ynmwpfxpfvkdaeao;w,fqkd
wmu aiG&mS Ekid pf rG ;f &Sw
d yhJ nmudk qkw
d m
jzpfygw,f/ bmom&yfwpfckudk b,f
avmufyJawmfae? wwfae? uRrf;usif
vdrmaeae atmifjrifBuD;yGm;zkdYrvG,f
ygbl;/ 'Dvkdus,fjyefYpGm em;vnfwwf
uRrf;wm[m olY&JUatmifjrifrIudk [efY
wm;EkdifrSm r[kwfwmawmh aocsmyg
w,f/ wu,fwwfEkdif&if wu,f
atmifjrifrSm jiif;qdkvdkYr&Ekdifaybl;/
tm;vk;H u wajy;nDyJ ol&Y UJ wwfyeG rf u
I kd
csD;usL;MurSm aocsmygw,f/ 'Duwpf
qihf ol[m tJ'Dynm&yfe,fy,frSm
atmifjrifausmfMum;wJholwpfOD;jzpf
vmrSmvnf; jiif;qkdvdkY&EkdifrSmr[kwf
aybl;/
'gayrJh tJ'aD tmifjrifrw
I pfcw
k nf;
u olYxHudk BuD;yGm;csrf;omrIawGudk t
rsm;tjym;o,faqmifvmEkid rf ,frxif
bl;/ 0D&d,tusdK;aus;Zl;aMumifh t
wkdif;twmtenf;i,fawmh &Ekdifyg&JU/
'gayrJh BuD;BuD;rm;rm;rjzpfEkdifwmu
awmh aocsmygw,f/ olu avSum;
xpftukefwufNyD; xdyfqkH;ukda&muf
oGm;wmrS r[kwfwm/ olwuf&r,fh
avSum;wpfxpf usefaewwfw,f/
tJ'guawmh aiG&Smenf;avSum;? okdYr

[kwf Financial Literacy yJjzpfygw,f/


atmifjrifcsi&f if avSum;wpfxpf
csefcJhvdkY&EkdifayrJh atmifjrifBuD;yGm;csif
&ifawmh avSum;xpfuek af tmif rarm
ryef;wuf&ayvdrfhr,f/ vkHYv0D&d,udk
ravQmb
h J vk;H yef;&ayvdrrhf ,f/ 'grSom
vkt
d ifqEawG jynfph rHk mS jzpfygw,f/ 'g
ayrJh vlqkdwJhow0gawG&JU vdktifqE
qkw
d muvnf; trsKd ;rsKd ;yJav/ wcsKd Uu
atmifjrifcsiw
f ,f? wcsKd Uu Bu;D yGm;csr;f
omcsiw
f ,f/ wcsKd Uuawmh om;a&Tt;kd
xrf ; vmwm jrif c sif w ,f q d k o vd k ?
atmifjrifBuD;yGm;csifMujyefw,f/
ta&;tBuD;qkH;u ukd,fbmvkyf
csio
f vJ? ud,
k b
f mvdck sio
f vJqw
dk mudk
um,uH&iS u
f ,
dk w
f idk u
f &Si;f vif;pGm od
&Sdem;vnfxm;zdkYyJjzpfygvdrhfr,f/ udk,f
[m ig;vm;? zm;vm; &Sif;vif;zkdY vdkyg
vdrrfh ,f/ ig;wpfyidk ;f ? zm;wpfyidk ;f qdw
k m
rsKd ;u a&&Sncf zH cYdk ufw,f/ jywfom;wJh
&nf&G,fcsufuom vdktifqEawGudk
ulraqmifMuOf;ay;wwfw,fav/
wcsdKUu ynmudkom OD;pm;ay;
wwfwm? OpmbufrSm tm;enf;oGm;
wwfNyD; wcsdKUu Opm"ebufudk irf;
irf;wufvu
kd af erdwt
hJ cg oufqidk &f m
bmom&yfawGbufrSm atmifjrifrIr&
wwfygbl;/ 'Dawmh ynm&yf0ef;rSmvnf;

ratmifjrif? "eOpmbufuMunfh&if
vnf; tm;&p&mr&SdbJ jzpfaewwf
w,f/ 'g[m tawmfrsm;rsm; vlyk*dKvf
awGrSm awGU&wwfygw,f/
'Dae&mrSm wu,fynmwwfvm
wJv
h u
l l;oGypf mG ynm&yfaemufudk t
qk;H tpr&Sd vku
d v
f aH eavawmh Opm"e
awG? b0&JUwdk;wufcsrf;omrIawGudk
vspf v sLI x m;wwf M uw,f / 'gud k
ynm&yfe,fy,frSm trsm;qkH;awGU&
wwfw,f/ olwdkYudkawmh em;vnfpGm
cGiv
fh w
T Mf u&rSmjzpfygw,f/ av;pm;Mu
&ygvdrhfr,f/
owdxm;&rSmu vltawmfrsm;
rsm;[m ynmwpfxpfvadk ewwfw,f/
tJ'v
D jkd zpfaewmrsKd ;[m aumif;wJt
h &m
vdrYk jrifb;l / ynm&Siaf wGBu;D yGm;csr;f om
MurS tJ'DEkdifiHwkd;wufBuD;yGm;rSmyg/ vl
wef;pm;ra&G;wkd;wufBuD;yGm;rIqkdwm
[m BudKqkdoifhwJhudpyJjzpfygvdrhfr,f/
vly*k Kd vw
f pfO;D ? vlwef;pm;tvTmwpfck
[m pm;0wfaea&;udpu tcsdefawmf
awmfrsm;rsm; Ncdrf;ajcmufcHae&&if OD;
aESmuf,pkd ;D rI Brain Drain qkw
d m a&Smif
r&wwfbl;r[kwfvm;/

0efxrf;aumif;wpfa,muf azmufonfaumif;wpf&m 19

,Ofaus;odrfarGUwJhtavhtxudk jyKpkysdK;axmifyg
,Ofaus;rIqkdwm bmvJ/
,Ofaus;rIqdkwm vlYtzGJUtpnf;
wpfck&JUacgif;aqmifrsm;eJY tzGJU0ifrsm;
taeeJY a,bk,svufcHxm;wJhwefzdk;
rsm;? oabmxm;rsm;eJY vkyfief;rsm;ukd
b,fenf;b,fykHaqmif&Gufoifhw,f
qkw
d hJ enf;vrf;awGtay: aygif;k;H ac:
qdjk cif;jzpfygw,f/ wpfenf;tm;jzifh t
jyKtrlrsm;udk b,fvdkjyKrlusifhBuH&rvJ
qdkwmudk pmeJYa&;om;azmfjyjcif;yJjzpf
ap? pmeJY a&;om;azmfjyjcif;rjyKbJ jzpf
ap? jy|mef;xm;wJhpnf;urf;rsm;jzpfyg
w,f/
wu,fvYdk azmfjyygOya'pnf;urf;
rsm;eJY pHcsdefpHTef;rsm;udk vkdufemjcif;r
&Sdygu 0efxrf;rsm;&JUaqmif&Gufcsuf
awG[m tusdK;oufa&mufrIr&SdbJ u
armufurjzpfNyD; IyfaxG;rIrsm;pGmBuKH
awGU&rSmjzpfygw,f/ wu,fvdkY EkdifiH
jcm;om;wpfOD;taeeJY olra&mufzl;

ao;wJhwkdif;jynfrSm pnf;urf;Oya'udk
em;vnfjcif;r&Sb
d J um;armif;oGm;r,f
qkd&if pOf;pm;omMunfhygawmh b,f
avmuftE&m,frsm;rvJqkdwm/
pnf;urf;Oya'udk vspfvsLIjcif;
[m rSm;,Gif;wJhvkyf&yfawGudk usL;vGef
zkdY wGef;tm;ay;jcif;omjzpfygw,f/ w
u,fu vlYtzGJUtpnf;wpf&yf&JU ,Of
aus;rI[m ae&ma'owpfckowfrSwf
Ny;D trdet
Yf mPmeJY owfrw
S v
f &Ykd Ekid w
f m
rsdK;r[kwfyg/
,Ofaus;rIqw
kd m wpfpw
Hk pfcak om
tcsdefumvtay:rlwnfNyD; xGufay:
vmjcif;rsKd ;jzpfygw,f/ 'gaMumifh 'Dvyk f
ief;pOfudk tavmokH;q,frjyKvkyfrdzdkY
vnf; owdxm;&rSmjzpfygw,f/
azmufonf0efaqmifrv
I yk if ef;udk
xda&mufxufjrufapzdt
Yk wGu?f azmuf
onfukd trSew
f u,ftav;ay;ta&;
xm;wJh,Ofaus;rIudk jyKpkysdK;axmifzkdYeJY

wk;d wufatmif aqmif&u


G zf jYdk zpfygw,f/
ckvdkaqmif&GufzdkYtwGuf atmuf
azmfjyygtcsufawGvdktyfygvdrfhr,f/
- tqihftjrihfqkH;tkyfcsKyfrIqkdif&m yHydk;
ulnDrI
- a&&SnfarQmfrSef;rI? pdwf&Snfonf;cHrI
- 0efxrf;rsm;yl;aygif;yg0ifrI
- pOfqufrjywfoifwef;ay;rI
- rSeu
f efwhJ jyKral qmif&u
G cf surf sm; wk;d
wufyGm;rsm;a&;twGuf qkvmbfrsm;
ay;rI
- rvdv
k m;tyfwhJ tjyKtrl? tajymtqdk
rsm;udk wm;jrpfrI
- NyKd iyf aJG wG? aysmyf &JG iT yf aJG wGjyKvyk af y;rI
rdrd&JUtzGJUtpnf;wGif;rSm ,Of
aus;rI e J Y ywf o uf w J h t jyKtrl a wG
b,favmufxdwdk;wufvmygovJ/
rdrd&JU0efxrfrsm;ua&m ,Ofaus;odrf
arGUwJh tjyKtrlrsdK;? pdwfaepdwfxm;rsdK;
&SdMuyg&JUvm;/ azmufonf0efaqmifrI

HR

for your better life

atmifopf
vkyfief;uRrf;usifolrsm; arG;xkwfa&;
twGuf 'g[m trSefwu,fvdktyfvS
ygw,f/

wu,fvdkY azmfjyygtcsufawGeJY
jynfhpkHrIr&Sdao;bl;qdk&if 'gawGudk &Sif;
vif;yDjyifpGmajymjyNyD; olwdkYeJY aqG;aEG;
zkt
Yd rSew
f u,fvt
dk yfaeygNy/D wu,fyJ
rjzpfjzpfatmif aqG;aEG;ygvdw
Yk u
kd w
f eG ;f
csifygw,f/

a&&SnftusdK;pD;yGm;udk arQmfudk;yg
azmufonfwpfa,mufqkH;IH;rI&JU

wmygvdkY ajymcsifajymvdkY&ayrJh ESpft


wefMumvmwmeJt
Y rQ qk;H I;H rIwefz;kd [m
axmifaomif;rujzpfvmygvdrfhr,f/
'g[m a&&Snt
f usKd ;pD;yGm;ukd ajrmf
MunfhzdkYtwGuf erlemaumif;wpfckyg/
wjcm;Oyrmwpfcek YJ EdiI ;f pm&if 0ef
xrf;tay:rauseyfwJhazmufonf 'g
rSr[kwf tNrw
J rf;azmufonfwpfO;D &JU
pdwfykdif;qkdif&m *,ufdkufcwfrIudkyJ
Munfhyg/
auseyfrrI &Sb
d J pdwyf suv
f ufysuf
jzpfaewJh azmufonfeYJ aeYpOf&ufquf
tvkyf'PfydaewJh 0efxrf;awGtaeeJY
tvkyftudkiftay: rauseyfrIeJYtwl
pdwfaomu zdpD;rI&JU'Pfudk aMumuf&GHU

&v'fukd kwfw&ufrodEkdifyg/ xdkYtwl


wdk;wufrI&SdwJh vkyfief;wpfck&JUtusdK;
quf u d k v nf ; csuf c sif ; rod E k d i f y g/
azmufonfwpfa,mufqkH;IH;jcif;[m
wpfywfpm0ifaiGrjzpfpavmufqkH;IH; pm (26) odkY

HR JOURNAL

31- 1- 2014 Friday

Article

wpfusif;pmavmufom
pma&;q&mwdkYEkdifiH&Sd tcsdKUtcsdKU
aom ukrPDrsm;rS vlBuD;rif;rsm;rSm
ynm&Sif Abraham Maslow \em
rnfBuD; Hierarchy of Five Levels of
basic needs [kajymajymaeMuonfh bkH
qihfig;qifh&Sdonfh tajccHvkdtyfcsuf
rsm;udv
k nf;rod/ odatmifvnf;rBudK;
pm;/ azmfjycJhonfhynm&Sif Douglas
Mc Gregor \ emrnfBuD; Theory X
ESifh Theory Y wdkYukdvnf; olwkdYem;r
vnf/ em;vnfatmifvnf; rBudK;pm;/
vlodrsm;aomynm&Sif Herzberg's \
emrnfBuD; "two-factor" oDtdk&Djzpf
Muaom tvkyfvkyfaom0efxrf;rsm;
ukd todtrSwfjyKonfh "Motivator
oDt&kd "D ESifh vkyif ef;cGiv
f NHk cKHatmifvyk f
ay;onf h "Hygience oD t d k & D " wd k Y
udv
k nf; olwpYkd w
d rf 0ifpm;/ pdw0f ifpm;
atmifvnf; rBuKd ;pm;/ uJot
D &kd pD mtkyf
BuD;awGukd xrf;NyD; Motivation eJYqkdif
wJhoDtdk&DBuD;awGudk Ekwfwdkuftm*kH
aqmif&Gufjyaewmukd tomxm;NyD;

,aeYukrPD0efxrf;awG&JU tajccHvdk
tifqE (16)csufudka&m od&SdNyDvm;?
jznfhqnf;ay;NyD;vm;[k ar;jref;&yg
awmhrnf/ 4if;wdkYrSm(1) onf;cHonfhqE
(2) odcsifonfhqE
(3) pm;aomufcsifonfhqE
(4) rdom;pkqE
(5) kyfykdif;qkdif&mvIyf&Sm;rIqE
(6) vkyfydkifcGihf&SdrIqE
(7) *kPfjyKcHvkdrIqE
(8) pdwful;,Ofpdwf
(9) vGwfvyfcsifaom pdwfqE
(10) trdefYay;vdkonfhqE
(11) MunfEl;zG,fcspfa&;qE
(12) pkaqmif;vkdonfhqE
(13) vlrIa&;qufqHrIqE
(14) *kPf&SdrIqE
(15) Nidrf;csrf;pGm aevdkonfhqE
(16) vufwkHYjyefvkdonfhqEwdkYjzpfMu
ygonf/
ukrP
v
D Bl u;D rsm;taejzifh ukrP
D

&Jjrifh (pGefYOD;wDxGif)
0efxrf;rsm;\qE (16)csufpvkH;ukd
jznfq
h nf;ay;&efrvkyd g/ jzpfvnf;rjzpf
Ekdifyg/ odkY&mwGif ukrPD0efxrf;wdkif;
onf rdrt
d m;wm0efay;xm;aom vkyf
ief;NyD;wkdif; todtrSwfcHcsifonf/
*kPjf yKccH sio
f nfqo
dk nft
h csuu
f awmh
vkdcsifMuygonf/
tckwavm ukrPD0efxrf;avm
uwGif Self-Motivated, Self-Reliance
qkdonfhpum;vkH;rsm; acwfpm;aeyg
onf/ qkv
d o
kd nfo
h abmrSm ]ud,
k u
hf ,
dk f
ukd,fpdwf"mwfwufatmifvkyf} ]ukd,fh
ukd,fukd,ftm;udk;} qkdonfhoabmyif
jzpfonf/ ukrPD0efxrf;rsm;twGuf
tvGeu
f kd rSeu
f efaompum;jzpfygonf/
odkY&mwGif tcsdKUaomukrPDrsm;rS ydkif
&SifvlBuD;rsm;jzpfonfh BOD awGu
ukrPD0efxrf;rsm;ukd Inspiration [k
ac:aom vIUH aqmftm;ay;rI? Impetus

