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Title: A Study on Indian Organized Retail Industry BIG BAZAR This project report on retail marketing analysis the Indian organized retail industry and study the Big Bazar marketing strategy. Subject: Marketing Abstract: Retailing is evolving into a global, high-tech business. India has the largest number of outlet in world i.e. 9 outlets for 1000 people. The growth and development of organized retailing is driven by two main factors- prices and benefits the customer cant resist. Keeping in mind the rapid growth of Indian retail industry and its bright future, this has always been a thrust area for me. Big Bazaar is at the top position in Indian retail industry The objectives of this marketing project report on Indian organized retail industry were the following: To look at the current trends in the Indian organized retail industry. To understand the Big Bazaar organization as how systematically it is run by the management personnel. To know about the marketing activities of the Big Bazaar done round the year. To know the customer queries, comments and suggestions about the store and its products. To know about the promotional activities done at Big Bazaar to increase the sales. To get acquainted with the major issues in the Indian organized retail industry. Chapter-1 Introduction Chapter-2 Industry Profile Chapter-3 Company Profile Chapter-4 Analysis And Interpretation Chapter-5 Conclusion And Reccomendation Chapter-6 Annexure

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Title: Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services This marketing research project for measure the customer satisfaction level for the services provided by Bharti Airtel. Subject: Marketing Summary: The project aims at understanding the Marketing strategies at Airtel and its impact on the perception of Airtel Cellular Services. Research has demonstrated conclusively that it is far more costly to win a new customer than it is to maintain an existing one. And there is no better way to retain a customer than to exceed his expectations. For this purpose it is essential to know the level of customer satisfaction. The focus of my research was the measurement ofcustomer satisfaction level for the services provided by Bharti Airtel. Chapter-1 Introduction Chapter-2 Industry Profile Chapter-3 Company Profile Chapter-4 Analysis And Interpretation Chapter-5 Conclusion And Reccomendation Chapter-6 Annexure