COUNTRY ROADS HOSPITALITY

SUMMER TRAINING REPORT

ON
TOURISM MANAGEMENT

Submitted by:
RAJAT SURI
BBA (2007-10)

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Topic- Country Roads provide quick and exclusive services and packages along with all
travel related information to its customers.

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Table of Contents

• ACKNOWLEDGEMENT……………………….4

• PREFACE…………………………………….....5

• EXECUTIVE SUMMARY……………………...6
• INTRODUCTION TO THE INDUSTRY………7
• INTRODUCTION TO THE COMPANY……..15
• RESEARCH METHODOLOGY………………19
. Objective of study

. Scope of study

• FACTS & FINDINGS………………………….20

• RECOMMENDATIONS………………………21
• BIBLIOGRAPHY……………………………...22

• ANNEXURES…………………………………23

ACKNOWLEDGEMENT

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I owe a great many thanks to a great many people who helped and supported me during
Training. My deepest thanks to Managing Director, Delhi, Mr. Naveen Mehta the Guide
of the project for guiding and correcting various documents of mine with attention and
care. He has taken pain to go through the project and make necessary correction as and
when needed.

I express my thanks to Mr. Rajneesh Sharma Marketing Head of Country Roads

Hospitality, for extending his support.

My deep sense of gratitude to Mr. Ansh Mehta, Director of Country Roads Hospitality
support and guidance.

Thanks and appreciation to the helpful people at Country Roads Hospitality for their
support

I would also thank my Institution and my faculty members without whom this project
would have been a distant reality. I also extend my heartfelt thanks to my family and well
wishers.

Preface
My internship training with the COUNTRY ROADS HOSPITALITY PVT LTD. I went
through several processes and I successfully completed my training with the help of my
seniors and juniors.

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I reported at the office and was introduce to all staff members with the help of Mr.
Rajneesh Sharma (head of the department) who gave me Companies profile

I was placed in corporate department for my training and was managing their client’s,
calling them and fix meetings with them.

I did my summer internship with CRH because I wanted an exposure to the travel
industry & I got an opportunity to work with a company CRH which is in market from
1997 was started by MR. NAVEEN MEHTA(Managing Director) My training with CRH
was a good experience and during the training time I enjoyed with my seniors.

Executive Summary

The internship is an integral part of the Travel & Tourism Industry. The organization that I
choose for my internship project is Country Roads Hospitality, New Delhi. This Six-week

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period of my internship in such a huge organization gave me a real time exposure to know about
the organizational working process I made many itinerary and tour packages over there with the
help of my seniors specially Mr. Ansh Mehta (manager) they gave me a lot of knowledge how
to talk with new customer

All types of tourism in India have registered phenomenal growth in the last decade ever
since the Indian government decided to boost revenues from the tourism sector by
projecting India as the ultimate tourist spot.

The reason why India has been doing well in all types of tourism in India
India has always been known for its hospitality, uniqueness, and charm – attributes that
have been attracting foreign travelers to India in hordes

Indian history can be roughly divided into the 6 periods of Ancient India Heritage
Tourism, Ecotourism, Adventure Tourism, Wildlife Tourism, Pilgrimage Tourism,
Medical tourism

In India we have many policies, the very famous policy of the 7-S Mantra

The basic objectives of my study were:

. To know how to sell tourism in market
. To gain different destination knowledge
. To know more corporate client’s

Main summery in this project is Indian tourism growing day by day I came to know with
the help of my seniors and secondary data that India has everything landscapes, beaches,
valley, forest mountain everything is here in India, that’s why India is one of the famous
tourist place in this world

Introduction to the Industry

History of the Indian Tourism

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Tourism industry in India is on a great boom at the moment India has become a major global tourist
destination and Indian tourism industry is exploiting this potential to the hilt. Travel and tourism industry
is the second highest foreign exchange earner for India, and the government has given travel & tourism
organizations export house status.

The Indian tourism industry can be attributed to several factors.

Firstly, the tremendous growth of Indian economy has resulted in more disposable income in the hands
of middle class, thereby prompting increasingly large number of people to spend money on vacations
abroad or at home.

Secondly, India is a booming IT hub and more and more people are coming to India on business trips.

Thirdly, aggressive advertising campaign "Incredible India" by Tourism Ministry has played a major
role in changing the image of India from that of the land of snake charmers to a hot and happening place
and has sparked renewed interest among foreign travelers.

