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The paper argues that established firms are hampered by the way
rely on old frameworks and fail to recognize the nature of the innovation.
Even then, the organization faces the challenge of building and applying
new architectural knowledge effectively. A larger firm might find itself not
as nimble as its smaller competitors and not as willing to incur the costs in
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are able to exploit and maximize architectural innovation better than their
bigger brethren.
In this paper, I would also like to discuss a strategy that can be employed
grow. Apollo was the first to enter the market and it was quickly followed
The established standards of the time were that integration between the
computer architecture.
Sun aimed for low cost by using standard interfaces and off-the-shell parts
came when they patented a special Memory Management Unit (MMU) and
a high-speed internal memory bus. These two patented parts enabled Sun
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reduced inventory and decreased the need for hard assets. Sun also
outsourced many steps in their production process and only kept critical
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