A SUMMER TRAINING PROJECT REPORT ON A STUDY OF SALES AND MARKETING STRATEGY OF EARTH INFRASTRUCTURE

A report submitted on partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION 2012-14

UNDER THE GUIDANCE OF Ms. SURBHI MALHOTRA FACULTY, RDIAS

SUBMITTED BY ANKUSH SHARMA ROLL NO.- 06280303912,BATCH 2012-14

SUBMITTED TO

RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

An ISO 9001:2008 Certified Institute NAAC Accredited Grade A (Approved by AICTE, HRD Ministry, Govt. of India)

Affiliated to Guru Gobind Singh Indraprastha University, Delhi

2A & 2B, Madhuban Chowk, Outer Ring Road, Phase-1, Delhi-110085.

Table of Contents

Student declaration .....i . Certificate from companyii

Certificate from Guide. iii

Acknowledgement..iv

Executive Summary .........v

List of tables vi

List of graphs..vii

CHAPTER- 1: INTRODUCTION

1.1 About the Industry ..1 - 4 1.2 Company Profile.4 -6

CHAPTER 2: LITERATURE REVIEW

2.1 Literature Review............7-8 2.2 About the Topic ................... 8 -31

CHAPTER 3: RESEARCH METHODOLOGY 3.1 Purpose of the study.....32 3.2 Research Objectives of the study........32 3.3 Research methodology of the study .........32-33 3.3.1 Research Design ...33 3.3.2 data collection technique....33 3.3.3 sample design....34 3.3.3.1 population..34 3.3.3.2 sample size.....34 3.3.3.3 sampling method....34 3.3.4 methods of data collection 3.3.4.1 instruments of data collection.34 3.3.4.2 Drafting of a Questionnaire.35 3.3.5 limitations of study..35

CHAPTER 4: ANALYSIS & INTERPRETATION Analysis & Interpretation36-49

CHAPTER- 5: FINDINGS & SUGGESTIONS

5.1 Findings ..50 5.2 Suggestions...........51

CHAPTER- 6: CONCLUSION

6.1CONCLUSION .52 BIBLIOGRAPHY.........................53

ANNEXURES Annexure[A]..54-56 Annexure[B]..57

STUDENT DECLARATION

This to certify that I have completed the project titled A Study Of Sales And Marketing Strategy Of Earth Infratructure under the guidance of Ms. Surbhi Malhotra in the partial fulfillment of the requirement for the award of the degree of Master in Business Administration from Rukmini Devi Institute of Advanced Studies, New Delhi. This is an original work and I have not submitted it earlier elsewhere.

Name : ANKUSH SHARMA Enrollment No : 06280303912

Certificate from Company

ii.

CERTIFICATE (From Guide)

This is to certify that the project titled A Study of Sales and Marketing Strategy of Earth Infrastructure is an academic work done by ANKUSH SHARMA submitted in the partial fulfillment of the requirement for the award of the degree of Masters in Business Administration from Rukmini Devi Institute of Advanced Studies, New Delhi. under my guidance and direction. To the best of my knowledge and belief the data and information presented by him in the project has not been submitted earlier elsewhere.

Ms. SURBHI MALHOTRA

(Project Guide)

RDIAS

iii.

ACKNOWLEDGEMENT

I offer my sincere thanks and humble regards to Rukmini Devi Institute Of Advanced Studies, GGSIP University, New Delhi for imparting us very valuable professional training in MBA.

I pay my gratitude and sincere regards to Ms. Surbhi Malhotra, my project Guide for giving me the cream of his knowledge. I am thankful to him as he has been a constant source of advice, motivation and inspiration. I am also thankful to him for giving his suggestions and encouragement throughout the project work.

I take the opportunity to express my gratitude and thanks to our computer Lab staff and library staff for providing me opportunity to utilize their resources for the completion of the project.

I am also thankful to my family and friends for constantly motivating me to complete the project and providing me an environment which enhanced my knowledge.

iv.

EXECUTIVE SUMMARY This project includes Analysis & Business Development at Earth Infrastructure through various channel and promotional activities to ultimately increase the overall market share and revenues for the company . The project is divided into four stages: Understanding the product at Earth Infrastructure and analyze the competitors and their product present in the market. Developing promotional and marketing strategies. Conduct a market research to understand the promotional strategy which suits best to generate business of the company. Executing the process through follow ups and closing the sales.

The basic objective of the project is to understand the process of Business Developments and various attributes related in the actual project with an objective to develop entrepreneurial capabilities. Stage I is training program In stage I understood the real estate sector. The training program increased my knowledge about the real estate sector and helped me develop the business of the company. Stage II is developing the markets I bifurcated the market into two categories: Hot and Cold Market. Hot Market includes our close relatives and friends, and Cold Market includes general public. This stage also includes the research work with respect to earth infra. Stage III is Lead Generation It involves the different promotional strategies that I adopted to attract the investors such as putting the canopies near the site and in the apartments, to attract the investors such as putting the canopies near the site and in the apartments, visiting the shops in the marketplaces etc. The Stage IV is Execution It involves the follow ups of the investors and closing the sales.

v.

LIST OF TABLES
Table no. 1. 2. 3. 4. 5. 6. 7. 8. 9. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Particulars Earth gracia additional charges Preference location charges Swot analysis of greator moida Swot analysis of earth infrastructure Promotional strategies Data interpretation of gender Data interpretation of age Data interpretation of occupation Data interpretation of annual income Data interpretation of sources of information preference Data interpretation of marketing strategy of earth infra Data interpretation of profit in real estate sector Data interpretation of type of investment preference Data interpretation of budget Data interpretation of important factor Data interpretation of amenities in commercial property Data interpretation of amenities in residential property Data interpretation of size in commercial property Data interpretation of size in residential property Page no. 15. 16. 18. 20. 22. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49.

vi.

LIST OF GRAPHS
Graph no. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. Pie chart of gender Pie chart of age Pie chart of occupation Pie chart of annual income Pie chart of sources of information preference Pie chart of marketing strategy of earth infra Pie chart of profit in real estate sector Pie chart of type of investment preference Pie chart of budget Pie chart of important factor Pie chart of amenities in commercial property Pie chart of amenities in residential property Pie chart of size in commercial property Pie chart of size in residential property Particulars Page no. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49.

vii.

Chapter 1.
INTRODUCTION

1.1 About The Industry: Introduction The Indian real estate and construction industry is an integral part of Indian economy and plays an important role in the development of the countrys infrastructure base. The contribution of the real estate sector to Indias gross domestic product (GDP) has been estimated at 6.3 per cent in 2013, and the segment is expected to generate 7.6 million jobs during the same period. It is also expected to generate over 17 million employment opportunities across the country by 2025. The sector comprises of four sub-sectors- housing, retail, hospitality, and commercial. While housing contributes to five-six percent of the countrys GDP, the remaining three sub -sectors are also growing at a rapid pace, meeting the increasing infrastructural needs. Riding high on the back of rapid urbanisation, positive demographics and rising income levels, the Indian real estate sector has attracted significant investment over the past few years. The growing stability of the market is reflected by the continuous growth of the core investors, with over Rs 7,705 crore (US$ 1.14 billion) invested in ready office space during the last three years. Market Dynamics The real estate sector of India is expected to post annual revenues of US$ 180 billion by 2020 as compared to US$ 66.8 billion in 2010-11, registering a compound annual growth rate (CAGR) of 11.6 per cent. In fact, the demand is expected to grow at a CAGR of 19 per cent between 2010 and 2014, with tier I metropolitan cities projected to account for about 40 per cent of this. Mumbai, NCR and Bengaluru account for 46 per cent of total office space demand in India. Demand growth projected to be the highest in Tier 2 cities such as Kolkata and Chennai during 2010-14.