HR

for your better life

[kac:aom wGef;tm;ay;rIrsm; r&SdMu


aomtcg 0efxrf;tawmfrsm;rsm;onf
pdwf"mwfwuf<urIr&SdMuawmhbJ 4if;
wdkYvkyfudkifaom ukrPDvkyfief;rsm;udk
om xdckdufvmygawmhonf/ oabm
rSm 0efxrf;rsm;ukd Motivate rvkyf
onfhtjyif Discourage vkyfjcif;rsm;?
Disincentive vkyfjcif;rsm;&Sdvmojzihf
ukrPDvkyfief;rsm;wGif Productive
rjzpfawmhyg/
pma&;ol w k d Y E k d i f i H & S d tcsd K Uaom
ukrPDwdkYwGif ukrPD0efxrf;rsm;tm;
tay:uvlBuD;rsm;u Motivate jzpf
atmif rvkyfMuojzihf vkyfcsifukdifcsif
pdwfenf;yg;oGm;MuNyD; tcsdKUqkdvQif
pdwf"mwfrsm;ygusoGm;ojzifh ukrPD
vkyfief;wGif rsm;pGmxdcdkufrI&Sdvmonf
udk awGUae&ygonf/ Oyrm wpfckckjy
&vQif ukrP
w
D pfcw
k iG f tvkyv
f yk &f m
tvGepf w
d "f mwfwuf<uNy;D tNrt
J vkyf
Bud K ;pm;aeol Assistant Manager
wpfO;D tm; wm0efay;xm;onfh tvkyf
wpfcak tmifjrifpmG Ny;D ajrmufwikd ;f olt
Y
xufu refae*smESifh MD wdu
Yk todt
rSwfrjyKonfhtjyif wpfcgwpfcgwGif
rajymyavmufonfh apwemtrSm;awG
udyk if tjypfwifonfah voHEiS hf ajymqdk
vm&m aemufqkH;wGif tqkdyg AM rSm
olrY efae*smtm; ausmckid ;f oGm;onfukd
awGU&zl;ygonf/ ]ukrPDudk ausmckdif;
wmr[kwfbl;/ refae*smudk ausmcdkif;
wm}[k qkd&ygrnf/ pma&;oltaejzihf
tqkdygjzpf&yf\ t&if;cHtaMumif;w
&m;ukd qef;ppf&mwGif olt
Y xufrefae
*smrSm ol\atmifjrifrIudk txufvl
BuD;rsm;u csD;usL;axmremjyKrSmudk
Jealous remvdkpdwfyGm;jcif;aMumifh[k
awGU&ovkd MD uvnf;trSeu
f kd rjrif
wwfjcif;[k okH;oyf&ayonf/ ukrPD
twGuf vlaumif;vlawmfwpfOD;qkH;IH;
oGm;&jcif;twGuf 0rf;enf;p&maumif;
ygonf/
ukrP
0D efxrf;wpfO;D \ pdw"f mwf
wuf<uNyD; aysmf&TifrItjrihfqkH;&&Sd&ef

rSm 4if;\ Specific Needs taejzihf


pm;aomuf j cif ; ES i h f tem;,l j cif ;
(Eating & Resting)? jzpfapvdkonfh
&nfrSef;csuf (Desired object)? a&muf
&Sv
d o
dk nfyh ef;wkid f (Goal)ESifh taumif;
qk;H (Ideal) wdyYk ifjzpf&m ,if;tcsufrsm;
rSm 0efxrf;\txl;vdktyfcsufrsm;yif
jzpfojzihf ukrPDtaejzihf txl;OD;pm;
ay;jznfhqnf;ay;zdkYvdkayonf/
ukrP
0D efxrf;rsm;taejzifh Motik jrihq
f ;Hk &&Szd t
Ydk wGuf ukrP
D
vation udt
rS wm0ef&Sdolrsm;u enf;AsL[m (21)
csuu
f kd aqmif&u
G af y;&rnfjzpf&m 4if;
wdkYrSm(1) ta&;ygrI
(2) aysmf&TifrI
(3) vkyfief;vkyfaqmifrIrufvkH;
(4) tao;pdwfvrf;TefrI
(5) a&wdk? a&&Snf&nfrSef;csufyef;wkdif
rsm;
(6) MuifemrI
(7) vkyfief;NyD;pD;rI owfrSwfxm;csdef
(8) tpktzGJUpdwf"mwf&SdrI
(9) atmifjrifrIudk todtrSwfjyKrI
(10) ukd,fykdifykdifqkdifrI
(11) &v'ftay: tmkHpl;pkdufrI
(12) ,kHMunfrIESihf av;pm;rI
(13) pdefac:csufrsm;ukd zefwD;EkdifrI
(14) vGwfvyfpGm zefwD;EkdifrI
(15) tjyKoabma0zefrI
(16) wkd;wufrItwGuf awmif;qkdrI
(17) &,farmp&mzefwD;rI
(18) qufoG,fa&;aumif;rI
(19) tcGihftvrf;zefwD;EkdifrI
(20) EId;qGwuf<uvmaprIESihf
(21) cs;D jri rhf w
I jYdk zpfMu&m ,if;ta&;Bu;D
onfh Key Ponints rsm;udk Master jzpf
atmifvkyfvQif Motivation ukdjrihfrm;
atmifvkyfjcif;[k oDtdk&DrSm qdkovdk
vufawGUydik ;f wGiv
f nf; ,if;tcsurf sm;
udk usifhokH;Muonfh ukrPDrsm;atmif
jrifrrI sm; &&Sad eMuonfudk awGUMu&ay
onf/
xkt
Yd wl 0efxrf;rsm;\Motivation
udk em;rvnfa,mifaqmifum rdrd
upm;aeonfh Golf wpfusif;pmav;u
yif wefzkd;rxm;bJ 0efxrf;rsm;udk
]taockdif;owf} aeonfh BOD rsm;udk
awGU&jyefawmhvnf; 0rf;enf;pdwfr
aumif;jzpfcJh&ygonf/
"Come on! you can do it, you
will be fine" [k wuf<upGmatmfNyD;
rdrd0efxrf;rsm;ukd pdwf"mwfwuf<u
atmifvkyfay;aeaom ukrPDBuD;rsm;
ukd aqmif;yg;jzihf aus;Zl;wif*P
k jf yK
tyfygonf/

Article

31- 1- 2014 Friday


NyD;cJhwJhtywfu tvkyfudpjzifh
rEav;okYd c&D;oGm;cJ&h ygw,f/ c&D;oGm;
&if; ,laeus zwfp&m pmtkyfav;rsm;
eJYtwl tNrJzwfaeus yk*vduaeYpOf
owif;pmukd zwfzdkY0,fvdkufygw,f/
um;rxGufcif aeYpOfowif;pmudk t
jrnf;qkdzwfvdkufwm aqmif;yg;wpfck
udk zwfrw
d ,f/ jrefrmu tmqD,OH u|
&mxl;,lxm;NyD;jzpfwJhtwGuf a&SUawGU
&r,fhEdkifiHwumpdefac:rIawGeJYtwl
uRef a wmf w d k Y E k d i f i H & J U a&S U utmqD , H
Ou|&mxl; wm0ef,lcJhwJhEkdifiHawG
&ifqkdifcJhaom tcuftcJrsm;? olwkdY\
atmif j rif r I ? ratmif j rif r I a wG u d k
oif c ef ; pm,l z k d Y u d k a&;xm;wmud k
zwf&ygw,f/ aqmif;yg;udk zwf&if;
uReaf wmftawG; awGtrsm;Bu;D 0ifvm
ygw,f / uRef a wmf ES i h f o d a om?
uRefawmfwdkYtm; oifMum; ydkYcsjyocJh
aom q&mBuD ; ? q&mrBuD ; rsm;\

tNrJajymaewJh uRefawmfwdkYawG &if


qd k i f & awmh r ,f h tmqD , H p D ; yG m ;a&;
tok d u f t 0ef ; (Asean Economic
Community) rSm uRrf;usifrIvkyfom;
rsm; vG,fulpGm ul;vll;oGm;vm aqmif
&GufEkdifawmhr,fhta&;yg/ tmqD,HpD;
yGm;a&;tokduft0ef; (Asean Economic Community) jzpfvmvdYk Eki
d if w
H um
eJY ,SONf yKd iv
f m&if jrefrmjynfuvkyif ef;
&SifawG? 0efxrf;awGtaeeJY ,SOfNydKif
pGrf;tm; (Competitive Edge) &SdzkdY&,f?
EkdifiHwum&JU tajccHtawG;awG&SdzdkY?
oufvkHaumif;zkdY vdktyfygw,f/ tJ'D
vd k jzpf v m&if vk y f o m;aps;uG u f
(Labour Market) rSm EdkifiHwumrS vkyf
om;rsm;ESihf ,SOfNydKif&awmhrSmjzpfNyD;
,SOfNydKif&wJhtcgrSm txifao;rcH&zdkY?
,SOfNydKiftompD;&EkdifzdkY uRefawmfwdkY
awG jyifqifzdkYvdkvmygNyD/ tJ'DtwGuf
uReaf wmfwYkd vli,fawGqidk &f me,fy,f
tvkduf b,fvkdjyifqifMurvJ? b,f
vkdawGjyifqifaeMuvJqdkwmygyJ/ tJ'D
vdkyJ jrefrmpD;yGm;a&;vkyfief;&SifawGu
vnf; NydKifqdkifvmr,fh ,SOfNyKdifolawG
ukd NydKifqdkif&yfwnfEkdifzdkY enf;vrf;rsm;
pGmjzifh vkyaf qmifaeMuygw,f/ tJ'v
D kd
NydKifqkdif&yfwnfEkdifzkdY vkyfMuwJhtcgrSm

pdefac:rItopfawGtwGuf uRefawmf
wkdY b,fvkdygatmif BudK;pm;&rvJqdk
wmudk uReaf wmfEiS fh odaom? uReaf wmf
wdkYtm; oifMum;ydkYcsjyocJhaom q&m
BuD;? q&mrBuD;rsm;\ oGefoifrI? qkH;r
rIawGudk twkdif;twmwpfcktxd t
usdK;jzpfapvdkjcif;iSm rQa0vkduf&yg
w,f/
uReaf wmfwv
Ykd il ,fawG ta&;Bu;D
jznfhqnf;&r,fh t&nftcsif;wpfcku
t*FvdyfpmuRrf;usifrI (English Skill)?
NyD;awmh uGefysLwmuRrf;usifrI (Comk o
f mG ;r,fh
puter Skill)? aemufq;Hk u ud,
toufarG;0rf;aMumif;twGuf t"du
&S&d r,fh vkyif ef;uRr;f usirf I (Technical/
Professional Skill) ygyJ/ tckvmr,fh
jynfyvkyfief;&Sifrsm;taejzihf olwdkYeJY
ajymqkdqufqHrI (Communication)
aumif;rGefzkdY ta&;BuD;qkH;yg/ olwkdYeJY
ajymzdkYqkd t*Fvdyfvdk uRrf;usifpGmajym

awGUzl;wJh ukrPDwpfckqkd refae*sm&m


xl;,lxm;olawGawmif tpnf;ta0;
rSm Power Point jzifhjy&rnfqkda&m ol
uk,
d w
f ikd f Power Point rok;H wwfwmudk
awG U &ovd k ? tcsKd U usawmh tjzpf
avmufom ok;H wwfNy;D aumif;rGeaf om
Presentation jzpfatmif rjyifqifEi
dk w
f m
udk awGUcJh&zl;ygw,f/ uRefawmfwdkYw
awG tJ'DvkdrsdK;rjzpfatmif jznfhqnf;
xm;oifhygw,f/
aemufq;Hk uawmh e,fy,ftvku
d f
vkyfief;uRrf;usifrI (Technical/ Professional Skill) jzpfygw,f/ 'Dvkdvkyf
ief;uRr;f usirf rI mS vufawGU (Practical)
ESihf pmawGU (Theory) yg jynfhpkHESHYpyfpGm
odxm;zkdYvkdygw,f/ vufawGU (Practical) ESihf pmawGU (Theory) rajymcifrSm
ukd,f&wJh bGJUpmvkH;t&Snfukd OD;pGmodzkdY
vdkygr,f/ uRefawmfq&mwpfa,muf
&JUajymwmudk Mum;cJhzl;wmu tifwm

HR JOURNAL

jyKcJhzl;aom tawGUtBuKHav;awmh
&Sd&rSmjzpfygw,f/ vufawGUeJY oDtdk&D
csw
d q
f ufrrI mS t&rf;ta&;Bu;D ygw,f/
vl w pf a ,muf & J U awmf w ,f ? wwf
w,fqdkwm udk,fodxm;wJh pmtodukd
vufawGUrSm awGUBuKaH e&wJh tcuftcJ
ajyvnfzkdY b,fvdktokH;csvJqkdwJht
ay: rlwnfqkdwmygyJ/
uRef a wmf w d k Y v l i ,f a wG t aeeJ Y
owdxm;&r,ft
h csuaf v;uawmh rdrd
wdkYod? wwfaewmudk b,fvkdaywHeJY
wkid ;f aewmvJqw
dk mudk tNro
J wd&zdS yYkd g
yJ/ rdrdwkYdwdkif;wJhaywH[m jynfwGif;rSm
yJ olv?dk ud,
k v
f v
dk al wGeYJ wkid ;f wmvm;?
EkdifiHwumolvdk? udk,fvkd vlawGeJY
wkdif;wmvm;qkdwm ta&;BuD;ygw,f/
aemufNyD; rdrdwdkYtaeESihf taxGaxG
A[kokw (General Knowledge) udk
vnf; jznfhqnf;oifhygw,f/ ukd,fh
uRr;f usirf eI YJ rqkid af yrJ?h uRr;f usiaf e&

ra[mf (ppfukdif;)
qkEd idk zf u
Ydk t"duusygw,f/ uReaf wmf
udk,fwdkif jynfyrSma&m? jynfwGif;&Sd
Edik if jH cm;om;rsm;&Sad om ukrP
BD u;D rsm;
wGif Interview 0if&m t*Fvyd pf m uRr;f
usirf I (English Skill) tm;enf;cJv
h Ykd t
cGihfta&;aumif;awG vufvTwfcJh&zl;
ygw,f/
aemufNyD; uGefysLwmuRrf;usifrI
(Computer Skill) yg/ r&Sr
d jzpfvaYkd wmif
ajymvdkY&ygw,f/ tckvdk enf;ynmwkd;
wufaewJhacwfBuD;rSm vkyfief;wGif
us,fzdkYtwGuf uGefysLwmtaMumif;
tajccHuaeodNy;D tok;H jyKEidk &f rnfjzpf
ovdk? Facebook, Gmail, Wechat tp
&Sdaom Internet udkvnf; uRrf;usifpGm
ok;H Ekid &f awmhrmS jzpfygw,f/ vli,frsm;
taejzihf facebook, Gmail, Wechat
wdkYukd rdrdwkdYudk,fa&;udk,fwmtwGuf
uRrf;usifpGm tokH;jyKaeMuayrJh Microsoft Office usawmhrok;H wwfwmrsKd ;
awG rjzpfapcsiyf gbl;/ 'gaMumifh k;H ok;H
uGefysLwm (Office Application) pepf
av;awGudkawmh uRrf;usifrI&Sdatmif
jznfq
h nf;xm;&So
d ifyh gw,f/ uReaf wmf

