Join the EPPD Recruitment Video In order to prepare myself to enter my desired discourse community, which is the El Paso Police Department (EPPD) as a police officer, I had to analyze how the departments mechanisms of communication are used between its members in order to work as a functioning organization. However, theres much more to realizing how the EPPD works. For an organization to flourish and preserve its community in upcoming years, they must recruit new members in order to uphold the organization after expert members eventually leave the group. So how does the EPPD recruit its members effectively and persuasively? The EPPD has different means of persuasionranging from blunt brochures to theatrical video commercials. For this assignment, I will be providing a rhetorical situation, as Keith Grant-Davie (1997) explained in Rhetorical Situations and Their Constituents, and a rhetorical analysis of an online video regarding joining the EPPD and how this medium uses Aristotles (350 B.C.E) rhetoric tacticsEthos (authors use of credibility), Pathos (triggering audiences emotions), and Logos (using logic and reasoning)in order to appear persuasive to the viewer. But first, what is a rhetorical situation? According to Keith Grant-Davie (1997), a rhetorical situation is a set of related factors whose interaction creates and controls a discourse (Grant-Davie, 1997, p. 265); however, in order to understand the situation, you must examine the constituents of the situation (Grant-Davie, 1997, p.265) in which there are fourexigence, rhetor(s), audience, and constraints. Grant-Davie explained that exigence is the motivation of the RHETORICAL ANALYSIS 2 discourse, rhetor(s) are the people, real or imagined, responsible for the discourse and its authorial voice, audience is those people who the rhetor(s) negotiate through discourse to achieve the rhetorical objectives, and finally constraints are the factors in the situations context that may affect the achievement of the rhetorical objectives (Grant-Davie, 1997, p. 266-272). So what is the EPPDs rhetorical situation based off of using these four factors, and how does the situation relate to the EPPDs attempt at persuading its video viewer into joining the field? After watching the EPPDs recruitment video, I asked three simple questions to determine its exigence: what is the video about, why was this video needed, and what is this video trying to accomplish? The video was mainly about depicting what the EPPD does in law enforcement, and shows the type of training you do in order to become a law enforcement officer. After I asked myself why this video was needed, I realized that it was needed in order to accomplish its goalto persuade its viewers into joining El Pasos finest (City of El Paso, 2014) and become a law enforcement officer. In this video, the rhetors were an El Paso police officer (he was not introduced or identified) and the entire EPPD (an imaginary rhetor). The police officer plays the role of an employee, while the EPPD plays the role of the employer. The audience is any viewer, in general, that is interested in law enforcement, but more specifically in the EPPD. By the roles the rhetors are playing, they are exchanging information about the law enforcement field to its audience. And finally, this video has two constraints: previous history about the police force engulfed in corruption, and the fact that this is a dangerous field, which is where many officers have died on duty, creating fear and giving the audience uncertainty about joining. RHETORICAL ANALYSIS 3 Now that I have conjoined Grant-Davies (1997) four factors of rhetorical situation to set up the rhetorical situation for the EPPDs recruitment video, I will now analyze how the author of this video used Aristotles (350 B.C.E) rhetoric tacticsEthos, Pathos, and Logos. Remember, Ethos is the authors use of credibility in order to give his/her artifact reliability, Pathos is the authors choice of text, language, etc. in order to evoke certain emotions to their audience, and Logos is the authors use of logic and reasoning in order to explain their argument and classify it as valid. Throughout most of the video, the author relies heavily on pathos in order to persuade the viewer into becoming interested in joining the EPPD. In the entire video, there is dramatic music playing in the background, meaning that the creator of this video wanted its viewers to feel thrilled, as if they [viewers] were in an action movie. By including such theatrical music, the author wanted each viewer to feel powerful and heroic. Because the author wants to invoke these feelings, he/she is conveying the message that you can be the powerful hero if youre in law enforcement. In a couple of small video clips, there were gun appearances such as snipers and machine guns. The author is trying to show that in this field, you will get hands on action and adrenaline rush by coming in contact with danger, but you will also provide protection and security, all three symbols that are illustrated by guns. By doing so, the author is effectively appealing to one audience groupthose