This document discusses Wumart Stores, China's largest retailer which aimed to replicate Walmart's low-cost business model. It examines Wumart's competitive advantages in China's emerging retail market and how its strategy aligned with the changing external environment. The document's goals are to analyze Wumart's sustainable competitive advantages, discuss how its strategy was tailored to internal strengths and external conditions, and explore strategies for Wumart to continue succeeding as China's market evolves.
This document discusses Wumart Stores, China's largest retailer which aimed to replicate Walmart's low-cost business model. It examines Wumart's competitive advantages in China's emerging retail market and how its strategy aligned with the changing external environment. The document's goals are to analyze Wumart's sustainable competitive advantages, discuss how its strategy was tailored to internal strengths and external conditions, and explore strategies for Wumart to continue succeeding as China's market evolves.
This document discusses Wumart Stores, China's largest retailer which aimed to replicate Walmart's low-cost business model. It examines Wumart's competitive advantages in China's emerging retail market and how its strategy aligned with the changing external environment. The document's goals are to analyze Wumart's sustainable competitive advantages, discuss how its strategy was tailored to internal strengths and external conditions, and explore strategies for Wumart to continue succeeding as China's market evolves.
1. Sources of competitive advantage and its sustainability in an emerging
market environment
2. Strategy formation fit between firm strategy and external environment
3. To provide students with a basic understanding of the concept of sustainable competitive advantages and special considerations in a changing market environment through Wumarts successful business expansion
4. To discuss strategy formation with a focus on the firms internal resources and its external environment
5. To explore potential strategies to be implemented at Wumart leading to continued success in the new market environment