Marketing Plan: INTI College

EXECUTIVE SUMMARY
INTI College is preparing to offer new courses for its IT faculty starting early
year of 2009. With fierce competitions from other local and private education institutions,
INTI College believe these new courses will be choose by their potential customers as all
courses introduced are still new in Malaysia.

With the return on investment on 1.46%, it is profitable for INTI College to

proceed with their plan in introducing the new courses in IT faculty. We believe that we
could compete with other universities or colleges as we offer new and unique courses to
our customers. With the collaboration with other international universities, INTI College
is able to provide a well-certified certification for our fresh graduates which then will
help them to land a better job once they are finish.

INTI College is targeting a specific target segments in the consumer and business
market as we believe that education now required by many regardless of their level in the
society. In order to maintain the quality and our well-known education reputation, INTI
College ensures that all lecturers meet the qualifications required by our partner
universities. They are experts in their fields, approachable as well as understanding
towards the students needs.

The primary marketing objective of INTI College is to achieve first – year market
share of 2 percent with unit sales of 200 students. The primary financial objectives are to
achieve first-year sales revenues of RM600 000, and to keep first year losses of the new
introduce courses to less than RM150 000 and break even early in the second year.

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 Marketing Plan: INTI College

PURPOSE AND MISSION

It has been our mission to provide quality education that will enrich every student.
The College uses its resources to offer various quality programmes. Counseling, guidance
and other educational support services are available to enrich students intellectually,
culturally and socially. By providing the basic needs, we aim to reach all the potential of
a person beyond intellectual. This can be proved by INTI College milestone statement;
“A college degree is not a sign that one is a finished product but an indication a person is
prepared for life”.

To further explain about the uniqueness of INTI College, it can be described by

its Vision, Mission and Values that has been acknowledge not only among the students
but also to the public. This statement has been part of INTI College since the beginning
as to emphasize the importance of not only being a provider of knowledge but also
becoming a center for human development ability.

Vision Mission
• To develop human capital with global To be the preferred provider of holistic education
competencies through career focused
quality education
• To cater the intellectual, social and
cultural needs of learners
• To enhance all stakeholders values
Values Quality Objective
• Quality To Provide education through effective and
• Integrity efficient academic programmes and processes
• Innovativeness Professionalism

Quality & Policy

To continuously improve the quality of academic programmes and services towards excellence

Founded in 1986, INTI College is governed by a group of concerned academics

and professionals who believe the College has an important role to play in the human

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 Marketing Plan: INTI College

resource development of the country. It provides a caring and conducive study

environment for inculcating in its students a POSITIVE attitude and PROGRESSIVE
approach leading to PRODUCTIVE effort. It adopts a holistic approach to learning and
training while widening the intellectual horizons of students.

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 Marketing Plan: INTI College

SITUATIONAL ANALYSIS
The ability of private tertiary education to give emerging economies a shot in the
arm has been debated by many globally. In a conference briefing note, it explained: "In
the past five years it has become evident that private education can have a significant
impact on emerging countries. Many governments are promoting private sector growth to
increase educational capacity at all levels, while working to meet relevant standards and
quality benchmarks.
Maintaining their reputation as one of the state’s best educational institution, INTI
College continues to chart the course of distinction through the provision of a wide range
of academic programmes. It has gained international recognition for its quality
educational programmes and uncompromising academic standards, making significant
inroads overseas with international associate campuses in Beijing, China; Jakarta Barat,
Indonesia and Hong Kong.

The new main branch for INTI College which is INTI UC is located in the
vicinity of the Multimedia Super Corridor (MSC). The college has been received diverse
student population, 25% of whom are international students from more than 47 countries
providing true international exposure to all INTI college students. The institution's
holistic education focuses on academic achievements, leadership qualities and social
responsibilities.

Besides all the courses that INTI College offered to the local and international
students, the College also cooperates with other overseas educational institutions to
expand our programme offerings. The programmes offered at INTI-UC include American
Degree Transfer Program, Australian Degree Transfer Programme (Commerce &
Science), Pre-University Programmes, Business/ Commerce Programmes, Computing &
IT Programmes, Engineering Programmes, Law Degree Programme, Pharmacy
Programme, Professional Programmes, English Language Programmes, and Post-
Graduate Programmes.

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 Marketing Plan: INTI College

INTI College is very aware of its services and support to its customers, therefore
the College willing to provide all the facilities needed at any expenses. By doing so, INTI
College is able to compete with their competitors at any rate to ensure their services will
be customer’s first choice.