HR

AsL;wpfckrSm q&muvkdtyfwmawGar;
Ny;D rjyefcifav;rSm tifwmAsL;vmwJo
h l
d hJ pmvk;H av;
udk orD;&wJb
h UJG (B.A) qkw
t&S n f u k d ajymay;ygOD ; vd k Y a r;awmh
rajzEkdifbl;vdkY odcJh&zl;ygw,f/ uRef
awmfMum;cgpu q&muydkajymw,f
vkdY xifcJhrdw,f/ uRefawmfukd,fwkdif
tifwmAsL;awG ar;&wJhtcsdefa&muf
awmh q&majymwm [kwf? r[kwfprf;
MunfhrSqkdNyD; &wJhbGJU (B.A, B.Sc, B.E,
A.G.T.I) pmvk;H t&Sna
f v;awGar;Munhf
vdkufawmh q&mhpum;rSefaewmudk
awGUcJ&h ygw,f/ oifc&hJ wJph mtaMumif;
enf;enf;av;qufar;awmh rodawmh
bl;qkdwmrsdK;awG awGUcJh&ygw,f/ t
vkyfwpfckvkyf&mrSm b,favmufyJ
uRrf;usifrI jynfhpkH (Skillfull) aeygap
oDtdk&Dudk tajccHNyD; pOf;pm;&r,fh t
csufawGtrsm;BuD;awGUBuKH&rSmyg/ tJ'D
twGuf oDtdk&Dudk rodrjzpf avhvm
rSwfom;&rSmjzpfygw,f/ oDtdk&DawG
uRrf;usifaeolrsm;twGufvnf; udk,f
odxm;wmudk wu,fvufawGU tokH;

for your better life

rSmrsdK;r[kwfayrJh odxm;&r,fhtcsdKU
aom enf;ynmA[kokwawGudk avh
vmjznfhqnf;xm;zdkYvdkygw,f/
uReaf wmfwEYkd ikd if rH mS a&m? jynfyrSm
yg a&SUwef;a&muf atmifjrifaeaom
pD;yGm;a&;vkyfief;BuD;awGrSm vuf&Sdjzpf
ysufaeaom acwfudk rsufajcjywfrcH
bJJ vli,fynmwwfawG tpm;xkd;arG;
jrLNyD; tem*wfpD;yGm;a&;NydKifqkdifrIt
wGuf jyifqifaeMuwJh tckvt
kd csed t
f cg
rSm uRefawmfwdkY vli,fawGtaejzifh
NydKifqkdifrIrSm ukd,ftaeeJY aemufrus
zdkY? a&SUwef;udk a&mufzkdY vdktyfaom
tawG;tac:? t,ltqawGajymif;vJ
NyD;? todudktajccHNyD; jznfhqnf;oifh
wmawG jznfq
h nf;Ekid yf grS &ifaygifwef;
ajymqkdEkdifr,f? vkyfukdifEkdifr,fqkdwm
udk em;vnfMuzdkY tcsdefa&mufaeNyDqkd
wm odapvdkygw,f/ pdwfyg? vufyg
jyifqif&ifawmh tcsdefraESmif;ao;yg
[k qkdyg&ap/

HR JOURNAL

31- 1- 2014 Friday

Article

f rJ mS edp" 0l awGUqHNk y;D tNrw


J rf;
k wkid ;f oufaomifo
h ufom ief;cGix
tvGefaumif; (odkYr[kwf) tvGefnHh &ae&if e*dt
ae&r,fhvrf;udkyJa&G;rSm taotcsm ywfoufqufqHae&rSmjzpfwJhtwGuf
trSwfay;wJhtcg
a&SUrSmajymcJhovdkyJ MuD;Muyfol
refae*smawGukd vkyif ef;pGr;f aqmif&nf
tuJjzwfjcif;awG aqmif&u
G af pwJt
h cg
r,f (1)rSwf 'grSr[kwf (5) rSwfay;
awmhr,fqdk&if usdK;aMumif;azmfjycsuf
awG a&;om;wif j ycd k i f ; wmrsd K ;awG
aMumifh olwdkYtaeeJY tvGefaumif;
('grSr[kwf) tvGefnHhay;zdkYtwGuf
0efav;NyD; ray;awmhwmrsdK;awG&Sdvm
ygw,f/

tJ ' D v d k r sd K ;owf r S w f & wm t
aMumif;&if;awGtrsm;MuD;&Sdygw,f/
t"duuawmh Bu;D Muyforl efae*smawG
taeeJY tJ'DvkyfydkifcGifhudktoHk;csNyD;
bufvdkufqHk;jzwfwmrsdK;awGuvnf;
awG U ae&ygw,f / Shopping Center
awGtrsm;MuD;zGifhxm;wJh vkyfief;&Sif
wpfOD;qDu Mum;cJh&wmav;wpfcku
awmh olwdkYvkyfief;&JU Center Manager
awGu olwdkYudkdkusdK;wJholawG? olwdkY
xrif;pm;wJhtcg xrif;csdKifhzGifhNyD;jyif
ay;wJ h o l a wG u d k u s&if vk y f i ef ; pG r f ;
aqmif&nfnHhayrJh vkyfief;pGrf;aqmif
&nftuJjzwf&rSwfudk rsm;rsm;ay;NyD;
tvkyfMudK;pm;ayrJh taerSefNyD;ollwdkYudk
rzm;wJo
h al wGuu
kd s&if trSwef nf;enf;
yJay;wmudk awGU&w,fvkdYqdkygw,f/
'Dawmh tJ'DvdktaMumif;jycsuf
ay;&rSmaMumufwJh? tJ'DtaMumif;jy
csuf a Mumif h r d k Y tvk y f u d k B ud K ;pm;NyD ;
tm;udk;&wJh0efxrf;awGudk (5) rSwfr
ay;bJ (4)rSwfyJay;cJhr,fqdk&if 'grSr
[kwv
f nf; tvGeu
f Bkd uKd ;pm;tm;xkwrf I
enf;NyD; nHhzsif;vSwJh0efxrf;awGudk (1)
rSwfray;bJ? (2) rSwfay;cJhr,fqdk&if
bmjzpfvmrvJ/ aocsmwmuawmh
(5) rSwef YJ wefatmifvyk jf yEkid w
f 0hJ efxrf;
awGu (4) rSwfzdk;yJBudK;pm;awmhrSm
taotcsmyg/ (1)rS w f y J & oif h w J h
0efxrf;awGusawmvnf; xl;NyD;BudK;
pm;p&mrvdkbJeJY oleJYrwefwJh (2)rSwf

yg/
ukrPDtaeeJY wu,fBudK;pm;
pG r f ; aqmif j yEk d i f w J h 0ef x rf ; &J U pG r f ;
aqmif&nftjynfht0 r&awmhovdk
bmrSrvkyfwJh? toHk;r0ifwJh (1)rSwf
wef0efxrf;udk (2)rSwfzkd; csD;jrifh&awmh
rS m jzpf y gw,f / uk r P D t wG u f
Efficiency a&m? Effectiveness a&m
qHk;IH;&NyDaygh/ 'g[m vkyfief;twGuf?
ukrPDtwGufrvdkvm;tyfwJh tajc
taewpfckyg/
tJawmh uRefawmfwkdYwu,fvkyf
oifhwmubmvJ/ wu,fvkyfoifhwm
uawmh 0efxrf;awGudk vkyfief;pGrf;
aqmif&nftuJjzwfjcif;aqmif&GufMu
wJhtcg tvGefnHh (1)rSwfeJY tvGef
aumif; (5)rSwu
f t
kd rSet
f wdik ;f ? vuf&dS
tajctaetwdkif; ay;&Jvmatmif
vkyfay;&awmhrSmaygh/ wpfckyJjyefxdef;
&ygr,f/ tJ'gu bmvJqdkawmh b,f
vd k t ajctaersd K ;[mjzif h tvG e f n H h
(1rSwf)&oifhNyD; b,fvdktajctaersdK;
[mjzifh (5)rSwf&oifhw,fqdkwmudk
aocsm&Sif;jyay;wmrsKd;? owfrSwfay;
wmrsdK;vkyf&ygawmhr,f/

tvGefnHh (1)rSwfay;awmhrvm;
wu,fvdkYom MuD;Muyfolrefae
*smawGtaeeJY wu,fhudkjrifhrm;wJhpGrf;
aqmif&nfowfrSwfcsufawGudk csrSwf
xm;NyD; vkyfief;pGrf;aqmif&nftuJ
jzwfvTmrSm t&Sdukd t&Sdtwdkif;azmfjycJh
r,fqdk&ifjzifh tvGefnHh (1)rSwfay;&
r,f h o l a wG a wG U vmrS m yg/ 'g[m
tajymvG,o
f avmuf tvGev
f yk &f cuf
wJhudpwpfckyJjzpfygw,f/ uRrf;usifol
wpfa,mufuawmh "refae*smawGt
aeeJY 0efxrf;wpfOD;udk t&Sdudk t&Sd
twdkif;? jrifwJhtwkdif;a0zefzdkYqdkwJh
vkyfief;pOfrSm twm;tqD;jzpfapEkdif
wJht&mawGu trsm;BuD;jzpfygw,f
wJh" bmvdkYvJqdkawmh olwdkY[m vkyf

olwdkYESpfa,mufMum;rSm aumif;rGefwJh
qufqHa&;wpfckrjzpfraevdktyfaeyg
w,f/ 'Dawmh olwdkYESpfa,mufMum;
tzktxpfjzpfvmapr,fh taetxm;
wpfckudk ESpfzufvHk;u vdkvm;MurSm
r[kwfygbl;/ aemufNyD;0efxrf;awG
taeeJYu olwdkY&JUvkyf&nfudkif&nfudk
t&Sdtwdkif;xufydkNyD; taumif;jrif
wwfMuwJo
h bm0&Sw
d t
hJ wGuf olwu
Ykd kd
t&Sdudk t&Sdtwdkif;? trSefudk trSef
twdik ;f tuJjzwfr,fq&kd if vG,v
f ,
G ef YJ
vufrcHwwfMuygbl;/ aemufNy;D tvkyf
wpfckudk wm0efay;vdkYaqmif&GufMu
wJhtcg &v'faumif;&jcif;? r&jcif;
qdkwm[m 0efxrf;&JUpGrf;aqmif&nf
wpfckwnf;tay: rlwnfraebJ t
jcm;aomvTrf;rdk;wJhtcsufawGvnf;&Sd
aeao;wmu tjiif;yGm;p&mwpfckyg/
aemufNyD; 0efxrf;wpfa,mufnHhzsif;
w,fvdkYajymwJhtcgrSm tJ'DvdknHhzsif;&
wJt
h aMumif;&if;wpfct
k aeeJY refae*sm
rSmvnf;wm0ef&w
dS ,fv,
Ykd q
l Muwmu
vnf ; wpf a Mumif ; jzpf y gw,f / 'g
aMumifrh Ykd 0efxrf;awGukd tvGen
f w
hH ,f
qdkNyD; tuJjzwf&rSwf (1)rSwfxJay;zdkY
cufaewmjzpfygw,f/
wpfcgwavrSm BuD;Muyfolrefae
*smawGtaeeJYvnf; tvGefnHhwJh&rSwf
(1)rS w f a y;wmu oif h a wmf r vm;
('grSr[kwf) NcHpnf;dk;;cGxdkifNyD; odyfr
qdk;ygbl;qdkwJh (2)rSwfay;&rvm; qHk;
jzwf&cufwJhtaetxm;rsdK;awGBuHK&
Edik yf gw,f/ wu,fawmh 0efxrf;&JUvkyf
ief;pGrf;aqmif&nf&v'fudk trSeft
wkid ;f tuJjzwf&zJ q
Ykd w
kd m[m Bu;D Muyfol
refae*smwpfOD;&JU ta&;ygwJhwm0ef
awGxJu wpfckyJjzpfygw,f/
tJ'v
D t
kd ajctaersKd ;eJY BuKH awGUwJh
tcgrSm BuD;Muyfolrefae*smtaeeJY
udk,fhudk,fudk jyefNyD;ar;oifhwJhar;cGef;
wpfck&Sdygw,f/ tJ'Dar;cGef;uawmh

HR

for your better life

rif;acgif (EMPA -8)


BuD;Muyfolrefae*smwpfOD;taeeJY tJ'D
0efxrf;tvkyfxJrSmr&SdvdkY xdcdkufEdkif
ovm;? rxdcdkufEdkifbl;vm;qdkwmyg/
wu,fvdkY tJ'D0efxrf;r&Sdvnf; bmrS
rjzpfbl;qdk&ifawmh olUudk (1)rSwfay;
vdkufwmtaumif;qHk;yg/ (1)rSwfyJ&
oifhwJh0efxrf;wpfOD;udk (1)rSwfyJray;
bJeJY tm;emvdkufwm[m BuD;Muyfol
refae*smtaeeJY ukrP
t
D ay:rSmaum?
tJ'D0efxrf;tay:rSmyg opmrapmifh
odwmeJY twlwyl gyJ/ bmvdv
Yk q
J akd wmh
ukrPDbuftaeeJY tJ'D0efxrf;&JU (1)
rSwfwefwJht&nftcsif;udk (2)rSwfeJY
wefzdk;jzwfvdkuf&ovdk 0efxrf;buf
uvnf; udk,feJYwefwJh (1)rSwfxufydk
Ny;D &vdu
k af yrJh olU&JUt&nftcsi;f tppf
trSef? pGrf;aqmif&nftppftrSefudk
odcGifhr&vdkufwJhtwGuf olUtwGuf
vuf & S d t &nf t aoG ; xuf yd k N yD ; wd k ;
wufvmapzdkY BudK;pm;zdkYtcGifhtvrf;
enf;oGm;rSmrdkYvdkYyg/ BuD;Muyfolrefae
*smwpfOD;&JU a&wdkudkMunfhNyD;ay;vdkuf
wJhqHk;jzwfcsufwpfckaMumifh 0efxrf;
a&m? ukrPDyg a&&SnfrSm tusdK;pD;yGm;
xdckdufvmrSmjzpfygw,f/
(1)rS w f w ef t &nf t csif ; &S d w J h
0efxrf;awGeJY zGJUpnf;xm;wJh (1)rSwf
wefurk P
w
D pfct
k aeeJY olU&JUwpfrw
S yf J
wefwt
hJ aetxm;udrk od&b
dS J olUud,
k f
ol(2)rSwfwefw,fvdkY ,lqwJhtcg
tNyKd it
f qdik rf sm;jym;vSwhJ tckvakd cwf
Bu;D xJrmS trSew
f u,f (2) rSww
f efvl
awGyJ&SdwJhukrPDawGeJYawmif ,SOfNydKif
tEdkif,lzdkYrjzpfEdkifygbl;/ (4)rSwf? (5)
rSwfwefvlawG&SdwJhukrPDawGeJYqdk&if
awmh qdkzG,f&mawmifr&Sdbl;aygh/

tvGefaumif; (5)rSwfay;awmh rvm;


a&S U rS m ajymcJ h o vd k BuD ; Muyf o l

refae*smawGtaeeJY nHhzsif;wJh0efxrf;
awGudk tvGefnHh&rSwf (1)rSwfay;zdkY
vufwGefYMuovdkyJ tvGefawmfwJh0ef
xrf;awGudkvnf; tvGefawmf&rSwf
(5)rSwfay;zdkY vufwGefYMuwmudk awGU
&ygw,f / tJ ' gbmaMumif h v J q d k & if
wcsdKUukrPDawGu vkyfief;pGrf;aqmif
&nftuJjzwf&v'fawGeYJ cs;D jri rhf aI wGukd
csdwfqufxm;wJhtcgrSm trSwfawG
jrifhjrifhrm;rm;ay;wmudk uefYowfcsuf
awG&SdaevdkYyJjzpfygw,f/ BuD;Muyfol
refae*sm wpfOD;taeeJY olU&JUtawmf
qH;k aom? tm;tud;k &qH;k aomolawGukd
(4)rSwfavmufay;vdkuf&if odyfNyD;
jyemr&SEd ikd b
f ;l vdYk odxm;Muygw,f/
wu,fvdkY (5)rSwfay;cJhNyDqdk&ifawmh
taMumif;jycsufawGtrsm;BuD; vdktyf
vmygw,f/ Bu;D Muyforl efae*smtwGuf
tvkyfawGydkvmNyDaygh/ tJ'DvdktcgrsdK;
rSm Reviewer &JU Intervention vdktyf
vmygNyD/ BuD;Muyfolrefae*smwpfOD;t
aeeJY olUvufatmufu 0efxrf;wpf
a,muf&UJ (5)rSww
f efwphJ rG ;f aqmif&nf
udk (5)rSwfray;bJ (4)rSwfyJay;aecJh
r,fqdk&if olUudkyGifhyGifhvif;vif;yJar;
oifhygw,f/

