Documente Academic
Documente Profesional
Documente Cultură
ON
FOR
Submitted to
ANAND INSTITUTE OF MANAGEMENT
PRESENTED BY
JAY RAY
EXAM SEAT NO: 48
M.B.A.—SEMESTER
Preface
Acknowledgement
Declaration
Executive Summary
SR.NO PARTICULARS PAGE NO.
PART-I General Information
1 About the Company
2 About the Functional Departments
Production Department
Finance Department
Marketing Department
Quality Assurance
6 Research Methodology
Research Design
Sources of Data
Population
Sampling Method
Sampling Frame
LIST OF TABLES
6 Factors affecting 6
buying behavior
7 Satisfaction level 7
about availability of
Amul milk
8 Satisfaction level 8
of Amul milk
9 Satisfaction level 9
about availability of
Amul milk
10 Response of 10
respondent about
availability of Amul
milk
11 Reason of 11
superiority of Amul
milk in comparison
with other brands
LIST OF CHARTS
The plant is situated in Makarpura area, in the center of the city. The
plants of Baroda dairy are fully equipped with latest technology and modern
facilities. Baroda dairy always work for welfare of society.
FOUNDATION OF DAIRY
With the view to relieve the milk producer from the exploitationby the
private vendors, and to give a remunerative price for their milkand to supply
good quality of milk to the citizen of Baroda city, the milkunion was
established on 24th December, 1957.
The milk union got guidance and help in all respect from
theNeighboring milk union of "Amul" especially from the FounderChairman
of "Amul", Shri T.K. Patel and then the general manager,Dr.V.Kurien who
supported and guided the Baroda Milk Union. Thisunion has strong
leadership of Shri Maganbhai Patel, Founder Chairman and Shri Jashvantlal
Shah, Deputy Minister in the then state of Bombay. Under their dynamic
leadership the foundation stone of this union was laid.
The foundation stone of 50,000 LPD Dairy Plant was laid on 24thAugust
1962, by Shri T.K. Patel, the Doyen of the Co-operative Dairy Movement in
Gujarat. In the year 1963-64 milk distribution through 21Distribution centres
was started in an organised way.
In the year 1964-65, the union started its milk procurement from 120
milk co-operative societies. The dairy plant commissioned on25th April, 1965,
was inaugurated by Shri Morarjibhai Desai, thethen Finance Minister,
Government of India. Under the milkdistribution system, pasteurised milk in
the bottles was suppliedto the city consumers. The bottling plant was set by
UNICEF incollaboration with CARE to supply the reconstitutes milk toschool
children on matching contribution basis.
VISION AND MISSION STATEMENT
• Second in horticulture
Baroda Dairy firmly believes to provide Milk and Milk products of quality
to give total consumer satisfaction. In order to achieve this objective, Baroda
Dairy has implemented Quality and Food safety Management Systems since
May 2000. The dairy is certified for ISO 9001:2000 and HACCP by SAI
Global, which is a wholly owned subsidiary of Standards Australia
International Ltd.
Both the Quality and Food safety Management Systems are audited
every six months by SAI Global to ensure the continuity and adequacy. The
product quality and safety is ensured at every stage of operation and does not
merely relay on final product testing. There is a system in place to identify and
assess the risk at every stage of product manufacturing, packaging storage
and distribution. Appropriate control measures are implemented at the
identified stage to eliminate the possible cause of risk. This ensures the
quality and food safety at every stage.
The dairy develops and maintains lawn and trees on open land within
the premises.
PRESENT PROFILE
UNIT NAME:-
FORM OF ORGANIZATION:-
Co-operative Sector
ESTABLISHMENT YEAR:-
REGISTERD OFFICE:-
Phone: - 0265-2641066
TOTAL UNITS:-
MEN POWER:-
1554
5. Bank of India
6. Central Bank of India, Baroda
DIMENSIONS:-
CHAIRMAN:-
Shri Madhubhai B. Shrivastav
VICE-CHAIRMAN:-
MANAGING DIRECTOR:-
AUDITOR:-
Shree N. A. Chauhan
INVESTMENT OF BARODA DAIRY
Particulars Amount(Rs.)
