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Content
Rationale...................................................................................................................................................................1 Courseoutcomes.......................................................................................................................................................2 Organisation..............................................................................................................................................................3 Structureofthesyllabus..................................................................................................................................................3 Organisationofcontent...................................................................................................................................................3 ProgressionfromtheYear710curriculum.................................................................................................................... 6 Representationofthegeneralcapabilities...................................................................................................................... 6 Representationofthecrosscurriculumpriorities........................................................................................................... 8 Unit1Massmedia..................................................................................................................................................9 Unitdescription................................................................................................................................................................9 Suggestedcontexts..........................................................................................................................................................9 Unitcontent.....................................................................................................................................................................9 Unit2Pointofview..............................................................................................................................................11 Unitdescription..............................................................................................................................................................11 Suggestedcontexts........................................................................................................................................................11 Unitcontent...................................................................................................................................................................11 Schoolbasedassessment ........................................................................................................................................13 Grading...........................................................................................................................................................................14 Appendix1GradedescriptionsYear11.................................................................................................................15
Rationale
TheMediaProductionandAnalysisGeneralcourseaimstoprepareallstudentsforafutureinadigitaland interconnectedworldbyprovidingtheskills,knowledgeandunderstandingstotelltheirownstoriesand interpretothersstories.Studentslearnthelanguagesofmediacommunicationandhowastoryis constructedusingrepresentations.Studentsareencouragedtoexplore,experimentandinterprettheir world,reflectingandanalysingcontemporarylifewhileunderstandingthatthisisdoneundersocial,cultural andinstitutionalconstraints.Studentsasusersandcreatorsofmediaproducts,considertheimportantrole ofaudiencesandtheircontext. Digitaltechnologieshavehadanimpactonandextended,thecapacitythatthemediaplayinallAustralian lives.Throughnewtechnologies,theroleoftheaudiencehasshiftedfromapassiveconsumertoamore activeparticipant,shapingthemediathroughinteractionandmoreaccessiblemodesofproductionand disseminationofmediawork.Studentsinteractionandopportunitytousetechnologiesenablesthemto engagewithcurrentmediaandadapttoevolvingmediaplatforms. Thecreationofconvergentandhybridmediameansthatthesystemofcommunicationchangesasnew mediaaredeveloped.Thelocalandglobalmediacontextsarecontinuouslyinteracting,makingaudiences globalconsumersofmediaproducts.Throughtheconsumptionofglobalmediawork,awarenessofglobal issuescreatesacollectiveconsciousnessandsenseofresponsibility,givingrisetothenotionofaudiences alsobeingglobalcitizens.Throughtheprocessofinvestigation,studentsareabletoengagewithtopics, issuesandthemeswhichhaveglobalandlocalrelevanceandartisticmovementsandstyleswhichinturn, createnewnotionsofmediaaesthetics. Theproductionofmediaworkenablesstudentstodemonstratetheirunderstandingofthekeyconceptsof medialanguages,representation,audience,production,skillsandprocessesaswellasexpresstheir creativityandoriginality.Whenproducingmediawork,studentslearntomakedecisionsaboutallaspectsof production,includingcreativechoicesacrosspreproduction,productionandpostproductionphases.This providesanopportunityforstudentstoreflectonanddiscusstheirowncreativework,intentionsand outcomes.Withinthisprocess,skillsaredevelopedenablingstudentstomanipulatetechnologieswhich simulateindustryexperiences.
Course outcomes
TheMediaProductionandAnalysisGeneralcourseisdesignedtofacilitateachievementofthefollowing outcomes.
Outcome1Mediaideas
Studentsusecriticalawarenessandculturalunderstandingstoexploreanddevelopmediaideas. Inachievingthisoutcome,students: understandhowmediacommunicateideasinparticularcontextsandfordifferentaudiencesand purposes exploretechnologies,codesandconventionstocreatemeaninganddevelopideas presentideas,designsand/orproductionplans.
