MEDIA PRODUCTION AND ANALYSIS

ATAR COURSE Year 12 syllabus

IMPORTANTINFORMATION
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Content
Rationale...................................................................................................................................................................1 Courseoutcomes.......................................................................................................................................................2 Organisation..............................................................................................................................................................3 Structureofthesyllabus..................................................................................................................................................3 Organisationofcontent...................................................................................................................................................3 Representationofthegeneralcapabilities...................................................................................................................... 6 Representationofthecrosscurriculumpriorities........................................................................................................... 7 Unit3Mediaart ......................................................................................................................................................8 Unitdescription................................................................................................................................................................8 Suggestedcontexts..........................................................................................................................................................8 Unitcontent.....................................................................................................................................................................8 Unit4Powerandpersuasion ................................................................................................................................11 Unitdescription..............................................................................................................................................................11 Suggestedcontexts........................................................................................................................................................11 Unitcontent...................................................................................................................................................................11 Schoolbasedassessment ........................................................................................................................................13 Grading...........................................................................................................................................................................14 WACEexamination..................................................................................................................................................15 Practical(production)examinationdesignbriefYear12............................................................................................ 16 WrittenexaminationdesignbriefYear12.................................................................................................................. 18 Appendix1GradedescriptionsYear12.................................................................................................................19

Rationale
TheMediaProductionandAnalysisATARcourseaimstoprepareallstudentsforafutureinadigitaland interconnectedworldbyprovidingtheskills,knowledgeandunderstandingstotelltheirownstoriesand interpretothersstories.Studentslearnthelanguagesofmediacommunicationandhowastoryis constructedusingrepresentations.Studentsareencouragedtoexplore,experimentandinterprettheir world,reflectingandanalysingcontemporarylifewhileunderstandingthatthisisdoneundersocial,cultural andinstitutionalconstraints.Studentsasusersandcreatorsofmediaproducts,considertheimportantrole ofaudiencesandtheircontext. DigitaltechnologieshaveimpacteduponandextendedthecapacitythatthemediaplayinAustralianlives. Throughnewtechnologies,theroleoftheaudiencehasshiftedfromapassiveconsumertoamoreactive participant,shapingthemediathroughinteractionandmoreaccessiblemodesofproductionand disseminationofmediawork.Studentsinteractionandopportunitytousetechnologiesenablesthemto engagewithcurrentmediaandadapttoevolvingmediaplatforms. Thecreationofconvergentandhybridmediameansthatthesystemofcommunicationchangesasnew mediaaredeveloped.Thelocalandglobalmediacontextsarecontinuouslyinteracting,makingaudiences globalconsumersofmediaproducts.Throughtheconsumptionofglobalmediawork,awarenessofglobal issuescreatesacollectiveconsciousnessandsenseofresponsibility,givingrisetothenotionofaudiences alsobeingglobalcitizens.Throughtheprocessofinvestigation,studentsengagewithtopics,issuesand themeswhichhaveglobalandlocalrelevance,andartisticmovementsandstyleswhichinturn,createnew notionsofmediaaesthetics. Theproductionofmediaworkenablesstudentstodemonstratetheirunderstandingofthekeyconceptsof medialanguages,representation,audience,production,skillsandprocessesaswellasexpresstheir creativityandoriginality.Whenproducingmediawork,studentslearntomakedecisionsaboutallaspectsof production,includingcreativechoicesacrosspreproduction,productionandpostproductionphases.This providesanopportunityforstudentstoreflectonanddiscusstheirowncreativework,intentionsand outcomes.Withinthisprocess,skillsaredevelopedenablingstudentstomanipulatetechnologieswhich simulateindustryexperiences.

Media Production and Analysis | ATAR| Year 12 syllabus

Course outcomes
TheMediaProductionandAnalysisATARcourseisdesignedtofacilitateachievementofthefollowing outcomes.

Outcome1Mediaideas
Studentsusecriticalawarenessandculturalunderstandingstoexploreanddevelopmediaideas. Inachievingthisoutcome,students: understandhowmediacommunicateideasinparticularcontextsandfordifferentaudiencesand purposes exploretechnologies,codesandconventionstocreatemeaninganddevelopideas presentideas,designsand/orproductionplans.

Outcome2Mediaproduction
Studentsuseskills,techniques,processes,conventionsandtechnologiestocreatemediaworkforaudience, purposeandcontext. Inachievingthisoutcome,students: usemediaskills,processandtechnologies usemediacodesandconventionsforaudience,purposeandcontext fulfilarangeofproductionrolesandresponsibilities.

Outcome3Responsestomedia
Studentsusecritical,social,culturalandaestheticunderstandingstorespondto,reflectonandevaluate mediawork. Inachievingthisoutcome,students: understandhowmeaningisconstructedinmediawork understandinterrelationshipsbetweenmediawork,culturalcontextsandaudiences usestrategiestoinvestigateandcommentonmediaworkandevaluatemediaproductions.