Land 54,98,752
Building 3,56,68,046
Plant & Machinery 8,08,41,885
Furniture & Fixtures 80,89,866
Vehicals 43,54,466
Total 13,53,53,015
• Milk
1. Amul Gold
2. Amul Shakti
• Butter Milk
1. Goras
2. Jeera Chhas
• Flavoured Milk
1. Elaichi
2. Kesar
3. Mango
• Butter
1. Table Butter
2. White Butter
• Ghee
1. Surbhi
2. Amul
• Rajwadi Kadhi
BARODA DAIRY’S ORGANISZATION STRUCTURE
Overall organizational culture
The organizational culture of Baroda Dairy is the greatest innovation factor for
employees. All the employees work here as family members. All departments
are highly co-related through which information reaches easily and especially
to all levels. Here the discipline is maintained, so that the employees at all
levels have respect for each other.
LIST OF COMPETITORS:-
The major competitors are the private vendors & other dairies,
which are not members of the union. The other dairies are:-
People have endless wants & to satisfy these wants they need
various goods & services. The production Department produces these
various goods. The main function of production dept is to convert raw
materials into finished goods by processing them & creating utility out
of them. Production dept has to first of all estimate the demand &
accordingly production must be done for which arrangement for raw
materials. Finance & provision for selling. It has to be made. Thus
production dept is interrelated with the personnel, finance, marketing
dept. There are collected about 3, 50,000 litter milk from which 3,
20,000 litter milk is used for milk packing & 30,000 litters are used for
making milk products.
ACTIVITIES OF THE PRODUCTION DEPARTMENT
It is a big open area, where the raw milk is brought from various
societies by way of tankers and cans. The cans are emptied in the milk
tank with the help of tankers and cans. The cans ae emptied in the milk
tank by the way of belt conveyors system and then after the cans are
washed in automatic washing machine. The average number of cans
washed per minute are 5 to 6. Before distilling cans the milk is graded and
weighed. The sample from the can are taken and sent to the laboratory
where they are graded in terms of fats and S.N.F. once the milk is
collected in the tank, the net process will start to separate the fat and
S.N.F from the milk and cash will be separately stored.
2. Pasteurization
4. Homogenization
There are 14 machines used for packing the milk pouches. The
milk from pasteurization section is restored in the tanks and from there it is
brought to the section by the help of pipelines. Here the machines are
operated automatically giving the bags of 500 ml each. The number of bags to
be filled with the milk can be derived through the regular in machine. An
average output number of bags per hour are 3000 pouches. The department
also consists of the carats watching system and it is also fully automatic.
ORGANISATION STRUCTURE OF PRODUCTION
DEPARTMENT
PRODUCT MIX
MILK:-
GHEE:-
BUTTERMILK (CHHAS) :-
Brand Name Qty.
Goras chhas 500ml
Jeera chhas 200ml
Masti dahi (curd) 200ml
Goras chhas 1ltr
FLAVOURED MILK:-
KADHI:-
MANUFACTURING PROCESS:-
There are 1122 registered co-operative societies, which supply
milk to Baroda dairy. Baroda dairy ahs set up. its “plant” which
functions 80% automatically and 20% manually.
PRODUCTION OF MILK:
FLOW CHART OF RAW MATERIAL
Brief explanation of process and its flow chart
1. Milk collection
Milk is collected two times a day. i.e once in the morning and the other in the
evening.
Cans are unloaded from vehicles and graded by putting plunger inside the
can and rotate to check whether the milk is in liquid form or lumps have been
formed. If the lumps are observed or if milk has become curd it is not allowed
to pass through the conveyor belt.
Raw milk is chilled at temperature below 14C and passed from filtration in
back type filter. After filtration it gets stored in storage tanks.
