Documente Academic
Documente Profesional
Documente Cultură
1. Assael, Henry. (2010) Consumer Behavior and Marketing Action. New Delhi: Cengage Learning India Private Limited. 2. Assel, Henry .(2005) Consumer Behavior- A strategic approach. New Delhi: Biztantra. 3. Churchill, Gibert.A, Lacobucci, Dawn., Israel D (2009) Consumer Behavior. New Delhi: Congage Learning India Private Ltd. 4. Evans, Mertin, Jannal, Admad., Foxall, Gordon (2007) Consumer Behavior. New Delhi: Wiely India Private Ltd. 5. Mullen,Brain., Johnson, Craig., (1990). The Psychology of Consumer Behavior. Hillsdale, NJ: Lawrence Erlbaum Associates. 6. Reynolds, Thomas .J, & Olson, Jerry. C (Eds.). (2001) Understanding Consumer Decision Marketing : The Means-End Approach to Marketing and Advertising Strategy. Mahwah: Lawrence Erlbaum Associates 7. Schiffman, Leon.G, Kanuk, Leslie Lazar (1978) Consumer Behavior Fourth Edition. New Jersey: Prentice Hall Inc.
8. Soloman, Michael.R(2002) Consumer Behavior Buying-Having and Being. New Delhi: Prentice Hall of India Private Ltd.