Outcome4Mediainsociety
Studentsunderstandtheroleofmediainsociety. Inachievingthisoutcome,students: understandtheimpactoftechnologicaldevelopments,andcontrolsandconstraints,onmedia productionanduse understandtheinfluenceofsocial,historicalandculturalcontextsonmediaproductionanduse understandhowculturalvaluesareinfluencedbythemediaandinturninfluencemediaproduction.

Media Production and Analysis | ATAR| Year 12 syllabus

Organisation
ThiscourseisorganisedintoaYear11syllabusandaYear12syllabus.Thecognitivecomplexityofthe syllabuscontentincreasesfromYear11toYear12.

Structure of the syllabus

TheYear12syllabusisdividedintotwounitswhicharedeliveredasapair.Thenotionaltimeforthepairof unitsis110classcontacthours.

Unit3Mediaart
Inthisunitstudentswillanalyse,view,listentoandinteractwithcontemporaryandtraditionalexamplesof mediaart,identifyingtechniquesandthemes,meaningsthatarecreatedandaudiencesinterpretations. Theyconsidertherepresentationofvaluesandtechnologicaldevelopmentsthatinfluenceperceptionsofart withinmediawork.

Unit4Powerandpersuasion
Thefocusforthisunitispowerandpersuasion.Throughthisbroadfocus,studentsextendtheir understandingofpersuasivemedia,examiningthewaythemediaisabletoreflect,challengeandshape valuesandattitudes.Theycriticallyanalyse,view,listento,andinteractwitharangeofmediawork, consideringthepurposesandvaluesofproducersandaudiences. Eachunitincludes: aunitdescriptionashortdescriptionofthefocusoftheunit unitcontentthecontenttobetaughtandlearned.

Organisation of content
Thecoursecontentisdividedintofivecontentareas: Medialanguages Representation Audience Production Skillsandprocesses

Medialanguages
Anunderstandingofmedialanguagesisfundamentaltothestudyandpracticeofmedia.Inlearningthe languagesofthemedia,studentsdevelopconceptualunderstandingsandskillsrelevantto: Systemofcommunication Thesystemofcommunicationistheprocessinwhichproducesofmediacreatemessagesandhow audiencesinterpretthemessages,producingdominant,negotiatedoroppositionalmeanings.Thesystem consistsofcommunicationmodels,techniques,technologiesandaudiencecontext.

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Traditionalmediaareradio,television,film,andnewspaper(print).Newemergingmedia,alsoknownas convergentandhybridmediasuchastheinternet,personalcommunicationdevicesandcomputergames reflecttheincreasingintegrationofmediaandtheirsystemsofcommunication. Knowledgeofhowthesecommunicationsystemsworkisintegralforstudentstounderstandandproduce mediawork. Narrative,codesandconventions Narrativesareintrinsictomediaworkandthenarrativeelementsofcharacter,setting,conflictand resolutionareessentialcomponentsofstorytelling.Codesandconventionsaretoolsusedinthe constructionanddeconstructionofnarratives.Thewaytheyareappliedcanbeanalysedintermsofgenre andstyle.Producersconstructpreferredmeaningsandviewpointsthroughtheselectionoftechnical, symbolic,writtenandaudiocodes,andmultiplemeaningsareinterpretedbydifferentaudiences.An understandingofhowselectionprocessesconstructmeaning,realismandviewpointsinarangeofmediais anessentialpartofthecourse.Theanalysisandproductionofalternativeandexperimentalmediaenables narrative,codesandconventionstobechallengedandforinnovativestylestobecreated.

Representation
Theconceptofrepresentationisfundamentaltotheconstructednatureofallmedia.Representationisthe processinwhichconceptsorphysicalobjectsareconstructedtoappearreal/natural.Thisincludespeople, places,eventsandideas.Thestudyofthisprocess,knownasmediation,enablesstudentstounderstand howmultiplemeaningscanbeconstructedandhowtheycanbeacceptedorchallengedbyaspecific audience.Animportantaspectofanalysingrepresentationistheprocessofstereotypingthroughwhich oversimplifiedrepresentationsbecomenaturalised,andthroughsharedvalues,theybecomeassociated withparticularissuesandculturalgroups.Thisoversimplificationoccursthroughselectionprocessesto createadominantreading.Byapplyingtheprinciplesofencodinganddecoding,studentsareableto communicatetheirunderstandingsoftheconstructionandinterpretationofrepresentations.

Audience
Inlearninghowanaudienceconstructsmeaning,studentsdevelopconceptualunderstandingsandskills relevantto: Audiences Theapplicationofmediatheoryenablesstudentstoanalysetherelationshipbetweenaudiencesandthe media.PopularmodelsforanalysisincludetheHypodermicNeedlemodel,UsesandGratificationsand ReceptionTheory. Aknowledgeofmediatheoryleadstothedevelopmentofinformedaudienceprofilesbasedonage,gender, socioeconomicandculturalbackground.Thesefactorsinformstudentsunderstandingofthemedia expectationsandpreferencesofspecificaudiencesforparticularstylesandthemeswithinmediawork.In production,thesefactorsbecomesignificantintheclassificationandcensorshipofmediawork. Subcultures Anextensionofaudienceanalysisenablesstudentstoexaminehowsubculturalgroups,basedonshared interestsandvalues,experiencethemediadifferentlyfrommainstreamaudiences.Understandinghowthe mediacaterforsubculturalgroupsprovidesscopeforexperimentationwithinproductionwork.