1.

Investments The prime office space segment across the countrys key cities- Mumbai, the National Capital Region (NCR), Pune and Bengaluru has witnessed a fresh supply infusion of more than 20 million square feet (sq ft) in the first six months of 2013, witnessing a growth of 16 per cent on year-on-year (y-o-y) basis, as per a report by CBRE. The country is ranked 20th among the top global markets for real estate investment in 2012, with investments worth US$ 3.4 billion during the year, according to a latest report by Cushman & Wakefield. It is also estimated that foreign direct investment (FDI) into real estate in India will increase to US$ 25 billion over the next 10 years. Construction development sector (including townships, housing, built-up infrastructure & construction-development projects) has attracted a cumulative FDI worth US$ 22,247.50 million from April 2000 to June 2013. FDI flows into the construction (infrastructure) activities during the period stood at US$ 2,198.77 million, according to the department of industrial policy and promotion (DIPP). Some of the major investments in the Indian real estate sector are:

Peninsula Land has signed an agreement to buy a five-acre property in the Byculla area of Mumbai from its joint owners, Mahindra Lifespaces, the realty arm of Mahindra Group, and the Kanorias, for around Rs 650 crore (US$ 96.45 million)

Godrej Properties Ltd (GPL) has entered into an agreement to develop 37 acres in Panvel, Maharashtra. The company will receive 35 per cent of the profits from the development

Cushman & Wakefield has entered into an agreement to acquire Singapore-based project management specialist company Project Solution Group (PSG). The acquisition is aligned with the firm's global strategy to strengthen its operations in the Asia-Pacific

2.

Reliance Industries is expanding its presence in Africa's real estate sector. The firm acquired 10 prime plots of land in Nairobi, Kenya, for around Rs 202 crore (US$ 29.97 million)

Germany-based SEA Group, engaged in the living space solutions segment, plans to invest Rs 40 crore (US$ 5.94 million) over the next two years in its Indian operations

Government Initiatives In an attempt to encourage investors participation in the Indi an housing sector, the Ministry of Housing and Urban Poverty Alleviation plans to ease the norms for FDI in real estate projects. FDI upto 100 per cent is allowed under the automatic route in townships, housing, built-up infrastructure and construction development projects to increase investment, generate economic activity, create new employment opportunities and add to the available housing stock and builtup infrastructure. The Reserve Bank of India (RBI) has relaxed norms to raise funds via external commercial borrowings (ECB) for low-cost affordable housing projects. Now, developers and builders with three years of experience in undertaking residential projects are eligible to raise funds through the ECB route. RBI has also relaxed the minimum paid-up capital norm for housing finance companies (HFCs) to raise funds through ECBs. The Government of India has sanctioned projects worth Rs 41,723 crore (US$ 6.19 billion) for building of 1,569,000 houses/dwelling units for economically weaker/lower income group sections under the Ministrys flagship Jawaharlal Nehru National Urban Renewal Mission (JNNURM) programmes. The Ministry of Housing & Urban Poverty Alleviation has planned to introduce a single-window system for clearance of all real estate projects across the country. The system could bring down the average approval time from the current 196 days to 45-60 days. 3.

The government has also introduced the Real Estate Regulation Bill 2013 in the Parliament to set up a strong regulatory architecture to protect the interest of consumers and for the regulation & promotion of the real estate sector. Some of the initiatives taken in the union budget 2013-14 include:

For homes and flats with a carpet area of 2,000 square feet or more or of a value of Rs 1 crore (US$ 148389.97) or more, which are high-end constructions, where the component of services is greater, rate of abatement reduced from 75 to 70 percent

Rs 6,000 crore (US$ 890.34 million) were given to Rural Housing Fund National Housing Bank plans to set up Urban Housing Fund. Rs 2,000 crore (US$ 296.78 million) will be provided to the fund in the current financial year

1.2 About the Company:

Earth Infrastructures is an independent infrastructure provider with committed customer base. It is one of Indias most well capitalized real estate companies. Today the name Earth is synonymous with Quality, Innovation and Trust. Within a short time span, it has succeeded to ride on a high growth curve and has witnessed significant investment interest and transaction activities from all parts of India and across the globe. Strong financial support and engineering expertise makes us a quality infrastructure provider with global presence. The group is known in the Realty fraternity for its professional might. Implementation of new technology and innovation has been its constant goal and this is evident in all its projects.

This success is the result of the leadership which understands the power of compelling vision and it is the compelling vision and its execution that has made Earth the Investment of Choice (for the investors) the employer of choice (for the employees) and Associate of Choice (for the channel Partners and associates).

4.

The people-first, performance driven culture is spearheaded by the four Directors of Earth Infrastructures Ltd., Mr.Avdesh Goel, Mr. Atul Gupta, Mr. Vikas Gupta and Mr. Rajnish Mittal.Their expertise in their respective fields, powerful intuitive sense, alert and intelligent thinking pattern and a hunger to excel, has influenced the internal and external dynamics of the organization, synergizing them with the success. The Companys ability to meet the special requirements of the real estate market and clients demand comes from its strong foundations of professionalism.

The groups strength lies in its panel of dynamic, young, qualified and highly experienced management and dedicated marketing professionals that take care of the entire activities eeping its main thrust on customer satisfaction, which is the main motto of the company. INNOVATION BEYOND IMAGINATION is the core philosophy of Earth Infrastructures Ltd.

Setting benchmarks by initiating the concept of green building technology in North India, Earth has been the pioneer in bringing the first LEED CERTIFIED Residential and of its dynamism and companys vision to create the finest elements of urban living with state of art structures and sustainable models.

1.2.1VISION To be the most innovative and trusted brand in real estate industry by adopting new technologies with a focus on green and eco-friendly construction with focus to fulfill the expectations of the customers.

1.2.2 MISSION 1.ONE FACE, ONE VOICE There will be one face, one voice of Earth for the outer world.

5.

2. CUSTOMER CENTRIC ATTITUDE To ensure complaint free operations with total customer satisfaction by resolving Customers issues with utmost attention and speedy services round the clock.

3. BRAND VALUE To deliver the projects differently and make the customer to feel at ease and comfort and create the Earth Brand a most trusted brand. 4. INNOVATION THROUGH TECHNOLOGY Earth would be effortful and creative to identify and deliver something new, matching the technological up gradation in the Realty sector, all around the globe.

5. CORPORATE SOCIAL RESPONSIBILITY Earth would concentrate towards development of affordable houses for the masses, to reach to the heart of all.

6. EMPLOYEE CULTURE To keep on constantly searching for the talented employees, developing employee retention policies, providing continuous training and development to facilitate them to contribute completely in the growth of the organization.

7. CHARACTER, ETHICS AND VALUES Earth be governed by its professional policies and procedures to ultimately benefit its valued customers. The transparency of the policies would be maintained through the companys operational manual. Adhering to the manual would be mandatory for all, with an ultimate objective to make the EARTH Favorite of all and to create

8.ETHICAL BRAND VALUE within a short span.

6.

