Basic Framework

Collection of secondary data Evaluation of secondary data Designing the Questionnaire of Primary data Evaluation of the primary data Comparison with the secondary data Interpreting the result, report suggestions and recommendations Conclusion

Secondary framework
Study on Used/Second hand small car market Study on used/second hand two wheeler market Comparison of the both

Methodology
Sample Size determination- random sampling Questionnaire design IBM SPSS Regression and chi square to be tested/Conjoint

Area Research
Depending on job location- for example Ankur in Mumbai and Kaustav in Bangalore, we will be in charge of the entire city but will decide the sample size based on random sampling technique Both in one location, will cover different areas but the quality of research will be exhaustive.

Market Segmentation
Focus on market segmentation; precisely target audience for the survey. Mostly Bachelors and newly married with income group of 4 to 5 lakhs per annum or less.