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COMPETITORS ANALY SIS OF FOOTWEAR CATEGORY

PRESENTED TO:
Mr. Sharad mohindroo
Buyer, footwear dept.

FOOTWEAR SUB-CATEGORIES AT HY PERCITY:

Mens

Womens

Kids

Infants

OBJ ECTIVE :

To analyse the competitors product mix of footwear in comparison


with Hypercitys.

PROBL EM DEFINITION :

Hypercity isnt a destination for footwear category rather it is an


impulse shopping option for the customers. Therefore there arises
an opportunity to meet customer expectations and a need to
understand various preferences in order to achieve higher sales
from the footwear department.

MAJOR COMPETITORS OF HY PERCITY:

BRANDS ASSORTMENT:

BRANDS ASSORTMENT:
Brands

Hypercity

Max

Big Bazaar

In-house

City life
Riverinc
Joojoobs

Max

DJ & C
Spunk
Shyla
Haute & Spicy

Star Bazaar

Reliance
Footprints
Frisbee
Monzax
Mancini
Hi attitude

Catwalk

inc 5

Valencio

Bata

Cocoon

X
X

Tresmode
Crocs

Pavers England

Brands

Hypercity

Max

Big bazaar

Star Bazaar

Reliance
Footprint

Rocia

Cobbler

Solovoga

Lotto

Sparx

Provogue

Puma

U. S. Polo

Arrow

Power

Unistar

Franco leone

Spalding

X
X

Brands

Hypercity

Max

Big bazaar

Star Bazaar

Reliance Footprint

Adidas

Nike

Woodland

Red tape

Reebok

lee cooper

Samsonite

Buckaroo

Louis
Philippe

Keymon
ache

Garfield

Barbie

PRODUCT ASSORTMENT:

PRODUCT ASSORTMENT:
Product

Hypercity

Max

Big Bazaar Star


Bazaar

Formal Shoes

949-4000

..

449-649

499

Casuals Shoes

299-3500

499-699

849-1299

399-499

Sport Shoes

500-4000

1699

629-549
1149-1499

249

flotters

299
229-349

199-299

Monsoon Shoes 199

299-349

149

Flipflops

100-400

249-449

109-399

99-299

Ballerinas

499

499

Ladies Heels

1200-3500

199-249

Ladies Flats

150-599

699-799

149-199

129

Kids sandals n
shoes

130-1099

499-699

299-399

99-199

Infant shoes

199

499

..

129

499

Reliance
Footprint

PRICE MIX:

HYPERCITY WOMENS FOOTWEAR :

BRANDS

PRICE RANGE

CATWALK

1200, 1500, 3500, 750

ENROUTE INC 5

600

CITY LIFE MOJDI

CLOSE SHOES

KOLAPURI

399, 299
499
150

BATA - SANDALS

250 -500

COCOON

299,399,499

SCHOOL

1400

CROCS

1600

VALENCIO

499,550

FLIP FLOPS

180,400, 100,150

MENS FOOTWEAR

BRANDS

PRICE RANGE

RIVERINC

SPORTS
CASUALS
FLIP FLOPS

599 - 649
799 - 999
500

LOTTO

SPORTS
FLIP FLOPS

1599
200

SPARX

FLIP FLOPS
SPORTS

299
847

PROVOGUE

FORMALS
FLIP FLOP

1499
499

BATA

CASUALS
SANDALS
FORMALS
SPORTS

299
350 500
949
500 - 1099

GLOBALITE

SPORTS

CROCS
PUMA U. S. POLO

1499 - 1999

1695
SPORTS

3999

CASUALS
FORMALS

3500 - 4000

ARROW -

FORMALS

3500 - 5000

POWER -

SPORTS

1099

UNISTAR -

SPORTS

499

FRANCO LEONE

CITY LIFE -

FORMALS
CASUALS
FORMALS

2000 3000
1500 - 2000
499 - 799

KIDS FOOTWEAR
BRANDS

WIESNER WORLD WIDE


DIAMOND-

PAWS -

TWEETY
TNJ
SPIDERMAN

GARFIELD

FROGGY

HYPERCITY

PRICE RANGE
450 - 1099

500 -1000

250 -550

150

FLIP FLOPS
FLOTTERS
CLOSE SHOES
SANDALS

130 -250

PRICE RANGE:
STAR BAZAAR Brand:
Women's slipper
Monsoon belly

99-149
149

Girls flotter

199

Womens flats

129

Ladies sandals

299

Girls new belly

499

Kids slipper

99

Kids shoes

199

Infants ( shoes )