CHAPTER 2.
LITERATURE REVIEW

2.1 Literature review: The real estate sector has become a major contributor of an economys growth. Tounderstand the significance of the sector and its implications there have been variousresearch on real estate industry both in India and abroad. The research are beingconducted to gain more knowledge about the various factors contributing to the growth of the industry and also to analyze the factors which effect the decision of investment in thesector. I have tried to study few such research papers to get a better idea about the currentscenario of the real estate sector. Graeme Newell and Rajeev Kamineni in their research paper assessed the risk-adjusted performance and portfolio diversication benets for the real estate markets (office, retailand residential) of New Delhi and Mumbai. The real estate markets were found to under- perform the stock market in India over 1998 2005, with most markets improving their performance in more recent years, although there was some loss of portfoliodiversication benefits for office and residential real estate with stocks. Deregulation of the capital markets and international investment in India is also likely to have asignicant impact on future FDI levels and the growth of real estate funds for real estateinvestment in India. They also studied that offshoring in the cities like Delhi and Mumbaihas created huge demand for better infrastructure. This area of offshoring has signicantreal estate investment issues; particularly concerning technology parks, access to Grade Aoffice space.They have also concluded that deregulation of the Indian capital markets since 2004, andless restrictive guidelines for foreign direct investment in real estate in India sinceFebruary 2005 have seen signicant improvements in the real estate investmentenvironment in India for both local and international players. This has taken on increasedimportance as India signicantly expands its economic growth to potentially be theworlds third largest economy by 2020, and international real estate investors seek globalinvestment opportunities; particularly in the emerging Asian real estate markets. The expected development of REITs in India in the next few years will also expand the realestate investment opportunities available in India. Vandna Singh and Komal (2009) in their research paper found that as the GDPincreases the real estate prices also increases because there is a high degree of Positivecorrelation between the real estate prices and GDP. The 7

Real estate prices also increaseswith increase in the per capita income as there is high degree of positive correlation between these two. The FDI into the country affects the real estate FDI and real estatehaving a positive correlation leads to the boom in this sector. Increase in FDI from 2006to march 2007 is 10%. Earlier it was 16% and now in 2008 it is 25%.The interest rate also affects the real estate prices because it affects the lending and borrowing by the investors. In residential segment, availability of easy home finance andrising purchasing power has driven the growth. Builders are launching high-end, life styleresidential products to cater to the growing bunch of high net worth individuals.

2.2 ABOUT THE TOPIC SALES AND MARKETING STRATEGIES ADOPTED BY EARTH

INFRASTRUCTURE. Benefits to the company: Get increased sales of their products by the proper implementation of the recommended measures. To get an idea about the new marketing strategies that can be applied in future to compete with the competitors. To promote their product portfolio not only among the existing customers base but also among new customers through lead generation. Find out the various products present in the industry.

Academic Benefits: Experience of doing a market research & practical experience in convincing the endusers to fill up the questionnaire. Experience of interacting with perspective customers and convert them into real customers. Got an insight of real estate products and gain thorough knowledge of various promotional strategies.

8.

Earth infrastructure Ltd. is the fastest growing company in the Real Estate Sector. In the time span of only 3 years, the company has launched its number of projects in Delhi- NCR region. Some of these are:

Earth Techone

It is an integrated commercial project which focuses on providing every type of real estate product in an area of 15 acres. It mainly focuses on the smooth working of business by providing offices, apartments, retail shops so that the investor who is seeking to commence his business may not have any kind of problem as all the facilities are provided as his rest place (apartments) will be near and any other stuff can be bought from retail shops.

Offices
Three types of offices provided; Alpha tech- fully furnished office space Under this every facility will be provided like from desk to computers, printers and every necessary thing which the person seeks to have in an office. sizes available - 350, 500, 750, 1000 sq. ft. Rates - for 350 & 500 is RS. 6000 /sq.ft., for 750 & 1000 is Rs. 5750/sq. ft. Beta tech- semi furnished office space It is office space which will have less facility than alpha tech and is best suited for an investor who wants or has interest in doing further changes as per his/ her requirements.

9.

Sizes available 300, 500, 700, 1000 Rates Rs. 5250/ sq. ft. Gamma tech- unfurnished virtual space it is an open space provided with no locks and space is distributed among the investors according to their requirements. Size starts from 200 sq. ft. and multiples of 200

Studio apartments fully furnished

These apartments are basically for the persons who would be commencing there businesses in the offices provided in the Tech one site. So that their work is not effected by wasting time in travelling from their homes. It is also suited for the companies to reside their guests not far from the workplace. Ideal for executives, small families and senior citizens. So this concept is good as it saves much money and time. Sizes available 495 & 800 sq. ft. Rates Rs. 4000/ sq. ft.

10.

Express one semi furnished retail spaces

These spaces are suitable for food courts, ATMs, Retail shops etc. Are also a part of facility which is to be provided to the investor who is going to invest in apartments and offices.

Retail shops Sizes available - 250 / 350 Sq. ft. (and, multiples) SIZES 250 sq.ft. 350 sq.ft. RATE per sq.ft. RS 9000 RS 11000

Bank Space Size available -3000 Sq. ft. RatesRs. 8500 / Sq.ft

Food Court Sizes available - 500 Sq. ft. & 1000 Sq.ft Rates- Rs. 8500/Sq.ft.

SALES drivers OF EARTH TECH ONE 1. Night Safari: GNIDA is planning to develop a Night Safari. It is fourth in the world after Singapore, China and Thailand. Bernard Harrison will be designing the upcoming Greater Noida night safari. 11.

2. Formula 1 Race Track: Just 5 kms. Away from Tech Zone, It was First hosted in 2011. The track was officially inaugurated on 18 October 2011. 3.Amusement Park: It is proposed to be developed over an area spread in 200 acres. Indias largest amusement park by Essel World. 4. Taj International Airport hub: Very close distance from proposed airport will make this zone as an attractive as well as comfortable destination to stay. 5. Surajpur Bird Sanctuary: Another significant step in bringing the city on tourists map, GNIDA with collective efforts of World Wildlife Fund (WWF) and the Forest department is developing a paradise for bird lovers in a massive area of 330 hectares in Surajpur which includes 110 hectares of wetland. The project is expected to getcompleted by 2013. 6. Wipro/ NIIT: Leading corporates are already making their presence felt in the region, out of which, some of them are SEZs. In coming days, these corporates will need stay arrangements for travelling executives, guests and even clients. 7. GautamBudhha University: Spread over 550 acres, Asias largest residential university Gautam Buddha University is exactly opposite to Tech Zone. Moreover, this university faces the very first plot in Tech Zone Plot No.1 which is Tech One. 8. India Expo Mart: To improve the vast potential of exporting Indian Handicrafts, and to encourage professional tourism, India Exposition Mart Ltd. (IEML) which is Indias first state of the art project for cottage sector wherein Round O Clock International Marketing is available has been concep- tualized and established in Greater Noida in Knowledge Park -2, approximately 3 kms.from Tech Zone. 9. Delhi Metro: As an extension of Line 3 of DMRC, which connects Dwarka, Sec. 21 to Noida, Sec. 32, the work on proposed link between Noida, Sec. 32 and Greater Noida is expected to begin this Sep. and the deadline to finish the same is 2014. This will give connectivity to Delhi at lightning fast speed with all comforts of Delhi Metro.

12.

10. Yamuna/ Taj Expressway: 180 kms Expressway connecting Greater Noida to Agra in less than 2 hours and hence will play pivotal role for Delhi Greater Noida Agra tourism destinations. 11. FNG Corridor: 56 kms. long under construction expressway will help people commute at a lightning fast speed between Faridabad- Noida- Ghaziabad. Trucks and other heavy commercial vehicles will not need to enter Delhi. 12. Integrated Transport Hub at Boraki: Spread over 600 acres in Boraki, which will include a world class ISBT and an upgraded Railway station on Ludhiana Kolkata main railway line, along with shopping malls and five star hotels in the area, the city will boast of one of the unique and first integrated transport hub in India.