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Mediatrends Engagingwiththemediaofdifferenttimesdevelopsanunderstandingoftherelationshipbetweenmedia work,audiencesandcontext.Awarenessoftechnologies,styles,narratives,representationsandvaluesfrom thepastillustratethechangingnatureofthemediaandoftrends,valuesandaudienceexpectations.Local, nationalandinternationalmediaprovideservicesfor,andimpacton,particularcommunities.

Production
Manyfactorsshapethestyleofproductionandthemediaworkthatareproduced.Inlearningabout production,studentsdevelopconceptualskillsandunderstandingsrelevantto: Majorinstitutionsandindependents Theorganisationofmajorinstitutionsandindependentsisstructuredtowardlargeandsmallscalemedia, withstudentsinvestigatingcommericalandnoncommercialmediaindustriesandmodesofproduction.The productsoftheseinstitutionsarecomparedintermsofmainstreamaudienceappealandexperimentaland avantgardestyleswhichareproducedforspecificnicheaudiencesandsubcultures.Theroleofnew technologiesenablinggreaterautonomyforindependentproducersdirectlyrelatestothestudent productioncontext. Recognisingthevariouspurposesofthemediaandthewaysinwhichmediaareusedbymainstreamand nicheaudiencesisfundamentaltounderstandingthemediaindustryanditseconomicpowerbase.How mediauseisinfluencedbydemographicpatterns,theexpectationsofproducersandaudiences,marketing strategiesandmeasuresofaudiencereachiscriticalwhenanalysingtheimpactofspecificmediaworkon audiences. Productioncontexts Contextswithinwhichmediaproductiontakesplacearesignificantinshapingthecontentofmediawork. Investigationrevealshowparticularcontextshaveshapedthemedia:historicalandpoliticaleventsthat shapeattitudesandtherepresentationofpeopleandissues,socialandculturaltrendsthatimpactthestyle andcontentofmediawork. Theimpactofcontrolsandconstraintsthatshapethestyleandcontentofmediaworkmustberecognised andtheimplicationsconsidered.Thereisawiderangeofcontrolsandconstraints. Ethicalissuesandlegalimplicationscontrolandconstrainmedia.Debatingtheinfluenceandimpactof regulatorybodiesandpressuregroups,typesofcensorshipandclassificationprovidesabasisfor developingcodesofconductforstudentproductions. Technologiesandfactorsrelatedtoproductionsuchasbudget,time,resourcesandaudience expectationscontrolandconstrainproductionprocessesandaudiencereach. Economicstructuresandpracticesalsoarefactorsthatcontrolandconstrainmedia.Itisimportantto considertheimpactofethosandobjectives,sourcesofrevenueandintendedaudiencesforthe productionofmediawork.Ownership,powerandpoliticsareallfactorsthatcontrolandconstrain media.

Skillsandprocesses
Anessentialpartofthecourseistheopportunityforstudentstodemonstratepracticallytheirknowledge andunderstandingofmediaconceptsandtheoryincreatingtheirownmediawork.Skillsandprocesses integratethepracticalskillsanduseoftechnologiesrequiredtocreateamediaproduct.Studentsare

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expectedtouseaproductionprocesswhichincludesimplementingpreproductiontechniques,fulfilling specificproductionroles,followinghealthandsafetyguidelinesandapplyingtechnologiesincreativeand originalways.Reflectingandevaluatingontheirownandpeer/professionalworkenablesstudentsan opportunitytoimprovetheirunderstandingandskillsoftheproductionprocess. Theindividualunderstandingandapplicationofskillsthroughspecificroleswithintheproductioncontext, aimtosimulateindustryproductionpractices.

Representation of the general capabilities

Thegeneralcapabilitiesencompasstheknowledge,skills,behavioursanddispositionsthatwillassist studentstoliveandworksuccessfullyinthetwentyfirstcentury.Teachersmayfindopportunitiesto incorporatethecapabilitiesintotheteachingandlearningprogramfortheMediaProductionandAnalysis ATARcourse.Thegeneralcapabilitiesarenotassessedunlesstheyareidentifiedwithinthespecifiedunit content.

Literacy
TheMediaProductionandAnalysisATARcoursereliesonmultiliteracies;oral,visual,kinetic,textbasedand digitalliteracyarefundamentaltolearning,communicating,creatingandresponding.Studentsuseand developliteracyskillsastheydescribe,appraiseanddocumenttheirownmediaworkandthoseoftheir peers,andinrespondingto,interpretingandanalysingincreasinglycomplexmediaworkmadebyothers. Theyusetheirliteracyskillstoaccessknowledge,makemeaning,expressthoughts,emotionsandideas, interactwithandchallengeothers.