FLOWCHART FOR MILK PROCESSING SYSTEM
PRODUCTION OF BUTTER:-
There is transferred of cream from pasteurisation section to
butter section. Then cream is pasteurised at 85°c to 95°c for 15
seconds. Then this pasteurised cream is stored for one night. Then it is
turned with help of churner. Then it is again churned after addition of
colour. Afterwards, buttermilk is separated and there is washing with
pasteurised water. Then salt is added and final working is carried on.
Thus, the butter gets ready for packing. It is packed in 100gms
1500gms pack & stored in a cold storage room
FLOWCHART OF BUTTER
PRODUCTION OF GHEE:-
Belt conveyers :
Belt conveyers are used for moving of cans. In the production dept. total 12
this kinds of conveyers machines are there .Two machines for lodging &
watching, two machines for crates watching and 8 machines for pouch
packing.
Hand trolleys :
They are used for the movement of crates. Used to load & unload form
vehicles. Transportation of packing material is done by this hand trolleys.
Crates :
They are used for the movement of raw material and finished goods. Milk is
brought to dairy by the help of tankers and tempos and finished products are
distributes by the help of trucks.
Pipe line :
This is the useful and important for carrying raw material from one section to
another. There are long pipe lines used by broad dairy covering all sections.
Raw materials :
The raw material in Baroda dairy is mainly the milk which is perishable in
nature so the dairy procurement & milk product is done.
Finished materials :
As again the finished goods are perishable in nature so there is no need for
finished goods inventory management.
INVENTORY MANAGEMENT:-
MAINTENANCE OF MACHINE:-
QUALITY CONTROL:-
STORAGE FACILITY:-
Direct relationship direct relationship means the dispatch department tells the
next day requirement works accordingly to fulfill those requirements.
The engineering unit is the servicing unit for production department. The easy
and suitable source for heating is stem.
Operator : 1 man
Two workers take the crate near the crate washing machine.
Chain conveyer move ahead with crate & machine starts to wash the crate
with water.
The machine washes the crates with simple water, detergent & hot water &
then, they ate taken again.
HUMAN RESOURCE DEPARTMENT
INTRODUCTION:-
organisation.
The major work of production is carried out by machines, but more than
30%of the production work is done manually. Moreover a larger manpower is
also require to administer the whole process of the organization. So, Baroda
dairy has recruited large number of manpower. To control this manpower the
separate time keeping department is established.
Here, records are kept of worked working time. In order to reduce
administrative cost, to maintain efficient scheduling and to reduce time
wastage time keeping department has adopted different types of systems to
record the working time of the employer at different level. Due to this effort the
accountability, responsibility and productivity of employees has been
increased.
There are five units that are covered by “Baroda district co-operative
milk producers union ltd.”. All the units have different strength of employees.
The total number of employees is 1554 and it is divided as follows:-
Unit No of employees
INTERNAL SOURCES:-
EXTERNAL SOURCES:-
APPLICATION BLANK:-
INTERVIEW:-
INDUCTION:-
At Baroda dairy, there are two unions. One for the workers &
another for officers which are working for the following:-
There are printed forms, which are kept by the personnel department
respective heads of the dept fill these performance appraisal forms.
TRAINING & DEVELOPMENT:-
EXTERNAL TRAINING:-
There, the employees are sent outside the org. to increase their
knowledge & skill. The external training schedule & further procedure
at Baroda dairy is explained as under.
The dept. head identifies the area in which the present skill of
the employee is supposed to be enhanced. It has to be informed to the
personnel & administration and for this, there is a form to be filled.
TRAINING EVALUATION:-
Personal hygiene
ISO 9001 training (quality base)
ISO 14001 training (environment base)
Safety training
Machine operation training for operator
General awareness training.
PROMOTION & TRANSFER:-
Promotion and transfer forms the crucial part of and org. Baroda
dairy has its own policy for this.
