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Christina Esqueu

cesqueu@terpmail.umd.edu ! 611 Baylor Avenue, River Vale, NJ 07675 ! 551-265-6198


EDUCATION COLLEGE PARK, MD
University of Maryland
Robert H. Smith School of Business
Bachelor of Science, Marketing and Supply Chain Management
Design and Innovation in Marketing Fellows
Overall GPA: 3.7
Expected: May 2015
8/13present
Competitive, interdisciplinary program designed for Marketing and Art majors
College Park Scholars: Media, Self & Society 8/115/13
Selective academic program focusing on media literacy, journalism, and American news culture
Robert H. Smith Freshmen Fellows
8/115/12
Participated in the exclusive program to gain introductory insight into the business world
WORK EXPERIENCE MONTVALE, NJ
SRSsoft
Marketing Research Intern and Receptionist 7/138/13
Collected and extracted crucial demographic characteristics for hundreds of prospective clients to aid in
segmented marketing strategy
Data-scrubbed and systematized the information using Excel and salesforce.com CRM
Provided front-line customer support through direct client communication
Generated and cataloged dozens of technical support tickets
Wainscot Media
Marketing and Digital Media Intern 6/138/13
Maintained five websites under the Health&Life magazine brand
Coordinated strategic social media activity on Facebook, Twitter and Pinterest
Developed newsletters and email blasts for private clients
Organized hundreds of client contacts in the CRM database
LEADERSHIP COLLEGE PARK, MD
RedBlack Consulting Group
Account Manager 9/13Present
Formulate specialized business development plans for a start-up company
Establish individualized marketing strategy and creative materials for clients
Revitalize the groups online presence through remodel of a new website
American Marketing AssociationTerpAMA
Brand Ambassador 1/13Present
Represent the organization, recruit new members, and increase attendance by 300%
Promote activities through blogging, social media, visual marketing materials, and word-of-mouth
Maintain website updates visual displays
Lakeland Stars
Tutor 1/135/13
Acted as a responsible mentor and provided weekly one-on-one and group tutoring services
Advocated academic excellence and a desire to attend the University of Maryland
College Park Scholars
Peer Mentor 5/125/13
Served as a mentor, guide, and resource to 18 freshmen in the Media, Self & Society Program
Encouraged on-campus activities and organizations to stimulate extra-curricular involvement
AWARDS AND AFFILIATIONS COLLEGE PARK, MD
Primannum Honor Society, Alpha Lambda Delta and Phi Eta Sigma, Member 4/12Present
Sigma Delta Tau, Member 2/12Present
The Robert H. Smith School of Business Scholarship, Recipient 7/13
Jo Anne J. Trow Scholarship Award, Recipient 11/12
Alumni Association Scholarship, Recipient 8/12
J. Willard and Alice S. Marriott Foundation Fellows Fund Scholarship, Recipient 7/12

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