Numeracy
Anappreciationof,andabilitytoapply,numericalconceptssuchassize,space,time,proportion,angles, depth,ratioandpatternareusedinMediaProductionandAnalysis.Creatingmediaworkrequires knowledgeandunderstandingofmeasurementinordertomanipulatespace,timeandform.

Informationandcommunicationtechnologycapability
Informationandcommunicationtechnology(ICT)capabilityenablesstudentsinthiscoursetousedigital toolsandenvironmentstorepresenttheirideasandmediawork.Theyusedigitaltechnologiestolocate, access,select,documentandevaluateinformation,workcollaboratively,shareandexchangeinformation, andcommunicatewithavarietyofaudiences.

Criticalandcreativethinking
TheMediaProductionandAnalysisATARcourseisdependentonthedevelopmentofcreativeandcritical thinking.Increatingmedia,studentsdrawontheircuriosity,imaginationandthinkingskillstopose questionsandexploreideas.Theyconsiderpossibilitiesandprocessesandmakechoicesthatassistthemto takerisksandexpresstheirideascreatively.

Personalandsocialcapability
LearningintheMediaProductionandAnalysisATARcoursepromotesselfdiscipline,initiative,confidence, goalsetting,empathyandadaptabilityasstudentsworkindividuallyandcollaboratively.Whenworkingwith others,mediastudentsdevelopandpractisesocialskillsthatassistthemtocommunicateeffectively,work collaboratively,makeconsideredgroupdecisionsandshowleadership.

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Ethicalunderstanding
EthicalunderstandingisdevelopedandappliedintheMediaProductionandAnalysisATARcoursewhen studentsencounterorcreatemediathatrequiresethicalconsideration,suchasmediaworkthatis controversial,involvesamoraldilemmaorpresentsabiasedpointofview.Theyactivelyengageinethical decisionmakingwhenreflectingontheirownandothersmediawork.

Interculturalunderstanding
InterculturalunderstandingintheMediaProductionandAnalysisATARcourseassistsstudentstoexplore newideas,mediaandpracticesfromdiverselocal,national,regionalandglobalculturalcontexts.Students areencouragedtodemonstrateopenmindednesstoperspectivesthatdifferfromtheirownandto appreciatethediversityofculturesandcontextsinwhichartistsandaudienceslive.

Representation of the cross-curriculum priorities

Thecrosscurriculumprioritiesaddresscontemporaryissueswhichstudentsfaceinaglobalisedworld. Teachersmayfindopportunitiestoincorporatetheprioritiesintotheteachingandlearningprogramforthe MediaProductionandAnalysisATARcourse.Thecrosscurriculumprioritiesarenotassessedunlesstheyare identifiedwithinthespecifiedunitcontent.

AboriginalandTorresStraitIslanderhistoriesandcultures
ThestudyofAboriginalandTorresStraitIslanderhistoriesandculturesenrichesunderstandingofthe diversityofmediawithinAustralia,analysesthestereotypesandperceivedsocietalnormsthatmedia presents,anddevelopsanappreciationoftheneedtorespondtomediaworkinwaysthatareculturally sensitiveandresponsible. ManyAustralianIndigenousmediaproducersaffirmconnectionwithCountry/Place,PeopleandCulture throughtheirmediastories.MediacreatedbyAboriginalandTorresStraitIslandersexposesstudentstoa viewoftheAustralianlandscapethatisunique,expressiveandpersonal.

AsiaandAustralia'sengagementwithAsia
AsiaandAustraliasengagementwithAsiaprovidesrich,engaginganddiversecontextsinwhichto investigate,createandrespondtomediawhichhavearisenfromtherichanddiversecultures,belief systemsandtraditionsofthepeoplesoftheAsiaregion.

Sustainability
Sustainabilityprovidesengagingandthoughtprovokingcontextsinwhichtoexplorethenatureofmedia makingandresponding.Itenablestheinvestigationoftheinterrelatednatureofsocial,economicand ecologicalsystems. Studentsmayusetheexploratoryandcreativeplatformofthemediatodeveloppersonalandworldviews thatrecognisetheimportanceofsocialjustice,healthyecosystemsandeffectiveactionforsustainability. Throughtheirmediawork,theymaypersuadeotherstotakeactionforsustainablefutures.

Media Production and Analysis | ATAR| Year 12 syllabus

Unit 3 Media art

Unit description
Thisunitprovidestheopportunityforstudentstoexploreandselectfromarangeofmediaartanddevelop theirunderstandingofmediaaesthetics.Mediaaestheticsinthecontextofthisunitisthestudyofthe emotionalandintellectualresponsebroughtaboutbythewaythetechniques,codesandconventionsthat createtheartisticqualityofthemediaworkhavebeenapplied. Studentsanalyse,view,listentoandinteractwithcontemporaryandtraditionalexamplesofmediaart, identifyingtechniquesandthemes,meaningsthatarecreatedandaudiencesinterpretations.Theyconsider therepresentationofvaluesandtechnologicaldevelopmentsthatinfluenceperceptionsofartwithinmedia work. Studentsareencouragedtoexperimentwithtechnologies,structures,codesandconventionstoexpress theirideasandcreativity.Theyhavetheopportunitytoextendtheirproductionskillsandprocessesandthe emergenceofpersonalstyle.