31- 1- 2014 Friday



ti,fpm;? tvwfpm;pD;yGm;a&;
vkyfief;awGeJY ywfoufNyD; vltawmf
rsm;rsm;u pk;d &dryf yl efaeMuwmudk Mum;
od&w,f/ odyfrMumao;ciftcsdefu
ukrPD 'gdkufwmwpfOD;u pum;pyfrd
&if; uReaf wmfu
h kd tckvadk jym jyygw,f/
]EkdifiHjcm;u pD;yGm;a&;vkyfief;BuD;
awG tvk;H t&if;eJY 0ifvm&if uReaf wmf
wdq
Yk u
D ti,fpm;? tvwfpm;vkyif ef;
av;awG aysmufoGm;zdkYrsm;w,f/ olwkdY
u t&if;tESD;a&m? twwfynmyg
uRefawmfhwdkYxuf tppt&m&mom
w,fav}
uRefawmftvkyfvkyfaewJh pufkH
ukd ukefMurf;wifoGif;wJh ukefonfwpf
OD;uvnf; tckvdkqdkjyefw,f/
]rEav;rSm [kd;t&if rdbbkd;bGm;
vufxufuwnf;u vkyu
f ikd v
f mMuwJh
vkyfief;i,ftawmfrsm;rsm;aysmufo
avmuf jzpfaeNyD}
vwfwavmtcsed t
f awmtwGi;f
owif;pmawGxJrSm tpkd;&0efxrf;awG
&JUvpmawG wdk;zdkYvsmxm;wJh owif;
awGzwfae&jyefw,f/ tedrfhqkH; vkyfc
vpmukd b,fb,frQ&&dS r,fqw
dk mukd
rodao;wJhtcsdefrSm tvkyform;awG?
0efxrf;awG arQmfvihfaeovdkyJ wcsdKU
wcsdKUaom vkyfief;i,fydkif&SifawGu
vnf; &ifraeMuw,f/
uReaf wmfw&Ykd UJ tdref ;D csi;f xkid ;f Ekid if H
rSm 2013 ckESpfZefe0g&Dv 1 &ufaeY
upNy;D wpfaeYwmtwGuf tedrq
hf ;Hk vkyf
cudk bwf 300 owfrSwfcJhygw,f/
uReaf wmfwEYkd idk if u
H vlawG xkid ;f Ekid if rH mS
oGm;NyD;tvkyfvkyfMuwm wpfaeYudk
bwf 300 r&wJv
h t
l ajrmuftjrm;&Syd g
w,f/ 'gayrJh xkdif;EkdifiHrSm w&m;0if
owfrSwfcsufuawmh wpfaeYvkyfc
bwf 300 ygyJ/
,aeYtcsdefxkdif;EkdifiHrSm qEjyyGJ
awGjzpfaeygw,f/ tpkd;&udk qefYusif
qEjywJh qEjyyGJawGyg/ 'gayrJh 2011
ckESpf a&G;aumufyGJumvrSm ysLxkdif;yg
wDu olYudkaxmufcHwJh tvkyform;
awG u d k uwd u 0wf a wG a y;cJ h w ,f /
tJ'guawmh olwdkYtmPm&cJh&if ae
xkdifrIp&dwfvkHavmufap&r,fqdkwm
ygyJ/ rnDrQwv
hJ t
Yl zGUJ tpnf;udk avQmch s
r,f? tvkyform;awG&JU pm;0wfaerI
tqiht
f wef;wd;k wufjrihrf m; ap&r,f
aygh/

tJ'Duwdpum; rSefuefzkdYtwGuf
ysLxkdif;ygwDacgif;aqmifwJh tpkd;&[m
befaumuf? EGefombl&D? yoGefomeD?
qrwfy&muef? qrwfbufcGef? ecGef
yoGefeJY zl;cwfpwJhjynfe,fckESpfckrSm
2012 {NyDvupNyD; tedrfhqkH;wpfaeY
vkycf bwf 300 owfrw
S af y;cJyh gw,f/
wpfcsdefwnf;rSmyJ usefwJhjynfe,f 70
rSm vkyfcawG 40 &mckdifEIef;wkd;jrihfvm
cJhygw,f/ 2013 Zefe0g&Dv 1 &ufaeY
rSmawmh tJ'jD ynfe,fawGvnf; wpfaeY
vkycf bwf 300 jzpfvmcJw
h ,f/ wcsKd U
aomtzGJUtpnf;awGtwGuf vkyftm;
cukeu
f sp&dw[
f m 85 &mcdik Ef eI ;f wk;d jrifh
vmcJhygw,f/
pD;yGm;a&;eJY ywfoufNyD; vkyfukdif
aqmif&u
G o
f w
l csKd Uu tJ'rD 0l g'ukd jyif;
xefpGm a0zefrIawGjyKvkyfcJhwmvnf;&Sd
ygw,f/ ti,fpm;eJY tvwfpm;vkyf

Article

HR JOURNAL

xkdif;EkdifiHrS tedrfhqkH;vkyfcESihf
ti,fpm;? tvwfpm;
pD;yGm;a&;vkyfief;rsm;\ tajctae
ief;awGvdk vkyftm;udkpl;pkdufNyD; vkyf
udkifae&wJhpufrIvkyfief;awGtwGuf
cg;oD ; wJ h t usd K ;ouf a &muf r I j zpf a p
w,fvYdk a0zefMuygw,f/ xkid ;f Ekid if rH mS
ti,fpm;eJY tvwfpm;vkyfief;awGqD
u &wJhtcGef[m a,bk,stm;jzihf
wpfESpfbwfaiG 1 'or 9 x&DvsH&SdNyD;
ti,fpm;eJY tvwfpm;vk y f i ef ; pk p k
aygif; 2 'or 9 oef;uae&&Sdwmjzpf
w,f/
xkdkif;EkdifiHwpf0Srf;vkH;rSm tedrfhqkH;
wpfaeYvkyfcbwf 300 jzpfvmwJht
wGuf tvkyform;OD;a& 100 eJY 300
Mum;rSm&Sw
d hJ vkyt
f m;udpk ;l pku
d Nf y;D tok;H
cs&wJhti,fpm;eJY tvwfpm;vkyfief;
awGrSm qkd;&Gm;wJhxdckdufrIwcsdKUjzpfay:
cJw
h ,fvq
Ykd w
kd ,f/ trsm;qk;H xdcu
dk rf jI zpf
wJh vkyif ef;awGu ajctdwv
f yk if ef;? t
xnfcsKyv
f yk if ef;? csnrf Qiv
f yk if ef;? om;
a&wkvyk if ef;? y&dabm*vkyif ef;? &TUH ap;
uae tk;d cGuyf ef;uefcu
G af ,mufjyKvyk f
wJh vkyif ef;? yifv,ftpm;tpmvkyif ef;
wdkYjzpfMuw,fvdkY qdkw,f/
vkyt
f m;udk pl;pku
d rf jI yKvyk w
f hJ vkyf
ief;awGtaeeJY tcsuo
f ;Hk csut
f ay:rSm
rlwnfNy;D a&G;cs,rf aI wGjyKvyk cf &hJ w,f/
tJ'gawGuawmh(1) vkyfief;ydwfodrf;jcif;
(2) vkyfief;csJUxGifjcif;
(3) tedrfhqkH;vkyfcxuf avsmhay;NyD;
w&m;r0ifckdif;apjcif;wdkYyJjzpfw,f/
tJ'Dtcsuf okH;csufxJu wwd,
tcsufudk 0ifwdk;wJholawGxJu uRef
awmfwdkYjrefrmEkdifiHol? jrefrmEkdifiHom;
awG trsm;qk;H &Sad eMuw,f/ bmyJajym
ajymolwdkYavsmhay;wJhvkyfcu uRef
awmfwdkYqDrSmxufydkNyD;rsm;jym;aewJh
twGufjzpfw,f/ tJ'gaMumifh uRef
awmfwq
Ykd u
D vlawGvu
l ek u
f ;l cH&rI? t
Edik t
f xuf ckid ;f apcH&rIwu
Ykd kd &ifqidk Nf y;D
xdkif;EkdifiHbuf tvkyfoGm;vkyfaeMu
w,f/
ti,fpm;? tvwfpm;awG&UJ ae&m
rS m BuD ; rm;wJ h v k y f i ef ; tzG J U awG 0 if
a&mufae&m,lcw
hJ ,f/ ykrH eS v
f yI &f mS ;ae
wJh vkyfief;i,fawG[m vkyftm;cukef
usp&dwjf rihrf m;vmwJt
h wGuf aps;uGuf
rSm 0ifa&mufr,SOfNydKifEkdifbJjzpfMu&

ol&xkduf
w,f/ ti,fpm;eJY tvwfpm;vkyfief;
awGtwGuf axmufyHhrIawGjyKvkyfay;
zdkYawmif;qkdvmcJhygw,f/
ti,fpm;eJY tvwfpm;vkyfief;
awGtaeeJYvnf; uRrf;usifrIr&SdwJhol
awGudk 0efxrf;tjzpfcefYxm;ckdif;aprI
awGjyKvkyfcJhygw,f/
'DrDEdkoDtdk&DvdkygyJ/ wpfckjzpf&if
usefwmawGvnf;jzpfvmEkdifw,fvdkY
arQmv
f ihx
f m;&ygr,f/ bwf 300 xuf
ydkrdkNyD;awmif;qkdrIawGvnf; &SdvmEkdifyg
w,f/ 'Dhtjyif tm&Sa'otwGif;u
vkycf vpmenf;wJh Ekid if u
H vkyo
f m;awG
vnf; xkid ;f Ekid if t
H wGi;f udk a&muf&v
dS m
Ekdifw,f/
wjcm;wpf z uf u Munf h j yef & if
vnf; vkyfcvpmenf;yg;wJh tvkyfo
rm;0efxrf;awG&UJ ukeyf pn;f 0,fvt
dk m;
wkd;yGm;vmEkdifp&m taMumif;vnf;&Sdyg
w,f/ trSefwu,fvkyfcwdk;jrihfcJh&if
aygh/ 'gayrJh vkyo
f m;tiftm; 39 oef;
rSm 15 oef;yJauseyfavmufwJh vkyfc
vpm&&SdMuw,fvdkYqkdw,f/ NrdKUjy0ef
xrf; 3 oef;eJY usef&SdwJhtvkyform;
12 oef;yJtpdk;&&JU tvkyform;rl0g'
ukd cHpm;Mu&ygw,f/ b,fvdkyJqkdqdk
vkyfcjrihfrm;rIaMumifh trsdK;om;pD;yGm;
a&;rSm cg;oD;wJh tusdK;qufawG awGU
&SdEkdifw,fvdkY avhvmokH;oyfolawGu
vnf;&Sdaeygw,f/
vkyftm;udk pl;pdkufNyD; vkyfaqmif
&wJhvkyfief;awGrSm ruRrf;usifwJh t
vkyform;awGudk tokH;jyK&wJhtwGuf
ukefxkwfvkyfrIusqif;vmEkdifygw,f/
t&if;tEDS;eJY twwfynmcsdKUwJhwJhvkyf
ief;awGrmS vl&Y UJ vkyt
f m;udk tok;H cs&wJh
twGujf zpfw,f/ ukex
f w
k v
f yk rf I p&dwf
pujrih f r m;rI ? jrif h r m;wJ h a ps;EI e f ; wk d Y
aMumifh xkwfukefNydKifqkdifrIudk avQmhcs
&ygw,f/
wcsKd Ujynfe,fawGrmS ukex
f w
k v
f yk f
rIjrifhrm;vmcJhayrJhvnf; ae&ma'o
tm;vkH;jrihfwufjcif;rjzpfcJhbl;vdkY avh

HR

for your better life

vmok H ; oyf r I a wG & S d c J h y gw,f / wcsd K U


ukrPDawGuawmh vkyfcvpmjrihfjrifh
rm;rm;ray;ovkd tajrmuftjrm;xkwf
vkyfrIvnf; rjyKvkyfbJ vkyfief;udk
xdef;EkdifkHtaetxm;eJY vIyf&Sm;aeMu
w,f/ tvkyfaygif;pkHudk vkyfEkdifwJh t
vkyform;tenf;i,feJY qufvufvkyf
ukdifygw,f/ wcsdKUvkyfief;i,fawGu
awmh vkyftm;ceJY roufqkdifwJh p&dwf
puawGudk avQmhcsrIjyKvkyfygw,f/
aps;aygwJhpufud&d,mypnf;awGudk t
okH;jyKygw,f/ 0,f,l&r,fhudp&yfawG
rS m vnf ; ta<u;0,f , l j cif ; rsd K ;ud k
aqmif&GufMuw,f/
a&&Snt
f aetxm;rSmawmh xkwf
vkyfrIeJY ywfoufNyD; jyefvnfwnf
aqmufwmawG? uRrf;usifvkyfom;cefY
tyf&rSmjzpfw,f/ wkd;wufwJhtwwf
ynmawGudk tokH;jyK&r,fhykHpHawGudk
a&;qGJ&r,f/ wkd;wufjrihfrm;atmifjyK
vkyfNyD; ukd,fh&JUtrSwfwHqdyft&nft
aoG;udk wdk;wufatmifjyKvkyf&rSmjzpf
w,f/ vlYpGrf;tm;t&nftaoG;wkd;
wufjrifrh m;atmif avhusirhf ?I avhvm
qnf;yl;rIawGudkvnf; jyKvkyfay;&rSm
jzpfw,f/
tpk;d &taeeJv
Y nf; vkycf vpmjrihf

rm;rIudk vdkufndNyD;wkdif;xGmwGufcsufrI
awG jyKvkyfum vG,fulapwJhtusdK;
oufa&mufrIawG&Sdvmatmif jyKvkyf
ay;&r,fvdkYqkdygw,f/ vkyftm;udk pl;
pkduftokH;jyK&muae pufud&d,mawG
wyfqiftokH;jyKjcif;rSm taxmuftyhH
ay;oifhw,fvkdY qkdvkd&if;jzpfygw,f/
tpk;d &taeeJv
Y nf; vdt
k yfwphJ pfaq;rI
okawoejyKvkyfrIawGjyKvkyfzkdYtwGuf
aumfrwDwpf&yfzGJUpnf;zdkY oabmwl
vkdufNyDjzpfw,f/ ti,fpm;eJY tvwf
pm;vkyfief;awG&JU b@ma&;tcuft
cJajyvnfzt
Ykd wGuf tJ'v
D yk if ef;awGukd
1 &mcdik Ef eI ;f twk;d eJY aiGacs;ay;oihw
f ,f
vdkY tBuHjyKcsufay;wJhtzGJUtpnf;awG
vnf;&SdMuw,f/ ukrPDeJY tvkyf&Sif
awGu vlrIzlvkHa&;&efykHaiGxnfh&wJh
tcGeftcudk 5 &mckdifEIef;uae 3 &m
ckdifEIef;avQmhcsay;zdkY ajymqkdwmawG
vnf; &SdMuygw,f/ topfzGJUpnf;wJh
aumfrwDtaeeJY tBuHjyKcsufawGudk
em;axmifNy;D b,fvv
kd yk u
f ikd rf vJqw
dk m
udk MunfhI&rSmyJjzpfygawmhw,f/
tTef;-

-The bottom Line for Business by


SOONYA VANICHKORN

HR JOURNAL

zdvpfykdifEdkifiHonf ta&SUawmif
tm&SEdkifiHrsm;wGif wpfEkdifiHtygt0if
jzpfonf/ zdvpfydkifEkdifiH\ yx0D0if?
vlraI &;ESifh pD;yGm;a&;tTe;f ude;f rsm;udk
avhvmMunfhygu NrdKUawmfrSm reDvm
(Manila) jzpfonf/ {&d,mrSm 300000
pwk&ef;uDvdkrDwm&Sdonf/ vlOD;a&rSm
76 oef; (2000 jynfEh pS )f jzpfonf/ ESpf
pOfvlOD;a&wkd;wufrIEIef;rSm 2 'or 2
&mckdifEIef; (1990-2000)jzpfonf/
ysr;f rQw;dk wufEeI ;f t& GDP Per Capita
rSm 1 &mckid Ef eI ;f (1990-2000)&So
d nf/
2000 jynhEf pS u
f GDP \&S,,
f mtae
jzihf pku
d yf sKd ;a&;u@onf 17 &mckid Ef eI ;f
&S d o nf / 15 ES p f t xuf pmrwwf
ajrmufrEI eI ;f rSm 1999 ckEpS u
f 5 &mckid f
EIe;f &So
d nf/ 1999 ckEpS u
f vlom;zGUH NzKd ;
rItTef;udef; (HDI) rSm okn 'or
749 (Medium) &Sdonf/ GDP \ &S,f
,mtaejzihf ydkYukefrsm;rSm 1999 ckESpf
u 53 &mckdifEIef;&Sdonf/
zdvpfydkifEkdifiH\pD;yGm;a&;udk avh
vmMunfhygu pdwf0ifpm;zG,fawGU&Sd&
onf/ tpkd;&\vGJrSm;aom pDrHcefYcGJrI?
vGJrSm;aom tkyfcsKyfrI? vGJrSm;aom
aqmif&GufrIwkdYaMumifh zdvpfydkifEkdifiH
onf aES;auG;av;uefaom pD;yGm;a&;
zGHUNzdK;wkd;wufrIudk ESpf (20)cefY cHpm;cJh
&Ny;D aemuf 1990 aESmif;ydik ;f umvrsm;
wGif jyefvnfO;D armhvmcJo
h nf/ orw
zD',f&mrd(Yk pf)\ OD;aqmifraI tmufwiG f
pD;yGm;a&;onf wefaY e&mrS 1990 ckEpS f
aESmif;ykid ;f umvrsm;wGif toGiaf jymif;
cJhonf/ orwzm'Deefrm;ukdYpf\ tkyf

