Design Your Own Ad

The Representation Project has just hired you to re-design advertisements that use gender stereotypes to sell a product. Your task is to create an advertisement for the product of your choice (real or made up) using some of the effective techniques we talked a out in class. Your ad may come in the form of ! print ads (posters"maga#ines$ etc.) or a !% second video commercial. Your ad must include a tagline or slogan$ as well as a person who has een represented without stereotypes. (& marks ' ( ) *+ marks) ,long with your finished ad$ you must su mit a personal reflection piece. This write-up must include information a out the effective advertising techniques used (framing$ word choice$ target audience$ colours$ music$ eye-catching$ funny) as well as a description of how your ad challenges traditional gender stereotypes. The final portion of the write-up must include your personal feelings towards gender representation in the media and whether or not our class discussions have helped you to etter understand and recogni#e gender stereotypes. (*( marks ' ( ) (. marks) The final portion of this assignment involves planning. You must complete a project proposal that will include what type of ad you will e producing$ what product you will e advertising and your planning for time management for the duration of the project. This proposal must e completed y the end of class on Wednesday, March 12, 2014. (. marks ' ( ) & marks.) /omplete ,ssignment 0ue1 Assignment total Part *1 ,dvertisement 0oes my ad have1 - a product that2s eing sold3 - a tagline"slogan3 - a person eing represented3 - a gender stereotype eing challenged3 - use of effective advertising techniques (framing$ word choice$ colours$ etc.)3

Thursday, March 20, 2014

!4" Part (1 Reflection 0oes my reflection include1 - a description of ad techniques used3 - ,n e'planation of gender stereotype and how it is eing challenged3 - , personal statement a out the important of knowing a out media literacy and gender representation3 Part !1 Planning 0oes my proposal include1 - the product 4 will e advertising3 - The type of advertisement 4 will e creating3 - The appro'imate time schedule 4 will use to complete my project3

Performance Assessment Template ED 3504 Evaluation of Learning

Assessment #riteria
#riteria $e%el 4 &'cellent
6tudent demonstrates a s.ill*ul application of time management and planning. ,dvertisement displays su2tle and con%incing use of advertising techniques.

( )ro*icient
6tudent demonstrates a systematic application of time management and planning.

2 Ade+uate
6tudent demonstrates a sim0listic application of time management planning.

1 $imited 5
6tudent demonstrates a ha0ha1ard application of time management and planning. ,dvertisement displays e'0licit and uncon%incing use of advertising techniques.

,nsu**icient ! -lan. /

Planning (!.*..$ ..!.*) . marks

,dvertising Technique ((.(.*%$ (.!.8$ ..*.**) . marks

,dvertisement displays con%incing use of advertising techniques.

,dvertisement displays e'0licit use of advertising techniques. 9ender is represented mostly e+ually$ ut could enefit from additional consideration. :rite-up includes sim0listic mention of advertising techniques. 6tudent justifies use of ad techniques 0redicta2ly3

9ender Representation in ,dvertisement . marks

9ender is s.ill*ully and e+ually represented.

9ender is thought*ully and e+ually represented.

9ender is une+ually represented.

,dvertising Technique :rite-;p . marks (( < ( marks)

:rite-up includes e'0licit mention of advertising techniques. 6tudent justifies use of ad techniques 0ersuasi%ely3

:rite-up includes logical mention of advertising techniques. 6tudent justifies use of ad techniques thought*ully3

:rite-up includes wea. or no mention of advertising techniques. 6tudent justifies use of ad techniques inconclusi%ely3

7o score is awarded ecause there is insufficient evidence of student performance ased on the requirements of the assessment task.

9ender Representation (*.*.() . marks

6tudent includes e'0licit mention of gender representation.

6tudent includes thought*ul mention of gender representation.

6tudent includes 0redicta2le mention of gender representation.

6tudent includes uncon%incing mention of gender representation.

Personal Reflection"Relevance (*.*.*$ (...*) . marks

Reflection reflects critical consideration of topics discussed in class.

Reflection reflects thought*ul consideration of topics discussed in class.

Reflection reflects sim0listic consideration of topics discussed in class.

Reflection reflects wea. or no consideration of topics discussed in class.

5 :hen work is judged to e limited or insufficient$ the teacher makes decisions a out appropriate intervention to help the student improve.

Performance Assessment Template ED 3504 Evaluation of Learning