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  • Figure 7.2 Environment and Results

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    lightknow
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    This document shows various environmental factors and the results for a publication from 1950-1975, including: an English-speaking population that was declining as a portion of the total; increasing postal costs from $6.81 to $1.25 per subscriber; newprint price per ton that increased $10 per year on average with a $1.20 average annual increase; retailer advertising that increased $6 and $37 per year on average with more local advertising and less from national advertisers; an 11-day printers union strike in 1970; circulation that saw rapid decline, stability, slow growth, slow decline, and then stability again; and profitability being maintained through 1955 and 1960.

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    This document shows various environmental factors and the results for a publication from 1950-1975, including: an English-speaking population that was declining as a portion of the total; increasing postal costs from $6.81 to $1.25 per subscriber; newprint price per ton that increased $10 per year on average with a $1.20 average annual increase; retailer advertising that increased $6 and $37 per year on average with more local advertising and less from national advertisers; an 11-day printers union strike in 1970; circulation that saw rapid decline, stability, slow growth, slow decline, and then stability again; and profitability being maintained through 1955 and 1960.

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    © All Rights Reserved
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    10 vizualizări1 pagină

    Figure 7.2 Environment and Results

    Încărcat de

    lightknow
    This document shows various environmental factors and the results for a publication from 1950-1975, including: an English-speaking population that was declining as a portion of the total; increasing postal costs from $6.81 to $1.25 per subscriber; newprint price per ton that increased $10 per year on average with a $1.20 average annual increase; retailer advertising that increased $6 and $37 per year on average with more local advertising and less from national advertisers; an 11-day printers union strike in 1970; circulation that saw rapid decline, stability, slow growth, slow decline, and then stability again; and profitability being maintained through 1955 and 1960.

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    din 1

    1950 ENVIRONMENT

    1955

    1960

    1965

    1970

    1975

    A. ENGLISH-SPEAKING POPULATION

    Declining Portion of Total Population

    B. POSTAL COSTS

    $6.81/Subscriber $0.93/Subscriber $1.25/Subscriber

    C. NEWSPRINT PRICE/TON

    $10/Year Increase

    $1.20/Year Average Increase

    D. RETAILER ADVERTISING

    $6/Year Average Increase Mall Opens

    $37/Year Average Increase

    Increasing Local Advtg Declining Revenue From National Advertisers E. LABOR RELATIONS 11 Day Strike

    Printers Union RESULTS A. CIRCULATION Rapid Decline

    Stable

    Slow Growth

    Slow Decline

    Rapid Decline

    Stable

    B. PROFITABILITY

    Profitable

    Profitable

    1950

    1955

    1960

    1965

    1970

    1975

    Figure 7.2 Environment and results

    189

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