Travel & tourism industry's contribution to Indian industry is immense. Tourism is one of the main
foreign exchange earners and contributes to the economy indirectly through its linkages with other
sectors like horticulture, agriculture, poultry, handicrafts and construction. Tourism industry also
provides employment to millions of people in India both directly and indirectly through its linkage with
other sectors of the economy. According to an estimate total direct employment in the tourism sector is
around 20 million.

Travel & tourism industry in India is marked by considerable government presence. Each state has a
tourism corporation, which runs a chain of hotels/ guest houses and operates package tours, while the
central government runs the India Tourism Development Corporation.

The policy is built around the 7-S Mantra

Swaagat (welcome),
Soochanaa (information),
Suvidhaa (facilitation),
Surakshaa (security),
Sahyog (cooperation),

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Sanrachnaa (infrastructure)
Safaai (cleanliness).

Some of the salient features of the Tourism Policy are:

− The policy proposes the inclusion of tourism in the concurrent list of the Constitution to enable
both the central and state governments to participate in the development of the sector.
− No approval required for foreign equity of up to 51 per cent in tourism projects. NRI investment
up to 100% allowed.
− Automatic approval for Technology agreements in the hotel industry, subject to the fulfillment of
certain specified parameters.
− Concession rates on customs duty of 25% for goods that are required for initial setting up, or for
substantial expansion of hotels.
− 50% of profits derived by hotels, travel agents and tour operators in foreign exchange are exempt
− from income tax. The remaining profits are also exempt if reinvested in a tourism related project.

Types of Tourism

All types of tourism in India have registered phenomenal growth in the last decade ever since the Indian
government decided to boost revenues from the tourism sector by projecting India as the ultimate
tourist spot.

The reason why India has been doing well in all types of tourism in India

India has always been known for its hospitality, uniqueness, and charm – attributes that have been
attracting foreign travelers to India in hordes

The different types of tourism in India:

Heritage Tourism

India has always been famous for its rich heritage and ancient culture. India’s glorious past and cultural
diversity make a potent blend which attracts millions of tourists each year to its heritage tourist
attractions

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India's rich heritage is amply reflected in the various temples, palaces, monuments, and forts that can be
found everywhere in the country

The most popular heritage tourism destinations in India are:

Taj Mahal in Agra

Mandawa castle in Rajasthan
Mahabalipuram in Tamil Nadu
Madurai in Tamil Nadu
Lucknow in Uttar Pradesh
Delhi, the Indian capital

Ecotourism

Ecotourism entails traveling to places that are renowned for their natural beauty and social culture, while
making sure not to damage the ecological balance.

Eco-tourists have been thronging India in large numbers for it has a rich source of flora and fauna. A
great number of endangered and rare species are also to be found in the various national parks in India.

The major national parks in India for ecotourism are:

− Corbett National Park in Uttar Pradesh

− Bandhavgarh National Park in Madhya Pradesh
− Kanha National Park in Madhya Pradesh
− Gir National Park and Sanctuary in Gujarat
− Ranthambore National Park in Rajasthan

Adventure Tourism

Adventure tourism is recently growing in India. tourists prefer to go for trekking to places like Ladakh,
Sikkim and Himalaya. Himachal Pradesh and Jammu and Kashmir are popular for the skiing facilities
they offer. Whitewater rafting is also catching on in India and tourists flock to places such as Uttranchal,
Assam, and Arunachal Pradesh for this adrenalin-packed activity.

Wildlife Tourism

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India has a rich forest cover which has some beautiful and exotic species of wildlife, The places where a
foreign tourist can go for wildlife tourism in India are the Sariska Wildlife Sanctuary, Keoladeo Ghana
National Park, and Corbett National Park.

Pilgrimage Tourism

India is probably the ultimate destination of all kinds of pilgrims following any faith around the world.
he great religions like Hinduism, Buddhism, Jainism, Islam, Christianity and Sikhism are the integral
part of Indian culture and heritage whose values and faiths are mingled with the air, soil and the sky of
India

Famous Pilgrimage & places in India

. Ajmer
. Pushkar
. Haridwar
. Amarnath
. Badrinath
. Gangotri
. Kedarnath
. Yamunotri
. Chardham Yatra
. Rishikesh
. Manikaran
. Paonta Sahib
. Rewalsar

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. Omkareshwar
. Ajmer Sharief
. Rameswaram
. Mathura Vrindavan
. Puri
. Guruvayur
. Shirdi Saibaba
. Amarnath Cave
. Vaishno Devi
. Jagannath Temple
. Konark Sun Temple
. Tirupati Temple