Suggested contexts
Withinthebroadareaofmediaart,teachersmaychooseoneormoreofthesuggestedcontexts(thislistis notexhaustive): photographicart artcinema interactiveentertainment independentfilm nationalcinema anime.

Mediatypesstudentsmustworkwithinatleastoneofthefollowingmediainanyyear:film,television, photography,printmedia,radioanddigitalmedia.

Unit content
AnunderstandingoftheYear11contentisassumedknowledgeforstudentsinYear12.Itisrecommended thatstudentsstudyingUnit3andUnit4havecompletedUnit1andUnit2. Thisunitincludesknowledge,understandings,conceptsandskillsinthecontextofmediaart.The examinablecontentwillbeinthecontextofmediaart.

Medialanguages
Systemofcommunication artisticandculturalbenefitsofmedia impactoffundingonproductionanddistribution

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publicityandavenuesforexhibition intendedaudiences

Narrative,codesandconventions multipleplots,multipleviewpoints,manipulationofnarrativestructure,chronologicalorder mediaaestheticsindifferenttimes techniques,codesandconventionsusedtochallengeaudienceexpectations

Representation
howmediaaestheticsconstructrepresentations mediaasavehicletochallengerepresentations

Audience
Audiences howvaluesandideologyinfluencetheinterpretationofmediawork,applyingspecificmediatheoriesto understandaudienceresponses culturalcontextsthatcontributetoaudiencevaluesandinterpretationofmediawork

Subcultures auteurfiguresandpersonalexpression

Mediatrends changingaudiences,expectationsandvalues

Production
Majorinstitutionsandindependents mediaindustryissuessuchashowindependentmediaproducersoperatewithinthedominanceof mainstreammediainstitutions nicheaudiencesexpectationofmediaaesthetics

Productioncontexts comparingmediaaestheticsindifferentcontexts valuesintheproductionandcontentofmediawork culturalinfluencesthathavecontributedtochangesinmedia formalandinformalcensorshipthatimpactsmediacontent

Skillsandprocesses
applyingformalprocessesandselectingappropriatestrategiestocommunicateideas independentmanagementofsafetyproceduresinallproductionsituations

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applyingproductionskills independentmanagementoftimeandtechnologies managementofteammembers negotiatingandadaptingproductionprocesses anticipatingproblemsandapplyingeffectivesolutions applyingskillseffectivelywithinthedefinedproductionroles experimentingandmanipulatinggenres,stylesandconventions reflectingcriticallyonproductionprogress evaluatingcriticallyonown,andothersproductions,peerand/orprofessional

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Unit 4 Power and persuasion

Unit description
Thefocusforthisunitispowerandpersuasion,whichincludestheinfluentialnatureofmediausedasaform ofpropagandaandpoliticalpersuasion. Throughthisbroadfocus,studentsextendtheirunderstandingofpersuasivemedia,examiningthewaythe mediaisabletoreflect,challengeandshapevaluesandattitudes.Theycriticallyanalyse,view,listento,and interactwitharangeofmediawork,consideringthepurposesandvaluesofproducersandaudiences. Studentssynthesisearangeofideas,skillsandprocessestocreatetheirownmediaproductionsthatexpress theirviews.

Suggested contexts
Withinthebroadareaofpowerandpersuasion,teachersmaychooseoneormoreofthesuggestedcontexts (thislistisnotexhaustive): documentarystylesandtraditions reportingworldevents localandnationalnewsmediaindustries nationalcinema photographicessays propaganda.

Mediatypesstudentsmustworkwithinatleastoneofthefollowingmediainanyyear:film,television, photography,printmedia,radioanddigitalmedia.

Unit content
Thisunitincludesknowledge,understandings,conceptsandskillsinthecontextofpowerandpersuasion. Theexaminablecontentwillbeinthecontextofpowerandpersuasion.

Medialanguages
Systemofcommunication suitabilityofparticularmediaforpurposessuchassocialorpoliticalcomment

Narrative,codesandconventions persuasivetechniques,codesandconventions manipulatingselection,emphasisandomissiontoconstructpointofview

Representation
comparingrepresentationsinmediawork dangersinthenaturalisationofstereotypes

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Audience
Audiences howinterpretationsmadebyaudiencescanbeunderstoodbyusingappropriatemediatheories howmedia,contextsandaudiencesworktogethertomakemeaning howmediaconstructperceptionsofissuesortopics howmediaworkreinforcesorchallengesaudiencevaluesandattitudes

Subcultures representationofsubculturesandtheirassociatedvalues

Mediatrends impactofmediatrendsinmediause

Production
Majorinstitutionsandindependents influencesoncommercialandnoncommercialmedia pressuresonthepresentationofissues,includingeditorialcontrol,funding,distribution

