RUKMINI DEVI INSTITUTE OF ADVANCED STUDIES

INTERNAL ASSIGNMENT MBA March, 2014

Paper Code: MS 212 Subject: RETAI MANA!EMENT

Max. Marks: 15
Note: Attem t a!! "#est$%&s.

1. 'escr$(e strate)$c r%*$t m%+e! , $ts a !$cat$%& $& reta$! sect%r " Mar#$ 2. -%m are Gr$+ , B%#t$"#e !a.%#t %* a reta$! st%re /. 'escr$(e c#st%mer re!at$%&sh$ a are! % " Mar#$

r%)ramme *%r a &at$%&a! cha$& %* st%res +ea!$&) $& " Mar#$