PROMOTION:-
TRANSFER:-
Indiscipline at work.
Non –fulfilment of the contract
signed between Mgt. & workers of the trade union.
If the workers has any complain, they will send the written
complain to their supervisor. He forwards this complaint to the
labour officer. If there is no solution to the problem then it
passes to the “Managing Director”.
ADMINISTRATION OF WAGES/SALARY:-
1. Dearness Allowance :
2. Additional D.A.
Allowance Shift
Rs. 40/- Gen & First
Rs. 45/- Second
Rs. 50/- Third & Off reliever
Rs. 100/- For those workers who are working in
Marketing Dispatch Department &
performing night duty for continuously
45 days.
5. Conveyance Allowance :
12. Conveyance Allowance : Rs. 2.10 per K.M. (Those who are engaged
14. Key Allowance : Rs. 200/- p.m. (For holding responsibility of cash
room)
15. Field Duty Allowance : Rs. 500/- p.m. (For Veterinary Officers only)
17. Deep Freeze Allowance :Rs. 150/- p.m. (For workers working in cold
store Sugam)
18. Special Visit Allowance : Rs. 15/- per visit (6.00 a.m. to 6.00 p.m.)
27. Group Personal Accident Insurance: Employees who are not covered
under ESI, are covered under the GPA Insurance Scheme by the
Union (Inc. Sub units-Itola,Bodeli, Dabhoi, Savli.)
Sum insured Rs. 1,00,000 for staff & workers of Baroda Dairy and other units
whose Gross Salary is greater than Rs. 10,000 p.m. & for staff and workers of
other Units those whose Gross Salary is less than Rs. 10000p.m.
Hospitalization and Domiciliary Hospitalization benefits
For Jr. Officer & Above – Rs. 50,000 max for New Vehicle & Rs.
25000/- for old Vehicle
For field Employees - Rs. 50,000 max for New Vehicle & Rs. 25000 for
Old Vehicle 36 Installments - 6% Interest – Max 2 times at an interval
of 4 years service.
-Rs. 250/- p.m. for all who are working at other Units, Milk Bars & Cash
collection centers (Outside Dairy Premises)
-Subsidy given by the Union
-Building, Electricity, Furniture & Crockery provided by the Union.
Full name
Father’s name
Present address
Permanent address
Branch dept
Birth date
Age
Date of joining the org.
P.F A/c No.
E.S.I policy No. ( ESI = Employee State Insurance)
Qualification
Wife’s name
Details regarding children
INTRODUCTION:-
finance dept. has to deal with not only the procurement of finance but
also with the proper utilisation of it. Finance is the basic requirement for
can say that finance dept. is one of the most important dept.
SOURCE OF FINANCE:
Baroda dairy does not raise finance for short term as all the
requirement for short-term finance are fulfilled by the internal sources
(i.e. reserves & surplus). Mostly, finance is raised from long-term
sources of finance. All the requirement of finance is fulfilled either by
issuing equity shares or by taking loan from “National Dairy
Development Board”. The repayment of loan is done in equal
instalments, the amount is predecided. Generally, 6% interest is
charged on the amt. of loan.
Fixed Assets:-
Fixed assets are valued at cost
Depreciation:-
Depreciation on fixed assets is provided on written down value
method.
Investments:-
Investments are stated at cost.
Valuation of inventory:-
Stock of raw material. Packing material, stock of stores & spares
are valued at cost, finished goods are valued at lower cost or market value
(excluding excise duty and taxes). Semi finished goods are valued as certified
by managing director.
Excise duty:
Retirement benefit
Provision for graduity liabilities of employee is made on the
basis of actual valuation as provide under the group graduity cum life
insurance policy taken by the union from LIC, premium paid where of is
charged to revenue in each year.
Provision for encashment of leave entitlement is made on accrual basis
in accordance with accounting standard of the institute chartered
accountant of India.
Budget period :
As all the production items are perishable, their sales are done quickly, so the
budget period is 1 month.