31- 1- 2014 Friday

Article

csKyrf o
I nf 1986 ckEpS w
f iG f tqk;H owf
cJo
h nf/ ,if;udk qufqHol &mZGeftuGD
Ekdvufxuf pD;yGm;a&;pGrf;aqmifrIu
pdwfysufp&maumif;cJhonf/
aps;uG u f j yKjyif a jymif ; vJ r I E S i h f
tpkd;&yg0ifaqmif&GufrIwdkY\ tajrmf
tjrif&Sdaom aygif;pyfrIaMumifh zdvpf
ykid Ef idk if \
H pD;yGm;a&;onf 1996 ckEpS rf S
p wpfESpfvQif 7 &mckdifEIef;ausmfwkd;
wufcJhonf/ ,if;onf q,fpkESpfrsm;
wGif tvsifjrefqkH;wdk;wufrIEIef;jzpf
onf/ onfhaemuf 1997 ckESpfwGif
tm&SaiGaMu;tusyw
f nf;jzpfNy;D aemuf
zdvpfykdifEkdifiH\aiGaMu;wefzkd;avsmh
onf 30 &mckid Ef eI ;f eD;yg;&Scd o
hJ nf/ ,if;
\ GDP wkd;wufrIEIef;onf 1998
ckESpfwGif 1 'or 6 &mckdifEIef;odkY us
qif;cJo
h nf/ 1999-2000 jynfEh pS w
f iG f
rl 2 'or 1 &mckdifEIef;om&SdcJh&m ,if;
onf vlO;D a&wd;k wufrEI eI ;f xufom
enf;onf/
zdvpfyidk Ef idk if o
H nf rav;&Sm;Ekid if H
\ ta&SUajrmufbuf awmifwkwyf if
v,fwGif wnf&SdNyD; uRef;aygif; 7107
yg0ifonf/ zdvpfykdifEkdifiH&Sdvltrsm;pk
rSm rav;&Sm;vlrsdK;rsm;? tif'kdeD;&Sm;
tEG,f0ifrsm;ESihf vGefcJhaomESpfrsm;pGm
u uRef ; axmif a ygif ; rsm;pG m rS a &T U
ajymif;cJhaom rav;vlrsKd;rsm;jzpfMu
onf/ txl;jcm;qkH;vlenf;pkrsdK;EG,fpk
rSm wkwfvlrsdK;rsm;jzpfMuonf/ olwkdY
onf ukefoG,frIjyK&ef uRef;rsm;odkY
yxrqkH;vmcJhMuaom 9 &mpkuwnf;
u pD ; yG m ;a&;wG i f ta&;BuD ; aom

c&D;a0;oGm;&rnf/ tBut
H pnfrsm;atmifjrif
rnf/ aiGaMu;tvkH;t&if;ESihf 0ifrnf/ usef;rma&;
tenf;i,fnrhH nf/ qD;? tpmtdro
f wdxm;yg/ tdrf
acgif? Murf;jyifysufpD;aeojzifh rGrf;rHjyifqif&rnf/
tysdKBuD;? vlysdKBuD;pGHawmhrnf/ vlrIa&;vkyfief;rsm;
wGif yg0ifjcif;jzihf vlodrsm;rnf/ pD;yGm;a&;vkyfief;
opfrsm; vkyf&rnf/ rdbusef;rma&;nHhrnf/ vlrsdK;
jcm;rsm;ESifh wGJzufvkyfukdif&wwf\/ uHaumif;ap
&ef tkef;EkdYacgufqGJ'gejyKyg/

tcef;u@yg0ifcMhJ uonf/ aqGe;D rsKd ;


&if;csi;f vufxyfraI Mumifh zdvpfyidk v
f l
rsKd ;rsm;onf wkwEf iS fh pydev
f rl sKd ;rsm;jzpf
Muonf/
zdvpfykdifEkdifiH\ pkpkaygif;vlOD;a&
odyfonf;qonf wpfpwk&ef;uDvdkrD
wmvQif 250 ausmf&Sdonf/ okdY&mwGif
zdvpfydkifEkdifiH\NrdKUawmf reDvmNrdKUwGif
vlO;D a&ydrk rkd sm;jym;onf/ NrKd Uawmfe,fed
rdwftwGif; vlOD;a&onf (10)oef;
ausmf & S d o nf / ,if ; onf 2015
ckESpfwGif (15)oef;xd wkd;wufrnf[k
arQmfvihf&onf/
ESpfpOfvlOD;a&wkd;wufrIEIef;onf
1990 jynhEf pS v
f eG u
f mvrsm;wGif 3 &m
ckid Ef eI ;f cef&Y NdS y;D 1970 jynfEh pS v
f eG u
f mv
rsm;wGif 2 'or 4 odkYusqif;cJhonf/
zdvpfydkifEkdifiH\ pD;yGm;a&;onf 'kwd,
urmppftNyD;wGif vsifjrefpGmwkd;wuf
cJhonf/ wkd;wufrIajcvSrf;onf 1950
ESpfvGefumvrsm;ESihf 1960 ESpfvGef
apmapmykdif;umvrsm;wGif aES;auG;cJh
onf/ Real GNP onf 1955 rS 1965
ckEpS x
f d ESppf Of 5 'or 3 &mckid Ef eI ;f cefY
jrihfwufcJhonf/ odkYaomf Real GNP
onf 1973 ckESpfwGif 10 &mckdifEIef;okdY
a&muf&SdcJhonf/ zdvpfydkifEkdifiHonf
1984-85 ckEpS w
f iG f jyif;xefaompD;yGm;
a&;wkq
YH idk ;f rIukd BuKaH wGUcJ&h onf/ wzef
1986 rS 1996 xd zdvpfydkifEkdifiH\ pD;
yGm;a&;onf rSefrSefjrihfwufcJhonf/
jrihfrm;aom qif;&JrGJawrItqihft
wef;? us,jf yefaY om tvkyv
f ufr?hJ Bu;D
rm;aom tpkd;&vdkaiGjyrI? aiGaMu;pk

jynfyc&D;oGm;? vm&rnf/ vlrsdK;jcm;rsm;t


usdK;ay;rnf/ aetdrfjyKjyifjcif;? rGrf;rHjcif;jyKvkyf&
rnf/ ajr? tarG&&Srd nf/ qk;H I;H rnfxifaomaiGrsm;
vnf; jyefvnf&&Sdrnf/ yGJkHvkyfief;rsm;? odkavSmif
ypnf;jrwfrnf/ aqGrsdK;xJwGif emrusef;ol&Sdrnf/
tdrfaxmifzuftwGuf *kPfwufp&mudprsm;ay:
aygufrnf/ tvkyo
f pfay:rnf/ wpfNyKd ief ufwnf;
tvkyEf pS v
f yk v
f yk &f rnf/ om;orD;ynma&;twGuf
vnf; pdwfat;&rnf/ usef;rma&;tenf;i,fnHh
rnf/ uHaumif;ap&ef qGr;f cH<uaombke;f Bu;D tm;
'HaygufqGrf;uyfvSLyg/

HR

armifarmifjrihfodef; (pufrIwuodkvf)
aqmif;rIEiS fh &if;ES;D jrK yEf rHS t
I qiht
f wef;
edrfhusrIwkdYaMumifh zdvpfydkifEkdifiH\pD;
yGm;a&;onf 0efxkyf0efykd;jzpfcJhonf/
1996 wGif jynfya<u;Nro
D nf a':vm
(462) bDvsH&SdcJhonf/
pufrIvkyfief;qkdif&m xkwfvkyfrI
onf tpm;tpm? tazsm,
f rum? aq;
&GufBuD;? &mbmypnf;rsm;? txnft
vdyfypnf;rsm;? t0wftxnfESihf ajc
tdwfrsm;? aq;0g;ypnf;rsm;? oabFm
aq;rsm;? opfom;xnf? puLESihf puL
xGufypnf;rsm;? tao;pm;tokH;t
aqmifypnf;rsm;ESihf tDvufx&Gef;epf
ypnf;rsm;twGuf xkwfvkyfrIESifh wyf
qifrI atmfya&;&Sif;rsm;ay:wGif A[kd
tcsut
f csmjyKonf/ tBu;D pm;vkyif ef;
rsm;wGif bdvyfajr? rSef? pufrIvkyfief;
ok;H "mwkypn;f rsm;? "mwfajrMoZm? oH
ESihf oHrPd? oefYpifNyD; "mwkaA'xkwf
ukeyf pn;f xkwv
f yk jf cif;rsm; yg0ifonf/
pufrv
I yk if ef;tcef;u@onf reD
vmNrKd Ua'o&Sd txl;ojzihf NrKd Ujye,fajr
rsm;wGif wnf&Sdonf/ aus;vufpD;yGm;
a&;ESihf qufoG,fcsdwfqufrIrsm;wGif
tm;enf ; onf / rvk H a vmuf a om
tajccH t aqmuf t tk H ? o,f , l y k d Y
aqmifa&;? qufoG,fa&;ESihf txl;o
jzifh vQypf pfprG ;f tm;wko
Yd nf ykrd jkd refqef
aom pufrv
I yk if ef;wk;d wufru
I kd t[efY
twm;jzpfaponf/
zdvpfykdiftpkd;&onf EkdifiHjcm;ESihf

bmoma&;vkyfief;rsm;? vlrIa&;vkyfief;rsm;
vkyfudkif&wwf\/ vlvdrfvlnmrsm;ESihf awGU&rnf/
rnfot
Yl m;rQaiGracs;ESi/fh qk;H vdrrhf nf/ vkyif ef;wGif
tNyKd it
f qdik t
f wku
d t
f cHrsm;awGUrnf/ pdw&f n
S jf cif;?
onf;cHjcif;? dk;om;jcif;rsm;jzifh tvkyfukd ZGJ&Sd&SdESihf
BudK;pm;yg/ rdrdESihfwuG rdom;pktm;vkH;usef;rma&;
nHhaewwf\/ okdYaomf pkd;&drfp&mr&Sdyg/ vli,fvl
&G,frsm; tcspfaMumihf pdwfIyfaxG;aewwf\/ tdrf
axmifzufxHrS tarG&&Sdrnf/ c&D;a0;oGm;&rnf/
c&D;ESiyfh wfouf uHaumif;ygonf/ uHaumif;ap
&ef rkefYzufxkyf (2)xkyf bk&m;wGifuyfvSLyg/

for your better life

jynfwGif;&if;ESD;jrKyfESHrIudk tm;ay;jcif;
jzihf pD;yGm;a&;udk jyefvnfouf0ifvIyf
&Sm;vmap&ef &SmazGvsu&f o
dS nf/ wzef
vGwfvyfaom aps;uGuftiftm;pkrsm;
udk jyefvnfxdef;odrf;ay;jcif;jzifhvnf;
aumif;? tpdk;&\vuf0g;BuD;tkyfxm;
aom vkyfief;rsm;udk a&mif;xkwfjcif;
jzifv
h nf;aumif;? pGr;f aqmif&nfrjynfh
0aom pufrIvkyfief;rsm;ukd umuG,f
ay;xm;aom tcGet
f wm;tqD;rsm;udk
jrifhwifjcif;jzifhvnf;aumif;? jynfolY
a&;&mtcef;u@vdkaiGrsm;\ t&G,f
tpm;udk avQmhcsjcif;jzifhvnf;aumif;
pD;yGm;a&;OD;armhvmap&ef BudK;yrf;
aqmif&Gufaeonf/
pifppfEkdifiHjcm;ukefoG,frIonf zd
vpfydkifpD;yGm;a&;wGif BuD;rm;aom t
a&;ygrI&Sdonf/ ydkYukefyrmPrSm 1996
GDP \ 42 &mckdifEIef;&Sdonf/ tar&d
uefjynfaxmifpo
k nf zdvpfyikd Ef ikd if \
H
tBuD ; rm;qk H ; uk e f o G , f z uf E k d i f i H j zpf
onf/ zdvpfykdifEkdifiH\ 35 &mckdifEIef;
aomykdYukefudk tar&duefrS,lonf/
oGif;ukef 1 &mckdifEIef;udk tar&duefrS
yHhykd;onf/ rMumao;rDESpfrsm;u zdvpf
ydkifEkdifiHonf ypdzdwfudk 0ef;&Hvsuf&Sd
aom Edik if rH sm;ESifh ukeo
f ,
G rf jI yKco
hJ nf/
zd v pf y k d i f E k d i f i H \ t"d u yk d Y u k e f
ypnf;rsm;wGif qD;rD;uGef'wfwmrsm;?
csKyv
f yk Nf y;D txnfrsm;? tke;f yifrS xGuf

pm (25) odkY

aiG0ifrnf/ a&Tvnf;0ifrnf/ aysmfyGJ&TifyGJ


rsm;vnf; oGm;&rnf/ rdwfaqGwcsdKUESifh oabm
uGJvGJrnf/ rsufpdrIefjcif;? rsufrSefyg0ifwdk;jcif;
rsm;jzpfrnf/ jynfwGif;? jynfyc&D;rsm;oGm;&rnf/
a&mif;cs&ef&nf&G,fxm;aom ypnf;rsm;a&mif;
&rnf/ okad vSmifypn;f jrwfrnf/ tdraf &mif;& jcif;?
tdrfa&mif;0,fjcif;jzifh tusdK;tjrufrsm;rnf/
tEkynmvkyfief;rsm;jzihf xif&Sm;ausmfapmrnf/
roGm;zl;aom ae&moGm;&rnf/ ypn;f topftqef;
rsm;ok;H &rnf/ vufaqmif ypn;f trsKd ;rsKd ;0ifwwf\/
uHaumif;ap&ef uav;rsm;ESihf aysmfyGJ&TifyGJrsm;
oGm;vdkufyg/

Article

31- 1- 2014 Friday

pm (24) rStquf
&Sad om ypn;f rsm;? oMum;? iSuaf ysmoD;
rsm;? aumfzD? owKrsm;ESihf opfawm
xGufypnf;rsm;yg&Sdonf/ t"du oGif;
ukeyf pn;f rsm;wGif a&eH? tDvufx&Ge;f
epfypn;f xkwv
f yk rf t
I wGuf ukeyf pn;f
rsm;? o,f,yl aYdk qmifa&; ypn;f ud&,
d m
rsm;? oHEiS fh oHrPd? "mwkypn;f rsm;? t
xnftvdyfrsm;ESihf *sKHwdkYjzpfonf/ r
Mumao;rDu tqihjf rifeh nf;ynmu@
&Sd ydu
Yk ek rf sm;wGif vsijf refaom wk;d wuf
rI&SdcJhonf/
zdvpfyidk Ef idk if w
H iG f wk;d wufrrI sm;&Sd
cJhaomfvnf; jyif;xefaompD;yGm;a&;
pdeaf c:rIrsm;udk &ifqidk af e&qJjzpfonf/
zdvpfykdifEdkifiHvlOD;a&\ BuD;rm;aom
&S,f,mtwGuf 0ifaiGrsm;jrifhwif&ef
BudKyrf;&OD;rnfjzpfonf/ zdvpfykdifEkdifiH
onf vsijf refpmG wk;d wufaom vkyo
f m;
tiftm;twGuf tvkyfrsm;zefwD;&ef
BuKd ;pm;&OD;rnf/ vkyo
f m;tiftm;onf
wpfESpfvQif 30 &mckdifEIef;xuf ausmf
vGeaf eonf/ zdvpfyidk Ef idk if \
H GDP wk;d
wufrIEIef;rSm 1996 ckESpfu 5 'or
5 &mckdifEIef;jrifhwufcJhonf/ zdvpfydkif
EdkifiH\ reDvmNrdKUwGif tm&SzGHUNzdK;wdk;
wufrb
I Pf&o
dS nf/ zdvpfyikd Ef idk if o
H nf
urmhukvor*? urmhbPf? EdkifiHw
umaiGaMu;&efykHaiGtzGJU? urmhukef
oG,rf t
I zGUJ tpnf;ESihf tmqD,w
H iG f t
zGJU0ifEkdifiHtjzpf yg0ifaqmif&Gufvsuf
&Sdonf/
zdvpfykdifEkdifiHonf *E0ifjyZmwf
rStp ,Ofaus;rIuyGJrsm;rS wD;0kdif;rsm;
txd <u,f0aom{nfch aH zsmaf jzrIrsm;udk
ay;pG r f ; Ed k i f o nf / jynf o l r sm;onf
tcrf;tem;usif;y&aomb0udk o
abmusNy;D 4if;wd\
Yk aysmyf &JG iT yf u
JG pd r sm;
rSm emrnfBuD;ygonf/ NrdKUawmfreDvm
onf jrL;<u,foGufvufaom txl;
azsmaf jzrIA[kad e&mwpfcjk zpfNy;D ntcg
NrKd Uv,fwiG f 'puu
kd yGrJ sm;? pnf;csun
f D
zdvpfydkif aw;*DwtzGJUrsm;? acwfay:
aw;*DwtzGJUrsm;ESihf ouf0ifvIyf&Sm;
aewwfygonf/ zdvpfydkifwdkY\ yGJawmf
&ouk d jrnf ; prf ; &ef t wG u f r sm;pG m
aom ,Ofaus;rIuyGJobifonfrsm;

