SWOT Analysis:A.

Strengths: All these Private banks have professional, dedicated and well-trained manpower In contrast to their Public Sector counterparts, Efficiency is maintained at the highestlevel The new Private Banks have commenced with strong financials and with a clean slate i.e.without having to pursue NPAs Almost all these banks have complied with Capital Adequacy r e q u i r e m e n t s a n d prudential norms Most of these banks are fully computerized and techno-savvy B. Weaknesses: Both old and new private banks are operating in a limited area confined to a region Although highly networked, the number of branches is limited

The employee turnover appears to be on higher side There is dissimilarity between old and new private banks by v i r t u e o f t h e i r a g e , functional area, products and services, etc. C. Opportunities: Being in private sector, these banks enjoy high level of autonomy facilitating them for faster decision making To face stiff competition, they can innovate new products and services and achieve highcustomer satisfaction With full computerization, they can offer cost-effective services like ATMs, ElectronicFund Transfer, etc. D. Threats: Expansion of foreign banks in the post WTO era poses severe competition Dominant PSBs which are recharged with a high market share will over s h a d o w t h e Private Sector Banks Frequent announcements of takeover / Mergers & Acquisitions by PSBs as well as newPrivate sector banks disturb the very functioning of old Private Sector Banks. RBI / GOI relaxation of FDI investment norms cause worry among the managements

Conclusion: In the post-reforms era, with a promise to maintain perfect competition and level paying field for all types of banks in the Indian Banking scenario, both old and new Private Sector Banks willcontinue to strive to offer to their customers cost -effective, efficient products and services