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Audience Research Over view

Age Group 0-21 21-65 65+ Males 8 8 8 Females 8 8 8

Q1) Out of the following genres, what would you say is your favourite?

4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 0-21 Males 0-21 Female 21-65 male 21-65 female 65+ Male 65+ Female Comedy Horror Action/Adventure Romance Thriller

Q2) Out of all of these genres, which one would you say dominates the film market

7 6 5 Comedy 4 3 2 1 0 0-21 Males 0-21 Female 21-65 male 21-65 female 65+ Male 65+ Female Horror Action/Adventure Romance Thriller

Q3) How do you usually watch a film for the first time?
8 7 6 5 4 3 2 1 0 0-21 Males 0-21 Female 21-65 male 21-65 female 65+ Male 65+ Female Cinema TV - Terrestrial Tv - On Demand TV - Film Channels Online Film Festival

Q4) What was your favourite film of 2013?

Silver Linnings play book Les Miserables This is Us The Hobbit 2 Avengers Assembled Captain Philps Iron Man 3 Dispicale Me 2 0 1 2 3 4 5 6 7

Q5) Do you regularly read films magazines or visit film related websites?
9 8 7 6 5 4 3 2 1 0 0-21 Males 0-21 Female 21-65 male 21-65 female 65+ Male 65+ Female Yes No

Q6) where do you hear about the majority of films you go and see?

8 7 6 5 4 3 2 1 0 0-21 Males 0-21 Female 21-65 male 21-65 female 65+ Male 65+ Female Poster & Boards Trailers/Interviews Magazines Friends Local Cinema Other

Q8) what industry do you work in.

Industry Money & Fianance Travel Engineering Property Retiered Teaching Student 0 2 4 6 8 10 12 14

What have we learnt: Our research is very conclusive and tells us the major areas where we should focus our film. Thriller films are very popular with the majority of our work groups. We also know that action adventure films control the current market. Our most interesting piece of research however, must be women. They are very interested in this thriller and therefore we would like to open it up to them in as many ways as possible. We have also found that there is a wide range for people view films in a wide range of different ways. We will try and open this up. Students we believe will the major audience members however we want to make our target audience to be aged 15 to 65.