The main rivals that INTI College is having are mostly private universities and
college such as Multimedia University, AIMST University, HELP University College
(HUC), KBU International College, Kolej TAFE Seremban, Limkokwing University of
Creative Technology (LUCT), and many others

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 Marketing Plan: INTI College

However, to differentiate INTI College from many other that available all around
the country, a detail analysis on its SWOT analysis has been done. Such results are as
followed:

SWOT ANALYSIS FOR INTI COLLEGE

STRENGTH WEAKNESSES
• Degree offered by our partner universities are • Greater costs are required in order to
recognized worldwide. Students will be maintain the facilities for the students.
awarded prestigious degrees.
• INTI College has created a conducive English
speaking environment that helps students
improve their English Proficiency.
• With relatively smaller class size, students
and lecturers can interact actively both inside
and outside classrooms
OPPORTUNITIES THREATS
• Save up to 75% from tuition fees and living • Diversification of students may create
costs, and almost half of your study time. conflicts that need a longer period to
• INTI College graduate are acknowledged by overcome.
business in the region. • INTI College try to adopt an out-going
• INTI International Education Group has culture where all students regardless of
transferred thousands of students to accredited nationality, gender and other factors
universities in US, UK, Canada, Australia and could assimilates as one.
New Zealand.

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 Marketing Plan: INTI College

MARKETING STRATEGY & OBJECTIVES

INTI College aims to position their product based on customer needs. By
identifying their target, INTI College aims to minimize their work operation so that it is
more effective and efficient. Having a smooth operation will help INTI College to
provide best services to satisfy the customer and assist INTI College to focus on services
that most profitable. However, as much as it is important to identify the potential
customers, it is also vital to find the most efficient ways to deliver the company services
to attract them.

Starting of the year 2009, INTI College will be offering a few new courses in the
Information Technology faculty. The introduction of these new courses is as to fulfil the
demand of other business sectors that requires specialist in these IT areas. Similar to
other courses before, INTI College main target for the course are students who have just
finished from primary school with SPM certificates and students that have finished
STPM certificates. Besides that, INTI College are also targeting students who have
professional certificates in IT courses or A- Level certificates to further their studies.

To assist student make selection on their career path, INTI College provide four
parts of studies which are; Foundation Certificate, Diploma, Degree and also Professional
Certificate. For fresh graduate student that hold SPM or STPM certificates, they may
choose to continue their education by doing Foundation Certificate, Diploma or Degree
level. INTI College has set a minimum requirement for student to apply for the courses.

For SPM students, a minimum of 5 credits in the subjects such as Mathematics,

English, any Science subjects, History and Bahasa Malaysia are sufficient for them to
apply for Foundation Certificate, Diploma or Degree level. As for STPM students, they
can apply with the result of CGPA 2.0 that include three best subjects and General Paper.
As for holders of A-Level certificate or any other certified education record they also
encourage to apply for courses in INTI College.

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 Marketing Plan: INTI College

Figure 1: INTI College Academic Pathway

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 Marketing Plan: INTI College

To build profitable relationships with target customers, INTI College has used
product differentiation to position their services. As always, INTI is committed to
uncompromising teaching excellence. The marketing strategy for the new courses will
focus on latest programmes that match the industry needs nowadays. Such new courses
that will be offered by INTI College are as followed:

1. FOUNDATION
• Foundation in Management Information Technology
• Foundation in Multimedia Information Technology
• Foundation in Computer Science & Technology
2. DIPLOMA
• Diploma in Information & Multimedia Technology
• Diploma in Information & e- Business Technology
• Diploma in Information & Communication Technology
3. DEGREE
• B.A.(Hons) in Multimedia Computing
• B.I.T(Hons) in Business Intelligence
• B.Sc.(Hons) in Network Computing
• B.Sc.(Hons) in Software Engineering
• B. Sc. (Hons) Games Software Development
• B. Sc. (Hons) Network and MobileComputing
4. PROFESSIONAL CERTIFICATION
• CISCO Local Network Academy
To add value to the new courses, students of INTI College can select 4 out of 6 areas in
soft skill training incorporated into the programmes to enhance proficiency. The areas are
entrepreneurship, problem-solving skills, personal financial management, communication
skills, learning skills, and critical thinking skills.

