Public Relations Recap

Market: Baltimore, MD Show Dates: February 5 - 9, 2014 Publicist: Qorvis MS !"#$%&'(ie Bro)n Promoter: As,ley -o,nson Show Name: Disney On Ice celebrates 100 Years of Magic Venue: Baltimore Arena Regional PR Manager: *rystal Dra+e Plan Due Date: February 2., 2014

MEDIA PLA EMEN! !V "roa#cast Me#ia Placement

#utlet/ 0BFF-12 Baltimore "e3orter/ 'mily !racey *overa4e Descri3tion/ 5ntervie)in4 3er6ormers, s,o) 3romotion

Date an# $it !imes

February ., 2014 ./12 AM 7/15 AM 7/20 AM 8/10 AM 8/12 AM 8/48 AM 9/10 AM 9/12 AM "an o3enin4 )ee+ o6 s,o) February ., 2014 8/00 AM "an o3enin4 )ee+ o6 s,o) February ., 2014 7/00 %M "an o3enin4 )ee+ o6 s,o) February ., 2014 5/55 AM ./10 AM ./20 AM "an o3enin4 )ee+ o6 s,o)

#utlet/ 0BA -12 "e3orter/ -enni6er Franco3,ile *overa4e Descri3tion/ 5ntervie)in4 3er6ormers, s,o) 3romotion #utlet/ 0MA"-12/ 1,e ist "e3orter/ 9ic+ Mayo *overa4e Descri3tion/ 5ntervie)in4 3er6ormers, s,o) 3romotion #utlet/ 0-:-12 Baltimore "e3orter/ "on Mat; *overa4e Descri3tion/ 5ntervie)in4 3er6ormer, s,o) 3romotion

Ra#io "roa#cast Me#ia Placement

#utlet/ 0<=: FM "e3orter/ 1racy =art *overa4e Descri3tion/ S,o) 3romotion, 3er6ormer intervie)

Date
February ., 2014 11 AM "an o3enin4 )ee+ o6 s,o)

#utlet/ 0>"' AM "e3orter/ 1racy =art *overa4e Descri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ 0AMD AM "e3orter/ 1racy =art *overa4e Descri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ 0*BM FM "e3orter/ '((ie A33le6iel( *overa4e Descri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ 0<=: FM "e3orter/ 1racy =art *overa4e Descri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ 0>"' AM "e3orter/ 1racy =art *overa4e Descri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ 0AMD AM "e3orter/ 1racy =art *overa4e Descri3tion/ S,o) 3romotion, 3er6ormer intervie)

February ., 2014 11 AM "an o3enin4 )ee+ o6 s,o) February ., 2014 11 AM "an o3enin4 )ee+ o6 s,o) -anuary 22, 2014 9/00 AM "an t)o )ee+s be6ore s,o) -anuary 22, 2014 11 AM "an t)o )ee+s be6ore s,o) -anuary 22, 2014 11 AM "an t)o )ee+s be6ore s,o) -anuary 22, 2014 11 AM "an t)o )ee+s be6ore s,o)

Print Me#ia Me#ia Placement

#utlet/ Baltimore Sun *overa4e Descri3tion/ S,o) 3romotion #utlet/ -e)is, 1imes "e3orter/ Simone 'llin *overa4e Descri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ 1,e Baltimore 1imes "e3orter/ $rsula Battle *overa4e Descri3tion/ S,o) 3romotion, 3er6ormer intervie)

Date
February 7, 2014 "an )ee+ o6 s,o) February 7, 2014 "an )ee+ o6 s,o) -anuary ?1, 2014 "an one )ee+ be6ore s,o)