\ okyfaqmifrIudk ppfaq;MunfhIEkdif
ygonf/ tausmftMum;qkH;rSm b&meD
[efuacsonfrsm;jzpfonf/ 4if;wdkY\
okyaf qmifujyjcif;udk reDvm[kw
d ,f
\reDvmpm;aomufcef;wGif MunfhI
cHpm;Edkifonf/ zdvpfydkifonf uwf
ovpfc&pf,mefbmom vTrf;rkd;aom
EkdifiHwpfckjzpfonf/ a&S;usaom bm
oma&;qkdif&m 0wKypnf;ESihf 4if;wdkY\
td k r if ; a[mif ; EG r f ; aom bk & m;&S d c k d ;
ausmif;rsm;udk rnfonfhta&SUawmif
tm&StmqD,HEkdifiHurS r,SOfNydKifEkdif
acs/ rufxdkreDvm (Metro Manila)
NrdKUawmfBuD;\ ywf0ef;usifwGif awGU
Ekdifaom tvGefpGJrufp&maumif;aom
bk&m;ausmif;rsm;rSm aq;ukorIr,f
awmfyk w
f rk sm;xm;&S&d m rufvw
d f (The
Malate) bk&m;ausmif;? vGefcJhaom ESpf
aygif; 165 cefu
Y 0g;csn;f oufoufjzifh
jyKvkyfxm;onhf atmf0if&Sdaom vyfpf
yDepf (Las Pinas Church) bk&m;ausmif;
ESifh 1981 ckEpS w
f iG f wnfaqmufcahJ om
12-16 &mpkESpf *smreDAdokumvuf&m
jzpfonfh qefqb
D wf&iS f bk&m;ausmif;
(San Sebastian Church) (Edi
k if t
H wGi;f &Sd
wpfcw
k nf;aom bk&m;ausmif;) wkjYd zpf
Muygonf/
zdvpfydkifEkdifiH\ rufcdkpD;yGm;a&;
tajctaersm;onf 2004 ckESpfwGif
ESpfvkdzG,f&maumif;cJhonf/ wdk;wufrI
&Sdonf/ atmifjrifonf[k arQmfvihf&
onf/ Real GDP onf 2004 ckEpS w
f iG f
4 'or 2 &mckdifEIef;&SdNyD; tenf;i,f
wkd;wufvmcJhonf/ 2003 ckESpfu
Real GDP onf 4 'or 1 &mcdkifEIef;
wdk;wufcJhonf/ pD;yGm;a&;onf t&Sdef
,lNyD; wkd;wufvmonf[k awGUjrif&
onf/ zdvpfykdifEkdifiH\b@ma&;ESihf
bPfvkyfief;tcef;u@rsm;\ tajc
cHusaom tm;enf;rIrsm;onf om
jrifhrm;aom wkd;wufrIvrf;aMumif;udk
eif;acsjcif;rS pD;yGm;a&;udk umuG,fEdkif
rnfjzpfonf/ jynfwGif;0,fvdktm;udk
axmuful&ef txl;ojzihf ukefxkwf
vkyrf w
I iG f &if;ES;D jrK yEf rHS I pD;qif;jcif;rsm;
wGif aES;auG;rIonf 2004 ckESpfyxr
ESpf0ufwGif wdk;wufrIudk rSwfwrf;wif
&ef pD;yGm;a&;udk jzpfapvdrfhrnf/ aiG
aMu;azmif;yGrIESihf twdk;EIef;rsm;edrfhus

&efrsm;? pum;rsm;jzpf&rnf/ tdrfeD;csif;rsm;


aMumifh rdrd\*kPfodumusp&mjzpfvmwwf\/ t
vkyw
f iG v
f nf;aumif;? tdrw
f iG v
f nf;aumif; tBu;D
tuJ\NiKd jiifrcI &H rnf/ vkyaf zmfuidk zf ufcsi;f txif
vGJp&mjzpfrnf/ rdom;pktwGuf aq;kH? aq;ay;
cef;oGm;&rnf/ aiGtukeftusrsm;p&m taMumif;
ay:rnf/ c&D;a0;oGm;oifyh gonf/ vuf &St
d vkyu
f dk
NiD;aiGUaernf/ tvkyfajymif;vdkpdwf? tvkyfxGuf
vdpk w
d jf zpfay:aernf/ rnfonft
h vkyrf S rajymif;bJ
NidrfNidrfaeyg/ rMumrDtvkyftudkiftcGihftvrf;
aumif;rsm;ay:vdrfhrnf/ uHaumif;ap&ef tdrfwGif
rok H ; aomrD ; vk H ; ? rD ; acsmif ; tuRrf ; rsm;vT i h f y pf
vkdufyg/

rI\ tusKd ;jyKaom t&mxifrI u


kd cf uf
csuaf Mumifh wpfO;D csi;f ok;H pGjJ cif;ukeu
f s
p&dwfrsm;onf vGefcJhaomESpfu 4
'or 1 &mcdkifEIef;&Sd&mrS 4 'or 5&m
cdik Ef eI ;f odYk jrihw
f ufco
hJ nf/ 2003 ckEpS f
ZlviId v
f ukew
f iG f tvkyv
f ufrjhJ rihw
f uf
rIonf 12 'or 7 &mcdkifEIef;&SdcJhonf
okH;pGJrIwdk;wufjcif;twGuf av;euf
aom pGefYpm;rIjzpfonf/ 2004 ckESpf
wGif wpfOD;csif;okH;pGJrIwdk;wufjcif;t
wGuf av;eufaompGefYpm;rIjzpfonf/
2004 ckESpfwGif aus;vufa'o0ifaiG
rsm;jrihfwufrIonf wpfOD;csif;okH;pGJrI
wkd;wuf&efulnDcJhonf/ rufxdkreD
vma'owpf0u
dk pf yk aHk erIukd NzKd c&JG ef t
ajccHtaqmufttkHwnfaqmufjcif;?
tdk;tdrfzGHUNzdK;rI wkd;wufatmifjyKvkyf
jcif;? rkdufcdktao;pm;ESihf tvwfpm;
vkyif ef;rsm;wk;d jri jhf cif;wGif tpk;d &onf
,if;\OD;pm;ay;tpDtpOfrsm;udk t
aumiftxnfazmfaomaMumifh vlxk
okH;pGJrIonf 4 'or 2 &mckdifEIef;&Sdrnf
[k arQmv
f ihcf MhJ uonf/ rnfoyYkd ifjzpfap
xde;f csKyx
f m;rIatmufwiG f bwf*suv
f kd
aiG xde;f odr;f &ef vdt
k yfrjI zihf tpk;d &ok;H
pGrJ w
I ;kd csUJ jcif;onf awmfoihf &Hk adS Mumif;
awGUjrihf&onf/
1997 ckESpfwGif tm&SaiGaMu;t
usyftwnf;jzpfyGm;NyD;uwnf;u &if;
ESD;jrKyfESHrI0,fvkdtm;onf wnfNidrf
aompm;okH;olESihf pD;yGm;a&;,kHMunfrI
&Sad omfvnf; aES;auG;av;vHaeqJ&adS e
onf/ 1988 ckESpfuwnf;u ykHao
owfrSwfxm;aom t&if;tESD;jrKyfESHrI
udk ESpfpOf 3 'or 2 &mcdkifEIef;ysrf;rQ
EIef;jzihf pmcsKyfcsKyfqkdcJhonf/ 2003
ckESpfwGif enf;yg;aom EkdifiHjcm;wdkuf
du
k &f if;ES;D jrK yEf rHS I (FDI) tar&duefa':
vm 896 oef;vnfywfaqmif&u
G rf u
I kd
twnfjyKco
hJ nf/ t"dujyemwpfck
onf FDI qGJaqmif&ef wkdif;jynf\
,SOfNydKifEkdifpGrf;wGif usqif;rIjzpfEkdif
onf/ zdvpfykdif&Sdvkyfom;p&dwfonf
tjcm;tm&SEkdifiHrsm;ESihf EIdif;,SOfvQif
omjrihfrm;onf/ ,if;onf wpfaeY
vQif tenf;qkH;vkyftm;cEIef;jzpfNyD;
zdvpfydkifwGif tar&duefa':vm 5
'or 23 &Sdonf/ AD,uferfwGif a':
vm okn 'or 92 &Sdonf/ wkwf

aiGtpkvdkuf? tNyKHvkduf0ifrnf/ jynfwGif;?


jynfyc&D;aumif;rsm;oGm;&rnf/ &yfa0;ESihf quf
oG,faomvkyfief;rsm;tusdK;ay;rnf/ ,mOf? puf
ypnf;topf0ifrnf/ avQmufxm;aomtvkyf&&Sd
rnf/ tvSLr*Fvm yGrJ sm;oGm;&rnf/ uav;0ifrnf/
bk & m;zl ; c&D ; xG u f & rnf / vl r I a &;vk y f i ef ; rsm;?
bmoma&;vkyfief;rsm;jzihf vlodrsm;rnf/ tdrf
axmifa&;om,mrnf/ tcspfa&;vnf;uHaumif;
rnf/ tdraf xmifzufxrH S vufaqmifaumif;awG&
wwf\/ rdbaus;Zl;qyf&ef tcGihftvrf;awGay:
rnf/ usef;rma&;tenf;i,fnHhrnf/ uHaumif;ap
&ef oHCmawmfrsm;tm; tmkHqGrf;uyfvSLyg/

HR

EkdifiHwGif a':vm okn 'or 31 ESihf


1 'or 28 Mum;&Sdonf/ tif'kdeD;&Sm;
wGif a':vm 1 'or 57 &So
d nf/ xkid ;f
EdkifiHwGif a':vm 3 'or 18 ESihf 4
'or 02 Mum;&Sdonf/ zdvpfykdifEkdifiH
onf tm&Sa'owGif tjrihfqkH;vQyfppf
pGrf;tm;EIef;rsm;&Sdonf/ Oyrmtm;jzihf
reDvmNrdKUwGif pD;yGm;a&;vkyfief;tokH;
jyKrItwGuf vQyfppfEIef;rSm wpfvvQif
tar&duefa':vm 51146 &Sdonf/
tmqD,HNrdKUawmfrsm;jzpfaom *smum
wmNrKd UwGif tar&duefa':vm 25360?
uGmvmvrfylNrdKUwGif a':vm 34000?
befaumufNrdKUwGif a':vm 30120
ESihf pifumylEkdifiHwGif a':vm 45080
&Sdonf/ rMumao;rDu tpkd;&onf
FDI qGa
J qmif&ef BuKd ;yrf;rIrsm;twGuf
ajcvSrf;jyifcJhonf/
a&mif;vdt
k m;bufrMS unhv
f Qif 0ef
aqmifrv
I yk if ef;rsm; (txl;ojzihf w,f
vD q uf o G , f a &;ES i f h b@ma&;0ef
aqmifrIrsm;)onf 2003 ckESpfwGif cefY
rSef;ajc 5 'or 5 &mcdkifEIef;&SdcJh&mrS
2004 ckEpS w
f iG f 5 'or 7 okjYd rifw
h uf
vmjcif;aMumifh wkd;wufrItwGuf t"d
uusaom xufoefrIwpf&yftjzpf
quf v uf & S d v d r f h r nf j zpf o nf / 0ef
aqmifrrI sm;onf jynfwiG ;f xkwu
f ek \
f
50 &mckdifEIef;eD;yg;&Sdonf/ wkdif;jynf\
vkyo
f m;tiftm;wpf0ufausmcf efx
Y m;
onf/ rMumao;rDESpfrsm;u tdkifpDwD
&if;ES;D jrK yEf rHS w
I iG f vsijf refaomwd;k wuf
rItcef;u@\ BuD;rm;aom wkd;wuf
rItvm;tvmudk azmfjyonf/ pufrI
vkyfief;onf 2003 ckESpfwGif 3 'or
9 &mcdik Ef eI ;f &S&d mrS 4 'or 6 &mckid Ef eI ;f
okdYwdk;wufrnf[k arQmfvihfxm;cJhMu
onf/ 2004 ckEpS w
f iG f jrifw
h ufvmaom
*vdkb,fpD;yGm;a&;vIyf&Sm;rIESifh ukef
oG,fa&;onf zdvpfydkifpD;yGm;a&;wdk;
wufrIudk axmufulvdrfhrnfjzpfonf/
IMF rS cefr
Y eS ;f xm;aom *vdb
k ,fxw
k f
ukeEf iS fh ukeo
f ,
G rf u
I kd 4 'or 1 &mckid f
EIef;ESifh 5 'or 5 &mckdifEIef;toD;oD;
wkd;wuf&ef &nf&G,fxm;onf/ *vdk
b,ftDvufx&Gef;epfaps;uGufonf
wkdif;jynf\ ykdYukefrsm;udk wkd;jrihf&ef
pGrf;aqmifEkdifvdrfhrnfjzpfonf/ oGif;
ukerf sm;onfvnf; ydu
Yk ek v
f yk if ef;rsm;udk

emrnfBuD;xrif;iwfjzpfrnf/ tvkyfrsm;
atmifjrifrvdkvdkESihf wdkYvdkYwef;vef;jzpfaernf/
om;orD;twGuf pdwq
f if;&Jp&mrsm;BuKw
H wf\/ aiG
aMu;jyemay:wwf\/ rdwfaqGaumif;[k xif
rSw,
f MHk unfro
d u
l ud,
k t
hf ay:raumif;Buw
H wf\/
c&D;wdkav;rsm;oGm;&rnf/ vkyfvufptvkyfrsm;udk
qufvkyfzkdY tm;rxkwfoifhyg/ tcsdefukef? aiGukef?
vlyrf;jzpfwwfonf/ i,focl si;f tultnDay;rnf/
vli,fvl&G,frsm; &nf;pm;uwpfzuf? rdbuwpf
zuf Asmrsm;wwf\/ tdrfaxmif&Sifrsm; aqGrsdK;rsm;
aMumihf &efjzpfwwfonf/ rarQmfvihfaom ae&mrS
aiG0ifrnf/ uHaumif;ap&ef w&m;&dyfom0ifyg/