EARTH GRACIA (Open lifestyle)

2 and 3 BHK semi-furnished and fully-furnished apartments which will not only become a symbol of lifestyle statement in near future, but the ones which will surpass your imagination, be fitting Earth Gracia With Earth Gracia, not only, you will see your future living address become a paradise of modern living with hardcore sensibility of contemporar y living but a place, where its hard to beat imagination and when you beat it, you feel that heaven has fallen on your feet. Mentioned below are some prominent reasons to make Earth Gracia your future living address: LEED Certification (Leadership in Energy and Environmental Design) Location: Greater Noida-West Sales drivers of EARTH GRACIA Tennis Court Golf Putting and Basket Ball Ground Entertainment Zone with Single Screen multiplex

13.

 Horse Riding & Party Lawns Barbeque Corner Party Area with Pavilion and Amphitheater Health Zone with Art of Living Classes, Yoga Classes, Aerobics Classes Fish Therapy Art Zone with Music, Dance & Painting Classes Club Zone with Spa Facility Card Room, Ball Room, Gun Fight, Salsa Dance Classes etc. Fine Dining Zone with dedicated Food Court Lounge and Roof Cafeteria Caring Zone with Nursing Homes Hospitals and Round the Clock Chemist Shop Located on 200 feet wide road Close proximity with Noida, Ghaziabad & Faridabad Well connected to proposed metro station Near to 130 meter wide road expressway Close to all daily need amenities

Free Value Added Services Medical Consultancy for Residents Electrician & Plumber on call 24 Hours Ambulance Service Pollution Free Battery Operated Carts for residents In house Consultancy by Interior Designer Feeder bus facility to Metro Station Vaastu and Astrology Advice

14.

Available Sizes

TYPE 2 BHK + STUDY ROOM 3 BHK + 2T

SIZES 1310 Sq.ft. 1545 Sq.ft.

Earth Gracia Payment Plans

TYPES OF PLAN DOWN PAYMENT PLAN CONSTRUCTION LINKED PLAN Booking amount is 10% of B.S.P (base selling price)

RATE / sq. ft. RS 3100/-per sq.ft. RS 3400/-per sq.ft.

Additional Charges ECC ( External electrification charges FFC ( Fire fitting charges) Lease rent Electric connection charges (min. 5kva) DG Power back up Mandatory Club Membership Covered Car Parking Road Facing PLC Corner Facing PLC Park Facing PLC Rs 20,000/KVA Rs 1.5 LACS Rs 2.5 LACS Rs 50/sq.ft Rs 75/sq.ft Rs 75/sq.ft Rs 85/ sq.ft Rs 40/sq.ft Rs 100/sq.ft Rs 5000/KVA

15.

Preferential Location Charges

Floor PLC GROUND FLOOR 1ST FLOOR 2ND FLOOR 3RD FLOOR 4TH FLOOR 5TH FLOOR 6TH FLLOOR 7TH FLOOR 8TH FLOOR

Rs /sq.ft 150

Floor PLC 9TH FLOOR 10TH FLOOR 16TH FLOOR 17TH FLOOR 18TH FLOOR 19TH FLOOR 20th FLOOR

Rs/sq.ft 60

140 130 120 110 100 90 80 70

50 60 70 80 90 100

Advantages of Earth Projects over competitors:

Availability of maximum project details Project details of almost half of either soon to be launched projects or have not been launched projects are either, minimalor not available at all. Minimum Ticket Size - No other project offers a business space/suite of as less as 350 sq. ft. Locational Advantage Location of earths tech zones most prime location and very first plot on entrance Plot no. 1, the plot is Taj Expressway facing and is located right opposite of proposed Gautam Buddha University largest university in Asia and a huge catchment area for talented professionals.

16.

 Flexible Payment Options - Flexibility to choose from as much as three (maximum) payment options available D.P., Flexi and C.L.P. on different sizes of business suites as well as for residential suites whereas in many of the other projects not as many payment options are available. Assured Returns + clearly specified possession date - As compared to other projects which does not have any clearly defined possession date, and hence assured returns till possession, Earth Tech one gives its investors a complete peace of mind with a reason to smile as the investor would be sure of getting almost half of his invested amount back in 51 months + manifold capital appreciation once the project is completed in June 2013. The investor would be assured of both returns and timely possession, and hence capital appreciation. Fully Loaded, Plug & Play Concept - Early possession June 2013 coupled with fully loaded business suites means its plug & play for dynamic and charged up professionals.

Reasons Behind to Select Greator Noida as a LOCATION FOR MOST OF

THE PROJECTS GREATER NOIDA: Located in Uttar Pradesh, barely 40 kms.from New Delhi and 20 kms. from Noida, the area of Greater Noida is slowly but surely on the path of becoming one of the largest industrial and education centres of the country. The area of Greater Noida is 44,000 hectares and its current population is 12,00,000. Real Estate in this area is amplifying at a good pace in wake of its growing importance as a reality destination around Delhi. Like other areas of the NCR, Greater Noida too is home to a number of Indian and Foreign companies, which is an advantage for the area. It is on its way to becoming a commercial hub. Real estate in this city has huge potential for development. The proximity to Delhi and Noida and good connectivity with both cities has been a major catalyst for the growth of the city. The modern infrastructure in keeping with the demands of high quality living and improved living standards has made Greater Noida a destination of

17.

choice. In addition, a large number of construction projects offer quality housing and office space equipped with modern amenities, making real estate in the city all the more desirable. In all, property in Greater Noida has come across as the next best option given its location advantage, good connectivity, green environs and the enormous potential for development. SWOT ANALYSIS OF GREATER NOIDA Strength 2nd planned city. Wholly Wi-Fi. India expo mart Yamuna Expressway. Knowledge Park. An eco-friendly relaxed Show pace of development Lack of labour Lack of public transport weakness Problem of law and order

environment. Shiv Nadar University Launched. Affordable compared to Delhi. A modern, efficient city of Property rates as

international standards. Top quality housing and social infrastructure. Wider than access roads. Ansal Plaza shopping mall

operational. F1 Racing track. Gautam Buddha University and, Galgotia University.

18.

OPPORTUNITIES 4th Night Safari. Change of government will rise problem for Greater Noida. Boraki Railway Station. Expected population in 2021 is 21 lakhs. DMIC Corridor) Gas based power project. NIIT Tech to invest Rs175 crore for Noida Campus expansion. Shopping Malls, Multiplexes coming up. Delhi Metro extended in Greater Noida. The next major IT destination. Excel World. FNG Corridor. Biggest Milk plant to give empowerment to villagers in Tapal. Noida crime control plan to cost Rs380 crore. Bird Sanctuary. YEA is planning to open 4 international universities and 10 engineering colleges adjacent to Yamuna expressway. 19. (Delhi Mumbai Industrial the master

THREATS Noida extension fiasco. Change the govt. will rise problem for the master plan of greator . noida

Swot analysis of earth infrastructures

strength 1. Fastest Growing Company 2. Focused Portfolio 3. Strong Financial Background 4. Experienced Management 5. Team Leed CertifiedGreen Leadership & 2. weakness 1. Slow pace of development of the projects Brand name is not much known as compared to the major players of real estate in the market.

Building Concept 6. Architect- Eigen 7. Wide Sales & Marketing Network 8. International Presence 9.Projects in SEZ area opportunities threat

1. Capturing prime locations in Delhi/ 1.Well established developers prevailing in NCR -which would attract more the market. investors in future 2. Greenology concept can attract more investors in comparison to other developers 3. Economical and Innovative 2.Threat of New entrants. 3.Change in Government policies. Unorganised sectors in real estate, like, small scale brokers and property dealers etc

promotional strategies.