%nline Me#ia
Me#ia Placement #utlet/ Macaroni <i( 9ort,)est Baltimore *overa4e (escri3tion/ S,o) revie) #utlet/ Su4ar 9@ S3ice *overa4e (escri3tion/ S,o) revie) #utlet/ Macaroni <i( A =a4ersto)n *overa4e (escri3tion/ S,o) revie) #utlet/ Macaroni <i( A 1imonium-9ort, Baltimore *overa4e (escri3tion/ S,o) 3romotion Date February 1?, 2014 "an one )ee+ a6ter s,o) February 10, 2014 "an one )ee+ a6ter s,o) February 7, 2014 "an )ee+ o6 s,o) February 7, 2014 "an )ee+ o6 s,o)

#utlet/ Macaroni <i( A 1imonium-9ort, Baltimore *overa4e (escri3tion/ S,o) 3romotion an( revie) #utlet/ Baltimore Sun *overa4e (escri3tion/ S,o) 3romotion an( o3enin4 ni4,t 3,oto covera4e #utlet/ -e)is, 1imes *overa4e (escri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ "o4ers "evue *overa4e (escri3tion/ S,o) 3romotion an( revie) #utlet/ 0<=: FM *overa4e (escri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ 0MA" 12/ 1=' 5S1 *overa4e (escri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ *ool %ro4eny *overa4e (escri3tion/ S,o) an( library event 3romotion #utlet/ Macaroni <i( Bel Air *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( Fre(eric+ *overa4e (escri3tion/ S,o) 3romotion an( revie) #utlet/ Macaroni <i( Fre(eric+ *overa4e (escri3tion/ S,o) 3romotion #utlet/ D* 1,ri6ty Mom *overa4e (escri3tion/ S,o) an( library event 3romotion #utlet/ eBaminerCcom *overa4e (escri3tion/ S,o) an( library event 3romotion #utlet/ Macaroni <i( Anna3olis *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( Bo)ie *overa4e (escri3tion/ S,o) an( library event 3romotion

February 7, 2014 "an )ee+ o6 s,o) February 7, 2014 "an )ee+ o6 s,o) February 7, 2014 "an )ee+ o6 s,o) February ., 2014 "an )ee+ o6 s,o) February ., 2014 "an )ee+ o6 s,o) February ., 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 4, 2014 "an )ee+ o6 s,o) February ?, 2014 "an one )ee+ be6ore s,o) February ?, 2014 "an one )ee+ be6ore s,o) February ?, 2014 "an one )ee+ be6ore s,o)

#utlet/ 1,e Attic !irl *overa4e (escri3tion/ S,o) an( library event 3romotion #utlet/ Baltimore 1imes *overa4e (escri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ Macaroni <i( Bel Air *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( Fre(eric+ *overa4e (escri3tion/ S,o) 3romotion #utlet/ 0<=: FM *overa4e (escri3tion/ S,o) 3romotion, 3er6ormer intervie) #utlet/ Macaroni <i( !ermanto)n *overa4e (escri3tion/ S,o) 3romotion an( revie) Du3(ate( 3revious 3ost )it, s,o) revie)E #utlet/ Macaroni <i( "oc+ville-!ait,ersbur4 *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( "oc+ville-!ait,ersbur4 *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( =a4ersto)n *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( =a4ersto)n *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( 1imonium-9ort, Baltimore *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( 9ort,)est Baltimore *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( Bel Air *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( Fre(eric+ *overa4e (escri3tion/ S,o) 3romotion

February ?, 2014 "an one )ee+ be6ore s,o) -anuary ?1, 2014 "an one )ee+ be6ore s,o) -anuary 29, 2014 "an one )ee+ be6ore s,o) -anuary 29, 2014 "an one )ee+ be6ore s,o) -anuary 28, 2014 "an one )ee+ be6ore s,o) -anuary 27, 2014 "an one )ee+ be6ore s,o) -anuary 2., 2014 "an t)o )ee+s be6ore s,o) -anuary 2., 2014 "an t)o )ee+s be6ore s,o) -anuary 24, 2014 "an t)o )ee+s be6ore s,o) -anuary 24, 2014 "an t)o )ee+s be6ore s,o) -anuary 2?, 2014 "an t)o )ee+s be6ore s,o) -anuary 22, 2014 "an t)o )ee+s be6ore s,o) -anuary 22, 2014 "an t)o )ee+s be6ore s,o) -anuary 22, 2014 "an t)o )ee+s be6ore s,o)