Pilgrimage Places
. Himachal Pradesh
. Rajasthan
. Uttranchal
. Kerala
. Maharashtra
. Tamil Nadu
. Jammu And Kashmir
. Madhya Pradesh
. Madhya Pradesh
. Karnataka
. Andhra Pradesh
. Temples
. Mosques

Last five year history of Indian Tourism Industry

Jan 8, 2004 - With the travel industry going great guns, religious sojourns seem to be the latest flavour
and according to tour operators like Thomas Cook, Coxs & Kings, Sita (Kuoni) India, this season has
witnessed a number of inquires for specific religious tours from overseas traveler, foreign tourists spent
around US$ 15.4 billion during their trips to India. Being a country with tremendous diversity, India has
a lot to offer in terms of tourism and related activities.

Jan 10, 2005 - The tsunami tragedy, which has destroy the tourism activity of countries like Sri Lanka
and Maldives, will not lead to a crisis for Indian tourism, according to the industry. Subhash Goyal,
president, Indian Association of Tour Operators

Jun 28, 2006 - A 2-day meet on Overseas Marketing of Indian tourism will begin tomorrow at New
Delhi under the aegis of Ministry of Tourism. Apart from Heads of Overseas offices of India Tourism,

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various stakeholders in travel industry will participate in the 2-day Meet and will have a review of
Tourism

Feb 2, 2007 - "These numbers also include the non-resident Indians that make more than one trip to
India every year. That should not be counted as growth in tourism. We are way behind other countries. A
small place like Macao registered 21.99 million tourist arrivals in 2006,"

Nov 10, 2008 - Global tourism industry has witnessed a notable shift towards emerging markets
including India, India was featured in six segments such as-- authenticity, history, art and culture, value
for money, most impressive last year

Foreign Tourist Arrivals In India, 1996 - 2006

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Source : (secondary data)

Foreign Tourist Arrivals In India, 1996 - 2006

Source : secondary data

Top 10 Source Countries for Foreign Tourist Arrivals to India in 2006.

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Source : secondary data

Percentage Share of Top 10 Source Countries for Foreign Tourist

Arrivals to India in 2006.

Source : secondary data

INTRODUCTION TO THE COMPANY

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About
It's an event management firm catering to hospitality industry for corporate as well as
individual. They are travel consultant but they assist you as personal travel concierge.
India is a land with vivid and pleasant contradictions. This has made it one of the most
sought- after destinations in almost all types of theme tours. From magnificent
monuments to towering shopping malls, from luring beaches of Kerala and Goa to the
mighty peaks of Himalayas, India from all corners is God's very own. Country roads has
brought together some great tour packages, which mostly comprises must see destinations
of India like Taj Mahal tour, Great Ganges Tour, Royal Rajasthan tour and so on.

Company profile

Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his own
without any helping hand. He took this bold step and entered into hospitality industry as
travel consultant. In 2001 country roads was incorporated as put lied with 3 employees
and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered
100% what we promised at competent rate and become trustworthy. Till 2005 we were
limited to conference and meeting but after that we expanded our arms and entered into
Events, Corporate dinners, Day Conference and much more. Recently in 2009 we entered
on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate
now. Word of mouth from corporate helped us building relationship with other client's in
the industry. The quality of "Stick to evenness" In the employees never let CR to step
back and since 1997 till now it has tasted the fruit of success without any downfall.
Country Roads Hospitality was started by Mr. Naveen Mehta (MD) in 1997, on his own
without any helping hand. He took this bold step and entered into hospitality industry as
travel consultant. In 2001 country roads was incorporated as put lied with 3 employees
and few corporate client's like Shri ram group, Dabur, Wipro, Parle etc. We delivered
100% what we promised at competent rate and become trustworthy. Till 2005 we were
limited to conference and meeting but after that we expanded our arms and entered into
Events, Corporate dinners, Day Conference and much more. Recently in 2009 we entered
on a larger basis in Frequent Individual Travel (FIT). We have 87 respected corporate
now. Word of mouth from corporate helped us building relationship with other client's in
the industry. The quality of "Stick to evenness" In the employees never let CR to step
back and since 1997 till now it has tasted the fruit of success without any downfall.