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 Marketing Plan: INTI College

Along with the courses offered by INTI College, it also brings wider internship
opportunities to its students. Internship enables students to understand the real working
environment in the industrial and business sector and it requires the student to perform
tasks in the companies that they are assigned to.

The employers are expected to guide the interns and at the end of the internship,
assess the performance of the interns. This assessment is important because it will reveal
the weakness and strengths of the intern’s capability and knowledge that they have
gained whilst studying. The result of this experience will then use as the students and
INTI reference to help students build their strengths and overcome the weakness.

For the new course offerings, the proposed price is as below:

Fees for the new IT courses (RM)

Registration Fees (one time fees) RM1250
Application Fess (non-refundable) RM60
INTI College Study Support Fees Minimum of RM230(per subject*)
Deposit (refundable) RM150
General Administration Fees RM1600
Resource fees RM170 (per trimester)
Student health Insurance RM100 (per year)
Note: All fees are subject to change without
prior notice

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 Marketing Plan: INTI College

With the economic downturn and fierce competition in education opportunities

now, INTI College try to reduce the expenses that student need to pay. Therefore, INTI
has revised on many aspects before setting the fees for the new courses. This includes the
costs for manpower, facilities and also study materials. An amount of RM1400 for
registration fee requires which is much lower from other private colleges.

All other expenses also have been set to an affordable price in order to attract
more students to further their study in INTI College. Setting the minimum price of
subjects at RM230 also is consider reasonable as IT subjects could be costly as it may
requires the use of computer and equipments, experienced teaching staff and also
laboratory.

Even though the price offered for the new courses is economical compare to other
college or universities, however the quality of the course offerings is high. INTI College
ensures that all of the new courses follow the certified syllabus released by the Higher
Education Ministry. Research also has been done on these new courses to guarantee that
these programmes are suitable with the job market demands in Malaysia.

All academicians that involve with these new programmes also required to
undergo a series of workshop and seminars in order to sustain their ability and knowledge
with the new subjects. INTI College wishes to establish these new subjects as a long term
product line to the company.

For the distribution strategy, INTI will use the selective distribution through its
own chain of colleges all around Malaysia. During the first year, all new courses will be
offered to the main branch that has more IT programmes. Such new courses will be
available in Selangor, Penang, Sarawak, and Negeri Sembilan. This is done to measure
the effectiveness of the new courses before it is implemented in other branch. This is
more cost effective as INTI could reduce their risks and still focusing on promoting the
existing programmes at the same time.

In order to support the introduction of the new courses, INTI College will provide
promotion and advertising about it to the public. Such activities will include exhibition all

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 Marketing Plan: INTI College

around Malaysia, participation in Education Fair and also promotion through mass media
such as radio and television. Application form also will be distributed through major
newspapers in the country, among primary schools and also through the website of INTI
College.

A team of spokesperson also will be provided to increase customer awareness

about the new course offerings where this team will be responsible to explain and answer
all doubts that they have about it.

To increase understanding among customer, a full- color photos and explanation

brochure of INTI College and the courses offering also will be distributed in all colleges,
to the public and during the events that INTI is participate. This information also will be
available at the main website and website of all INTI colleges.

By integrating all the information about INTI College and the introduction of the
new programmes in all main media, the company will reinforce the brand name and the
main points of its product differentiation. Research about media consumption patterns
will help INTI College to choose appropriate media and period to reach potential
customers with the introduction of the new courses. After the introduction, advertising
through radio and television will appear on pulsing basis to maintain awareness of INTI
College and its course offerings.

Through the research on higher education patterns and trends in Malaysia, INTI
has identified specific requirements and benefits that the target customers will value.
Through the feedback, survey and observation of current education trend help INTI
College to introduce this new programme. Along with the introduction, the company also
measure and analyse the customer’s attitude towards the competing rivals of INTI
College and their course offerings.

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 Marketing Plan: INTI College

TACTICAL PROGRAMS
This is the part where we show our tactical strategies as to how we will achieve
our goal and that is to conquer any obstruction INTI may encounter when promoting their
IT course, and so therefore hopefully we will be reducing any obstruction to the
minimum.

The strategy we are going to use is quiet big, we intend on making the IT course
of INTI to be more attractive and interesting when compared to our competition. To do
this, our plan is to other than of course mixing and combining our course plans for IT to
make it more attractive, we will have to also invest plenty in both our internal and
external factors, which could play a big role to making our IT course successful

INTERNAL STRATEGIES
These are strategies which should be done to the inner circles of INTI which
basically revolves around lecturers, facilities, and programs.
With this, it would mean that there have to be a lot of improvements on those 3 key
factors, if we are to get the IT course running well.