Outcome2Mediaproduction
Studentsuseskills,techniques,processes,conventionsandtechnologiestocreatemediaworkforaudience, purposeandcontext. Inachievingthisoutcome,students: usemediaskills,processandtechnologies usemediacodesandconventionsforaudience,purposeandcontext fulfilarangeofproductionrolesandresponsibilities.
Outcome3Responsestomedia
Studentsusecritical,social,culturalandaestheticunderstandingstorespondto,reflectonandevaluate mediawork. Inachievingthisoutcome,students: understandhowmeaningisconstructedinmediawork understandinterrelationshipsbetweenmediawork,culturalcontextsandaudiences usestrategiestoinvestigateandcommentonmediaworkandevaluatemediaproductions.
Outcome4Mediainsociety
Studentsunderstandtheroleofmediainsociety. Inachievingthisoutcome,students: understandtheimpactoftechnologicaldevelopments,andcontrolsandconstraints,onmedia productionanduse understandtheinfluenceofsocial,historicalandculturalcontextsonmediaproductionanduse understandhowculturalvaluesareinfluencedbythemediaandinturninfluencemediaproduction.
Organisation
ThiscourseisorganisedintoaYear11syllabusandaYear12syllabus.Thecognitivecomplexityofthe syllabuscontentincreasesfromYear11toYear12.
Unit1Massmedia
Withinthisbroadfocus,studentsreflectontheirownuseofthemedia,commonrepresentations,including theexaminationofcharacters,starsandstereotypesandthewaymediaisconstructedandproduced.
Unit2Pointofview
Inthisunit,studentswillbeintroducedtotheconceptandlearnhowapointofviewcanbeconstructed. Theywillanalysemediaworkandconstructapointofviewintheirownproductions. Eachunitincludes: aunitdescriptionashortdescriptionofthefocusoftheunit suggestedcontextsacontextinwhichtheunitcontentcouldbetaught unitcontentthecontenttobetaughtandlearned.
Organisation of content
Thecoursecontentisdividedintofivecontentareas: Medialanguages Representation Audience Production Skillsandprocesses.
Medialanguages
Anunderstandingofmedialanguagesisfundamentaltothestudyandpracticeofmedia.Inlearningthe languagesofthemedia,studentsdevelopconceptualunderstandingsandskillsrelevantto: Systemofcommunication Thesystemofcommunicationistheprocessbywhichamediumcreatesmessagesandhowaudiences interpretthemessages,producingdominant,negotiatedoroppositionalmeanings.Thesystemconsistsof communicationmodels,techniques,technologiesandaudiencecontext.
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Traditionalmediaareradio,television,filmandnewspaper(print).Newemergingmedia,alsoknownas convergentandhybridmedia,suchastheinternet,personalcommunicationdevicesandcomputergames, acknowledgestheincreasingintegrationofmediaandtheirsystemsofcommunication. Knowledgeofhowthesystemofcommunicationworksisintegralforstudentstounderstandandproduce mediawork. Narrative,codesandconventions Narrativesareintrinsictomediaworkandthenarrativeelementsofcharacter,setting,conflictand resolutionareessentialcomponentsofstorytelling.Codesandconventionsaretoolsusedinthe constructionanddeconstructionofnarratives.Thewaytheyareappliedcanbeanalysedintermsofgenre andstyle.Producersconstructpreferredmeaningsandviewpointsthroughtheselectionoftechnical, symbolic,writtenandaudiocodesandmultiplemeaningsareinterpretedbydifferentaudiences.An understandingofhowselectionprocessesconstructmeaning,realismandviewpointsinarangeofmediais anessentialpartofthecourse.
