#CIT10: _____________

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Overview: History
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#CIT10: Theme
 #CIT10: Concept

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 Strategic Objectives
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Strategic Objectives: Boiled Down
 Tactical Goals
Engagement Brand Capital Media Awareness
 Engagement / Audience

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 Peer Tactics: Disengaged
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 Peer Tactics: Engaged
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 Professional Tactics: Faculty
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 Professional Tactics: Industry
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 Day of Tactics
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 (misc) Hard Deliverables
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 (misc) Soft Deliverables
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 Goals & Success Metrics
As at November-17-09 Measurement
Target Actual Delta
200 0 -200
Engagement # of people who actually attend
participation (# of questions
13 0 -13
Engagement asked)
Highly Engage student
10 0 -10
Engagement relationships formed (before

500 0 -500
Brand Capital # of Student Guide downloads

500 7 -493
Brand Capital # of Twitter followers

5 0 -5
Brand Capital # of essay submisssions

50 0 -50
Brand Capital #of blog posts

1000 0 -1000
Brand Capital # of hash tag uses

5 0 -5
Media Awarness credible on-campus stories

1 0 -1
Media Awarness credible extrenal stories
Creative Guidance
Creative Guidance
 Creative Guidance: Things to
Leverage
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Any questions?
THANK YOU