Baroda dairy does not consider any type of budget factors for preparing
budgets.
Budget center :
In Baroda dairy the financial department uses the “Double entry system” of
accounting.
Software used :
Taxes :
Taxes are paid on candy, kulfi and sweets etc. there are no taxes on
dahi, milk and mava. So it includes taxes such as income tax is continued in
the income tax act 1961, which extend to the whole of India became effective
from first day of April 1962.
• Direct tax
• Indirect tax
Direct tax :
Indirect tax :
• Baroda dairy pays 12% tax on sales of the commodity. Baroda dairy
second types of its rate is 8% on the sales of butter & other various
items.
• Baroda dairy paid 16% of tax on cost production taxes have been in
monthly basis as well quarterly basis.
• Management of cash :
• Cash is the most important current assets for the operation of the
business running on a continuous basis.
Management of inventory :
Receivable :
In modern business, services are sold on credits by this method the firm
protects it self from competition an attracts the foru able item.
Permanent capital :
There is not any type of redemption period for equity share. Equity fund is
given only after when is going in the liquidity state.
Voting rights :
All the share holders are given the voting rights select the directly ny giving
the right vote.
All the installments to be paid in the repayable the loan taken are decided by
NDDB and Baroda paying has good position, it repayable the loan amount
more than its installment amount.
CAPITALIZATION:
Capitalization means value of all capital regularly employed in
the business. It is generally used to refer the sum of the outstanding stock of
fund obligation which may represent wholly fixed value.
: CAPITAL STRUCTURE:
Capital structure of an organization refers to procurement of
capital. capital structure including all the financial. Thus capital
structures of an organization show (NOK) or through which sources
raised.
Baroda dairy is a co-operative society and its shares are out
listed in stock exchange. However the shares are purchased by the
milk societies who are easily become its members. These societies are
not paid dividend but get prices difference.
Particular YEAR
2007-08
1. Authorized share capital 5,
00,00,000/-
2. Subscribed share capital 4,
67,64,700/-
3. Reserve & other Fund
a. Reserve Fund 1,
66,24,700/-
b. Other Fund 7,
48,63,594/-
4. Loan From NDDB prospective plan 1, 96, 19,014/-
The turn over of the company since last five years is given below
The turnover of Baroda Dairy had constantly grown since last five
years. The turnover is being given in the following table.
Year Turn over achieved
2001-02 203.40 Crores
2002-03 230.00 Crores
2003-04 232.99 Crores
2004-05 257.84 Crores
2005-06 269.84 Crores
2006-07 300.25 crores
2007-08 339.18 Crores
-: RATIO ANALYSIS:-
This ratio includes the degree to which the selling of goods per
units may decline without resulting in losses from the operation point of
view. If department will also be ascertaining behaviour the average
percentage of mark up on the goods it’s maintained.
There is no more for judging the gross profit ratio, therefore the
evolution of the business on its basis is a matter of judgment, and however
the gross profit should be adequate to cover operative expenses and to
provides for fixed charges, dividend and building of reserved
INTERPRETATION:-
INTERPRETATION:-
Current Assets
Current Ratio = Current liabilities.
480339525 = 0.999
2006-2007 = 480809459
558905325 = 1.008
2004-2005 = 554139322
INTERPRETATION:-
The organization does not sell his share in the stock market
instead of he gives his share back to the union.
The distribution of profit is done on the basis of govt. less & sub
levels. Because of the regulation GPS, financial leverage has no score.
Marketing Department
INTRODUCTION:-
on the marketing dept. as to how they sell the final products & creates
demand for it. Baroda dairy is having a full fledged marketing dept.
centres to1078, full time centres to 1322, and franchisee to 67 from 56.
Baroda dairy’s Sugam plant also introduced 7 new products this year.
ORGANIZATION STRUCTURE OF MARKETING DEPARTMENT
PRODUCT PLANNING
MARKETING RESEARCH:-
TARGET MARKET:-
The whole city of Baroda is the target market for Baroda dairy.
