C Jigsaw Academy July 2011

ANOVA & CHI SQUARE

Problem 1

Retailer Y wants to test impact of aisle and shelf placement on sales of Brand A. It
changes Aisle and Shelf combinations and records total sales for three consecutive days
for each combination. Is there a significant impact of changes in aisle and shelf
placements on total sales?

Use Data in AnovaCaseStudy.csv

AnovaCaseStudy.cs
v



Problem 2:

A company manufactures shoes and wants to design an advertising campaign targeted at
students. It manufacturers shoes for both men and women, and wants to understand if
preferences for type of shoes differs significantly between men and women if it does
then it may need to create separate campaigns for men vs women.

It runs a survey on 100 students in a university campus, and here is the result. Would you
recommend that the company create one advertising campaign for both genders or
separate ones by gender?


Sandals Sneakers
Leather
Shoes Boots Other
Males 6 17 13 9 5
Females 13 5 7 16 9



Problem 3:

A store manager is looking to optimize the number of customer service associates
required across multiple shifts. Clearly, number of associates required is directly
proportional to number of customers requiring service. He makes a note of number of
customers walking into his store over multiple days, and specifically notes how many
customers show up per hour.

C Jigsaw Academy July 2011
Number of
customers
per hour
Number of
instances
0 12
1 31
2 47
3 41
4 45
5 31
6 6
7 3
8 1


The manager wants to see what are the chances of > 6 customers per hour. However,
before he can do that what does he need to check? And what should be the conclusion he
reaches?




5. A chi-square test can be used to test:
a) difference in two variances
b) equality of two proportions
c) to make an inference about a population mean
d) all of the above


6. When testing for independence in a contingency table with 3 rows and 4 columns, the
degrees of freedom will be?

7. Chi Square Goodness of Fit tests are used to measure if the distribution under review
matches a Chi Square Distribution True or False