Project Title Abstract Chapter 1 Introduction and Background 1.1 Introduction and Background 1.2 Company Background 1.

3 ationale o! the esearch 1." Aims and #bjecti$es 1.% &igni!icance o! the esearch 1.' &cope o! the esearch 1.( &tructure o! )issertation Conclusion Chapter 2 *iterature e$ie+ Chapter 3 esearch ,ethodology Introduction #bjecti$es 3.1 esearch Process 3.2 esearch Approach Inducti$e )educti$e 3.3 esearch &trategy &ur$ey Case study 3." esearch Philosophy Interpreti$ism Positi$ism ealism 3.% esearch ,ethods 3.' )ata Collection 3.'.1 )ata Type -ualitati$e data -uantitati$e data 3.'.2 )ata &ources

Primary )ata &econdary )ata 3.'.3 )ata Collection Tools Inter$ie+ #bser$ation -uestionnaire 3.( .alidity and eliability o! )ata 3./ &ample &i0e and &ampling Techni1ue Probability &ampling 2on Probability &ampling &ampling &i0e 3.3 esearch 4thics 3.15 esearch *imitation Chapter " esearch Analysis and 6indings Chapter % Conclusion and ecommendation %.1 Conclusion %.2 ecommendation Chapter ' Personal )e$elopment Plan e!erences Appendi7