Productioncontexts regulationinthemedia propagandaandagendasetting censorship

Skillsandprocesses
applyingformalprocessesandselectingappropriatestrategiestocommunicateideas independentmanagementofsafetyproceduresinallproductionsituations applyingproductionskills independentmanagementoftimeandtechnologies managementofteammembers negotiatingandadaptingproductionprocesses anticipatingproblemsandapplyingeffectivesolutions applyingskillseffectivelywithindefinedproductionroles experimentingandmanipulatinggenres,stylesandconventions reflectingcriticallyonproductionprogress evaluatingcriticallyonown,andothersproductions,peerand/orprofessional

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School-based assessment
TheWesternAustralianCertificateofEducation(WACE)Manualcontainsessentialinformationonprinciples, policiesandproceduresforschoolbasedassessmentthatneedstobereadinconjunctionwiththissyllabus. Teachersdesignschoolbasedassessmenttaskstomeettheneedsofstudents.Thetablesbelowprovide detailsoftheassessmenttypesfortheMediaProductionandAnalysisATARYear12syllabusandthe weightingforeachassessmenttype.

AssessmenttablepracticalcomponentYear12
Typeofassessment
Practical(production) Extendedproductionprojectwhichcanbecompletedaseitherasingletaskoras separatetasks. Studentsexploreideas,controlandmanagetheprocessesrequiredto achieve/managetheaestheticqualityofproduction. Independently,andinteams,managearangeofproductionprocesses, evaluatingandmodifyingthemasnecessary. Demonstrateanunderstandingofstyles,structures,codesandconventionsand demonstratethedevelopmentofconfidenceandcompetenceintheuseof technologies,skillsandprocessesinarangeofcontexts. Reflectonandevaluateownandpeerproductionwork. 100% 100% 50%

Weighting

ToSCSA

Weighting forcombined mark

AssessmenttablewrittencomponentYear12
Typeofassessment
Response Workinwhichstudentsplan,conductandcommunicatefindingsbasedonthe analysisofaudiences,mediacontextsandmediaexamples,usingarangeof criticalframeworksandprimaryandsecondarysources. Writtenexamination Typicallyconductedattheendofeachsemesterand/orunitandreflectingthe examinationdesignbriefforthissyllabus. 60% 40% 100% 50%

Weighting

ToSCSA

Weightingfor combined mark

Teachersarerequiredtousetheassessmenttabletodevelopanassessmentoutlineforthepairofunits. Theassessmentoutlinemust: includeasetofassessmenttasks includeageneraldescriptionofeachtask indicatetheunitcontenttobeassessed indicateaweightingforeachtaskandeachassessmenttype includetheapproximatetimingofeachtask(forexample,theweekthetaskisconducted,ortheissue andsubmissiondatesforanextendedtask).

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Intheassessmentoutlineforthepairofunits,eachassessmenttypemustbeincludedatleasttwice,with theexceptionofproduction,whichmustbeincludedatleastonce. ThesetofassessmenttasksmustprovidearepresentativesamplingofthecontentforUnit3andUnit4. Assessmenttasksnotadministeredundertest/controlledconditionsrequireappropriate validation/authenticationprocesses.Forexample,studentperformanceofproductionworkcouldbe validatedbysummativeassessmentthroughjournalorportfoliocontributions,preproductionplanning materialsandregularmeetingswhereproductionworkcanbereviewedandauthenticatedbytheteacher.

Grading
Schoolsreportstudentachievementintermsofthefollowinggrades:
Grade Interpretation A B C D E Excellentachievement Highachievement Satisfactoryachievement Limitedachievement Verylowachievement

Theteacherpreparesarankedlistandassignsthestudentagradeforthepairofunits.Thegradeisbased onthestudentsoverallperformanceasjudgedbyreferencetoasetofpredeterminedstandards.These standardsaredefinedbygradedescriptionsandannotatedworksamples.Thegradedescriptionsforthe MediaProductionandAnalysisATARYear12syllabusareprovidedinAppendix1.Theycanalsobeaccessed, togetherwithannotatedworksamples,throughtheGuidetoGradeslinkonthecoursepageofthe Authoritywebsiteatwww.scsa.wa.edu.au Tobeassignedagrade,astudentmusthavehadtheopportunitytocompletetheeducationprogram, includingtheassessmentprogram(unlesstheschoolacceptsthatthereareexceptionalandjustifiable circumstances). RefertotheWACEManualforfurtherinformationabouttheuseofarankedlistintheprocessofassigning grades.

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WACE examination
AllstudentsenrolledintheMediaProductionandAnalysisATARYear12coursearerequiredtosittheWACE examination.TheexaminationisbasedonarepresentativesamplingofthecontentforUnit3andUnit4. Detailsofthewrittenandpractical(production)WACEexaminationsareprescribedintheexamination designbriefsonthefollowingpages. RefertotheWACEManualforfurtherinformation.