20

DEVELOPING PROMOTIONAL STRATEGIES Understanding the company, its products and analysis of its competitors, gave me a clear picture about the real estate sector. The major task that I was assigned was to understand the company objectives, its target audience, and then to develop marketing strategies which would help company to increase its brand awareness in the real estate sector

Introduction: Promotions are best carried out by implementing advertising and promotion plans. The desired goals of these plans should depend on the overall goals and strategies of the organization

Above the line sales promotion: Above the line is a type of advertising through media such as TV, cinema, radio, print,banners and search engines to promote brands. Major uses include television and radio advertising, web and Internet banner ads. This type of communication is conventional in nature and is considered impersonal to customers. It differs from Below the line advertising, which believes in unconventional brand-building strategies, such as direct mail and printed media (and usually involve no motion graphics).These strategies require huge amount of investments and are majorly Capital intensive.

Below the line sales promotions These are short-term incentives, largely aimed at consumers. With the increasing pressure on the marketing team to achieve communication objectives more efficiently in a limited budget, there has been a need to find out more effective and cost efficient ways to communicate with the target markets. This has led to a shift from the regular media based advertising. These strategies involve high level of ground work involving manpower and is hence more of Labor intensive. 21.

PROMOTIONAL STRATEGIES ADOPTED BY EARTH INFRASTRUCTURES PROMOTION ABOVE THE LINE PROMOTION RADIO MOBILE PHONES INTERNET NEWSPAPER BELOW THE LINE PROMOTION SPONSERSHIP ENDORSEMENTS SALES PROMOTION DIRECT MAIL PERSONAL SETTING PUBLIC RELATION TRADE SHOWS

Deciding on promotional plan: The plan usually faces three questions. Which segment of the market should be targeted? What message should be conveyed to them? How to do this? For each service we first forms of media consider all which are available for promotion like TV, radio, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct mail, special events, brochures, neighbourhood newsletters, etc, & then decide which suits the organization. Our selection of media should be based on two factors affordability & accessibility.

22.

STEPS INVOLVED IN DEVELOPING THE MARKETING &PROMOTIONAL STRATEGIES

To develop a promotional strategy one should understand the target audience, analyze the competitor strategies, understand the company constraints, and other factors which can then be used to develop a comprehensive strategy to meet the company objective. The steps involved in developing strategies for Earth-Infrastructure can be enumerated as: STEP 1: Understanding company objective STEP 2: Understanding Segmenting Targeting Positioning STEP 3: Analyzing company constraints STEP 4:Methods suggested STEP 1: Understanding the Companys Objective:Earth Infrastructures is a national player and is comparatively a new entrant in the real estate sector. The company has relatively gained great awareness in the Delhi & NCR market and its projects are scattered all over India. So the major objective of the company for conducting promotions this year was: Create Brand Awareness for the company in new markets & generate business for the company. Create competitive advantage (comparing competitors) Create exact positioning for companies in the mind of target audience STEP 2: Segmenting, Targeting and Positioning

Segmentation:
A segment is a group sharing one or more characteristics that cause them to have Similar product and/or service needs. Segmentation can be done depending on many variables which represents specific nature of the group, some of the variables are: 23.

 Geographic Region ,country ,Density of Area, Climate Demographic variables age ,gender ,family ,family life cycle, education , income, occupation socioeconomic, religion, nationality/race , language

Psychographic variables personality ,life style, value, attitude Behavioral variables benefit sought ,product usage rate, brand loyalty, product end use readiness-to-buy stage, decision making unit, profitability, income status

Segmentation at Earth Infrastructures Earth Infrastructures defines its segment on the basis of Demographic Variables, primarily considering the factors Age, Occupation and Income. The managements job is to formulate new and creative strategies to target different segments of the market. Also the investors are segmented on basis of their financial background (i.e. Business man and service class people) which helps to classify two different segments which have to be targeted with different promotional strategies. The age & the need of the investors also help us in segmenting the clients and thus facilitate Earth Infrastructures to find its target market more accurately.

Targeting:
For any organization it is not possible to serve every segment, so the marketer decides to serve the segment which provides the maximum opportunity, a process which is known as Targeting. Targeting at Earth Infrastructures Considering the constraints of finances, time and other factors, Earth Infrastructures has different promotional strategies for different segments such as high, middle &

24.

lower income group of people . Earth Infrastructures generates a lot of business from tier 2 cities, so our marketing and promotional activities are carried out in these cities as well. We offer the same product to people from different segment of market but with different promotionalstrategies. Earth Infrastructures specifically focuses on Professionals, Businessmen & NRIs and the promotional strategies are formulated in such a manner that they directly reach the target audience e.g. Door to door activity, canopy activities.

Positioning:
It is the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. Positioning at Earth Infrastructures Most of the competitors serve more than one segment, with no clear positioning of their company. The market has a stiff competition as a large number of real estate developers have been coming in the city at different locations. Many players have positioning in terms of Quality-Prices modal, others on basis of location and so on, but no player in the market specifically focuses on being environment friendly by introducing the green building concept and we very firmly believe in customer satisfaction

The following distinction separates us from our competitors: LEED Certified - Leadership in Energy and Environmental Design (LEED) consists of a suite of rating systems for the design, construction and operation of high performance green buildings, homes and neighborhoods. We are the first LEED certified real estate developers.

25.

CREDAI Member - The Consumer Grievance Redressal Forum has been enacted to provide better protection to the interests of customers connected with the member real-estate developers - CREDAI NCR and for that purpose to make provision for the establishment of authorities for the settlement of customers dispute and other related matters.

EIGEN (Architect)-A Synonym to high quality An International Architecture & Engineering firm with synonym of high quality assurance provides One Stop Solution for all Design Engineering and Technology Solutions for the Construction Industry. You name the best and they have it from the Burj Tower, Dubai to Strawberry Place, Newcastle Upon Tyne, U.K. The company has provided a wide range of Architectural Services or Various Consultancy for some part of the services to projects in various markets of Global Construction Industry including India, Australia, Middle East, United Kingdom, Caribbean Islands and the US. SEGMENTATION SEGMENTATION DEMOGRAPHICS AGE, OCCUPATION INCOME TARGETING PROFESSIONALS BUSINESSMAN RETIRED PERSONS NRIS POSITIONING LEED CERTIFIED GREEN BUILDING CONCEPT CREDAI MEMBERSHIP WORLD RENOWNED ARCHITECTEIGEN

26.

The overall STP analysis of the company helps in understanding which market to be catered, and hence helps in customizing the overall promotional effort to be channelized in the same direction facilitating the best utilization of the available resources and meeting the company objectives.

STEP 3: Analyzing Company Constraints Earth Infrastructures has just entered into the market of real estate. It is their 2 year of operation. With the presence of number of competitors in the market and also with the increasing brand value of the major leader, it was very difficult for Earth Infrastructures make its presence

felt. Apart from this, there were some other constraints also which were to be kept in mind while designing the promotional strategies. They were:Financial Constraint: Earth Infrastructures is a Selffunded organization which was started in 2010. Problem which was confronted by our company in its promotional & advertising campaign was lack of funds for advertisements on television.

STEP 4: Methods suggested A strategy had to be developed wherein the target audience could be hit directly in the most cost effective manner and conveying the message clear to the audience. So it was decided to use below the line marketing strategy. The strategies used were:1) Direct mail: Mails were sent directly to the customers to provide them detailed information about the Commercial and Residential projects of Greater Noida with an immediate calling helpline to generate response. 2) Pamphlet Distribution: The company also adopted a very effective way of promotion i.e. Pamphlet Distribution The distribution was done in two main promotional activities of the companies: Canopies and Marketplaces. The activity Helped the organization to hit a very refined crowd, directly the target audience.

27.

