Research Proposal

Steffen Guenzel

SP 2013

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Date: 3 February, 2014 To: Dr. Steffen Guenzel From: Rebecca Finnerty Subject of my paper: The Walt Disney World Resort Purpose: My Major and why writing about this topic will be beneficial to me: I am a double major in Event Management and Hospitality Management with a concentration in Theme Park Management. I think that in doing this research paper I can have a better understanding of Disneys values and how they create a unique and captivating experience for guests. Preliminary Thesis/Argument: This is a working thesis, however it stands that Walt Disney World uses a specialized form of marketing and experience to create lifelong loyalties to the brand. Intended audience: The everyday person, someone who is interested in customer service. Types of research areas: In this research I can use Scholarly, Internet, and Field Research Kinds of sources I will use and why they will benefit my paper: I plan to use a mix of sources, from books to articles and journals, and academic papers as well. Graphs or charts: At this time I do not have any graphs or charts Documentation Style: MLA Tentative List of References: Reyers, Anne. Emotional Regulation At Walt Disney World [Electronic Resource] : Deep Acting Vs. Surface Acting / By Anne Reyers. n.p.: Orlando, Fla. : University of Central Florida, 2011., 2011. UCF Libraries Catalog. Web. 3 Feb. 2014.. Dann, Graham, and Giuli Liebman Parrinello. The Sociology Of Tourism : European Origins And Developments / [Edited By] Graham M.S. Dann, Giuli Liebman Parrinello. n.p.: Bingley, UK : Emerald, 2009., 2009. UCF Libraries Catalog. Web. 3 Feb. 2014. Kinni, Theodore B. Be Our Guest : Perfecting The Art Of Customer Service / By Disney Institute With Theodore Kinni ; Foreword By Tom Staggs. n.p.: New York : Disney Editions, c2011., 2011. UCF Libraries Catalog. Web. 3 Feb. 2014.

Research Proposal

Steffen Guenzel

SP 2013

Cockerell, Lee. Creating Magic : 10 Common Sense Leadership Strategies From A Life At Disney / By Lee Cockerell. n.p.: New York : Currency Doubleday, c2008., 2008. UCF Libraries Catalog. Web. 3 Feb. 2014.