Documente Academic
Documente Profesional
Documente Cultură
Ernest Dichter
Nacimiento
1907 Viena
Fallecimiento
Campo
Ernest Dichter (Viena, 14 de agosto de 1907 Nueva York, 21 de noviembre de 1991) fue un psiclogo y experto en marketing conocido como el "padre de la investigacin motivacional". Naci en Viena, y recibi su doctorado por laUniversidad de Viena en 1934. Emigr con su esposa Hedy Langfelder, a EE.UU. en 1938.1
ndice
[ocultar]
Algunas publicaciones[editar]
The Handbook of Consumer Motivations Motivating Human Behavior The Naked Manager Packaging, the Sixth Sense?: a guide to identifying consumer motivation Total Self-Knowledge Getting Motivated The Strategy of Desire How Hot a Manager Are You? Marketing Plus: finding the hidden gold in the market place
Vase tambin[editar]
Vance Packard. 1956. The Hidden Persuaders. Tiene referencias de Dichter y sus hallazgos Edward Bernays (sobrino de Sigmund Freud and the creator of the field of Public Relations, a marketing concept similar to motivational research in its inspiration by psychoanalytical theory)
Cigarette Seduction by Alan Brody (2007) contains key references to Dichter and his work on cigarette brands and smoker's motivation.
Referencias[editar]
1.
Ir a Schwarzkopf, Stefan and Gries, Rainer, ed (2010). Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture. London: Palgrave Macmillan. p. 4. ISBN
978-0-230-53799-6.