Firstly, we would have to keep our current students in IT to be satisfied and

happy, so we will do improvements on our facilities, however we know we can not
improve all our facilities at the same time, so the first thing is to get the student’s opinion
right from their own thought. We will conduct a survey on which facilities the students
think will need the improvements in the shortcoming, the options can be on the facilities
inside the classrooms (tables, chairs, projectors, etc) or it could be those within the
faculty building (stairs, lifts, bathrooms, library etc) or facilities inside the lab
(computers, internet connection, etc).

We have spared a budget in which we think we could spend on 2 of the 3

available on the survey, which means, it could be spend on either facilities inside the
classroom alongside facilities in the lab or in the faculty building, or maybe it would be
facilities inside the lab with facilities of the faculty building.

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 Marketing Plan: INTI College

Once the survey has been made and improvements have started on any of those,
we will then go on to the next step in achieving our goal, which will focus on the
lecturers, as we know that a student is only as good as their master, in this case being the
lecturers.

The lecturer’s quality must be improved especially in the IT courses, if we are to

be even comparable to the reputable universities in South East Asia. There are a few steps
for this matter, however we must figure out the best and cheapest possible way, the best
way as according to our research is to recruit at least 2 higher educated lecturers than the
current lecturers working in INTI, preferably lecturers who are very well taught in IT
departments, one with experience in other universities. This is a cheaper method when
compared to sending our lecturers from the IT faculty to trainings or seminars.

Our final step for the internal strategies, is to offer new programs along with our
IT, the idea is to have twinning programs, some sort of double degree program which we
will try to cooperate with one or more universities in other countries, from our research,
potential students prefer to go to Europe, therefore we will try to cooperate with a
reputable university in Europe. This program should not be hard to do as we have already
worked with other universities in the past.

EXTERNAL STRATEGIES

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 Marketing Plan: INTI College

These are strategies which are going to be implemented to those factors outside
the inner circle of our university; these include agents, advertisements and events.Out of
those, the things that have been running are the advertisements and agents only, however
even the current advertisements and agents have not been focusing on our IT courses,
therefore we will now need to focus them to our new IT course.

Advertisements must be radically improved, our advertisements are now only on

newspapers and magazines, we must think global if we are to make this IT course of ours
a success, however we must always consider the budget for the advertising, so the
proposed idea is to have advertisements on the internet, the best and cheapest way is to
have them on web blogs, or forums.

The other is to put advertisement of our IT course in other country’s newspaper,

but to make this into our budget we will have to put them only to our neighboring
countries first, for example Indonesia, Brunei and Thailand. When we have a good
response from doing this advertisement then we may expand our ads to countries as far as
Middle East and Oceania. Then there is always the flyers and brochures to be spread
around Malaysia, We will be handing these out through out the year by hiring cheap labor
to do this, eg: Students or part time workers.

As for agents go, we should be recruiting new agents for our university, and once
that has been done, we must train them to promote our IT more than any other courses, as
well as the pricing of our IT courses, which are cheaper than some other universities.
This method should be done slowly, and if we see there are significant improvements
coming from these agents, and then there should be more recruited. We must also send
our agents to education exhibitions as often as possible.

The last, and most complicated method of all is to hold an events, why did I say
this is complicated, it is because there would be more than our staff involved when
holding an event, however this method may prove to be the most successful. What we
have in mind is to hold a seminar, spoken by famous IT personnel, or government

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 Marketing Plan: INTI College

personnel (Minister of Education) which could use our INTI as a sponsor to their cause,
and as well as to promote our IT courses.

The other is to hold an event aimed at potential students meaning (SPM, high
school graduates) whom are still confused on which University would suit them most,
these events can be varied from a music concert, sporting/academic competitions, or even
carnivals or bazaars.

All of these steps to improve and promote the IT courses in INTI will be done by
the management team of INTI, which have been working together for some time now,
however this time there have been 2 new project managers that has been recruited by
INTI president, which should be able to lead and guide the team to have a successful
campaign. The current agents that are working for INTI will also have a role in helping
the team. Student’s participation also helps.

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 Marketing Plan: INTI College

COST
The president of INTI college have set a budget of RM200 000 for the team to
help them with the campaign, there will be bonuses rewarded to the teams, when there
are rapid improvements to the IT courses in INTI.