#utlet/ Macaroni <i( Anna3olis *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( "oc+ville *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( "oc+ville *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( =a4ersto)n *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( Fre(eric+ *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( Bel Air *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( 1imonium 9ort, Baltimore *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( Bel Air *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( Bo)ie *overa4e (escri3tion/ S,o) 3romotion #utlet/ Su4ar 9@ S3ice i6e *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( "oc+ville-!ait,ersbur4 *overa4e (escri3tion/ S,o) 3romotion #utlet/ Baltimore %ost-'Baminer *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( "oc+ville-!ait,ersbur4 *overa4e (escri3tion/ S,o) 3romotion #utlet/ Family Fru4al Fun *overa4e (escri3tion/ S,o) 3romotion

-anuary 21, 2014 "an t)o )ee+s be6ore s,o) -anuary 19, 2014 "an t,ree )ee+s be6ore s,o) -anuary 19, 2014 "an t,ree )ee+s be6ore s,o) -anuary 17, 2014 "an t,ree )ee+s be6ore s,o) -anuary 15, 2014 "an t,ree )ee+s be6ore s,o) -anuary 15, 2014 "an t,ree )ee+s be6ore s,o) -anuary 15, 2014 "an t,ree )ee+s be6ore s,o) -anuary 8, 2014 "an one mont, be6ore s,o) -anuary 7, 2014 "an one mont, be6ore s,o) -anuary ., 2014 "an one mont, be6ore s,o) -anuary 5, 2014 "an one mont, be6ore s,o) -anuary 1, 2014 "an one mont, be6ore s,o) December ?0, 201? "an t)o mont,s be6ore s,o) December 1., 201? "an t)o mont,s be6ore s,o)

#utlet/ *,esa3ea+e Family Ma4a;ine *overa4e (escri3tion/ S,o) 3romotion #utlet/ 0BFF-12 *overa4e (escri3tion/ S,o) 3romotion

December, 201? "an t)o mont,s be6ore s,o) December 1., 201? "an t)o mont,s be6ore s,o)

Social Me#ia
Me#ia Placement #utlet/ Su4ar 9@ S3ice i6e Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Su4ar 9@ S3ice i6e 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 1imonium Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 1imonium 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Fre(eric+ Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 1imonium 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 1imonium Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Fre(eric+ Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ 0MA" 12 1=' 5S1 Faceboo+ *overa4e (escri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Anna3olis Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Anna3olis Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 1imonium Faceboo+ Descri3tion/ S,o) 3romotion Date February 10, 2014 "an )ee+ o6 s,o) February 10, 2014 "an )ee+ o6 s,o) February 9, 2014 "an )ee+ o6 s,o) February 9, 2014 "an )ee+ o6 s,o) February 8, 2014 "an )ee+ o6 s,o) February 7, 2014 "an )ee+ o6 s,o) February 7, 2014 "an )ee+ o6 s,o) February ., 2014 "an )ee+ o6 s,o) February ., 2014 "an )ee+ o6 s,o) February ., 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o)

#utlet/ Macaroni <i( A 1imonium 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Fre(eric+ Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ *ool %ro4eny Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ *ool %ro4eny 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Bel Air Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Bel Air 1)itter Descri3tion/ S,o) 3romotion #utlet/ D* 1,ri6ty Mom 1)itter Descri3tion/ S,o) 3romotion #utlet/ Su4ar 9@ S3ice i6e 1)itter Descri3tion/ S,o) 3romotion #utlet/ Su4ar 9@ S3ice i6e 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 1imonium Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ *ool %ro4eny Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ *ool %ro4eny 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Anna3olis Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 1imonium 1)itter Descri3tion/ S,o) 3romotion