Mission, Vision & Values

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Mission-To push the leading edge of hospitality and

giving added value to our client's

Vision- To be among top three hospitality and event

management company

Value’s-To create value for customers/client's

Be ethical
Trust and respect each other
Work in team
Collaborate, communicate and be accountable
Each employee responsibility for contributing to the company success
Service

Unique selling point

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- Packages as per client’s budget

- Serves as personal travel concierge
- Communication route is simplified

Services

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Country Roads Hospitality is a well-known travel consultant in the country; provide you
wit a wide range of services. We make sure to keep you updated with information about
hotel reservation, tour packages, corporate/incentive tour packages etc.
We make every effort to ensure that you are offered with the best of hospitality. We offer
corporate/incentive tours. If a company needs to set out on a tour with its staff and
employees, we are here to give the best value to your money. Our cost-effective and well-
organized tour packages are sure to satisfy one and all. Apart from organizing tours to
other parts of India

It offers

- Off-Site Meets
- Dealer Meets
- Day Conference
- Gala Evening
- Training Programs
- Leisure Trips
- Tailor Made Vacations
- Hotel Reservations Services
- Adventure Tours
- Hill Station Tour
- Car Rental Services
- Corporate / Incentive Tour
- Wildlife Services

Research Methodology

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Objective of the study

- To know how to sell your products, tour packages in tourism industry and in
corporate sector
- To understand what customer wants in their trips, events and meetings and how to
organize or modify according to there choice and taste for the customers.
- To know very new ideas to selling their products in market

Scope of study

When I was working there as a trainee in COUNTRY ROADS HOSPITALITY, there was
a limitation for us that we can’t able to meet all the customers (existing and new) from
Delhi & NCR only, and we have to complete our project within a period of six weeks
from 0900 hrs to 1830 hrs. We had limited area there for practically research and
completing our project

Facts and Findings

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- In COUNTRY ROADS HOSPIATALITY we were in basically with corporate
sector as a trainee
- Our company deals with corporate sector only, Now it’s moving to individual
traveler
- Our company find data from the net (contacts & name of the company) which is
new for our company
- Our next approach was calling to new client’s and find out the concerns person and
them about our company’s business and Try to fix meetings and exchange their
business to each other from new client’s.
- When we called to the client’s, At that time Response from the client’s was not
same
- There are too many responses which I got from the customer:
. I am not interested,
. Mail your company’s profile I will check it,
. Call me tomorrow
. I’ll back to you
. We have own event management Firms & travel agents
. Our company never organize these types of events & trips
. & few positive responses also.

Then we fix meetings with the customers, meet them and then explain our services
We always organize meetings, gala evening and these types of events according to
customer demand and their taste what they want to do.
We make tour packages, presentations, Itineraries there with the help of our seniors and
previous files

Recommendations

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− They should improve their Ideas, packages Itineraries an attractive offers according
as per customer demand to grow their image in the tourism market
− They should improve their staff member, they have to improve way of talking
(How to introduce their self & companies profile to new customer)
− They should improve their infrastructure for meetings in their own office
− They should publish there itineraries new packages on internet to get more business
from new customers
− They should improve their advertisement style and try to publish their products in
market in a new style
− They should modify there website, their packages on website information regarding
tourism time to time with new innovative ideas
− They should move to travel consultant to travel agent it will make lil more profit to
their company

Bibliography

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Website- www.countryroads.co.nr
www.wikkipedia.com
www.tourismofindia.com
www.travelindia.com

ANNEXURES
Itinerary

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 AVALON RESORT, MUSSOORIE

 TIMBER TRAIL HEIGHTS, PARWANOO

AVALON RESORT, MUSSOORIE

2 Night/ 3 Days Package

Rs.9900/- per Couple

Package Inclusion
Welcome drink
Stay at the property
Bed tea, Buffet breakfast & dinner
Fruit Basket / Cookies, / Chocolate platter
Tea/Coffee maker and Micro wave in the room
Pool table for 2 hrs
Complimentary pick up and drop from Mall road for check in and check out
10 coupons of video games
Taxes
Child between 6 to 12 yrs @ Rs.2400/- for 2 nights with EB

For More Details:- http://www.avalonresorts.com/

TIMBER TRAIL HEIGHTS, PARWANOO

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2 Night/ 3 Days Package
Rs.11021/- per Couple

Package Inclusion
Welcome drink
Cookies in the Room
Stay at the property|
Buffet breakfast & dinner
In-house facilities
CABLE CAR transfers (once to & fro)

Child between 6 to 12 yrs @ Rs.2200/- for 2 nights without EB

Child between 6 to 12 yrs @ Rs.3900/- for 2 nights with EB

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