Representation
Theconceptofrepresentationisfundamentaltotheconstructednatureofallmedia.Representationisthe processwherebyconceptsorphysicalobjectsareconstructedtoappearreal/natural.Thisincludespeople, places,eventsandideas.Thestudyofthisprocess,knownasmediation,enablesstudentstounderstand howmultiplemeaningscanbeconstructedandhowtheycanbeacceptedorchallengedbyaspecific audience.Animportantaspectofanalysingrepresentationistheprocessofstereotypingthroughwhich oversimplifiedrepresentationsbecomenaturalised,andthroughsharedvalues,theybecomeassociated withparticularissuesandculturalgroups.Thisoversimplificationoccursthroughselectionprocessesto createadominantreading.Byapplyingtheprinciplesofencodinganddecoding,studentsareableto communicatetheirunderstandingsoftheconstructionandinterpretationofrepresentations.
Audience
Inlearningabouthowanaudienceconstructsmeaning,studentsdevelopconceptualunderstandingsand skillsrelevantto: Audiences Theapplicationofmediatheoryenablesstudentstoanalysetherelationshipbetweenaudiencesandthe media.PopularmodelsforanalysisincludetheHypodermicNeedlemodel,UsesandGratificationsand Receptiontheory. Aknowledgeofmediatheoryleadstothedevelopmentofinformedaudienceprofilesbasedonage,gender, socioeconomicandculturalbackground.Thesefactorsinformstudentsunderstandingofthemedia expectationsandpreferencesofspecificaudiencesforparticularstylesandthemeswithinmediawork.In production,thesefactorsbecomesignificantintheclassificationandcensorshipofmediawork. Subcultures Anextensionofaudienceanalysisenablesstudentstoexaminehowsubculturalgroups,basedonshared interestsandvalues,experiencethemediadifferentlyfrommainstreamaudiences.Understandinghowthe mediacaterforsubculturalgroupsprovidesscopeforexperimentationwithinproductionwork.
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Mediatrends Engagingwiththemediaofdifferenttimesdevelopsanunderstandingoftherelationshipbetweenmedia work,audiencesandcontext.Awarenessoftechnologies,styles,narratives,representationsandvaluesfrom thepastillustratesthechangingnatureofthemediaandoftrends,valuesandaudienceexpectations.Local, nationalandinternationalmediaprovideservicesfor,andimpact,particularcommunities.
Production
Manyfactorsshapethestyleofproductionandthemediaworkthatareproduced.Inlearningabout production,studentsdevelopconceptualskillsandunderstandingsrelevantto: Majorinstitutionsandindependents Theorganisationofmajorinstitutionsandindependentsisstructuredforbothlargeandsmallscalemedia, withstudentsinvestigatingcommercialsandnoncommercialmediaindustriesandmodesofproduction. Theproductsoftheseinstitutionsarecomparedintermsofmainstreamaudienceappealandalternative styleswhichareproducedforspecificsubcultures.Theroleofnewtechnologies,enablinggreaterautonomy forindependentproducers,directlyrelatestothestudentproductioncontext. Recognisingthevariouspurposesofthemediaandthewaysinwhichmediaareusedbymainstreamand nicheaudiencesisfundamentaltounderstandingthemediaindustryanditseconomicpowerbase.How mediauseisinfluencedbydemographicpatterns,theexpectationsofproducersandaudiences,marketing strategiesandmeasuresofaudiencereachiscriticalwhenanalysingtheimpactofspecificmediaworkon audiences. Productioncontexts Contextswithinwhichmediaproductiontakesplacearesignificantinshapingthecontentofmediawork. Investigationrevealshowparticularcontextshaveshapedthemedia:historicalandpoliticaleventsthat shapeattitudesandtherepresentationofpeopleandissues,socialandculturaltrendsthatimpactthestyle andcontentofmediawork. Theimpactofcontrolsandconstraintsthatshapethestyleandcontentofmediaworkmustberecognised andtheimplicationsconsidered.Thereisawiderangeofcontrolsandconstraints. Ethicalissuesandlegalimplicationscontrolandconstrainmedia.Debatingtheinfluenceandimpactof regulatorybodiesandpressuregroups,typesofcensorshipandclassificationprovidesabasisfordeveloping codesofconductforstudentproductions. Technologiesandfactorsrelatedtoproduction,suchasbudget,time,resourcesandaudienceexpectations controlandconstrainproductionprocessesandaudiencereach. Economicstructuresandpracticesarealsofactorsthatcontrolandconstrainmedia.Itisimportantto considertheimpactofethosandobjectives,sourcesofrevenueandintendedaudiencesontheproduction ofmediawork.Ownership,powerandpoliticsareallfactorsthatcontrolandconstrainmedia.
