PSA Adoption

Presented By: Super CAlis

(Mikhailangelo Llanos, Kevin Pena, Ariel Reynante, Aimee Ruiz)
The Issue at Hand
The foster care system (The System) is overly impacted
Just like kittens and puppies get adopted first.
As kids grow up in The System, their chances of being adopted decrease
tremendously
Most of the time if a kid is still in The System by the time they become a
teenager, or enter as a teen, they wont be adopted
When these teens reach the age of 18, they often experience many
disadvantages early on in their adult life
The more teens that can be saved from such a fate by being adopted into caring
families even if they arent the most perfect can literally save a kids life and
will at the very least change both yours and their futures.



Just One Example PSA from the
Campaign




Wide variety of situations are illustrated followed by the message
(in 25 sec) (for 5 sec)
which can be related to on many levels
by so many different audiences
what helps make this campaign so effective




Style and Tone
This campaign reenacts a broad spectrum of situations between adolescents that
have been adopted from the foster care system and their new parent(s), the general
theme being:
A kid is somehow embarrassed by their parent(s), but *narrator cuts in+ you dont have to be perfect to be
a perfect parent. There are thousands of kids in foster care who would love to put up with you.
BUT this also makes it more
likely
that somebody will be offended

Style and Tone
BUT this also makes it more
likely
that somebody will be offended

MAP (Medium)
Series of 30 second videos/PSAs which were posted on YouTube
Part of an ongoing campaign by the Ad Council and
AdoptUSKids
A service of the U.S. Childrens Bureau that has been in
operation since 2002 by the Adoption Exchange Association




Shows examples of mishaps amongst kids and parent(s)
o Parents give daughter unwanted sweater.
o Nosey mother during daughters phone call.
o Father giving awkward advice to upset daughter.
o Mother vacuums sons pet hamster.

MAP (Audience)
Intended for responsible adults that are capable of adopting a
child/teenager.

Can also be for anyone interested in adopting a child.

Current Foster Care kids/teens
Current Foster Care parents
Kids/teens of such parents
Family and friends of such parents
Anyone who can adopt from The System
Anyones kids/teens, family, and friends

MAP (Purpose)
To encourage adults to adopt a child.

They make adoption a nonchalant subject.

To show that there is no perfect parent out there
o Doesn't mean youre not qualified to raise a child.

Rhetorical Appeals (Ethos, Pathos, Logos)
Pathos: The videos uses ethos in many ways. For example, when the father
is trying to talk about relationships and he uses the stock market as an
example.

Ethos:They appeal to the adults so that they can begin adopting kids.

Logos: They use logos by stating their claim that You dont have to be
perfect to be a perfect parent.
Conclusion
Does the author(s) use rhetoric to effectively
communicate a message to his/her intended
audience?
Yes, the PSA organization uses humor to persuade the audience that you
dont have to be perfect to be a perfect parent.

What, if anything, has the group learned about rhetoric
by completing this project?
MAP
Argumentative Appeals
Chapter 4
The slogan you dont have to be perfect to be a perfect parent

Chapter 11
The video is a non traditional text.
The production
The distribution
Making connections
Works Cited
1. "About Us." AdoptUSKids. N.p., n.d. Web. 1 Jan. 2014. <http://adoptuskids.org/about-us>.
2. Barnet, Sylvan, and Hugo Bedau. "11 A Rhetorician?s View: Cultural Analysis of Non-Traditional Texts."
From Critical Thinking to Argument. 4th ed. S.l.: Bedford Bks St Martin'S, 2013. 371-390. Print.
3. Barnet, Sylvan, and Hugo Bedau. "Visual Rhetoric:Images as Arguments." From Critical Thinking to
Argument. 4th ed. S.l.: Bedford Bks St Martin'S, 2013. 70-116. Print.
4. "You Don't Have To Be Perfect To Be A Perfect Parent PSA's." YouTube. N.p., n.d. Web. 29 Jan. 2014.
<https://www.youtube.com/watch?feature=endscreen&NR=1&v=bSYUjE-FRRc>.