Also the town of Baroda city is the target market for the Baroda dairy.
MARKET SHARE:-
SALES VOLUME:-
For the milk, the average daily sale is increasing constantly. It is
clear from the following figure:-
2000.2001 2, 46,000
2001.2002 2, 63,000
2002-2003 2, 76,000
2003-2004 2, 82,000
2004-2005 2, 92,219
2005-2006 3, 06,817
2006-2007 3, 18,734
2007-2008 3,31,740
PRODUCT PLAN:-
Baroda dairy does not have to advertise on a large scale for its
products because most of the people are aware of the products
produced by the dairy. In fact, the products are of daily used and they
are so popular that there is little need for advertisement.
Dairy give incentives on each pouch sold. This is another promotion effort
done by dairy.By inviting school children, house wives and other focus group
to dairy and conducting on effective awareness program by focusing on milk
processing pasteurization, chilling clarification and homogenization.
CHANNEL OF DISTRIBUTION:-
One level distribution system is managed at Baroda dairy for all
the products excepted ghee. A one-level channel contains one selling
intermediary, such as retailer. Products like milk, flavoured milk, curd,
rajwadi kadhi, chhas etc. One level system is maintained where there
is only a retailer between the manufactured and the final consumer.
Manufacturer
Retailer
Consumer
For the milk distribution there are morning & evening booths &
the full time centres, which work as per the orders from Baroda dairy.
The morning booth centres have a short span of working from 4:00am
to about 7:00 am but they also have a major chunk of sales as
compared to the full time centers. About 80% of the sales are through
the morning booth and the rest 20% are by the evening booth s as well
as full time centers. Now this retailers are stared the home delivery to
boost up their sale. They have a coupon system where in the coupon
are issued to the customers and milk is delivered against it.
PRICING POLICY:-
EXPORT:-
WAREHOUSING:-
Baroda dairy does not have any warehouse but it has “cold
storage”. Mostly, all the products are perishable in nature so there is a
facility of cold storage and it is within the dairy premises.
TRANSPORTATION:-
There is use of private vehicles i.e. tempo & trucks which are
hired to transport milk. The transportation cost is low as it is within
Baroda district.
LIST OF COMPETITORS:-
The major competitors are the private vendors & other dairies,
which are not members of the union. The other dairies are:-
In Baroda dairy, the store department uses the FIFO method. I.e. First
In First Out method of inventory management.
Purchase Procedure
1. First of all respective department heads find out their need and get
it approve
7. Then take the approval and give the authority to the supplier who
gets the quotation passed.
8. Then just let the finance department will make the payment the
supplier after the delivery of goods.
Roles Carried out by different persons in purchase department
Assistant Mananger
Senior Officer
The duty of the senior officer is to look after butter, oil, etc.
Senior Assistant
Junior Officer 1
Junior Officer 2
Junior Assistant
Cold Stores
The cold stores are use for storing milk, chhas, flavored milk,
dahi etc. and many other products.
General Store 1
General Store 2
This store is situated at Dabhoi. Here plastic of milk bags, which are outdated,
expired chemicals and other products or items, which are of no use or which
re not reusable are stored here.
Centralized V/S. Decentralized Stores
There are two types of method for material handling in the store
department
1. Technical method
2. Manual method
2. Indent raising
5. Purchase order
6. Material Supplied
7. Invoice in stores
8. Material Inspection
Issue procedure
Minimum Inventory
Superintendent
The superintendent observes all the activities in the lab, packing and giving
the guidance.
Junior Officer
Here the officer looks after all Agmarks related to ghee and butter in the lab.
Senior Officer
Here the senior chemist looks after ISO 14000 and ISO 9000-20000
certificates.
Chemist
The chemist looks after all the society milk, pasteurized milk and other milk
products.
Sampler
The sampler takes the samples from the milk received from different co-
operative societies.
