Analysing a companys:

SWOT Analysis

SWOT Analysis

Analysing a companys:

Strengths Weaknesses Opportunities Threats

SWOT Analysis is
A strategic planning tool that separates influences on a businesss future success into internal and external factors.

SWOT Analysis allo#s businesses to

efine realistic goals !mpro"e capability O"ercome #eaknesses #ith strengths !dentify threats than can be turned into opportunities

A SWOT $atrix
separates and compares internal and external influencers: Internal strengths, weaknesses External opportunities, threats

A strength
Can be a Superior product %uality competitive lo# cost infrastructure& advantage like

!nstant' secure and con"enient financial transactions

(ase of use' )ess paper #ork Transactions any time any #here Time sa"ing for customers

A #eakness
Can be a disadvantage such as

A tired brand !nferior location *igh o"erheads A lack of +,

An opportunity can be

A regulatory or tax change A high-profile e"ent .marketing opportunity/

An untapped market A gap left by a failed competitor

A threat can be

0nfa"ourable regulation changes A ne# entrant into the market 1roblems #ith the economy $arket shrinkage

Strategies
Strategies that can come from SWOT Analysis

S-O W-O S-T W-T

$atching strengths to opportunities

Other#ise kno#n as:

S-O or Maxi-Maxi strategy Using a strength to maximise an opportunity

$atching #eaknesses to opportunities

Otherwise known as:

W-O or Mini-Maxi strategy !mpro"ing capability to maximise an opportunity

$atching strengths to threats

Otherwise known as:

S-T or Maxi-Mini strategy $inimising a threat #ith a strength

$atching #eaknesses to threats

Otherwise known as:

W-T or Mini-Mini strategy $inimising #eaknesses and threats at same time (often last choice)

Assess the health of your marketing 2ash flo# forecasting 3uick start business plan tool