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Fitment Survey

Rajit Singh Gulati Date: 17th Nov. 2009


Chandigarh Place: Ludhaina
•Sample Size: 200 vehicles
•Sample area: Ludhiana
•Type of research: Quantitative
•Type of data: Primary
Following are the information gathered
in the survey.

•Vehicle Number
•Make
•Model
•Tyre Company
•Tyre Brand
•Tyre Size
M

0
10
20
30
40
50
60
70
80
90
100
ar
H uti
yu
nd
ai
H
on
da
Sk

Sample Size: 200


od
M
ah a
in
dr
a
M Fo
r
is
tu d
bi
sh
i
Fa
it
Ta
t
To a
Vo yo
lk
s w ta
ag
Ch en
ev
ro
le
O t
th
er
s
Share of each Car Manufacturer
Percentage Share of top 10 car models as per survey.

Accord
Wagon R Wagon R
Alto 2%
15% Scorpio
20%
Scorpio Santro
2% Swift
Lancer Indica
Santro
4%
16% City
Ikon Ikon
3%
Lancer
City Swift Alto
18% Indica 10%
Accord
10%

Sample Size: 200


Market Share

Others
24 Goodyear
30
Michelin Goodyear
6 Bridgestone
Apollo JK
26 Ceat
Bridgestone MRF
49
Apollo
MRF
27 Michelin
Others
Ceat
JK
2
36

Sample Size: 200


Percentage Market Share
Market Share

Others
12% Goodyear
15%
Michelin Goodyear
3% Bridgestone
Apollo JK
13% Ceat
Bridgestone MRF
24%
Apollo
MRF
14% Michelin
Others
Ceat
JK
1%
18%

Sample Size: 200


Upsizing in
Ludhiana
The table shows different tyre sizes for a few major cars.

Swift
The most selling models for each company.

COMPANY BRAND
GOODYEAR GT3
BRIDGESTONE S 322
JK ULTIMA XP
MRF ZV2K
APOLLO AMAZER
MICHELIN ZMI energy
FEDRAL Super Steel 595
WANLI S-1015
PIRELLI P-5000
MAXXIS MA 701
Ludhiana = Alloys

Total Cars 200


Alloy Wheels 47
Non-Alloys 153
% Alloys 23.5%

In Ludhiana Majority of cars had Alloy


Wheels.
The Survey shows that approx.
25% of sample size is with alloy wheel .
Conclusion
The survey shows :-
Market Leader (Tyre) : Bridgestone
Market Leader (Car) : Alto
Market Leader (Company) : Maruti Suzuki
Market Leader (Tyre brand) : S 322
Goodyear has a decent market share in Ludhiana.
The Survey covered the parking lot of all the Corporate offices,
(Feroz Gandhi Market).
Hence we can also conclude that Goodyear has a presence in
the working professional segment of the market.
The survey also shows that majority of cars with Goodyear
tyres were fitted with alloy wheels.

Sample Size 200


Goodyear 30
GT3 14

GPS 2 8
Eagle NCT 5 8