3) Posters & Banners: Posters and Banners can be very powerful when placed where the customers will actually notice them. Hence various posters were placed on the pillars of the Delhi Metro and Banners were placed on the back of the cars of general public. The company has also put some hoardings on the road side. 4) Telemarketing: The use of telemarketing is on the rise as the response rate in comparison to other promotional tools is very high. All the work done during the outdoor publicity lead to collection of huge investors data, the dedicated telesales were planned to convert this data into the final sales.

BUSINESS DEVELOPMENT FOR ENTIRE COMPANY The main objective of the project was to develop the business processes at Earth Infrastructures Ltd. It has just entered the real estate sector, so the basic aim of this project is Business Development that is generating business for them by attracting investors to the newly launched projects situated in Greater Noida. This would include structuring of the entire business so as to increase the efficiency of the work done at Earth Infrastructures Ltd.

The main activities conducted for promotional & marketing are: BRANDING
The major aim of the branding activity was to increase the visibility of Earth Infrastructures in various zones. The activity needed promotional effort of distributing Free Gifts at different locations to create brand awareness and increase brand recognition. The main tools used in the process were: Cloth bags Caps and T-shirts Banners & Hoardings Pamphlets and Brochures Standees 28.

Cloth Bags were specially designed by the company which had the companys name, logo, address and telephone numbers printed on it and these bags were freely distributed in the market to create awareness about earths Projects.

Similarly the Caps and T-shirts were also designed for promotional purposes with the name and logo of the company printed on it and was freely distributed in the market to Create brand awareness and to generate interest about the Earths projects in the minds of the people. \ In designing the banners and hoardings the main aim was to create recognition of the company name and its address, so the design majorly comprised of the name and address with the company tag line presented along.

The banners were placed inside the vehicles of all the employees of the company which acted as a great promotional technique and hence these banners were made in such a way that they were visible to each every person even at far distances.

Pamphlets and Brochures were distributed randomly to each and every person in the respective zone which made the people take a glance at Earths Projects in brief hence creating brand awareness.

The Standees were placed as they are more informational in nature discussing elements such as the benefits to the investors, facilities provided, and other core advantages for the company

All the efforts were channelized effectively and efficiently and in the proper manner and helped the company in generating leads by creating brand awareness.

29.

 ACTIVITIES In our two months internship program in Earth Infrastructures, I have learnt a lot about real corporate world. In this two months time span, I have conducted lots of activities with the help of my team head and my team members. I along with my team members had conducted many Activities and we can classify the activities into two categories: Field Activities and In- house Activities.

We can further classify the Field Activities into three categories:1)Canopy Activity: On every Saturdays and Sundays, we used to place our Canopies near the site of our Greater Noida Projects. We had to set up a Canopy and look for the people who were passing by in their Car's and people who were interested used to stop their car and ask for the details. Then we used to explain them the project and ask them for the Site Visit so that they can get a clearer picture of what they are or will invest in and they were encouraged for an official meeting.

2.) Market Activity: I also visited at various shops in the markets of South X, Karol Bagh, ChandniChowk, Chawri Bazar, and Noida. We need to explain the people about the project with the help of pamphlets and brochures provided by the company and exchanged my Visiting cards with theirs to generate the data.

3.) Apartment Activity: We have also put our Canopies in the Krishna Residency Apartment of Noida sec.51. We used to explain our whole project to the residents of the Apartment.

STEPS OF ACTIVITIES
1) TEAM DEVELOPMENT: This phase of the activity was the development of the teams, which means that we have to work in a team of 2-3 members and visit the shops in the markets and stand for the Canopies and target the perspective investors. 30.

2) LEAD GENERATION: In this phase I along with my team members went to the perspective investors and make them understood about our real estate projects of GreaterNoida. We use to tell them about the facts that after investing how this property can be fruitful to them. Then in the end we use to take the name and number of that customer. 3) CALLING: The next step was to call on the database which was collected by me and my team members of those persons who were showing interest in buying the property. We used to call them provide more information about our product, if they needed or to ask them for a Meeting. 4) FOLLOW - UP: I used to maintain a proper follow up and try to convert the hot leads into deal closing. I used to call them again according to their convenience. I keep the follow up of that particular lead to make sure that the investors dont miss any information about our product and try to convert him into a real investor for the company.

The Most Effective Promotional Activity

As I have mentioned earlier that we have adopted many promotional activities such as Canopies, Market Activity, Residential Activity, Distributing pamphlets and caps etc. But from my personal experience in Earth Infrastructures, I think that Canopy Activity near our site is the most effective activity. This activity has been proved to be very fruitful because at Canopy I was able to meet the interested investors and make them understand the whole project of our company, and at the same time I was able to take the investor to the site for the site visit so that they can get a clearer picture of what they are or will invest in. The Activity saves our three steps at the same time.

31.

CHAPTER-3.
RESEARCH METHODOLOGY

3.1 PURPOSE OF THE STUDY The project will help to understand the marketing & selling strategies, projected & implemented in the real estate sector. Then again while going for a deal with i.e. closing a deal the major concentration on applying the selling strategies properly & also to satisfy the customer needs according to their risk appetite & earnings. As the aspects of this project is multidimensional so as its purpose. It will take into consideration the mutual benefit of the company coupled with gaining some practical knowledge about the real estate sector & their overall marketing strategies & processes.

3.2 RESEARCH OBJECTIVES OF THE STUDY The objective of the project includes Business Development at Earth Infrastructures Ltd. The company has entered the Real Estate sector 3 years back, so the basic aim of this project is Business Development that is generating business for them by attracting investors to the newly launched Residential and Commercial projects. This would include structuring of the entire business so as to increase the efficiency of the work done at Earth Infrastructures Ltd The project would enable Earth Infrastructures Ltd in Business development of their properties by reaching to the maximum number of investors. It also aims at developing marketing strategies to increase the number of investors purchasing their property. The project will also help in measuring the investors preferences for Earth Infrastructures Ltd projects.

3.3 RESEARCH METHODOLOGY OF THE STUDY WHAT IS RESEARCH? Research can be defined as a scientific and systematic search for pertaining information on a specific topic. We define research as the systematic design , collection , analysis and reporting of data and findings relevant to a specific situation facing the company. The main aim of research is to find out the truth which has not been discovering yet.

32.

TYPES OF RESEARCH Exploratory Research .It is a type of research conducted because a problem has not been clearly defined. Exploratory research helps determine the best research design, data collection method and selection of subjects. Descriptive Research Its aimed to find the complete description about an existing problem of phenomenon.

3.3.1 RESEARCH DESIGN It is descriptive. A survey research method was the basic research design. I interact with personally to people through the questionnaire filling method. Questionnaire is having questions regarding the respondents basic information such as contact details, designation, what type of information they want from real estate project developer, what type of documents they check while searching property, what type of marketing strategy attract them .

3.3.2 DATA COLLECTION TECHNIQUE (a) primary data collection Direct interviewed with people associated with the earth infrastructure Questionnaire filled by a selected people of related people.

(b) secondary data collection The data has also been collected from Books Magazines Editorials Internet Companys broachers

33.

3.3.3 SAMPLE DESIGN

3.3.3.1 POPULATION

Study of the geographical area comprising of Delhi , Noida, greater noida were undertaken. It has tried to cover corporate offices of different industries in these regions. I met with the independent business owners , customers and others .

3.3.3.2 SAMPLE SIZE

Survey Sample design : questionnaire method Sample size: 50 respondents Sample unit: independent business owners, customers and others.

.
3.3.3.3 SAMPLING METHOD

I have tried to gathering data on the basis of questionnaire Survey It had been conducted by asking the people to fill in the questionnaire and express their views about the company promotional strategy.

