Content Page

Sr #
1. 2. 3. Acknowledgments Executive Summary

Topics

Page #
1 2 3

Introduction
Entrepreneurship Business Partners

4.

Opportunity
Opportunity analysis Idea generation: PEST analysis Market SWOT analysis Idea screening Idea selection Cost and benefit analysis Income statement

5. 6. 7.

Industry Analysis
Current Issues Size Potential Point of Parity/Difference: Competitors Future Trends

7 8 9

8. 9.

Production Plan
POM Decisions

10 11

1) 2) 3) 4) 5) 6)

Goods and Services Modules Parts Quality Process Capacity Location Strategy Cost Customer Location Image Layout Strategy

14

7) HR and Job design 8) Supply chain management 9) Inventory 10) Maintenance 10.

Services
Medium Low

15

11. 12.

Market Plan Four Ps

16 18