who are interested in helping people with a tinge of action and adrenaline. However, this video not only is trying to persuade one audience group, it is attempting to RHETORICAL ANALYSIS 4 persuade a wider audience range. The author includes a couple small fragments of clips depicting the different career branches in law enforcement, such as forensic analysts examining fingerprints or even the SWAT team breaching a building. The author chose to include these clips in order to attract the audience that doesnt necessarily want to be a police officer, but can join the EPPD as any law enforcement agent. After watching this video, it is difficult to notice or realize, but the credible author in order to establish Ethos is the EPPDthe rhetor. After analyzing the video, I found three applications of Ethos. A way for the audience to trust the video, it is likely that the audience will believe a credible website. In this case, the website where this video is posted on is elpasotexas.gov, and this is very credible due to the .gov domain addressmeaning that this website is government administered. The video is posted on the EPPD website and located under the tab saying Join the EPPD link. The author chose to have this commercial posted on this government administered website rather than have it shown either on YouTube or TV because of the fact since the webpage is government affiliated, it adds more authority and is more trustworthy than any other .com webpages. The second and third applications of Ethos are in the video itself. The second form is presented throughout the entire video; there are appearances of actual police officers and police officer trainees, and one clip that show many graduation certificates with an official police badge. These appearances and clip all collaborate and represent the EPPD as a whole, and this collaboration therefore gives the video a sense of trustworthiness to the department. The third form of Ethos is the RHETORICAL ANALYSIS 5 interview with the police officer because of the fact that he is a licensed police officer, meaning that hes been working on the field for some time and isnt a recent police academy graduate. Any viewer would be intrigued by this because a licensed police officer, which adds credibility, is telling the audience that the most logical reason to join the EPPD is to help people (also a minor appeal to Pathos as well), therefore persuading viewers to become a part of the EPPD and join the community. Though the interview with the police officer is working as Ethos in this video, it also plays a role as Logos. In order for a claim to be considered to be Logos, the claim must follow the syllogism structureif statement A=statement B, and if statement C=statement A, then statement C=statement Balong with the syllogism to be logical and true. The police officer works as Logos because he states the simplest yet logical reason to join the police forceto help people. This statement makes a valid syllogism in the form of helping people (A)=EPPD (B), You (C)=want to help people (A), therefore you (C)=EPPD (B). During his interview, he also added onto saying that he applied [police academy], made it through, and is ready to start. When he said this, he dictated it at a fast pace. The reason he said these words in a quick speed was to make people think that the process to join the department is quick, hindering viewers to think, Joining the department will be quick and easy, just like that. As part of an appeal to Logos, the author uses the police officer once more. Along the police officers interview, he shares a personal life experience and mentions he is 46 years old. This statement leads the audience to think wellif he did it at 46 years old, then I can definitely do it too. By using the tactic of RHETORICAL ANALYSIS 6 mentioning his age, the author just added another audience groupwhich would most likely range from ages 30-50who are still potentially eligible to join the EPPD. Throughout the two minutes of video, the author effectively uses Aristotles rhetorical means of persuasion in order to appeal to the viewing audience. As a consequence, those who viewed this video will become connected to the interviewed police officer by the means of motivation, thrilled by the adrenaline rush given by the gun scenes and melodramatic background music, and by the most logical reason to join the EPPDto help people. In conclusion, the author or creator of the video successfully portrayed Ethos, Pathos, and Logos in order to reach different audiences and persuade potential law enforcement recruits; therefore, the author/creator of this video fulfilled the EPPD rhetorical situation.
RHETORICAL ANALYSIS 7 References Aristotle. (350 B.C.E). Rhetoric. The Internet Classics Archive. Retrieved from http://classics.mit.edu/Aristotle/rhetoric.1.i.html City of El Paso. (2014). Join the EPPD. El Paso Police Department. Retrieved from http://home.elpasotexas.gov/police-department/application-process.php Grant-Davie, K. (1997). Rhetorical situations and their constituents. Rhetoric Review. 264-279. Retrieved from http://www.jstor.org/stable/465644