for your better life

HR JOURNAL

qGw
J if&ef jri w
fh ifay;vdrrhf nfjzpfonf/
,if;onf ukefoG,frIvdkaiGjyvdrfhrnf
jzpfonf/ 2003 ckESpfwGif a':vm 1
'or 1 bDvsH&Sd&mrS 2004 ckESpfwGif
a':vm 840 oef;&Sdrnf[k EIdif;,SOf
&onf/ ukefoG,fa&;vdkaiGdkufcwfrI
aMumifh vuf&adS iGpm&if;ydak iGonf vGef
cJhaomESpfu a':vm 1 'or 9 bDvsH
&Sd&m ,cka':vm 1 'or 8 bDvsHt
enf;i,fusO;f ajrmif;vmonf[k xif&
onf/ *vdkb,fb@ma&;tajctae
wGif wkd;wufrI&Sdaomfvnf; zdvpfykdif
EkdifiH&Sd t&if;tESD;pD;qif;rIonf odod
omomjrihfwufonf[k arQmfvihfxm;
r&acs/ onfrSm tm;enf;aom
&if;ESD;jrKyfESHrIaMumifhjzpfonf/ 2004
ckESpfukefwGif w&m;0ifEkdifiHjcm;aiG
zvS,frI oD;oefYxm;aiGrsm;onf a':
vm 17 bDvsHodkY jrihfwuf&ef &nf&G,f
cJhonf/
*vdkb,fpD;yGm;a&;ajcvSrf;ESihft
wl tvkH;pkHaomrufcdkpD;yGm;a&;ay:
vpD r sm;ud k zd v pf y d k i f E k d i f i H t aejzif h
qufvufwkd;csJU&rnfjzpfonf/ bwf
*sufvdkaiGonf 2003 ckESpf xufom
enf;onf/ 2003 ckESpfwGif GDP \
4 'or 6 &mcdik Ef eI ;f &S&d mrS 2004 ckEpS f
wGif 4 'or 3 &mckdifEIef;&Sdonf/
2003 Mo*kwv
f wGif IMF ESifh zdvpfyikd f
EdkifiHwdkY aqG;aEG;cJh&mwGif pD;u&ufESifh
t&uftay:wGifom jrihfrm;aom
tcGet
f crsm;ESifh taumiftxnfazmf
&ef IMF u zdvpfykdiftm;ajymcJhonf/
odomxif&Sm;onfuawmh zdvpfykdif
Ekid if t
H aejzifh 2009 ckEpS rf wkid rf D bwf
*suu
f kd csed n
f &d ef tcGepf epftao;pdwf
MunhfIaom cufcJhonfha&G;cs,frIudk
&ifqkdifae&onf/
Ref: Regional Outlook 2004-2005
Southeast Asia

kww
f &ufBu;D yGm;csr;f omvmvdrrfh nf/ tvkyf
wGif tquftoG,af umif;&rnf/ tEkynmvkyif ef;
rsm;jzihf atmifjrifausmMf um;rnf/ vli,fv&l ,
G rf sm;
tcspfa&;uHaumif;rnf/ cufcJaomvkyfief;rsm;
rdr\
d tpGr;f tpjzifh atmifjrifrnf/ tzd;k wefypn;f
trsKd ;rsKd ;0ifrnf/ &yfa0;rS aqGrsKd ;rsm;a&mufvmwwf
\/ vlrIa&;vkyfief;rsm;vkyf&rnf/ rdrdtaMumif;r
aumif;ajymol&Sdonf/ tdrfom;tcsif;csif;pdwf0rf;
uGJp&mtaMumif; ay:rnf/ om;orD;r*Fvmudp
aqmif&u
G &f rnf/ uHaumif;ap&ef wefc;kd Bu;D bk&m;
wGif a&oufaphvSLyg/

10

HR JOURNAL

31- 1- 2014 Friday

Article

urmhpD;yGm;a&;wkd;wufrIESifh ywf
oufaom owif;aumif;rsm;aMumifh
tE&m,fESpfckESifh &ifqdkif&Edkifygonf/
tE&m,fwpfckrSm twdk;EIef;wufrnfh
tE&m,fjzpfNyD; tjcm;wpfckrSmjyKjyif
ajymif;vJa&;vkyif ef;rsm;udk t&Sed af vQmh
rnfhtE&m,fwdkY&Sdaeonf/
urmb
h @ma&;tusyt
f wnf;Ny;D
qH;k csed rf pS tar&duefavhvmoH;k oyf
wG u f c suf o l r sm;u ES p f p Of E S p f w d k i f ;
tvm;tvmaumif;awGudk wGufq
um ESpfwpfESpfudk pavh&SdMuonf/
,ckESpfwGifvnf; xdkYtwlyifjzpfonf/
pawmh&,
S ,
f m aps;uGu\
f tajctae
awGu cdkifrmyDjyifaeonf/ pm;oHk;ol
rsm;\ ,HMk unfpw
d cf sru
I vnf; aumif;
rGefvmaeNyD; 2014 ckepfwGif ydkrdk jrifh
rm;aom pD;yGm;a&;wdk;wufrIEIef;awG
&&SdEdkifonf[k wGufqaeonf/ tar
&duefpwef;'wftifyl;0g; (S&P) pm
&if;0if xdyfwef;ukrPD 500 wdkY\
&S,f,mtTef;udef;onf 2013 ckepf
wGif 30% wufum tESpfESpfq,f
twGif; ESpfpOfwdk;wufrItjrifhqHk; &&Sd
NyD;aemuf pHcsdefopfwifvsuf&Sdonf/
tar&duef EdkifiH\pD;yGm;a&;wdk;wufrI
aMumifh urmph ;D yGm;a&;onf 0,fEikd pf rG ;f
tm; (PPP) udk tajccHNyD; wGufvQif 4
&mcdik Ef eI ;f cefw
Y ;kd wufrnfh tvm;tvm
&Sdonf/ xdkwdk;wufrIEIef;onf 2013
xuf 1 &mckdifEIef; ydkrdkjrifhrm;NyD; ESpf
aygif;rsm;pGmtwGif; taumif;qHk;jzpf
onf/
ESpfopful;csdefwGif 0dkif;0ef;Mobm
ay;Muaomfvnf; b@ma&; tusyt
f
wnf;jzpfcsdefrSp ESpfpOfESpfwdkif; tm;
&0rf;omarQmfvifhcsufawG pdwfysuf
p&mjzpfoGm;cJhMuonfudkvnf; arhxm;
&ef roihaf y/ ,ckEpS w
f iG f tBu;D rm;qH;k
tE&m,frSm xdktaumif;jrifrI udk,f
wdkifyifjzpfaeonf/

<u,f0csrf;omaom EdkifiHrsm;
tajctaeawG aumif ; rG e f p jyKvm
onf/ NAw
d ed Ef ikd if w
H iG f pD;yGm;a&; OD;armh
rIt&Sdef&vmaeonf/ *syefEdkifiHwGif
pm;oHk;rI tcGefwdk;aumufcJhaomfvnf;
pD;yGm;a&;taqmufttHkudk xdcdkufyHk
r&ay/ Oa&my\ tvm;tvmonf
vnf; ,cifuavmufpdwfysuftm;
avsmzh ,
G rf [kwaf y/ odaYk omf pD;yGm;a&;
tm;armhvmap&ef t"du armif;ESio
f l
rSm tar&duefEdkifiHjzpfonf/
tar&d u ef E d k i f i H o nf tajccH
cdkifcdkifrmrm&Sdum pD;yGm;a&;wdk;wufrI
&aejcif; jzpfonf/ yxrtcsuftae
jzifh tdrfaxmifpkrsm;ESifh pD;yGm;a&; vkyf
ief;rsm;\ vufusef&Sif;wrf; tajc
taeaumif;rGefvQuf&Sdonf/ Oa&my
wGif yk*vdu a<u;NrDawG avQmhcsjcif;
rjyKEikd af o;aomfvnf; tar&duefEikd if H
wG i f b@ma&;tusyf t wnf ; ud k
twdwrf mS csex
f m;cJNh y;D jzpfonf/ om"
urSm tdr,
f maps;EIe;f rsm; jyefwufvm
jcif;jzpfonf/
'kwd,tcsuftaejzifh aps;ouf
ompGm avmifpm&,lEdkifjcif;? ESpfaygif;
rsm;pGm vkyfcEIef;rsm;udk xdef;csKyfxm;
Edkifjcif;ESifh tweftoifh wefzdk;usae
aom a':vmwdkYaMumifh tar&duef
EdkifiHonf NydKifqdkifEdkifpGrf; aumif;rGef
aeonf / xd k t aMumif ; t&mES p f & yf
aMumifh tvkyftudkif&&SdrIEIef;xm;udk
jrefqefvmapNyD; &S,f,maps;EIef;awG
vnf; wufvmjcif;aMumifh pm;oHk;ol
rsm;\ oH;k pGrJ EI iS hf &if;ES;D jrK yEf rHS w
I Ykd tem
*wfwiG f wd;k wufvmrnfh tvm;tvm
rsm;udk awGUBuHKae&onf/ aemufqHk;
wGif b@ma&;tcuftcJawGUae&
onfhjyemonfvnf; avsmhyg;pjyK
vmonf/ 2013 ckepfwGif A[dktpdk;&
onf *s'D yD \
D 1 'or 75 &mckid Ef eI ;f udk
oHk;pGJcJhonf/ tcGefawGxuf toHk;

p&dwaf wGukd avQmch sco


hJ nf/ rMumao;
rDu &&Sdaom oabmwlnDcsuft&
,ckESpfwGif *sD'DyD\ okn 'or 5 &m
cdkifEIef;xd avQmhcsEdkifrnf/ txufyg
taMumif;w&m;rsm; tm;vHk;u 2014
ckepfwGif tar&duefEdkifiH\ pD;yGm;a&;
wdk;wufrIudk ,cifcefYrSef;xm;onf
xufjrifhrm;um 3 &mckdifEIef; 0ef;usif
txdwufoGm;aprnf/
tar&d u ef t d r f a xmif p k r sm;ES i f h
pD;yGm;a&;vkyfief;rsm;\ toHk;p&dwf
wdk;jrifhvmrIaMumifh wkwfEdkifiHrStp
*smreDtqHk; urmtESHYwGif xkwfvkyf
aomukefpnfESifh 0efaqmifrIrsm;\
0,fvdktm;jrifhrm;vmvdrfhrnf/ ,cif
uvdk tar&duefawGu EdkifiHjcm;jzpf
ypnf;awGudk rufrufpufpuf r&Sd
awmh/ 15 ESpt
f wGi;f jynfyaiGay;aiG,l
&S i f ; wrf ; omref p m&if ; vd k a iG o nf
GDP\ 2 'or 2 &mcdkifEIef;txdus
qif;cJh&m 15 ESpftwGif; tedrfhqHk;jzpf
onf/ odaYk omfvnf; tar&duefEikd if \
H
pD;yGm;a&;taqmufttHkonf BuD;rm;
vSonfjzpf&m toHk;p&dwfjrifhrm;vm
jcif;aMumifh urmwpf0rS ;f wGif ydu
Yk ek rf sm;
jrifw
h ufvmaprnfjzpfonf/ xdaYk Mumifh
Oa&myrS *syeftxd jynfwGif;wGif
,HkMunfpdwfcsrIjrifhrm;vmaprnf/
jyemwpfckrSm tar&duef\
pD;yGm;a&; taqmufttHu
k useu
f rm
wpf0Srf;odkY *,ufdkufcwf&mwGif ukef
oG , f a &;vrf ; aMumif ; wpf c k w nf ;
r[kwfovdk t"du vrf;aMumif;vnf;
r[kwfaejcif;jzpfonf/ ,cktcsdefwGif
&S,,
f maps;EIe;f awG xd;k wufaejcif;udk
Munfv
h Qif b@ma&;aps;uGurf sm;onf
MoZmBuD ; rm;aMumif ; awG U &onf /

tar&duefEdkifiH\pD;yGm;a&; tiftm;
awmifhwif;cdkifrmvmonfESifhtrQ &if;
ES;D jry Ef o
HS rl sm;u A[db
k Pfonf rlvu
vsmxm;aom 2015 ckepf ESpv
f ,fxuf
apm twdk;EIef;rsm;jrifhwifrnf[k
wGuq
f vmzG,&f o
dS nf/ xdt
k cg aiGacs;
pmcsKyfrsm;rS &&Sdaom tusdK;tjrwf
vnf; odoo
d momjrifrh m;vmEdik o
f nf/
A[dkbPft&m&Sdrsm;u aiGacs;pmcsKyf
awG vdkufvH0,f,lrI t&Sdefavsmhonhf
wkdif twdk;EIef;awGudk tavmoHk;q,f
jrifhwifjcif;jyKrnf r[kwf[k &Sif;&Sif;
vif;vif;aMunmcJhNyD;jzpfonf/ odkY
aomfvnf; pD;yGm;a&;taqmufttHk
wdk;wufrIjrefqefvmav &if;ESD;jrKyfESH
olawGu twd;k EIe;f awGjri ahf wmhrnf[k
,HMk unfavjzpfvmMuonf/ NAw
d ed w
f iG f
pD;yGm;a&; wdk;wufrIaMumifh A[dkbPf
u twkd;EIef;awGjrifhawmhrnf[k arQmf
vifph &mjzpfvmonf/ trSepf ifppf A[dk
bPfu twdk;EIef;jrifhrnfr[kwf[k
ajymxm;NyD;jzpfonf/ tar&duefEkdifiH
wGif pD;yGm;a&;wdk;wufrIEIef; jrefqef
vmjcif;aMumifh aiGacs;pmcsKyfrsm;rS
&aom tusKd ;tjrwfawG wufvmvQif
pD;yGm;a&;wdk;wufrI t&Sdeft[kefudk
xdyg;Ekdifonf/ A[dkbPfu urmhaiG
a&;aMu;a&;tajctaeudk MoZmvTrf;
rdk;Ekdif&m urmwpf0Srf;wGif pD;yGm;a&;
wd;k wufraI wG aES;auG;oGm;apEdik o
f nf/
ydkodrfarGUNyD; ydktE&m,fBuD;aom
udpwpfckrSm pdwfat;vufat;jzpf
oGm;rnfh tE&m,fjzpfonf/ EdkifiHa&;
orm;awGu cufcaJ om jyKjyifajymif;vJ
rIawG vky&f efxuf pD;yGm;a&;wd;k wufrI
twGuf trSwf0if,l&ef ydkpdwftm;
xuf o ef w wf M uonf / rMumrD u

Oa&mywGif pD;yGm;a&;tajctaeESifh
ywf o uf o nf h owif ; aumif ; awG
xGufay:vmNyD;aemuf bPfvkyfief;
or* w nf a xmif a &;tpD t pOf r sm;
aemufqkwfoGm;cJhonf/ csrf;om<u,f
0aomEdkifiHrsm;wGif vkyfp&mawGu
rsm;jym;vS & m tcsd K Utvk y f a wG u d k
aemufydkYypfwwfMuonf/ tar&duef
Edik if w
H iG f ESp&f n
S v
f rsm; vlaygif;rsm;pGm
tvkyfvufrJhjzpfaeonfh jyemESifh
roefpGrf;axmufyHhaMu; wkd;yGm;vm
onfhjyemrsm;udkvnf; ajz&Sif;&ef
&Sdaeao;onf/
NAdwdefonf tdrf,mpDrHudef;pnf;
rsOf;pnf;urf;rsm;udk avQmhcsjcif;rjyK?
avqdyf? vrf;ESifh tjcm;tajccHt
aqmufttHkrsm;wGif ydk&if;ESD;jrKyfESHrI
rjyKvkyfMuvQif tdrfaps;EIef;awG wuf
aejcif;udk tm;udk;tm;xm;jyKae&rnf
jzpfonf/
,ldkZkefonf yk*vdu a<u;NrDawG
udk avQmhcsjcif;rjyKEkdif? vli,fawGudk
tvkyfcGifxJ qGJroGif;Edk ifao;vQif
trSew
f u,f <u,f0csr;f omrIukd r&&Sd
Edkif/
tvGet
f rif; tm;&0rf;omjzpfae
vQif txufygtcsurf sm;udk xnfo
h iG ;f
pOf;pm;&ygrnf/
(tDaumaemrpf)

pm (3) atmifopfrStquf

tay:xm;&SdwJh azmufonfrsm;&JU o
abmxm;tjrifudk jyKjyifzdkYqkdwm ydkNyD;
awmhawmif tcsed ,
f &l ygao;w,f/ 'g
aMumifh csufcsif;vufiif;tusKd;pDyGm;
rjzpfxGef;OD;awmh 0efaqmifrIwdk;wuf
a&;tpDtpOfawGudkawmh wpfqihfNyD;
wpfqifh pGJpGJNrJNrJaqmif&GufoGm;zkdYvdkyg
w,f/
Oyrm- tzG J U tpnf ; wpf c k [ m
jyemwpfpkHwpf&mudk ukdifwG,fajz

