TABLE 4.1. INTE.RPRE.TE.D CUSTOME.R NEEDS FOR A FINGE.

RNAIL CLlPPER PRODUCT

1.Inexpensive cost 16.Act as key-chain
2.Compact storage 17.Nonsnag storage
3.Lightweight 18.Striking appearance
4.Easy to open file 19.Files nails
5.Picks nails 20.File rough
6.File holds filed dust 21.File has a picking tip
7.Easy-to-close file 22.Easy-to-open clipper
8.Easy-to-align clipper 23.Easy-to-hold clipper
9.Body contoured to hold 24.Curved blade shape
10.Wide handle 25.Low squeeze force
11.Blade can act as pusher 26.Blade can act as a file
12.Clips nails 27.Clips toe nails
13.Clips hangnails 28.Sharp blade
14.Nails fall predictably 29.Stores cut nails
15.Easy to clean 30.Easy-to-close clipper

Other methods can be used to provide greater structure to the customer needs models. the previous
methods provide an importance ranking to each customer need. The result is a constant weight, which
is generally not true. For example, the importance of the noise generated by a product may fall
drastically if the price is cut in half. The two needs have correlated importance over large changes in
values. To uncover how the importance ranks change with changes in values of the needs, one must
Cost redus Poate fi breloc la chei
Stocare compact Uor de stocat
Uoar nfiare izbitoare
Pil uor de deschis Pilete unghiile
Prinderea unghiilor Pilire rugoas
Pila reine praful pilit Pila are vrf de prindere
Pil uor de nchis Clete uor de deschis
Clete uor de aliniat Clete uor de inut
Corp conturat pentru susinere Form curbat a lamei
Mner lat For mic de strngere
Lama poate aciona ca dipozitiv de mpingere Mnerul poate aciona i ca pil
Tiere unghii Tiere a unghilor de la picioare
Tiere pielie Lam ascuit
Unghiile cad previzibil Stocare a unghiilor tiate
Uor de curat Clete uor de nchis


Figure 4.14. Clipper customer needs list.

Proiect de unghier
Necesitile clientului

Intervievat : KNO
Numrul de consumatori - 30
0 5 Scara de msurare
Consumatorul mediu
Brbat/Femeie , vrst: 20 40 ani , clasa de mijloc
Nu lucreaz n industria produselor de pr sau unghii
Numrul de intervievai
Necesitile consumatorului
WT
5 4 3 2 1 0
Cumprare
- Cost 4 5 21 4
Transport n pachet
Despachetare
Purtare la lanul cheilor
- Se poart ca breloc 0 6 2 22
Stocare
- Stocare compact 4 6 18 6
- Uor de stocat 1 6 2 22
- Uoar ca mas 2 12 6 12
- nfiare izbitoare 3 16 4 10
Pregtirea de pilire/culegere
- Pil uor de deschis 2 18 12
Pilire/culegere
- Pilete unghiile 2 18 12
- Prinderea unghiilor 2 10 2 2 16
- Pilire rugoas 1 6 2 22
- Pila reine praful pilit 0 4 4 22
- Pila are vrf de prindere 2 12 18
Inchiderea pilei
- Pil uor de nchis 2 2 16 12
Pregtire pentru tiere
- Clete uor de deschis 4 2 18 10
Tiere
- Clete uor de aliniat 2 6 2 16 2 4
- Clete uor de inut 3 2 18 4 6
- Corp conturat pentru susinere 3 2 18 4 6
- Form curbat a lamei 3 2 18 4 6
- Mner lat 2 6 6 6 12
- For mic de strngere 1 2 16 2 14
- Lama poate aciona ca dipozitiv de mpingere 1 6 4 20
- Pila poate aciona i ca pil 1 4 2 2 22
- Tiere unghii 5 30
- Tiere a unghilor de la picioare 1 4 2 2 22
- Tiere pielie 1 4 2 2 22
- Lam ascuit 1 4 2 2 22
- Unghiile cad previzibil 1 2 16 2 10
- Stocare a unghiilor tiate 1 2 4 2 22
- Uor de curat 0 6 2 22
ntoarcere de la tiere
- Clete uor de nchis 4 2 26 2
Aruncare
first assign a structure to the need space. This structure represents the range of possible values for each
need (noise might have values of decibels, cost might have values in dollars, etc.). Over this space, a
relative preference structure can be formed that reflects the customer's perceptions.