129

Mens casual shoes

399 -499

Mens slippers

99-149-299

Mens unistar sports


shoes
mens flotters

249

Mens flip flops

149

Formal shoes

499

Puma sports shoes

2000-4999 ( 40% off )

299

MAX Brands:
Junior girls

499

Plastic moulded

299

Kids girls sandal

499

Junior boys sandal

699 (20% off )

Girls shoes

499

Ladies ballerina

499

Girls Casual shoes

499

Ladies sandals

699 799

Girls Flip flops

249

Mens plastic moulded

349

Snikkers ( union league)

699

Boys Sporty sandals

499

Boys sports shoes ( active )

1699

Casual sandals

699

Flip flops

249 -449

BIG BAZAAR Brand:

Women's Flipflops
Girls flotter

149 - 299
299

Womens flats

149-199

Ladies sandals

299-499

Girls new belly

499

Kids slipper

179-299

Kids clogs

299-399

Kids kito

229-349

Mens casual shoes

1299

Mens slippers

149-349

Mens spadling sports


shoes
mens flotters

999-1499

Mens flip flops

109-399

Formal shoes
Lotto shoes

449-649
849

299

STORES VISITED FOR COMPETITIVE


ANALYSIS

Store visited:- Max Retail, Mega Mall,


Oshiwara, Mumbai

Store visited:-Big Bazaar, Growtel 101 Mall,


Kandivali - E, Mumbai

WINDOW DISPLAY:

Store visited:- Star Bazaar, Crystal Link,


Andheri, Mumbai

Store visited:- Reliance Footprints, Infiniti


Mall, Malad - W, Mumbai

Store visited:-Hypercity, Nr Inorbit Mall, Malad - w, Mumbai

COMPARISION WITH COMPETITORS


MAX

BIG
BAZAAR

STAR
BAZAAR

RELAINCE
FOOTPRINT
S

HYPERCITY

COMPANY

LANDMARK
GROUP

FUTURE
GROUP

TRENT

RELIANCE
TRENDS

K . RAHEJA
GROUP

FORMAT

DEPARTMENTA
L STORE

HYPERMARKE
T

HYPERMARKE
T

DEPARTMENT
AL STORE

HYPERMARKE
T

BRANDS
OFFERED
(FOOTWEAR)

LESS BRANDS
AVAILABLE

VERY FEW
BRANDS
AVAILABLE

EXCELLENT
RANGE OF
BRANDS
AVAILABLE

MANY BRANDS
AVAILABLE

ALL IN-HOUSE

LESS BRANDS
AVAILABLE
MOSTLY INHOUSE

VARIETY IN
FOOTWEAR

LOW

MEDIUM

AVERAGE

HIGH

MEDIUM

PRICES

HIGH

AVERAGE
PRICING

LOW

HIGH

AVERAGE

MAX

BIG
BAZAAR

STAR
BAZAAR

RELIANCE
TRENDS

HYPERCITY

QUALITY

AVERAGE

GOOD

GOOD

BEST

GOOD

PROMOTIONAL
STRATEGIES
(VM, ETC)

AVERAGE

AVERAGE

WEAK

STRONG

STRONG

STAFF
ASSISTANCE

AVERAGE

HIGH

LOW

VERY HIGH

HIGH

APPROX 90%

APPROX 35%

APPROX. 60%

1.PLEASANT
MUSIC
2.PROPER
SITTING
ARRANGEME
NT
3.
CROWEDED

1.CROWDED
2.LOUD MUSIC
3. EXCELEENT
SEGMENATATI
ON AND
DISPAY OF
BRANDS

1.SPACIOUS
2.INTRUMENTA
L MUSIC
3. NEAT LOOK
4. PROPERLY
ARRANGED

MIX OF PRIVATE
LABELS
STORE
ATMOSPHERE

APPROX
90%

APPROX
80%

1.SPACIOU 1.CROWDED
S
2.LOUD
2.LOUD
MUSIC
MUSIC
3.NICE
3.NEAT
SHELVES
LOOK
DISPLAY
4.LESS
CROWDED
5. WELL
ARRANGE
D

COMPETITORS MAPPING:
HIGH PRICE

LOW VAREITY

LOW PRICE

HIGH VAREITY

PROMOTIONS:

MAX

BIG BAZAAR

STAR BAZAAR

RELIANCE FOOTPRINT

SUGGESTIONS:

Better display for in-house brands

A visual display for footwear to attract attention

Introduce womens formalwear and sportswear

Introduce comfort soles

Variety and options in in-house brands

Better promotion offers

THANK YOU!