3.3.4 METHODS OF DATA COLLECTION

3.3.4.1 instruments of data collection

Questionnaire

34.

3.3.4.2 Drafting of a Questionnaire My project involves the study of earth infrastructure marketing strategy. I had planned my work on the project along the following lines 1)Data collection 2)Data analysis 3)Data compilation My first step in data collection involved meeting my guide for having a general understanding of what my product should be like and some specific understanding of the company.

After deciding upon the broad frame work of my project, I proceed on a search for secondary sources of data. After analyzing the data I prepared . 4)The preparation and presentation of the report

3.3.5 LIMITATIONS OF THE STUDY The project taken is very vast so considering the accuracy of all the aspects as required by the study is a major limitation. However, every attempt will be make to overcome any flaw which might occur due to this. Changing political, economic and legal environment. The company analysis is done on the basis of financial statements. Any discrepancy in them will be reflected in the final valuation. On data which can be quantified in numbers is taken into consideration while qualitative aspects are ignored. Other market impacts like manipulation, inside trading etc. are not taken into consideration.

35.

CHAPTER 4.
DATA ANALYSIS AND INTERPRETATION

 GENDER (Which gender show more Interested in Real Estate Market?) GENDER NO. OF RESPONDENT NO. OF RESPONDENT IN% MALE FEMALE TOTAL 38 12 50 76 24 100

GENDER (%)

24%

MALE FEMALE

76%

INTERPRETATION From the above depicted chart we can interpret that male gender are more interested in real estate market than the female. The % of male gender is 76% which cover large market.only 24% of women invest in real estate marketthat is a (+)ve sign that the women are also interest in real estate market.

36.

 AGE (Which age group show more interested in real estate market?) AGE (YEARS) 20-30 30-40 40-50 50 ABOVE TOTAL NO. OF RESPONDENT 5 8 21 16 50 NO. OF RESPONDENTS IN% 10 16 42 32 100

AGE (%)
10% 32% 16% 20-30 30-40 40-50 50 ABOVE

42%

INTERPRETATION The chart reflect age wise division of real estate investors, we can see that the number of people having age between 40-50 years are more interested in real estate market. The awareness of real estate market is more in this age group.

37.

 OCCUPATION (The persons show interest in real estate market mostly from which occupation?) OCCUPATION NO. OF RESPONDENT NO. OF RESPONDENTS % BUSINESS SELF EMPLOYMENT SERVICE STUDENT HOUSE WIFE TOTAL 22 10 13 2 3 50 44 20 26 4 6 100

Sales
4% 6%

BUSINESS 26% 44% SELF EMPLOYMENT SERVICE STUDENT HOUSE WIFE

20%

INTERPRETATION The 44% of the investors are doing business & 26% are doing services. The majority of the persons investing in the real estate are as a broker who invest in real estate and sell it at a higher rate.

38.

 ANNUAL INCOME (Main influencing factor in real estate market) ANNUAL INCOME IN RS. NO. OF RESPONDENTS NO. OF RESPONDENTS % <LESS THAN 2 LACS 2 LACS -3.5 LACS 3.5 LACS-5 LACS ABOVE 5 LACS TOTAL 3 7 15 25 50 6 14 30 50 100

ANNUAL INCOME(%)
6% 14% LESS THAN 2 LACS 50% 2 LACS -3.5 LACS 3.5 LACS -5 LACS ABOVE 5 LACS 30%

INTERPRERTATION The income criteria of the investors were 50% of the investors are having income of above 5 lacs and on second position 40% of the investors were having income between 3.5 lacs to 5 lacs. The income of the investors are the main influencing factor in real estate market.

39.

1)What source of information do you prefer while searching for property? Information sources Print media tv internet Outdoor add Personal reference broker total No. of respondents 6 3 4 5 12 20 50 No. of respondents % 12 6 8 10 24 40 100

No. of respondents %
12% 6% 40% 8% Print media tv internet Outdoor add 10% Personal refrence broker 24%

INTERPRETATION In this survey 40% of the respondents were dependent on broker and 24% of the respondents were personally referred, while searching for a property.

40.

2)Do you think marketing strategies adopt by earth infra attract customers to make investment in it ? options yes no total No. of respondent 30 20 50 No. of respondents % 60 40 100

No. of respondent

40% yes no 60%

INTERPRETATION 60% of the respondent say yes to marketing strategies adopt by earth infra to attract the customers and remaining 40% do not agree.

41.

3)What is your opinion on this statement Investment in real estate sector is profitable?

OPINION YES NO TOTAL

No. of respondents 36 14 50

No. of respondents% 72 28 100

PROFITABLE %

28%

YES NO

72%

INTERPRETATION The 72% respondents say yes that Investment in real estate sector is profitable and 28% say no, according to them real estate sector is not a profitable sector in terms of investment.

42.

4)What type of investment are you looking for in a property?

TYOE OF INVESTMENT

NO. OF RESPONDENT

NO. OF RESPONDENTS IN %

SHORT INVESTMENT

TERM 18

36

LONG TERM INVESTMENT TOTAL

32 50

64 100

NO. OF RESPONDENT

36% SHORT TERM INVESTMENT LONG TERM INVESTMENT 64%

INTERPRETATION In the above chart its shows that 64% persons are interested in long term investment where as 36% are interested in short term investment.

43.

5)What is your budget for buying a property?

BUDGET (IN RS ) NO. OF RESPONDENTS NO. OF RESPONDENTS IN % 10 LAC-20 LAC 20 LAC-50 LAC 50 LAC-70 LAC 70 LAC-1 CR 1 CR 5 CR ABOVE 5 CR TOTAL 4 25 10 7 3 1 50 8 50 20 17 6 2 100

NO. OF RESPONDENTS(BUDGET)
2% 6% 14% 8% 10 LAC -20 LAC 20 LAC-50 LAC 50 LAC -70 LAC 70 LAC - 1 CR 20% 50% 1 CR - 5 CR ABOVE 5 CR

INTERPRETATION As per survey 50% of the respondents having budget 20lac - 50 lac and 20% of the respondents having budget 50 lac -70 lac. Most of the respondents having budget 20lac -50 lac were looking for a 2bhk apartments.

44.

6)What is most important factor while buying a property?

IMPORTANT FACTOR LOCATION COST FACILITY GROWTH RATE TOTAL NO. OF RESPONDENTS 7 18 10 15 50 NO. OF RESPONDENTS IN % 14 36 20 30 100

NO. OF RESPONDENTS
14% 30% location cost facility 36% 20% growtyh rate

INTERPRETATION According to the survey the most important factor while buing a property is cost , 36% respondent were looking at the cost and 30% respondents were looking at the growth rate.

45.

7)Which amenities are you looking for while buying a commercial property?
AMENITIES CAR PARKING REST ROOMS SECURITY TOTAL NO. OF RESPONDENTS 11 25 14 50 NO. OF RESPONDENTS IN % 22 50 28 100

NO. OF RESPONDENTS

28%

22%

CAR PARKING REST ROOMS SECURITY

50%

Interpretation 50 % of the respondents are looking for rest rooms while buying a commercial property , 28% for security and 22% for parking while buing a commercial property.

46.

8)Which amenities are you looking for while buying a residential property?

AMENITIES SECURITY CAR PARKING SCHOOL MARKET CLUBS TOTAL

NO. OF RESPNDENTS 20 8 5 15 2 50

NO. OGF RESPONDENTS IN % 40 16 10 30 4 100

NO. OF RESPONDENTS IN %
4%

SECURITY 30% 40% CAR PARKING SCHOOL MARKET CLUBS 10% 16%

Interpretation While buying a residential property, 40% of the respondents are looking for security and after the security 30% are looking for market. 47.