When the budget have been set and are ready to be spent, then the strategies can
be started, The best of timing for the Internal Factors will be in the middle to end of the
1st semester, which should be on the month of February. As for the External strategies,
the best time is actually all year long, but it should be started from the end of 2008, which
mean on the semester break, as well as the SPM holidays.

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 Marketing Plan: INTI College

BUDGETS
Part of marketing planning includes the preparation for the budget in order to execute
the plan. It is important to include the financial analysis for the products or services that
is going to be sold. This is to ensure that the company able to sustain their capital in order
to expand the production in future.

Without any financial planning, it is difficult to measure the costs and profitability of
the product if the company wants to continue producing or offering it. It also gives
advantages to the company as financial analysis could be the benchmark for the company
strategy in order to compete with their rivals in the market.

As for the reason, it is essential for INTI College to provide sufficient information on
their financial analysis as this may help the company to:

• Determine their cost for producing the product/service

• Determine the unit price for each product or service that is going to be offered
• Forecast the total revenue and total profit of the new introduce product or services
• Stabilize the market
• Emphasize the competitiveness of INTI College among its rivals

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 Marketing Plan: INTI College

In order to determine the price to be offered for the new courses, INTI College uses
the value-based pricing method. The reason to use this method is because INTI intended
to offer just the right combination of quality and good services to their valued customers
at a fair price. After determining a few aspects, INTI College has suggested RM3 560 for
the price of the new IT courses that will be offered.

This price includes the fees for application and administration, other general fees and
also fee for a subject enroll. This price will differ according to how many subjects taken
by a student. However, only minimum fee of a subject will be included during the
registration payments.

As for the expenses, it has been identified by the management which includes the cost
of facilities such as lecture and tutorial rooms, personnel planning and marketing
operations. For the buildings, the costs has been fixed for all colleges to RM35 000 for
each trimester. This includes the lecture rooms, tutorial classes and also laboratory. For
equipment and fixtures, a total of RM15 000 will be spend each year.

By introducing the new courses, the cost of hiring the new lecturers and tutors have
been set to RM110 000 per trimester on average of two lecturers and two tutors for each
subject. Under the marketing expenses which include the advertising and promotion,
INTI College will be spending RM12 000 to promote the college and all its courses
through newspapers, radio and television and also printing of the brochure. As for
learning materials, INTI College has allocated an amount of RM7 000 for providing the
facilities such as lecture notes, exam papers and many other.

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 Marketing Plan: INTI College

1. Determine the unit costs.

a. Assuming that INTI College will receive 200 students for the new courses,
it is applicable to know how much the unit cost is for each student that
enrolls in each course.

UNIT COSTS = (VARIABLE COST + FIXED COST)

NUMBER OF STUDENT

= RM129 000 + RM85 000

200

= RM1 070

2. Determine the volume where the break-even point meets with the cost of the
offerings assuming that profit of RM300 000 will be gained.

BREAK-EVEN VOLUME = (FIXED COST + PROFIT GOAL)

PRICE – UNIT COSTS
= RM85 000 + RM300 000
RM3 560 – RM1 070
= RM385 000
RM 2 490
= 155 students
Therefore, in order to meet the break-even point where profit of RM300 000
could be gained, 155 students must enroll in any of the new courses.

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 Marketing Plan: INTI College

3. Determine the contribution margin for every RM spent to offer the new costs at
suggested price of RM3 560.

CONTRIBUTION MARGIN = PRICE – UNIT COST

PRICE

= RM3 560 – RM1 070

RM3 560

= 0.70%
Therefore, for every RM1 of sales revenue from the new courses, 70 cent represents
the variable costs. Whilst only 30 cent is spend on the fixed cost. From the contribution
margin, break-even sales could be determined.

4. Assuming that INTI College is aiming to gain profit of RM300 000 for the first
year, therefore it is necessary to find the total sales that will derived the profit
using contribution margin.