February 5, 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 5, 2014 "an )ee+ o6 s,o) February 4, 2014 "an )ee+ o6 s,o) February 4, 2014 "an )ee+ o6 s,o) February ?, 2014 "an )ee+ o6 s,o) February ?, 2014 "an )ee+ o6 s,o) February ?, 2014 "an )ee+ o6 s,o) February ?, 2014 "an )ee+ o6 s,o) February ?, 2014 "an )ee+ o6 s,o) February ?, 2014 "an )ee+ o6 s,o)

#utlet/ Macaroni <i( A "oc+ville Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A "oc+ville 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 9ort,)est Baltimore Descri3tion/ S,o) 3romotion #utlet/ 0<=: FM >outube Descri3tion/ S,o) 3romotion #utlet/ Su4ar 9@ S3ice i6e 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( - 1imonium Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A "oc+ville Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A !ermanto)n 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Fre(eric+ Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A !ermanto)n 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 9ort,)est Baltimore Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Fre(eric+ Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Do)nto)n Diane 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( - 1imonium 1)itter Descri3tion/ S,o) 3romotion

-anuary ?1, 2014 "an one )ee+ be6ore s,o) -anuary ?0, 2014 "an one )ee+ be6ore s,o) -anuary 28, 2014 "an one )ee+ be6ore s,o) -anuary 28, 2014 "an one )ee+ be6ore s,o) -anuary 27, 2014 "an one )ee+ be6ore s,o) -anuary 27, 2014 "an one )ee+ be6ore s,o) -anuary 2., 2014 "an one )ee+ be6ore s,o) -anuary 24, 2014 "an t)o )ee+s be6ore s,o) -anuary 2?, 2014 "an t)o )ee+s be6ore s,o) -anuary 22, 2014 "an t)o )ee+s be6ore s,o) -anuary 22, 2014 "an t)o )ee+s be6ore s,o) -anuary 22, 2014 "an t)o )ee+s be6ore s,o) -anuary 22, 2014 "an t)o )ee+s be6ore s,o) -anuary 22, 2014 "an t)o )ee+s be6ore s,o)

#utlet/ Macaroni <i( A !ermanto)n Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Do)nto)n Diane 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( - Fre(eric+ Descri3tion/ S,o) 3romotion #utlet/ Do)nto)n Diane 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A "oc+ville 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A 1imonium 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A !ermanto)n Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Fre(ric+ Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( - !ermanto)n Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Bel Air Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Bel Air Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ *,esa3ea+e Family Ma4a;ine Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Bel Air Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Bo)ie Faceboo+ Descri3tion/ S,o) 3romotion

-anuary 22, 2014 "an t)o )ee+s be6ore s,o) -anuary 21, 2014 "an t)o )ee+s be6ore s,o) -anuary 20, 2014 "an t)o )ee+s be6ore s,o) -anuary 20, 2014 "an t)o )ee+s be6ore s,o) -anuary 19, 2014 "an t,ree )ee+s be6ore s,o) -anuary 18, 2014 "an t,ree )ee+s be6ore s,o) -anuary 18, 2014 "an t,ree )ee+s be6ore s,o) -anuary 15, 2014 "an one mont, be6ore s,o) -anuary 14, 2014 "an one mont, be6ore s,o) -anuary 9, 2014 "an one mont, be6ore s,o) -anuary 8, 2014 "an one mont, be6ore s,o) -anuary 8, 2014 "an one mont, be6ore s,o) -anuary 7, 2014 "an one mont, be6ore s,o) -anuary 7, 2014 "an one mont, be6ore s,o)

#utlet/ Su4ar 9@ S3ice i6e Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Bel Air Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Bel Air 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( "oc+ville-!ait,ersbur4 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A Bel Air Faceboo+ Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A "oc+ville 1)itter Descri3tion/ S,o) 3romotion #utlet/ Macaroni <i( A "oc+ville Faceboo+ Descri3tion/ S,o) 3romotion

