Titan Raga

Contemporary elegance in ethnic

design
for
Contemporary women
Presented by Vidya Dinesh Nair
Market
Only 25% of Indian Population owns watches

18-25 yrs make up bulk of population

Womens watch- downsized versions of gents
watch

Increase in middle class, life style spending


Target market size > 442 million

Competitors Eganas Pierre Cardin,
Citizens Eco drive, Chinese watches

Marketing Objective penetrate 5%
annually

Pricing - between 1400-5000Rs

Positioning Contemporary design with
ethnic touch with identity for middle class
women of age 20-50

Promotion Ad and media mix, brand
ambassador and encouraging multi
ownership

Distribution - Exclusive Raga stores, multi-
brand stores and online stores