BREAK-EVEN SALES = FIXED COST + PROFIT GOAL

CONTRIBUTION MARGIN

= RM85 000 + RM300 000

0.70

= RM550 000

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 Marketing Plan: INTI College

PROJECTED PROFIT AND LOSS STATEMENT

PROJECTED PROFIT AND LOSS STATEMENT FOR

THE 12-MONTH PERIOD ENDED DECEMBER 31,2009

RM RM
SALES 550 000
- COST OF SERVICES SOLD (129 000)
GROSS MARGIN 421 000

MARKETING EXPENSES
PROMOTION EXPENSES (7 000)

GENERAL AND ADMINISTRATIVE

EXPENSES
SALARY 110 000
INDIRECT OVRHEAD 12 000
(122 000)
NET PROFIT BEFORE INCOME TAX 292 000

From the projected profit and loss statement, the first year of the new course
offerings has returned a projected net profit for INTI College. Therefore, it is profitable
for the College to proceed with the introduction of the new courses for IT faculty. From
these results, the figures needed to compute for some crucial operating ratios could be
determined.

1. Gross Margin Percentage indicates the percentage of net sales remaining after
cost of goods / services sold that can contribute to operating expenses and net
profit before taxes.

GROSS MARGIN PERCENTAGE = GROSS MARGIN

NET SALES

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 Marketing Plan: INTI College

= RM421 000
RM 292 000

= 1.44%

2. Net Profit Percentage shows the percentage of each sales ringgit going to profit.

NET PROFIT PERCENTAGE = NET PROFIT

NET SALES

= RM292 000
RM550 000

= 0.54 @ 54%

3. Inventory Turnover Rate indicates the number of times an inventory turns over or
is sold during specified time period. Higher rate indicates that lower investments
in inventory are made, thus freeing up funds for other investments.

INVENTORY TURNOVER RATE = COST OF GOODS/ SERVICES SOLD

AVERAGE INVENTORY OF COST

= RM 129 000
RM 64 500

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 Marketing Plan: INTI College

= 2 times in a year

4. Return on Investment measure managerial effectiveness and efficiency. ROI is

always used to compare alternatives and a positive ROI is desired.

RETURN ON INVESTMENT = NET PROFIT BEFORE TAXES

INVESTMENT
= RM292 000
RM200 000

= 1.46%

Therefore this alternative is useful as the ROI has a positive percentage.

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 Marketing Plan: INTI College

PERFORMANCE ANALYSIS AND IMPLEMENTATION

Given a rapid changes in the education industry and also in the customers
preferences of educational institutions, INTI College must develop a steady stream of
new courses and services. This can be done through new-product development as the
College requires new unique courses to attract its potential customers.
Such steps will be taken to ensure that the introduction of the new courses to run
smoothly:
1. From the profit and loss statement, even though the profit performance was less
desired, management feels that this market have an excellent growth
opportunities. Therefore, the introduction of the new courses will be continued.
2. To increase customer’s interest in furthering their study at INTI College, we will
increase out distribution coverage by offering the new courses part by part to all
branch college.
3. INTI College will initiate a RM12 000 trade sales promotion campaign and
advertisement to raise the awareness of our potential customers.
4. INTI College will participate in many talks and seminars at the primary school
levels to give an idea to future students about our background and courses offered.

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 Marketing Plan: INTI College

ADDITIONAL CONSIDERATION
Introducing new courses may be applicable to many educational institutions to
remain competitive relative to the market’s needs. In order to keep track with the success
of each programme offered and to measure the quality of the services provided, collecting
testimonial and feedback from previous students may help. Through their life experience
with INTI College could be other’s consideration to choose INTI College to further their
study.
Ivan Raymond
Diploma In Marketing
INTI College sent me to Malaysia as representative to join the INTIMA
(Student's Body Association) Conference Meeting. INTI College gives me
the opportunity to meet and socialize with the other INTIMA members
around Malaysia.
Helmy
Bachelor of Computer Science with Distinction (UoW)
System Analyst - SJA Technologies
With INTI College study fast track, I can graduate and work in international
company before I reach 20 years old.
Henny Tjin
Bachelor of Business Administration (USQ) Deans Commendation for
creditable performances
Euroasiatic Jaya
INTI College has brought me to the Australian Bachelor degree with
affordable cost and time saving.

Figure 2: Customer’s Testimonial on INTI College

Recently, new models emerging in public-private partnerships and private finance

initiatives, ask how philanthropists and charitable foundations can generate more

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 Marketing Plan: INTI College

educational development, and examine creative new approaches for private investors to
work alongside philanthropic bodies. To have private sectors working along in funding
an educational institution may no longer bizarre to the country.
This may become competitive advantages for INTI College to collaborate with
them in providing scholarship or loan to students. Which may give ways to many
potential customers to choose INTI College to further their studies.

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