-anuary ., 2014 "an one mont, be6ore s,o) -anuary ., 2014 "an one mont, be6ore s,o) -anuary 5, 2014 "an one mont, be6ore s,o) -anuary 5, 2014 "an one mont, be6ore s,o) -anuary ?, 2014 "an one mont, be6ore s,o) December ?0, 201? "an one t)o mont,s be6ore s,o) December ?0, 201? "an one t)o mont,s be6ore s,o)

alen#ar Listings
Me#ia Placement #utlet/ Baltimore -e)is, 1imes *overa4e Descri3tion/ *alen(ar istin4 #utlet/ Do)nto)n Diane *overa4e Descri3tion/ *alen(ar istin4 #utlet/ Baltimore %ost-'Baminer *overa4e Descri3tion/ *alen(ar istin4 #utlet/ Fre(eric+ 9e)s %ost *overa4e Descri3tion/ *alen(ar istin4 #utlet/ *arroll *ounty 1imes *overa4e Descri3tion/ *alen(ar istin4 #utlet/ D* 1,ri6ty Mom *overa4e Descri3tion/ *alen(ar istin4 #utlet/ 0-:-12 *overa4e Descri3tion/ *alen(ar istin4 Date "an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an t)o mont,s be6ore s,o)

"an t)o mont,s be6ore s,o)

"an t)o mont,s be6ore s,o)

"an t)o mont,s be6ore s,o)

#utlet/ Baltimore Arena *overa4e Descri3tion/ *alen(ar istin4 #utlet/ Baltimore@s *,il( *overa4e Descri3tion/ *alen(ar istin4 #utlet/ Baltimore -e)is, 1imes *overa4e Descri3tion/ *alen(ar istin4 #utlet/ *,esa3ea+e Family Ma4a;ine *overa4e Descri3tion/ *alen(ar istin4 #utlet/ *ity %a3er *overa4e Descri3tion/ *alen(ar istin4 #utlet/ *ity %ee+ *overa4e Descri3tion/ *alen(ar istin4 #utlet/ Do)nto)n Diane *overa4e Descri3tion/ *alen(ar istin4 #utlet/ 1,e 'lm *overa4e Descri3tion/ *alen(ar istin4 #utlet/ 'vent !ui(e 9et)or+ *overa4e Descri3tion/ *alen(ar istin4 #utlet/ 'vie Says *overa4e Descri3tion/ *alen(ar istin4 #utlet/ !ol(star *overa4e Descri3tion/ *alen(ar istin4 #utlet/ -S #nline *overa4e Descri3tion/ *alen(ar istin4 #utlet/ Merce( Sun-Star *overa4e Descri3tion/ *alen(ar istin4 #utlet/ MetromiB *overa4e Descri3tion/ *alen(ar istin4

"an t)o mont,s be6ore s,o)

"an t)o mont,s be6ore s,o)

"an t)o mont,s be6ore s,o)

"an t)o mont,s be6ore s,o)

"an t)o mont,s be6ore s,o)

"an t)o mont,s be6ore s,o)

"an t)o mont,s be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

#utlet/ %ittsbur4, %ost-!a;ette *overa4e Descri3tion/ *alen(ar istin4 #utlet/ 1,e %ost an( *ourier *overa4e Descri3tion/ *alen(ar istin4 #utlet/ SF !ate *overa4e Descri3tion/ *alen(ar istin4 #utlet/ StC ouis 1o(ay *overa4e Descri3tion/ *alen(ar istin4 #utlet/ 09*9 *overa4e Descri3tion/ *alen(ar istin4 #utlet/ :events *overa4e Descri3tion/ *alen(ar istin4 #utlet/ $niversity o6 Marylan( 9e)s *overa4e Descri3tion/ *alen(ar istin4 #utlet/ *ool %ro4eny *overa4e Descri3tion/ *alen(ar istin4 #utlet/ Macaroni <i( 1imonium *overa4e Descri3tion/ *alen(ar istin4

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

"an one mont, be6ore s,o)