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Skillsandprocesses
Anessentialpartofthecourseistheopportunityforstudentstopracticallydemonstratetheirknowledge andunderstandingofmediaconceptsandtheoryincreatingtheirownmediawork.Skillsandprocesses integratethepracticalskillsanduseoftechnologiesrequiredtocreateamediaproduct.Withinskills, studentsareexpectedtouseaproductionprocesswhichincludesimplementingpreproductiontechniques, fulfillingspecificproductionroles,followinghealthandsafetyguidelinesandapplyingtechnologiesin creativeandoriginalways.Reflectingandevaluatingontheirownandpeer/professionalworkenables studentsanopportunitytoimprovetheirunderstandingandskillsoftheproductionprocess. Theindividualunderstandingandapplicationofskillsthroughspecificroleswithintheproductioncontext aimtosimulateindustryproductionpractices.
Literacy
TheMediaProductionandAnalysisGeneralcoursereliesonmultiliteracies;oral,visual,kinetic,textbased anddigitalliteracyisfundamentaltolearning,communicating,creatingandresponding.Studentsuseand developliteracyskillsastheydescribe,appraiseanddocumenttheirownmediaworkandthoseoftheir peers,respondingto,interpretingandanalysingincreasinglycomplexmediaworkmadebyothers.Theyuse theirliteracyskillstoaccessknowledge,makemeaning,expressthoughts,emotionsandideas,interactwith andchallengeothers.
Numeracy
Anappreciationofandabilitytoapplynumericalconcepts,suchassize,space,time,proportion,angles, depth,ratioandpatternareallusedintheMediaProductionandAnalysisGeneralcourse.Creatingmedia workrequiresknowledgeandunderstandingofmeasurementinordertomanipulatespace,timeandform.
Informationandcommunicationtechnologycapability
Informationandcommunicationtechnologycapability(ICT)enablesstudentsintheMediaProductionand AnalysisGeneralcoursetousedigitaltoolsandenvironmentstorepresenttheirideasandmediawork.They usedigitaltechnologiestolocate,access,select,documentandevaluateinformation,workcollaboratively, shareandexchangeinformation,andcommunicatewithavarietyofaudiences.
Criticalandcreativethinking
TheMediaProductionandAnalysisGeneralcourseisdependentonthedevelopmentofcreativeandcritical thinking.Increatingmedia,studentsdrawontheircuriosity,imaginationandthinkingskillstopose questionsandexploreideas.Theyconsiderpossibilitiesandprocessesandmakechoicesthatassistthemto takerisksandexpresstheirideascreatively.
Personalandsocialcapability
LearningintheMediaProductionandAnalysisGeneralcoursepromotesselfdiscipline,initiative, confidence,goalsetting,empathyandadaptabilityasstudentsworkindividuallyandcollaboratively.When workingwithothers,mediastudentsdevelopandpractisesocialskillsthatassistthemtocommunicate effectively,workcollaboratively,makeconsideredgroupdecisionsandshowleadership.
Ethicalunderstanding
EthicalunderstandingisdevelopedandappliedintheMediaProductionandAnalysisGeneralcoursewhen studentsencounterorcreatemediathatrequiresethicalconsideration,suchasmediaworkthatis controversial,involvesamoraldilemmaorpresentsabiasedpointofview.Theyactivelyengageinethical decisionmakingwhenreflectingontheirownandothersmediawork.