&Sif;w,f/ ajz&Sif;&mrSm a&&Snfukd


arQmf u d k ; NyD ; jyem&J U obm0ud k
twGi;f ususavhvmajz&Si;f wJt
h cg t
ajctaeu ydkqkd;w,fvdkY,lq&w,f/
wdik Mf um;rIawGrsm;onfxuf rsm;vmNy;D
rauseyfwJhazmufonfawGvnf; yx
rykdif;rSm ydkrdkvmwmudk awGU&ygw,f/
'gayrJh tajctaeu tzwfqnf
r&avmuf a tmif r qk d ; &G m ;ao;yg/
jyem&JU twkdif;twmyrmPudk ydkrdk

aumif;rGefpGmpl;prf;jcif;omjzpfaMumif;
oabmaygufem;vnfoifhygw,f/
ukrPD[m rdrd0efxrf;rsm;&JU t
jyKtrlrsm;eJY enf;pepfrsm;udk aumif;rGef
pGmjyKjyifvu
dk w
f meJt
Y rQ wkid Mf um;rIawG
odomxif&Sm;pGm usqif;oGm;wmawGU
&ygvdrfhr,f/ 'Dusqif;rIuawmh w
u,f h w k d ; wuf r I t ppf t rS e f y J j zpf y g
w,f/ tjzpfrSefukdrMunfh&ufvdkY rsuf
ESmudk wpfzufvTJxm;&wJh wrifzefwD;

xm;wJh usqif;rIrsdK;r[kwfyg/
'ghaMumifh uRefawmfwdkY[m bmyJ
vkyv
f yk af &&Snt
f usKd ;pD;yGm;udo
k m arQmf
udk;&rSmjzpfygw,f/
(qufvufazmfjyygrnf)

xdwfvefYzG,f&mcHpm;Mu&ygw,f/
'DcHpm;csufawG[m kwfw&uf r
odomayrJh a&&SnfrSm usef;rma&;xd
cdkufrIawG? vkyfief;cGifysufuGufrIawG
eJY vlpm;xkd;cefY&wJhtxd qkd;&Gm;wJh t
usKd ;qufawG&&SEd idk w
f mudk a&SUa&;Munfh
NyD; arQmfawG;qvdkY &Ekdifygw,f/
0efxrf;rsm;&JU tjyKtrlukd jyKjyifzYdk
qk&d mrSm tcsed ,
f &l ygw,f/ tzGUJ tpnf;

cifarmifndK (abm*aA')

HR

for your better life

Article

31- 1- 2014 Friday

HR JOURNAL

11

urmausmt
f zGUJ tpnf;awGukd arG;zGm;ysK;d axmifay;olawG? ud,
k t
hf zGUJ tpnf;udk urmausmaf tmif
pGr;f aqmifEikd o
f al wG[m olwu
Ykd ,
kd yf ikd f arG;&mygt&nftcsi;f eJcY sn;f atmifjrifvmMuwmr[kwyf gbl;/
olwdkYvdk yk*dKvfawGrSmvnf; 'DvdkatmifjrifatmifvkyfaqmifEdkifzdkY aphaqmfay;wJhyk*dKvfawG? udpawG
&Sdygw,f/
wpfpHkwpfckaomwGef;tm;aMumifh a&SUwdk;atmifjrifcJholawGrSm cg;oD;wJhtawGUtBuHK&SdcJhzl;ola
wG? aeYpOfawGUaeolwpfO;D OD;xHrS erlemaumif;,lco
hJ al wG yg0ifae ygw,f/ Munfw
h wfjrifwwfr,fq&kd if
b0rSm xGef;xGef;awmufawmufjzpfapr,fh ]todwpfck} ay:xGef;aprSm rvGJygbl;/


emtdkrD qifrfqef (Naomi Simson)
RedBalloon udk wnfaxmifol emtdkrD[m vltrsm;&JU,HkMunfrIudk r&cJholyg/ aumvdyfwufpOf
twef;azmfoli,fcsif;awG olYudk cspfpEdk;ay;cJhwJhemrnfudk emtdkrD b,fawmhrS arhrSmr[kwfygbl;/
tJ'gu "dumb" eJY um&efwlwJh "Num" qdkwJhtrnfygyJ/ ]]uRefru ausmif;oifynmeJYywfoufNyD;
twef;xJrSm tawmfqHk; r[kwfbl;qdkwJh tawG; &SdcJhw,f/ 'Dausmif;0if;xJrSm uRefrxuf usdef;ao
ydkawmfwJhausmif;om;ausmif;olawG &Sdr,f qdkwJhtawG;a&maygh/ uRefr 'D*&D&cgeD;rSm uRefrtazu
]wu,fvdkY wuodkvfynmeJY orD;tvkyfr&&if vufESdyfpufoifwef;udk ydkYay;r,f/ tenf;qHk;awmh
ighorD; tJ'geJYvkyfpm;Edkifvdrfhr,f} vdkY ajymw,f/
]]'Dawmh ]rif; apmifhHkyJapmifhaeOD;? ig atmifjrifolwpfa,mufjzpfvmr,f qdkwm odap&r,f}

uvJ,m 'dkif,ufZf tdk&pfZf (Claire Diaz-Ortiz)


uvJ,mu Twitter &Sd Social Innovation XmetBu;D tuJyg/ ]]uRerf i,fb0 rSwrf w
d mudak jym&if
pmzwf w mud k tBud K uf q H k ; yJ / t&G , f a &muf v mawmh pmtk y f a wG u uRef r twG u f
tBuD;rm;qHk;wGef;tm;awG? aphaqmfrIawGxJuwcsKdU jzpfvmw,f/ wpfESpfrSm pmtkyf ESpf&mausmf
uRefr zwfw,f/ zwfwJhpmtkyftrsm;pk u okwpmayawGyg/ pD;yGm;a&;? pdwf"mwfjrifhwifa&;eJY acgif;
aqmifrIeJYywfoufwmawGygyJ/ 'DtaMumif;t&mawGudk xyfumxyfumzwfzdkY uRefr&JUpGrf;tif
trsm;tjym;udkoHk;wJh taMumif;&if;uawmh uRefr&JUawG;ac:yHkawG;ac:enf;udkajymif;vJap
vdkYjzpfygw,f/}}
pwDAif a*s aomfrfqef (Steven J Thompson)
1990 jynfhvGefESpfawGwkef;u pifumyl&Sd xGef;opfpbdkiftdkwufcfu@ (biotech sector) rSm
arQmfvifhrxm;wJh tcGifhtvrf;wpfckudk pwDAif&,lcJhygw,f/ wu,fawmh tJ'Dtcsdefwkef;u
bdik t
f w
kd ufcef yYJ wfoufNy;D olbmrSrodygbl;/ 'gayr,fh olt'J eD ,fy,frmS atmifjrifcw
hJ t
hJ jyif vuf&dS
Johns Hopkins Medicine &JU tBuD;wef;'k-Ou|? Johns Hopkins Medicine International udkvnf;
OD;aqmifol jzpfaeygNyD/ ]]OD;aqmifrIpGrf;&nf&SdolawGu rsm;aomtm;jzifh cufcJwJhpdefac:rIppfppfudk
rBuHKao;orQ tJ'DvdkpGrf;&nf&Sdwm rodMubl;? toHkrcsMubl; qdkwJhtcsufudk uRefawmfrodcJhbl;/
'gayr,fh uRefawmfhudk wm0efay;cJhwJhacgif;aqmif u 'gudk odw,f/}}
awmfrfuD;ef (Tom Keene)

vdkY uRefr udk,fhudk,fudk,f ajymw,f/ vlawG uRefrudkav;av;eufeufvufcHw,fvdkY uRefrvHk;0


rxifb;l / qdak wmh ud,
k u
hf ,
kd u
f ,
kd f ]oufaojy} zdt
Yk wGuf taumif;qH;k tvkycf iG w
f pfczk efw;D zdYk uRerf
rqkwfrepf wpdkufrwfrwfvkyf&r,f/ uRefrwdkYtvkyf urmausmfvmzdkY? wdk;wufus,fjyefYvmzdkYaygh/
]rif; rvkyfEdkifbl;} vdkY ajymwJhvltm;vHk;udk ]vufawGUrSm uRefrvkyfEdkifw,f} qdkwm ]jy}zdkYav/
&pfcswf b&efqef (Richard Branson)
]]olwdkY urmBuD;udkajymif;vJypfEdkifw,f vdkY pOf;pm;wJhtxd tjynfht0l;oGyfaeolawG[m
(urmudk) ajymif;vJypfEdkifolawGyJ}} qdkwJh pwdAfa*smhbf&JUpum;u
urmausmfolaX;BuD;
qm&pfcswfb&efqefudk wGef;tm;ay;cJhw,f/ ]]tvkyfeJYywfoufwJhpdwful;u yk*dKvfa&;&mpdwful;eJY
oD ; jcm;pD j zpf r aebl ; / wjcm;ol a wG & J U b0twG u f aumif ; aomajymif ; vJ r I w pf c k c k r vk y f b J
&yfwefw
Y muvnf; vlawGy/J urmBu;D udk tajymif;tvJvyk cf w
hJ hJ ]'Dvw
l pfp}k eJY rxifrw
S b
f J awGUcJ&h wm
uRefawmfuHaumif; w,f/ NyD;awmh olwdkYudk yhHydk;csifpdwf? olwdkYeJYtwlvkyfudkifcsifpdwfu uRefawmfhudk
wGef;tm;ay;cJhw,f}}
[mhbf *&if;bmh*f (Herb Greenberg)
1976 ckESpf aqmif;umv/ vuf&Sd CNBC u [mhbf *&if;bmh*f[m Detroit Free Press rSm
tvky&f zdYk tifwmAsL;0ifcyhJ gw,f/ 'gayr,fh ol tjiif;cHc&hJ ygw,f/ City Editor u olwo
Ykd wif;pmtaeeJY
]]'DhxufydkawmfwJh wjcm;wpfa,mufa,muf}} udk &SmEdkifw,f vdkY rSwfcsufay;cJhygw,f/
]]'DvdktcdkuftwefYrSmyJ tJ'Dpum;vHk;awGu wGef;tm;ay;cJhwmAs? ]aumif;NyD? ight&nftcsif;udk
odap&r,f} qdkwmrsKd;aygh/ ]ydkawmfwJhwjcm;wpfa,mufudk &SmEdkifw,f} vdkY tajymcH&wm[m
usKd;oGm;atmif tESdrfcH&wmyJ/ 'gayr,fh wpfcsdefwnf;rSm 'Dpum;vHk;awGu uRefawmfhudk
wGe;f tm;ay;w,f/ 'DprJG w
S rf u
I kd uReaf wmfh abmif;bD&n
S t
f w
d x
f rJ mS tNro
J rd ;f xm;Ny;D uReaf wmft
h vkyu
f kd
wpfa,mufa,muf a0zefwJhtcgwdkif;? ar;cGef;xkwfvmwJhtcgwdkif;? 'grSr[kwf uRefawmfh
tvkyftay: pdwfroufromjzpfvm&if jyefxkwfMunfhw,f/
*Ref pwdef;bmh*f (Jon Steinberg)
vuf&dS BuzzFeed u *Ref pwde;f bmh*[
f m txufwef;ausmif;om;tvkyo
f if0efxrf;tjzpf Walt
Disney Imagineering rS m vk y f c J h z l ; NyD ; tJ ' D t csd e f u pvd k Y rjzpf E d k i f w mud k jzpf a tmif v k y f z d k Y
tNrpJ w
d u
f ;l aeawmhw,f/ ]]pdeaf c:rIwpfcck yk jJ zpfjzpf? Bu;D Bu;D rm;rm; vdYk xif&wJh yd*k suw
f pfcck yk jJ zpfjzpf
awGUvm&if uRefawmfh qHkvnfukvm;xdkifudk vSnhfNyD; Walt yHkudk Munfhw,f/ 'grSr[kwf&ifvnf;
Imagineering rSm uRefawmfvkyfcJhwkef;u uRefawmfhwHqdyfudk Munfhavh&Sdw,f/ 'Dvdk vkyfvdkuf&if
bmrqd k v k y f E d k i f w ,f qd k w m jyef o wd & apw,f / vG e f c J h w J h q ,f p k E S p f a wG w k e f ; uqd k
enf;ynmrxGef;um;vSao;wmawmif 'DaeYacwf ]zsm;}oGm;avmufwm rsKd;awG vkyfcJhMuw,f/
wpfaeYwpfvH yk*Hb,fajy;rvJ? eef;awmfBuD;qdkwmvnf; tkwfwpfvHk;csif;pDeJY wpfqifhNyD;wpfqifh
wnfaqmufwmr[kwfvm;/

HR

]]udk,fa&;&mZ0ifrSm ]odcsifpdwfjyif;jyrI} udk rawGUEdkifbl;/}} 'Dpum;udk ajymolu Bloomberg &JU


rDScdktm;xm;&m awmfrf uD;ef jzpfygw,f/ ]]tifwmAsL;tqifhqifh vkyfcsdefrSm tJ'g (odcsifpdwfjyif;jyrI)
udk rjzpfrae tpfatmufnpfxkwfMunfh&r,f/ 'Dtcsuftay:rlwnfNyD; tifwmAsL;atmifwJh? uswJh
tcsKd;tpm;u cifAsm;udk tHhMoapvdrfhr,f/}}
&pfcswf at rdk&ef (Richard A Moran)

Vice Chairman jzpfol &pfcswfu ]]rajymif;rvJ? ,HkMunftm;xm;&wJh pdwful;pdwfoef;awG?
wGef;tm;awG&JUt&if;cH[m a':e,fx&rfhyf (Donald Trump) vdkY ajymygw,f/ ]]wpfzufrSm olu
&J0w
hH q
hJ ;kH jzwfcsucf srw
S o
f ?l pGepYf m;rI&,lol jzpfw,f/ olq
Y ufo,
G af jymqdrk aI wGu &Si;f vif;vG,u
f w
l ,f/
wjcm;olawG tqifajyr,fh qufo,
G af &;enf;vrf;awGukd ol oH;k avh&w
dS ,f/ tm;vH;k aumif;w,fAsm/
olaY tmifjrifru
I aphaqmfrt
I wGuf t&if;cHwpfck jzpfEikd o
f vdk jzpfoifw
h ,fvv
Ykd nf; pOf;pm;oifw
h ,f/
'gayr,fh wjcm;wpfzuf&Sdao;w,f/ pDtD;tdkwpfa,muf? OD;aqmifolwpfa,muftaeeJYusawmh
oljyKrlwmeJY qefYusifbufjyKrlzdkY a':e,fx&rfhyfu uRefawmfhudk aphaqmfay;w,f/}}
&Sdef; pEdk; (Shane Snow)

&Sdef;pEdk;[m Contently udk yl;wGJwnfaxmifolyg/ olYudk wGef;tm;ay;aphaqmfoluawmh ]plygrif;}
r[kwfygbl;/ taMumif;uawmh plygrif;[m tIHk;r&Sdyk*dKvfrdkY wGef;tm;rjzpf? aphaqmfray;wmygwJh/
]]yk*dKvfa&;t&ajymr,fqdk&if uRefawmfhudk wGef;tm;ay;? aphaqmfolawGu uHacrIawGudk wGef;vSefNyD;
olwdkY&JU pdwful;tdyfrufawG udk taumiftxnfazmfcJholawGyJ/ vkyfief;ydkif;t&ajym&ifawmh
tm;enf;csufawG? obm0ywf0ef;usifeJYywfoufNyD; tcGifhromrIawGMum;u ]vufzsm;cg}avmufwJh
udpawG vkyfEdkifolawG? vkyfief;awGyJ/ uRefawmfu tm;enf;csuf&SdolawGeJY tESdrfcHvlawGudk
oabmusw,f/ olwdkYawGu tqdk;awGudk ausmfEdkifzdkY BudK;BudK;pm;pm; vkyf&Hkwifrubl;? cufcufcJcJ?
csufcsufcsmcsm? oyfoyf&yf&yfvnf; vkyf&w,f/ 'Dvdkvkyf&wJhtwGuf tHhtm;oifhp&mawG
ay:xGef;apw,f/}}

t,fvDemkpfAJh (Eleanor Roosevelt) u ]]rvkyfEdkifbl;vdkY ,lqwJhudpwdkif;udk rjzpfraevkyfyg}} vdkY


wdkufwGef;ovdk oDtdk'dkkpfAJh (Theodore Roosevelt) uvnf; ]]vkyfEdkifw,f vdkY udk,fhudk,fudk,f
,HkMunfxm;? tckudk vrf;wpf0ufa&mufaeNyD}} vdkY tm;ay;zl;ygw,f/ ]ppfra&mufcif jrm;rukefbJ}
tod&Sd&Sd ajcvSrf;qufr,fqdk&if vdkcsifwJhb0udk yHkazmfEdkifygvdrfhr,f/

for your better life

12

HR JOURNAL

31- 1- 2014 Friday

Article

HR

for your better life

S-ar putea să vă placă și