MEDIA MA!ERIALS & DR%PS Me#ia Materials & Drops

Me#ia Material: Description: Sent&Deli'ere#: ost: Me#ia Material: Description: Me(ia A(visory&*alen(ar istin4 Me(ia a(visory submitte( to tar4et me(ia 6or event calen(ar listin4sC #utreac, be4an December 201? n&a Me(ia Dro3 1o3 me(ia tar4ets receive( t,e me(ia (ro3 t)o )ee+s be6ore t,e s,o) arrive(C 1,e me(ia (ro3 inclu(e(/ Disney 2alentine@s Day t,eme( 4i6t ba4, 2alentine@s ,eart-t,eme( 4i6t-ba4 )it, Mic+ey F Minnie +issin4 stic+er, 2alentine@s can(y, colorin4 boo+, me(ia a(visory an( s,o) in6ormation, me(ia 3arty invitation, 2alentine )reat, cra6t +itC -anuary 21, 2014

Sent&Deli'ere#:

ost: Me#ia Material: Description: Sent&Deli'ere#: ost:

A33roB G250 Disney #n 5ce *elebrates 100 Years of Magic )it, *lassic Story 1ime at 'noc, %ratt Free ibrary 'vent Me(ia A(visory Me(ia a(visory )as s,are( )it, tar4et 3rint, broa(cast me(ia an( blo44ers invitin4 t,em to cover t,e eventC )&o February ?, 2014 n&a

EVEN!S E'ents
E'ent: Date&!ime: Description: Disney *lassic Stories "ea(in4 'vent 0e(nes(ay, February 5, at 10/?0am 5n t,e s3irit o6 100 >ears o6 Ma4ic, a local sc,ool )as invite( to Hoin a Disney tribute 4at,erin4 an( listen to Disney classic stories 6rom Disney #n 5ce 3er6ormers at t,e 'noc, %ratt Free ibrary in BaltimoreC Due to un6oreseeable )eat,er an( sc,ool cancellations t,rou4,out Baltimore, t,e sc,ool 4rou3s sc,e(ule( to Hoin t,e event ,a( no c,oice but to cancel t,e eventC 9onet,eless, )e (i( success6ully receive a(vance me(ia covera4eC 9&A *ool %ro4eny, D* 1,ri6ty Mom, eBaminerCcom, Macaroni <i( Bo)ie, 1,e Attic !irlC A33roBC G71 6or balloon (Icor #3enin4 9i4,t Me(ia %arty 0e(nes(ay, February 5, ./003m A 7/003m An annual tra(ition 6or to3 Baltimore me(ia contacts, re3orters&e(itors an( t,eir 6amiliesC 9otables )ere invite( to a me(ia 3arty ),ere t,ey enHoye( re6res,ments 3rior to t,e s,o)C 5ns3ire( by Disney@s un6or4ettable c,aracters 6rom t,e classic movies in 100 >ears DBeauty an( t,e Beast, t,e ittle Mermai(, 1,e ion <in4, an( ot,ersE, 4uests enHoye( a 2alentine@s t,eme( 3arty, ),ere every table )as (ecorate( to celebrate t,ese movies an( ),ere +i(s )ere able to (ecorate 2alentine@s ,earts 6or t,eir 6amiliesC Mic+ey an( Minnie con(ucte( a 25 minute Meet F !reetC 1,e event )as ,el( in a lar4e room on t,e event level o6 t,e arenaC A33roBC 140 3eo3le A me(ia contacts, blo44ers an( t,eir 6amilies 1,ose invite( to t,e me(ia 3arty covere( t,e s,o) t,rou4,out t,e run A33roBC G2,500 6or balloons, (Icor, caterin4 an( sta66 eB3enses 'arly Mornin4 %" 1,urs(ay, February ., 5/00am A 9/20am

Atten#ance: Me#ia o'erage: ost: E'ent: Date&!ime: Description:

Atten#ance: Me#ia o'erage: ost: E'ent: Date&!ime:

Description:

Four local 12 stations A 0BFF-12, 0BA -12, 0-:-12, an( 0MA"12/ 1,e ist an( one local ra(io station A 0<=A:-FM A s,ot live an( ta3e( se4ments 6rom t,e arena all mornin4 coverin4 100 >ears o6 Ma4ic in BaltimoreC "e3orters intervie)e( several 3er6ormers an( au(iences enHoye( se4ments an( teases )it, 100 >ears o6 Ma4ic c,aractersC Several s,ots )ent live at t,e same timeC n&a A me(ia only 0BFF-12 DF#JE, 0BA -12 D9B*E, 0-:-12 D*BSE, 0MA"-12 DAB*E, 0<=:-FM )ent live an( ta3e( se4ments about 20 times in total 6rom 5/?0am A 9/20am A33roBC G700 6or trans3ortation, lo(4in4 an( sta66 eB3enses

Atten#ance: Me#ia o'erage: ost:

(EED"A )
Note Publicists are encouraged to share candid feedback about the engagements ublic relations cam aign including both best ractices and challenges for e!am le" media tools and materials# P$ and e%ent logistics# and &orking &ith media" third' arty artners and (eld )ntertainment erformers and *nit management+ (eedback &ill ermit the (eld P$ De artment to address issues in a timely and effecti%e manner+

"est Practices
"est Practice *: Newsrooms Relationships #n4oin4 relations,i3s )it, 6our local 12 stations resulte( in a 4reat covera4e (urin4 'M%", ),ic, create( bu;; t,rou4,out t,e )ee+ o6 s,o) in BaltimoreC "est Practice +: Hosting Media Party 1,e me(ia 3arty, as al)ays, )as a 4reat )ay to en4a4e me(ia 3rior to an( t,rou4,out t,e en4a4ementC 1,is year, )e ,a( a 2alentine@s (Icor t,eme an( )e 3rovi(e( 2alentine@s Day cu3ca+es, ,eart-s,a3e( coo+ies, an( 3in+ an( re( 6ruit 3unc, in a((ition to ,ealt,y 6oo( o3tions, ),ic, )as )ell receive( by atten(eesC 0e o3ene( an a((itional 3artition in t,e me(ia 3arty s3ace to allo) 6or more room 6or t,e Meet F !reet an( a((e( su33lemental room (Icor, ma+in4 t,e overall eB3erience memorable to all 4uestsC 0e ,a( a 4reat turnout, inclu(in4 t,e ne) e(itor o6 t,e -e)is, 1imesC

hallenges
hallenge *: ,n-oreseeable Weather 0,ile event (Icor, 4ivea)ay materials, 3er6ormers an( sta66 )ere rea(y 6or t,e library event an( )e )ere in constant communication )it, t,e library an( sc,ool 4rou3 contact, un6oreseeable )eat,er cause( sc,ool (elays an( closures in t,e area, ),ic, necessitate( t,e sc,ool to cancel our eventC 9onet,eless, )e receive( me(ia covera4e 3rior to t,e eventC 0e )ere able to contact me(ia t,at (ay an( ,el3 communicate t,e event )as cancele(C hallenge +: Same Show Due to t,e similarity to 3ast Disney #n 5ce s,o)s, me(ia )ere not intereste( in coverin4 100 Years of Magic as t,orou4,ly as t,ey ,ave 6or ot,er 3ro(uctionsC Base( on me(ia 6ee(bac+, t,is )as t,e on4oin4 me(ia c,allen4e t,rou4,out t,is s,o) runC hallenge .: PR Approved Performers Changes 0,ile )e un(erstan( 3er6ormers 4et inHure( or leave t,e s,o) 6or un6oreseeable reasons, it )oul( be ,el36ul i6 3ublicists coul( be noti6ie( ),en t,is ,a33ens so )e are not 3itc,in4 3er6ormers t,at are no lon4er in t,e s,o)C 1,is )as a c,allen4e as )e ,a( alrea(y 3rovi(e( bios, ,ea(s,ots an( tal+in4 3oints 6or (i66erent

3er6ormersC

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Sent to Regional PR Manager Sent to Promoter Sent to National PR Department

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