Organizational Study Report

Presentation
Sebastian Joy Panattil (Reg. No. : 91646)
Objectives of the Study
To gain an understanding of the functioning of
the various departments at Malayala
Manorama, Kottayam.
To understand the working of a newspaper.
To study the work culture of the organisation.
Industry Profile - Global Scenario
According to the World Association of
Newspapers ,as of 2008 the worldwide
circulation of newspapers was estimated at
540 million.
1.9 billion people read a paid daily newspaper
every day and newspapers reach 41 per cent
more adults than the world wide web.
The financial crisis has clearly had a serious
impact on newspaper revenues(newspaper
advertising revenues were down by 5 per cent
in 2008).
Industry Profile Indian Scenario
India offers a promising market for the print
media industry.
The expected CAGR of 12 per cent up to 2010
is a result of the increasing rate of literacy.
In 2010, the print media is expected to reach
Rs 19,500 crore from its present value of Rs
10,900 crore.

Company Profile
Founded on March 14
th
1888 by Kandathil Varghese
Mappilai at Kottayam.
First joint stock publishing company of India.
The first issue of the Malayala Manorama appeared on
March 22
nd
1890.
The group has 43 publications (in 5 languages)and
several other media products .
Published from sixteen centres - ten Kerala towns, four
Indian mega cities, and two foreign countries.
Manorama is one of the worlds largest daily
newspapers. It sells more than 1.7 million copies a day.


Vision and Mission
Vision:
Neethiyukthamaya, Swanthanthramaya,
Sathyasanthamaya Pathraprevarthanam.
Mission:
Dharmosamath Kuladaivatham, meaning
Charity Our Household Divinity.

Organization Chart
Management
KM Mathew Chief Editor
Mammen Mathew Editor and Managing
Director
Philip Mathew Managing Editor and Director
Jacob Mathew Executive Editor and Director
George Jacob Director
Amit Mathew Resident Editor
Jayant Mammen Mathew Deputy Editor
Harsha Mathew Assistant Editor
Riyad Mathew Senior Assistant Editor

Product Profile
Malayala Manorama Daily (Malayalam)
Manorama Weekly (Malayalam)
Bhashaposhini (Malayalam)
Vijayaveedhi (Malayalam)
Thozhilveedhi (Malayalam)
The Week (English)
Karshakasree (Malayalam)
Karshakasree Diary
Manorama Yearbook (Bengali, Hindi, English, Malayalam and Tamil)
Malayala Manorama Calendar (Malayalam, Hindi, Tamil)
Malayala Manorama Diary
The Week Diary
Malayala Manorama Annual
Vanitha (Malayalam, Hindi)
Arogyam
Parppidam
Sreeman
Balarama (Malayalam)
Kalikkudukka (Malayalam)
Balarama Amar Chithra Katha (Malayalam)
Balarama Digest
Magic Pot (English)
Interactive CDs
Audio Cassettes
Departments
Editorial
Circulation
Diversification
Finance
Human Resources
Marketing
Materials
Personnel and Administration
Works





Editorial Department
This department plays a major role in
collecting the news till printing.
Each page of the newspaper is drafted by
separate groups within the editorial
department.
Key Sections:
Copy Desk
Local Desk
Bureau of reporters and photographers.


Editorial Department (contd.)
Copy Desk:
The copy desk handles general news received
from agencies like PTI and UNI.
Local Desk:
Consists of the local chief and page editors.
Handles all the news items from agents, bureau
reports, photographs and part time stringers.
Bureau of reporters and photographers

Circulation Department

Key Functions:
Responsible for carrying out the circulation
process.
The department has a staff of 200 employees.
Circulation inspectors are employed in order
to do the field work.
Conducts market surveys of the product and
prepares periodical statistical reports .
Circulation Department (contd.)
Functions:
Deals with the agents who circulate the products to
the customers.
Decides the security amount that is to be collected
from the agents.
Entrusted with the responsibility of working together
with the marketing department to attract customers
and also to sustain the existing ones.
It also sees to the collection of sales receipts from
the agents.



Diversification Department
Functions:
Carry out market research for new and
exciting products.
Test marketing to check whether new
products are successful or not.
Designing and adjusting production variables
based on test findings for the new products.

