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„ India has recovered very well after the
slowdown. Infact, it is the best recovery globally
and GM India, with a slew of new launches in the
coming months, expects to clock 10 per cent
growth for the current financial year.
„ Next year, the growth would be even higher as
the new cars will get a full year for sale. The
September sales came as a storm with the
company clocking its highest- ever sales of 7,654
cars.
„ 4S car manufacturer General Motors (GM) is bullish on
the Indian market as it launched its premium sedan
Chevrolet Cruze on Monday with a price tag of Rs 10.99
to 12.45 lakh (ex- showroom) for its two diesel variants.
The company has developed the Cruze in Germany but it
received inputs from all of its R& D teams across the
globe.
„ When three months ago the new GM was born, we
committed to build new and exciting cars for all our
markets. Cruze is part of that commitment and has
already hit the roads in China and Australia.
„ The company is targeting to sell 800- 1,000 units
of Cruze in the first few months which is
expected to be stabilized at 500- 600 units later.
GM has invested more than $ 1 billion in India.
„ The company has rolled out the car with a 2.0
litre diesel engine in two different variants. It
claims that the car would give a mileage of 18.3
kilometre per litre, according to the Automotive
Research Association of India (ARAI) standards.
„ The Cruze will take on µentry level luxury
sedans¶ such as Honda Civic, Toyota Corolla
Altis, Skoda Laura and Volkswagen Jetta in what
is called the D- segment of the market, which
absorbs about 3,500- 4,000 units a month.The
Cruze which has been developed in Germany ³ is
the first product from our third generation 300-
series platform. All our future products will come
from this new platform´.
„ xpansive and feature laden, the Chevrolet Cruze
comes with must-haves that are not found in other
car in its class. What you get is comfort, luxury and
technology that are beyond your expectations.
„ 1) Passive ntry Passive Start: Allows operation of
central locking system, anti-theft alarm and ignition
and starter without the use of a mechanical key. This,
together with the push-button start, ensures a
complete keyless experience.
„ 2) Cruise Control: Automatically controls the speed
with the added advantage of steering mounted
controls.
„ 3) Rain Sensing Wipers: Automatically starts when
precipitation is detected and adjusts wiper speed
based on rain intensity.
„ 4) Smart Screen: A graphic information display on
which numerous setting are possible. It also detects
outside temperature and shows date and time.
„ GM launched Cruze in Chevrolet because it¶s the
most popular Brand amongst all other Brands of
GM (Ford, Daewoo, Opel). As all other Cars by
GM failed in Continuous sale in the market,
Chevrolet still remains the most luxurious brand
in GM¶s segment.
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„ Optimistically, Chevrolet have not loosen its
market reputation even during the period of
economic slowdown. And looking to the
features of Cruze with respect to its price, it
will be a successful product.
„ The product will be a huge hit. The time of the
launch is set to be Diwali, which is considered to
be the most auspicious festival of the Hindus in
the country. The segment that is selected for this
product is upper middle class and middle class
working people. This will definitely give a huge
volume thus improving the GM brand in the
country. This also will help to generate the
maximum revenue as the time of the launch is
done exactly as the end of the recession.
¤