Interculturalunderstanding
InterculturalunderstandingintheMediaProductionandAnalysisGeneralcourseassistsstudentstoexplore newideas,mediaandpracticesfromdiverselocal,national,regionalandglobalculturalcontexts.Students areencouragedtodemonstrateopenmindednesstoperspectivesthatdifferfromtheirownandto appreciatethediversityofculturesandcontextsinwhichartistsandaudienceslive.
AboriginalandTorresStraitIslanderhistoriesandcultures
ThestudyofAboriginalandTorresStraitIslanderhistoriesandculturesenrichesunderstandingofthe diversityofmediawithinAustralia,analysesthestereotypesandperceivedsocietalnormsthatmedia presentsanddevelopsanappreciationoftheneedtorespondtomediaworkinwaysthatareculturally sensitiveandresponsible. ManyAustralianIndigenousmediaproducersaffirmconnectionwithCountry/Place,PeopleandCulture throughtheirmediastories.MediacreatedbyAboriginalandTorresStraitIslandersexposesstudentstoa viewoftheAustralianlandscapethatisunique,expressiveandpersonal.
AsiaandAustralia'sengagementwithAsia
AsiaandAustraliasengagementwithAsiaprovidesrich,engaginganddiversecontextsinwhichto investigatemakingandrespondingtomediawhichhavearisenfromtherichanddiversecultures,belief systemsandtraditionsofthepeoplesoftheAsianregion.
Sustainability
Sustainabilityprovidesengagingandthoughtprovokingcontextsinwhichtoexplorethenatureofmedia makingandrespondingandenablestheinvestigationoftheinterrelatednatureofsocial,economicand ecologicalsystems. Studentsusetheexploratoryandcreativeplatformofthemediatodevelopworldviewsthatrecognisethe importanceofsocialjustice,healthyecosystemsandeffectiveactionforsustainability.Throughtheirmedia work,theymaypersuadeotherstotakeactionforsustainablefutures.
Suggested contexts
Withinthebroadareaofmassmedia,teachersmaychooseoneormoreofthesuggestedcontexts(thislist isnotexhaustive): blockbusterfilms TVgenres comics magazines advertising videogames starsandheroes.
Mediatypesstudentsmustworkinatleastoneofthefollowingmediainanyyear:film,television, photography,printmedia,radioordigitalmedia.
Unit content
Thisunitincludestheknowledge,understandingsandskillsdescribedbelow.
Medialanguages
Systemofcommunication
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Narrative,codesandconventions narrativeelements;character,setting,conflict,resolution commoncodesandconventionsandthemeaningstheyconstruct featuresofpopulargenres
Representation
starsandheroesandthevaluestheyrepresent howstereotypicalrepresentationsareconstructedusingcodesandconventions
Audience
Audiences makinglinksbetweenmediaworkandowncontext constructingabasicaudienceprofile valuesinrepresentationsandhowtheyconnecttoaudiencevalues
Subcultures identifyingsubcultures
Production
Majorinstitutionsandindependents purposesofmassmedia productionformatsandgenre measuringaudienceuse
Skillsandprocesses
collectinginformationforaspecifictask awarenessofsafetywhenusingtechnologiesandresources applyingteamskills;specificroleresponsibilitiesandsettingtimelines followingaclearproductionprocessusingbasictechnicalskillsandprocesses,basicscripts,storyboards andlayouts reflectingontheprogressoftheproduction evaluatingstrengthsandweaknessesintheproduction
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Suggested contexts
Withinthebroadareaofpointofview,teachersmaychooseoneormoreofthesuggestedcontexts(thislist isnotexhaustive): newsstories currentaffairsstories educationalprograms magazineandnewspaperpages wikisitessuchasblogs radiosegmentsorpodcasts photographicsequences.