The microbiologist cleans up all the tools and machines. Which are used for
milk, butter and buttermilk.
INSTRUMENT USED IN QUALITY CONTROL LAB
Temp. –40_3 c
Method of Calibration
1. Milk
2. Ghee
3. Butter
Salt 3%
1. Morning
2. Afternoon
3. Evening
In morning there are 37 routes for milk and other products. While in afternoon
14 and in evening 3 in a day. These routes are towards Savli, Karjan,
Nandesari, Dabhoi, Chotaa Udepur, Sankheda and many other areas
There are trucks, tempos, insulated vans, three wheeler tempos are used to
deliver the milk and the milk products. In morning there are 8 tempos, which
work on cash `n carry business and afternoon onwards there are 14 trucks for
the same type of business.
A
PROJECT REPORT
ON
IN THE AREA OF
MARKETING
FOR
SUBMITTED TO
M.B.A PROGRAMME
PRESENTED BY
JAY RAY
M.B.A – SEMESTER II
PART – II
PRIMARY STUDY
ABOUT THE INDUSTRY
The NDDB was created in 1965, fulfilling the desire of the then Prime
Minister of India – the late Lal Bahadur Shatri – to extend the success of the
Kaira Co-operative Milk Producers union (Amul) to other parts of India.
Since its inception, the Dairy Board has planned and spearheaded
India’s dairy programmes by placing dairy development in the hands of milk
producers and the professionals they employ to manage their co-operatives.
In addition, NDDB also promotes other commodity-based co-operatives, allied
industries and veterinary biological on an intensive and nation-wide basis. Dr.
(Ms) Amrita Patel serves as the Chairman of NDDB; Dr. Varghese Kurien was
the founder Chairman.
Mother Dairy, Delhi and Fruit & Vegetable Project, Delhi set up by
NDDB in 1974 and 1986 respectively were merged to form M other Dairy Fruit
& Vegetable Limited (MD F & V) in April 2000. The new Company, a wholly
owned subsidiary of NDDB is involved in marketing and distribution of milk,
milk products and horticulture produce.
The Company’s dairy plant handles more than 1.3 million liters of milk
daily and undertakes its marketing operations through 636 owned Milk Shops
and more than 6500 retail outlets in and around Delhi. Ice-cream market
under the brand name “Mother Dairy” has a 1 percent market share in Delhi.
GOAL – 2010
♣ Increase liquid milk procurement by co-operatives to 33 percent (488
Lacks kilograms per day) of the marketable surplus in Operation Flood
Areas, constituting 80 percent of the national milk produced (i.e.
Quadruple Liquid milk procurement by year 2010.)
♣ Increase liquid milk sales to 365 lacks kilograms per day, more than 60
Percent of the market shares in metros, and on average of close to 50
Percent in the Class I cities served by co-operatives (i.e. Treble fluid
Milk marketing by year 2010. )
MEMBERS UNION:-
Name City
Milk
GHEE
Butter
Sr No Type Quantity
1 Table Butter 100 gm
2 White Butter 500 gm
Butter Milk
Sr No Type Quantity Price
1 Goras Simple 1 liter Rs 8.00
Chaas
2 Goras Jira Chaas 200 gms Rs 3.00
Flavoured Milk
Rajwadi Kadhi
Curd
To the organization:
Company can reach its goals through its vision and mission.
Primary objective :
Secondary objectives :
To know the gap between the consumers’ expectations and what the
company serves to its customers.
RESEARCH METHODOLOGY
Research Design
For this particular research descriptive research design has been used.
Descriptive research design is used to know about the market characteristics,
marker share.
Sources of data:
Primary Data
• Govt. Employee
• House Wife
• Retired
• Student
• Business men
SECONDARY DATA
● Past Reports
● Data through internet source
● Annual Reports of the Dairy
Personal survey has been used to collect the data through structured
questionnaire. Data was collected between 5th June to 21th June in Dabhoi
region.