Media Production and Analysis | ATAR| Year 12 syllabus

16 Practical (production) examination design brief Year 12

Providedbythecandidate Onecompletedproduction AcompletedPractical(production)submissioncoversheet AsignedDeclarationofauthenticity AmaximumfivepageIndividualdocumentationofproductionprocess
SUBMISSION

SUPPORTINGINFORMATION
Thecandidateisrequiredtosubmituptofivepagesinlength(legiblesinglesided A4pages)adocumentwhichdemonstratesthecandidatesunderstandingand applicationoftheproductionprocess.Thefollowingareasmustbediscussed withinthedocumentation: arationaleoutliningtheintentoftheproductionanditsconnectionto audience preproductionprocess applicationofproductionskills reflectionandevaluationoftheproduction. Thecandidatecanincludeothermaterials,forexample,annotatedscripts, storyboardsorscreencaptures,providingthetotaldocumentationdoesnot exceedfivepages. Onecompletedproductionthatcanbeviewedinnomorethan5minutes duration. Thecandidateisrequiredtonominateaprimaryandsecondaryproduction role(s),whichwillbeassessedwithintheproductionandtheindividual documentationofproductionprocess. Theproductioncaninclude,butisnotrestrictedto,film,televisionoranimation. ProductionstobesubmittedonBDR,DVDorUSB.Fileformatsmustbecapable ofbeingplayedinVLCMediaPlayer(www.videolan.org). Onecompletedproductionthatcanbeviewedinnomorethan5minutes duration. Thecandidateisrequiredtonominateaprimaryandsecondaryproductionrole, whichwillbeassessedwithintheproductionandtheindividualdocumentationof productionprocess. Theproductioncaninclude,butisnotrestrictedto,mediasuchasacomputer gameorwebsite.ProductionscanbesubmittedonDVD,CDorUSBandabletobe playedonawebbrowser. Onecompletedproductionofnomorethan10photographs(withorwithouttext and/orcaptions). Thecandidateisrequiredtonominateaprimaryandsecondaryproductionrole whichwillbeassessedwithintheproductionandtheindividualdocumentationof productionprocess. Theproductioncaninclude,butisnotrestrictedto,genres,suchas photojournalism,documentaryphotographyorphotographyasart. PhotographscanbesubmittedonDVD,CDorUSB,ormountedonlightcardto ensuretransportability.ThecardmustnotexceedA3insize. Onecompletedproductionofnomorethan12singlesided,or6doublesided pages. Thecandidateisrequiredtonominateaprimaryandsecondaryproductionrole, whichwillbeassessedwithintheproductionandtheindividualdocumentationof productionprocess. Theproductioncanincludepagesorpiecesfrommedia,suchasnewspapers, magazines,cartoons,postersoradvertisements. PrintproductionscanbesubmittedonDVD,CDorUSBorprinted.Thepagesmust notexceedA3insizeifprinted.

Individualdocumentationofproduction process

Productionchoicestheproductionwillconsistofoneofthefollowing: Audiovisualproduction Duration:nomorethan5minutes 100%ofthepracticalexamination

OrDigitalproduction Duration:nomorethan5minutes 100%ofthepracticalexamination OrPhotography Nomorethan10photographs 100%ofthepracticalexamination

OrPrintproduction Length:nomorethan12singlesided,or 6doublesidedpages. 100%ofthepracticalexamination

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SUBMISSION

SUPPORTINGINFORMATION
Onecompletedproductionthatcanbeheardinnomorethan5minutesduration. Candidatesarerequiredtonominateaprimaryandsecondaryproductionrole(s), whichwillbeassessedwithintheproductionandindividualdocumentationof productionprocess. Theproductioncaninclude,butisnotrestrictedto,genressuchasdocumentary, currentaffairs,news,sportsprogram,dramaortalkback.Productionscanbe submittedonDVD,CDorUSB.FileformatsmustbecapableofbeingplayedinVLC MediaPlayer(www.videolan.org).

OrRadioproduction Duration:nomorethan5minutes 100%ofthepracticalexamination

Media Production and Analysis | ATAR| Year 12 syllabus

18 Written examination design brief Year 12

Timeallowed Readingtimebeforecommencingwork: tenminutes Workingtimeforpaper: twoandahalfhours Permissibleitems Standarditems: pens(blue/blackpreferred),pencils(includingcoloured),sharpener,correctionfluid/tape,eraser, ruler,highlighters Specialitems: nil ProvidedbytheSchoolCurriculumandStandardsAuthority AsourcebookletcontainingstillsfromthestimulusmaterialsDVD Additionalinformation StimulusmaterialsfortheexaminationwillbeprovidedtoparticipatingschoolsaroundWeek6,Term3ofthe examinationyear. SECTION
SectionOne Shortanswer 30%ofthewrittenexamination Threequestionsfromachoiceofsix questions Suggestedworkingtime:30minutes SectionTwo Extendedanswer 70%ofthewrittenexamination Twoquestionsfromachoiceoffive questions Suggestedworkingtime:120minutes