9)Which size will suit you best for commercial property?

SIZE IN Sq. Ft. LESS THAN 350 350-500 500-750 750-1000 ABOVE 1000 TOTAL NO. OF RESPONDENTS 4 10 8 18 10 50 NO. OF RESPONDENTS IN % 8 20 16 36 20 100

NO. OF RESPONDENTS(%)
8% 20% 20% LESS THAN 350 350-500 500-750 750-1000 36% 16% ABOVE 1000

INTERPRETATION In this survey 36% of the respondents are looking for a commercial property of size b/w 750100 sq.ft. and 20% in both sizes 350-500sq.ft. and above 1000 sq.ft. 48.

10)Which size will suit you best for residential property?

SIZE 1 BHK + 1T 2BHK + 2T 3BHK + 2T 3 BHK + 3T TOTAL

NO. OF RESPONDENTS 4 22 18 6 50

NO. OF RESPONDENTS IN % 8 44 36 12 100

NO. OF RESPONDENTS IN %
12% 8%

1BHK+ 1T 2BHK+ 2T 3BHK + 2T 36% 44% 3BHK+ 3T

Interpretation According to this survey 44% of the respondents are looking for 2bhk while 36% are looking for 3bhk+2T . it shows that most of the respondents firstly prefer 2 bhk because ther are easily available in between 20 lakh -50lakh.

49.

Chapter 5.
Findings and Suggestions

5.1FINDINGS Most of the persons are in the favour of ready to move in house this is because in under construction and new projects they dont have trust on builder whether they will deliver the project or not and if yes than it will what time and it will possess same quality which was shown in the catalogue at the time of purchase. Commercial property pay higher return than residential property and a prudent investor will invest in commercial property if his/her motive is only to invest in the property. Most of the IT/ITes, BPOs, KPOs, MNCs are located in gurgaon and noida and as the job opportunities are floating in these cities both of them are the leading Today noida is the best city to invest because of several reasons i.e, still going through the international development phase , infrastructure connectivity, present prices are not very high and assured capital appreciation. Most of the people having their budget 35-70 lacs . this is the reason that 2- bhk is the most demanded segment in the market and it can easily available in this cost in noida and greator noida region. The satisfaction level of customer regarding the price charged by the earth infra compare to other builders are moderate.

50.

5.2 SUGGESTIONS The real estate industry depends upon the person financial plan, family backround , disposal income and investors preference. So before targeting the customers, the company should consider the factors. They should show their legal and technical documents to the customers to make them satisfied about the investing point of view.to their company. They should deliver the project on time so as to win the confidence of prospective investors. Adopt more aggressive promotional strategy like putting the canopies near the market and offices, distribution of pamphlets and approaching the people to convert them into our real customers. Use various tools like ghost calls offerings Of competitors. Detailed analysis to understand the overall market, products present and competitor offerings. They should also adopt the strategy to educate customers regarding different investment opportunities they are having for them at different locations. They should go with the attractive scheme in the benefit of customer like gold coin, laptopCar and other attractive things . Always touch with customers to adopt unique marketing strategies

etc were used to understand the strategies and

51.

CHAPTER-6.
CONCLUSION

6.1 CONCLUSION

While constructing the flats certain points are need to be kept in mind as these are the major reasons for preferring the flats. These factors are: Economical Security of the residents Common facility being provided to them Community living Provide all general amenities High growth rate Good location Market easily available

We concluded that mostly male dangers are more interested in real estate market than female. Having age mostly between 40-50 years (it means this age group mostly aware and interested about real estate market.) According to the survey, most of the persons prefer broker as a source of information while searching for property. We can also see that the sales and promotional strategies adopted by earth infrastructure given great support to increase the sales . By adopt more aggressive promotional strategy ,use various tools to understand the strategies and offerings of competitors, understand the overall market , go with the attractive scheme in the benefit of customer, adopt unique marketing strategies, delivering the project on time and with same quality which was shown in the catalogue at the time of purchase. It is easily for the real estate market to convert the client into the investor.

52.

BIBLIOGRAPHY

BOOKS Kotler Philips, marketing management (1998), prentice hall of india ltd C.R.Kothari Research Methodology 2nd edition (2003), vikas publishing house pvt ltd, new delhi Marketing Management by PhilipKotler, Kevin Lane Keller, Abraham Koshy and MithileshwarJha. 13th Edition published by PEARSON Education. WEBSITES http://www.earthinfra.com/creations-residential-five.html, retrieved Aug 25,2013 about residential projects. http://www.uniconproperty.com/Noida-Earth_Infrastructures.html Retrieved Aug 28, 2013 about developers http://www.makaan.com/post-property-requirement property demand http://gcre.joneslanglasallesites.com/en investment http://en.wikipedia.org/wiki/Real_estate , retrieved Aug 30 , 2013, about industry http://www.ibef.org/industry/real-estate-india.aspx,retrieved retrieved 15 sep 2013, about the industry ,retrieved Aug 23, 2013, about global retrieved 19Aug,2013 about

MAGAZINES, JOURNALS AND NEWSPAPERS Business today Times of India Company Broachers and Leaflets, earth express one , about retail shops. Training Notes, earth infrastructure, about commercial and residential projects.

53.

ANNEXURE [A]

QUESTIONNAIRE [ NOTE PLEASE TICK TO YOUR SELECTED OPTION] Name:

Gender:

[ ] Male

[ ] Female

Age (years):

[ ]20-30 [ ] 40-50

[ ]30-50 [ ] 50 & above

Occupation :

[ ] business [ ] student [ ] house wife

[ ]self employment [ ]service [ ] other

Annual Income :

[ ] less than 2 lac [ ]3.5 lac-5 lac

[ ]2 lac-3.5 lac [ ]above 5 lac

1)What is your opinion on this statement Investment in real estate sector is profitable?

[ ] YES

[ ] NO

2. What type of investment are you looking for in a property?

[ ] SHORT TERM INVESTMENT.

[ ] LONG TERM INVESTMENT

3.What source of information do you prefer while searching for property?

[ ]print media [ ] outdoor media

[ ] TV

[ ] internet

[ ]personal reference [ ] broker

54.

4. Which size will suit you best for commercial property?

[ ] Less than 350 sq. Ft. [ ] 350 sq.ft 500 sq. Ft [ ] 500 sq. ft. 750 sq. ft. [ ] 750 sq. ft. 1000 sq. ft. [ ] More than 1000 sq. ft.

5. Which size will suit you best for residential property?

[ ] 2 BHK + 2 Toilets [ ] 3 BHK + 2 Toilets [ ] 3 BHK + 3 Toilets [ ] 4 BHK + 3 Toil

6. What is your budget for buying a property?

[ ] Rs. 10 lac - Rs. 20 lac [ ] Rs. 20 lac - Rs. 50 lac [ ] Rs. 50 lac - Rs. 70 lac [ ] Rs. 70 lac - Rs. 1 cr [ ]Rs. 1 cr- Rs. 5 cr [ ] Above Rs. 5 cr.

7. What is most important factor while buying a property? [ ] Location [ ] Facilitiy [ ] Growth rate

55.

8. Which amenities are you looking for while buying a commercial property?

[ ] Car parking [ ] Rest rooms [ ] Security

9. Which amenities are you looking for while buying a residential property?

[ ] Clubs [ ] Market [ ] Security [ ] School [ ] Car parking

10)Do you think marketing strategies adopt by earth infra attract customers to make investment in it ?

[ ] Yes

[ ] No

(This will be kept confidential)

56.

ANNEXURE [B]

SUMMER TRAINING APPRAISAL

57.