Population
Sampling Method
Sample Size :
Sampling Unit
Individuals from Dabhoi city.
No of respondents % of Respondents
A. Baroda Dairy 72 72
B. Private Vendor 16 16
C. Local Dairy 12 12
TOTAL 100 100
Chart 1
Table-2
No of respondents % of Respondents
(of 72 respondents)
A. Amul Gold 38 53
B. Amul Shakti 26 36
C. Amul Cow milk 3 4
D. Amul slim & 5 7
trim
TOTAL 72 100
Chart-2
Chart showing Brand of Milk purchased by consumers
This chart shows that out of 72 respondents, 38 respondents buys Amul Gold,
26 buys Amul Shakti, 3 buys Amul cow milk, 5 respondents buys Amul slim &
trim.
Chart-2.1
level of 53% , followed by Amul Shakti With 36%, Amul slim & trim
Table-3
Chart-3
The drawn chart shows that 67 respondents buys 1liter milk, 20 buys 500ML,
and 13 respondents buys more than 1000ML of Milk in a Dabhoi town.
Table-4
A. One time 92
B. Two time 08
C. More than three time 00
Total 100
Chart-4
Chart shows that out of 100 respondents 92 respondents buys only one time
in a day and 8 respondents buy milk two time in a day.
Table-5
Chart-5
Table-6
Chart-6.1
Table-7
Chart-7
Table-8
Amul Gold 2 23 12 1 0
Amul Shakti 1 16 8 1 0
Amul Cow milk 0 2 1 0 0
Amul slim & trim 0 3 2 0 0
Total 3 44 23 2 0
Chart-8
Table-9
Amul Gold 3 27 6 2 0
Amul Shakti 3 15 7 1 0
Amul Cow 0 3 0 0 0
milk
Amul slim & 0 4 1 0 0
trim
Total 6 49 14 3 0
Chart-9
No of % of respondents
respondent
A.Yes 53 73.61%
B.No 19 26.39%
Total 72 100
Chart-10
• When asked weather they get required quantity of Amul milk, out of 72
respondents 82% of respondents get the required quantity and another
18% did not get the quantity of milk they require.
• When asked to rate their satisfaction level of Amul milk with regard to
various factors, following findings were derived, out of 72 respondents,
o Highly satisfied - 3
o Satisfied - 44
o Indifferent - 23
o Dissatisfied -2
o Highly dissatisfied -0
• When asked to rate their satisfaction level about the availability of Amul
milk with regard to various factors, following findings were derived out
of 72 respondents.
o Highly satisfied - 6
o Satisfied - 49
o Indifferent - 14
o Dissatisfied -3
o Highly dissatisfied -0
.
• Weather respondents are satisfied about availability of Amul milk, the
respondents options were as follows
o Yes – 74%
o No - 26%
• From open-ended questions it was found that there is only one Amul
center in Dabhoi and people of Dabhoi are not satisfied with that..
Conclusion
Baroda Dairy should know which Brand of milk has more demand
and as per demand required should be supplied.
A. Quality ---------
C. Proximity ---------
G. Freshness ---------
H. Credit facility ---------
A. Yes ---------
B. No ---------
A. Amul Gold 1 2 3 4 5
B. Amul Shakti 1 2 3 4 5
1- Highly satisfied
2- Satisfied
3- Indifferent
4- Dissatisfied
5- Highly dissatisfied
B. Amul Shakti 1 2 3 4 5
1- Highly satisfied
2- Satisfied
3- Indifferent
4- Dissatisfied
5- Highly dissatisfied
A. Yes ---------
B. No ---------
Open-ended Questions:
2. Recommendation.
Personal Details:
Name:
Address:
Phone/Mobile No:
Bibliography
Following were the primary and secondary data resources used by me to
prepare this report.
Literature :
Internet :
1. http://www.barodadairy.com
Other :
1. Old Reports
2. Baroda Dairy’s annual report