SUPPORTINGINFORMATION
Questionsrequirethecandidatetoanalysehowmediaconceptsareapplied withinsetstimulusmaterials.Eachquestionfocusesononeconcept. Allquestionsmustrelatetotheprereleasedstimulusmaterialswithnomore thanfiveexcerptsintotal.Theaudiovisualstimulusexcerptsshouldbenolonger than10minutesinlength. Answerscanincludelistsanddotpoints. Questionsrequirethecandidatetoanalyseandevaluatemedia,andinterpret meaningsinthecontextofmedialanguages,representation,audienceand production.Thecandidatecanalsoberequiredtocommentoncontext,genres and/orstylesandpurpose. Eachresponserequiresthecandidatetodrawonatleastonemediaworkstudied duringtheyear. Questionscanbescaffolded. Theformatofanextendedanswercaninclude,butisnotlimitedto,anessay format;responsescanuselistsanddotpoints.

Media Production and Analysis | ATAR| Year 12 syllabus

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Appendix 1 Grade descriptions Year 12

Criticallyanalysesandevaluatestheselectionandmanipulationofinformation,codesandconventionsin mediaworkandevaluateshowpreferredmeanings,representations,viewpointsandvaluesconnectto audiencesandtheirvalues. Independentlymanipulatesawiderangeofelementsinownmediaproductionstoproducesophisticated and/orinnovativemediaworkthatshowsaparticularstyleandreinforcesorchallengestraditional ideologies.Dealseffectivelywithunpredictableproblemsduringproduction. Analysesandevaluatestherelationshipbetweenmediaworkandcontexts,examiningtheimpactof trends,socialissues,culturalvalues,attitudesandideologies. Analysesmainstreamandnicheaudiences,referringtoculturalexperiences,valuesandideologies. Providesarangeofappropriateexamplestojustifywhyparticularaudiencesmakealternativeor resistantinterpretationsofmediawork. Analysesandevaluatescontrolsandconstraintsthatimpactonmediaproduction,particularlythosewith astrongsocietaland/orindustryfocussuchastechnologies,productioncontext,regulationand censorship. Analyseshowtheselectionofinformation,codesandconventionsconstructssingularmeanings, representations,viewpointsandvalues,andprovidesaclearexplanationofhowaspectsofmediawork connecttoaudiencesandtheirvalues. Producesqualitymediawork,performingarangeofskillsandmanipulatingcodesandconventionsto constructnarratives,preferredmeanings,representationsandviewpointsthatreinforceorchallenge audiencevalues.Solvesunpredictableproblemsthatariseduringproduction. Makesclearconnectionsbetweenmediaworkandcontexts,referringtotheinfluenceoffactorssuchas trends,socialissuesandculturalvaluesandattitudes. Analyseshowsharedculturalexperiencesandvaluesinfluencetheuseofmediaworkanddiscusses examplesofparticularaudiencesorsubculturalgroupswhomakealternativeinterpretations. Analysesarangeofcontrolsandconstraintsthatinfluencemediaproductioninpersonaland professionalcontexts,forexample,technologies,productionskills,censorshipandaudience expectations. Discusseshowtheselectionofarangeofcodesandconventionsconstructsparticularmeanings, representations,viewpointsand/orvalues,anddescribesaspectsofmediaworkthatwillappealto audiences. Performsproductionroles,usingskills,technologies,codesandconventionstoconstructnarratives, representationsand/orviewpointsinownmediaproductions.Adaptsplansandprocesseswhen particularproblemsareencounteredduringproduction. Discussesandprovidesrelevantexamplesofcontextualfactorssuchastrends,socialissues,cultural valuesandattitudesthathaveinfluencedthecontentorstyleofmediawork. Identifiesanddescribesculturalexperiencesandvaluesthatinfluencetheuseofmediaworkand providessomeexamplesandreasonsforsharedandalternativeinterpretations. Explainssomespecificcontrolsandconstraintsoperatinginthemediaproductioncontext,referringto ownproductionsandthoseofothers.

Media Production and Analysis | ATAR| Year 12 syllabus

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Identifiessomecodesandconventionsandbrieflyexplainshowtheyareusedtoconstructmeanings, representationsorviewpointsandappealtoaudiences. Fulfilsaproductionrole,usingtechnologies,codesandconventionstoconstructmeaningsinownmedia productionsthatareproducedforparticularaudiencesand/orpurposes.Dealswithpredictable problemsduringtheproductionprocess. Identifiesandoffersbrief,superficialexplanationsofcontextualfactorssuchastrendsand/orsocial practicesthathaveinfluencedthecontentofspecificmediawork. Identifiesafewculturalfactorsthatinfluencetheuseofmediawork.Makesabasicattempttorelate valuesinmediaworktoaudiencevaluesandprovidessomesimplisticexamplesofalternative interpretations. Identifiesgeneralcontrolsandconstraintsoperatinginmediaproductionandprovidesincomplete explanationsandsomeexamplesdrawnfromproductions,forexample,technologiesandproduction skills,deadlinesandschool/communityexpectations. DoesnotmeettherequirementsofaDgrade.

Media Production and Analysis | ATAR| Year 12 syllabus