Finance Department
Two main sections:
Main Accounts
Sales Accounts
Main Accounts
This section is responsible for the settlement of all
the purchase bills of newsprint, machinery, spare
parts and other office items.
Controls the expenses incurred by the other
departments.

Finance Department (contd.)
Sales Accounts
Responsible for raising the bills to their
advertisers, collection of the amount.
This section is responsible for preparing the
sales as well as revenue statements.

Finance Department (contd.)
Key Functions:

Funding for expenses and working capital management.
Plan the cash flow based on inputs from Circulation,
Marketing and Materials departments.
Assist in the audit of the accounts. The auditors of the
Companys books are Cherian and Cherian Associates.
Administration of payroll.
Collection of cheques from debtors. The department
receives about 1.5 to 2 lakh cheques per annum.
Prepare the estimated cash flow statements on a quarterly
basis.

Human Resources Department
Key Tasks:
Recruitment
Selection
Induction
Training and development
Performance Appraisal
Promotion

Marketing Department
Functions:
Deals with space marketing of classified
advertisements and display of its publications.
It also deals with product management and
product research.
The marketing division also handles product
promotion.
The main function of the marketing
department is generating revenue through
advertisements.
Marketing Department (contd.)
Manorama generates revenues of about Rs
350 crore in advertisements annually.
The different types of advertisements are:
Display advertisements.
Classifieds.
Personal advertisements.
Manorama generates revenues of about Rs
350 crore in advertisements annually.

Marketing Department (contd.)
Main Sections:
Research Division
Product Management
Sales Force
Operations Staff
Work Order Generation
Credit Control
Marketing Department (contd.)
Key profiles:
Chief General Manager Marketing
General Manager - Marketing Services
General Manager Marketing Operations
Materials Department
Functions:
The main task is budgeting.
They forecast the cost of newsprint to decide
whether to stock it or not.
Find the requirement of newsprint for all the
existing and new publications.
Purchase of consumables like ink (black and
colour), plates, films, fountain solution, straps and
polythene covers.

Materials Department (contd.)
Malayala Manorama uses Standard newsprint,
Glazed newsprint, Art Paper LWC Paper, Map
Litho and Cream Wove newsprint .
Manorama imports glazed newsprint from five
countries. Two biggest suppliers are Norway
and Finland.
Imported newsprint is stored in godowns in
Kochi and Kottayam and transported daily to
other units .
Materials are issued on the basis of FIFO
system.

Personnel and Administration
Department
Key Tasks:
Employee records and attendance.
Employee Benefits.
Work Environment, Civil Works and Leasing.
Travel, Transport and Event Facilitation.
General Administration.
Statutory Compliance.
Monitoring of complaints and feedback.
Works Department
Key Sections:
Proof Reading:
Check for mistakes and structures of the sentences
and corrections are made if necessary.
Proof readers are assigned to do this job.
Scanning:
Responsible for the scanning of the photographs and
other pictures which are to be added in the pages.

Works Department (contd.)
Pagination:
In this process the columns and pictures are pasted
on a page and to adjust the spaces and to prepare
the layout.
This section does the final touch ups of the pages
and send it to the pre press division to prepare the
films of the pages with the colour codes.
Pre Press:
This department is responsible for preparing the
films for the purpose of printing.
These films are sent to the plate making section for
making plates for printing.
Works Department (contd.)
Plate Making:
Printing plates are prepared at the press itself.
These plates are then sent to the press for attaching
it to the printing machine.
Printing:
The company uses both fully automatic and
manually controlled machines for printing purposes.
Malayala Manorama uses both heat set units and
cold set units for printing.

SWOT Analysis
Strengths
Loyal customers
Employees
Management
Brand Image
Social Commitment
Market leader
Advertisement revenues
Weaknesses
Generation gap between employees
Vernacular media
Inability to attract youth readership
Poor global reach
Public information
Opportunities
The overseas market
Youth segment
Alternate Avenues
National Market
Threats
Electronic Media
Aggressive marketing strategies of
the competitors
Decline in advertisement revenues
Television
Conclusion