The agency pitch presentations will plan for the IMC strategy of the above cases.

Details are as follows: IMC Group project--End Term. Instructions: 3 4 groups to pitch. All to contribute Reports in hard copy to be given in after presentation. Emphasis will be given to the Strategic Approach and not the physical creative work. Concepts must be brought out. The Task: Each group represents an Ad agency. Please study the ad planning discipline of the agency your group has selected and share with the class. You have been asked to come for a pitch Background for the case given to you. Develop a new campaign for the case given to you. You must cover the following: 1. Market Situation Analysis including competition. Target Audience analysis both consumers and coaching institutes. Communications Objectives and Strategy Developing the IMC Program Strategy Creative Execution in: - ONE conventional medium (like Press, TV, Radio etc) and - ONE unconventional medium (like Direct Marketing, Internet, PR, Sales Promotions, Events etc) For each case, there will be 3 -4 competitive groups presenting. The best team will win the business with the best grade, followed by rank 2 and 3. 10% marks are given to
2. 3. 4. 5.

presentation and 10% to written report.