Chapter 7:

Writing routine and positive

messages

Learning objective 7
Goodwill messages

Luu Thi Hue

B1
The importance of goodwill messages

How to make goodwill messages

effective
Types of goodwill messages
 Business message: maintain and enhance
relationships with customers, colleagues, and
other businesspeople

 Goodwill: is the positive feeling that

encourages people to maintain a business
relationship

Goodwill message
How to make goodwill messages
effective:
 Be sincere
 Be honest

 Avoid exaggerating

 Back up any compliments

Words cannot express my appreciation for
the great job you did. Thanks. No one
could have done it better. You’re terrific!
You’re made the whole firm sit up and
take notice, and we are ecstatic to have
you working here.

Thanks
Thanksagain
againfor
fortaking
takingcharge
chargeofofthe
themeeting
meetingin in
my
myabsence.
absence.YouYoudid
didananexcellent
excellentjob job. .With
Withjust
just
an
anhour’s
hour’snotice,
notice,you
youmanaged
managedtotopull
pullthe
the legal
legal
and
and public relations departments together sothat
public relations departments together so that
we
wecould
couldpresent
presentaaunited
unitedfront
frontininthe
the
negotiations.
negotiations.Your
Yourdedication
dedicationand
andcommunication
communication
abilities
abilitieshave
havebeen
beennoted aretruly
notedare trulyappreciated
appreciated
 Sending messages of
Congratulations

Types

Sending messages of Offering Condolences

Appreciations
 Weddings, births, graduations, or other
success…

Congratulation, Ms A!
Our Yamaha Motor Vietnam gives
you a very special gift. A new
student, you will get a discount of
VND 1,000,000 for any types of
motor you buy at our company!
 Aneffective message of appreciation
documents a person’s contribution

 Yourpraise makes people feel good

and encourages further excellence
 Keep reminiscences
brief

Write in your Be tactful

own words

Write about special

Write about special
qualities of the
qualities of the
deceased
bereaved person
Take special care