Mediatypesstudentsmustworkwithinatleastoneofthefollowingmediainanyyear:film,television, photography,printmedia,radioanddigitalmedia.
Unit content
Thisunitincludestheknowledge,understandingsandskillsdescribedbelow.
Medialanguages
Systemofcommunication keyterminology,technologies,purposesandcharacteristicsofmediawork definedviewing,listeningandinteractingcontexts
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Representation
representationofidentities,placesorideas howrepresentationsareusedtoconstructpointofview processesofselection,emphasisandomissioninmediawork
Audience
Audiences identifyingreasonsfordifferentpointsofviewheldbyaudiences howvaluesinrepresentationsareusedtoreinforcepointofview
Subcultures subculturesasintendedaudiences
Mediatrends impactoftechnologiesonaudiencesformingpointofview
Production
Majorinstitutionsandindependents comparingcommercialandnoncommercialmedia intendedaudiencesforcommercialandnoncommercialmediawork intendedaudiencesandmarketingstrategies
Skillsandprocesses
collectingandcommunicatinginformationforaspecifictask demonstratinganawarenessofsafetyprocedureswhenusingtechnologiesandresources applyingteamskills,includingspecificroleresponsibilitiesandsettingtimelines applyingaclearproductionprocessapplyingtechnicalskillsandprocesses reflectingontheproductionprocess evaluatingstrengthsandweaknessesintheproduction
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School-based assessment
TheWesternAustralianCertificateofEducation(WACE)Manualcontainsessentialinformationonprinciples, policiesandproceduresforschoolbasedassessmentthatneedstobereadinconjunctionwiththissyllabus. Teachersdesignschoolbasedassessmenttaskstomeettheneedsofstudents.Thetablebelowprovides detailsoftheassessmenttypesfortheMediaProductionandAnalysisGeneralYear11syllabusandthe weightingforeachassessmenttype.
AssessmenttableYear11
Typeofassessment
Response Workinwhichstudentsplan,conductandcommunicatefindingsbasedontheanalysisofaudiences,media contextsandmediaexamplesusingarangeofframeworksandprimaryandsecondarysources. Canincludereflectionon,andresponseto,aseriesofstimuliorpromptswhichmayincludeownand/or professionalmediawork. Production Extendedproductionprojectwhichcanbecompletedaseitherasingletaskorasseparatetasks. Studentsexploreideas,controlandmanagetheprocessesrequiredtomanagetheaestheticqualityof production. Independently,andinteams,managearangeofproductionprocesses,evaluatingandmodifyingthemas necessary. Demonstrateanunderstandingofstyles,structures,codesandconventionsandtheconfidenceand competenceintheuseoftechnologies,skillsandprocessesinarangeofcontexts. 30%
Weighting
70%
14 Grading
Schoolsreportstudentachievementintermsofthefollowinggrades:
Grade Interpretation A B C D E Excellentachievement Highachievement Satisfactoryachievement Limitedachievement Verylowachievement
Theteacherpreparesarankedlistandassignsthestudentagradeforthepairofunits(orforaunitwhere onlyoneunitisbeingstudied).Thegradeisbasedonthestudentsoverallperformanceasjudgedby referencetoasetofpredeterminedstandards.Thesestandardsaredefinedbygradedescriptionsand annotatedworksamples.ThegradedescriptionsfortheMediaProductionandAnalysisGeneralYear11 syllabusareprovidedinAppendix1.Theycanalsobeaccessed,togetherwithannotatedworksamples, throughtheGuidetoGradeslinkonthecoursepageoftheAuthoritywebsiteatwww.scsa.wa.edu.au Tobeassignedagrade,astudentmusthavehadtheopportunitytocompletetheeducationprogram, includingtheassessmentprogram(unlesstheschoolacceptsthatthereareexceptionalandjustifiable circumstances). RefertotheWACEManualforfurtherinformationabouttheuseofarankedlistintheprocessofassigning grades.
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