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Vintage Italian Coast

Katherine Koren FMPC 505

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Vintage Italian Coast was inspired by just that. This fabric story draws its inspiration from the colourful coastal villages of Cinque Terre. It evokes the romantic Italian ideologies and hopes to conjure images of women in full skirt dresses walking to the market to purchase fresh figs while enjoying the fresh spring sea breeze. It combines a nautical colour scheme with a vintage floral print, reminiscent of those that could have been seen in a 1950`s Italy. Drawing colours from the brick of costal homes and the fig trees that surround them, Vintage Italian Coast, would be most appropriate for a spring/summer fabric story.
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4. Drawing its colours from colours from figs that are native to Italy, Vintage Italian Coast seeks its inspiration from the sweet fruit has a dark purple skin and pink flesh that is found in these coastal Italian villages. Finding inspiration in nature and old Italian charm, this fabric story brings about a retro feminine aesthetic. 6.

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Vintage Italian Coast would be targeted toward a woman between the ages of 25-38. This is a woman who has an interest in travel and art. She has an appreciation for vintage apparel and interesting floral folk prints. She also enjoys the simple things in life such as freshly picked flowers and leisurely bike rides. This woman will however indulge in a new garment or cooking tool, to add to her gourmet kitchen. She has a particular interest in mixing prints in her outfit. She also enjoys pairing a unique floral skirt with a soft white loose blouse for her Saturday morning trips to the market. Vintage Italian Coast would evoke memories of her travels through Europe when she spent hours scouring the flea market for the perfect memento while enjoying a cappuccino and soaking in the culture as well as the suns warm rays.

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Vintage Italian Coast would best be suited for a store such as Anthropologie or an online shop such as ModCloth. These stores target a woman with an appreciation for vintage inspired clothing and prints. These stores have a retro feminine look that works well with this fabric story. They tend to carry more vintage inspired garments such as midi length, A-line skirts and dresses as well as blouses with vintage charm that include lace details.

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This fabric story is tailored towards a woman who is not afraid to mix patterns and experiment with a vintage floral. She can pair a bold striped trouser with a soft white blouse or a bold red printed top. The fabrics are lighter in weight keeping in mind that this is a fabric story for spring/summer. Considering that Anthropologie and ModCloth can be priced at a more moderate price scale, the garments made with this fabric story would mirror this. These average prices should be considered: Dress: $140.00 Skirt: $120.00 Blouse: $90.00 Short: $ 90.00 Trouser: $130.00 The swatches of woven fabrics provided were carefully selected to ensure that each could work for garment worn on its own or paired together. These colour choices and natural inspirations were also chosen while keeping with the current trend forecasts for the upcoming years. Reference was drawn from the Harmony spring/summer 2015 trend board on Style Sight. In particular drawing from the use of textured materials that mimic the surfaces found on earth. Materials for spring/summer 2015 will, explore a tactile resonance with organic rippling that gently puff and pucker (Materials Forcast- Harmony, 2013). For this reason, the dark blue seersucker was chosen for this fabric story to suggest the ripples of the Mediterranean Sea. Selected to coincide with the sun bleached theme of the Harmony trend board, the soft white woven fabric with a translucent motif was chosen. The heavier weight blue and white stipe was chosen as the bottom weight material. This 100% cotton fabric is coated with Teflon making it resistant to water and stains and therefor far more durable. In addition to the fabric swatches in this package, the addition of a light weight jersey will be added to complete the fabric story. Once again looking at the Harmony trend board, a soft and subtle jersey will be chosen in the colours drawn from photos on page 3, for the creation of light weight tops. (Materials Forcast- Harmony, 2013)

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Works Cited
Materials Forcast- Harmony. (2013, October 10). Retrieved October 13, 2013, from Style Sight: http://www.stylesight.com/fashionoffice/board-frame.php?script_name=board dynamic&mypage=1&board_title=Materials+Forecast+-+Harmony&boardnum=375 36&width=1000&height=652

Image Sources
1. http://thefrenchmeltingpot.over-blog.com/categorie-11870001.html 2. http://towesttexas.tumblr.com/image/56246582145 3. http://modernfoodie.tumblr.com/post/54534597884/via-select-travel-lifestyle-bologna 4. http://modernfoodie.tumblr.com/post/53697084363 5. http://theblackbook.tumblr.com/post/5962376070 6. http://the-nature-freak.tumblr.com/image/64246147868 7. http://sirimi-ri.tumblr.com/image/59293272736 8. http://desert-dreamer.tumblr.com/post/61759519827 9.http://mediacheec4.pinimg.com/736x/ee/95/a5/ee95a57a7f32251b9ae9289178647bb1.jpg 10. http://www.flickr.com/photos/toekneesan/9991558933/ 11. http://gurlpwr.tumblr.com/post/58378003725/rhetoricc-vintage-indie 12. http://www.chatelaine.com/living/best-markets-in-canada/ 13. Stylesight. Flats Library. Image Name: fit___flare_dress 14. Stylesight. Flats Library. Image Name: ad1211_rr_rational08 15. Stylesight. Flats Library. Image Name: rrfw10w_Circle_Skirtsk 16. Stylesight. Flats Library. Image Name: ddss14_ws30 17. Stylesight. Flats Library. Image Name: KCM1205_RR_Marvelous06 18. Stylesight. Flats Library. Image Name: ddss12j_wov_jk016jk 19. Stylesight. Flats Library. Image Name: ddss14_ws32 20. Stylesight. Flats Library. Image Name: Hot_shorts

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