PC makers "prudish"

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Under this ack!round" Leno#o and HP launch Chromeook in earl$ %&'(" its purpose is )orth
ponderin!.
*rom the hard)are parameters o+ #ie)" there is no inno#ation at the Leno#o Thinkpad ,'('e and
HP Chromeook Pa#ilion: lo)-po)er Celeron processor" %./ 001( 1AM" '2./ 330 solid
state hard dri#e" plus 4-2 hours o+ atter$ li+e" Apple5s Mac/ook is not Air and Ultraook ri#als"
ut )ith 6uite a +e) $ears a!o the 7nternet likeness.
3o" the )orld5s top t)o PC makers" )h$ not choose a etter time to introduce the prospect o+
Chromeook it8 An interestin! e9planation: PC so+t)are o#erlord Microso+t5s recent series o+
mo#es" a PC hard)are manu+acturers collecti#el$ "peace+ul protest" an important moti#ation.
The second hal+ o+ %&'%" a+ter the release o+ Microso+t Windo)s : operatin! s$stem" launched its
o)n rand talet 3ur+ace" di#ided into t)o #ersions: +ocus on talet 3ur+ace 1T" as )ell as
+ocusin! on the noteook 3ur+ace Pro. Anal$sts pointed out" 3ur+ace Pro near the super pole on the
location" desi!n" per+ormance and price" is actuall$ a coat draped Talet PC noteook. This
product )ill e a#ailale in the U.3. on *eruar$ ;" PC makers are seen as a direct threat to the
+uture o+ hope Ultraook. This allo)s the ori!inal" as Microso+t is a close all$ o+ the ma<or PC
makers +eel chill.
*or PC manu+acturers" put all $our e!!s in one asket" there is a risk that the$ hope to pass a
!esture to Microso+t Chromeook: =o matter ho) much intimac$" )e are not $our +oundr$"
interest must e respected. .artner #ice president o+ market research +irm > Carolina Milanesi
?Carolina Milanesi@ pointed out: "the ma<or manu+acturers are lookin! +or opportunities to attempt
to maintain !ro)th in the case o+ the PC market as a )hole landslide."
PC makers suddenl$ hi!h trans+erred /ureau Chromeook" in +act" is the retreat o+ the "prudish"
emperor to adicate Microso+t aims to remind this e!an to !et in#ol#ed in the +ield o+ so+t)are
!iant hard)are do not !ra someone else5s cake. Ho)e#er" Chromeook market positionin! #a!ue"
con+usin! product strate!$" is the root cause o+ it is di++icult to e success+ul.
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