Documente Academic
Documente Profesional
Documente Cultură
Dr Amit Rangnekar
NMIMS
• Marketing Strategy
Branding, Pricing, Promotion, Distribution
STPD
Product Adaptation
• Performance
• Future Plans
• Issues & Realities Dr Amit Rangnekar NMIMS
The Beginning…
• 1954, Ray Kroc, 52, a distributor of milk shake
maker- Multimixer, heads West on hearing
about the McDonald Bros hamburger stand in
California
• Seizing the opportunity, he pitched the idea of
opening up several restaurants to the McDonald
brothers, to sell 8 of his Multimixers to each and
every one.
• "Who could we get to open them for us?" they
asked "Well," Kroc answered, "what about me?"
• Huge Sub-continent
• 4 times the population of the US
• Middle Class estimated at 300 Million
• Per Capita GDP $ 400- but at PPP- $2540
• 4th largest economy- ahead of France,
Russia,UK, Asia’s 3rd largest-Behind China &
Japan (PPP)
• Poor roads
• Power situation grim even in New Delhi
(Capital) and Bangalore (Silicon Valley)
Trikaya Agriculture –
• Supplier of Iceberg Lettuce
• Advanced agricultural practices enabled
specialty crops like iceberg lettuce, special
herbs and many oriental vegetables.
• Farm infrastructure - Specialised nursery,
agricultural experts, pre-cooling room, cold
room for handling, refrigerated truck for
transportation.
Amrit Food
• Milk and Milk Products for Frozen Desserts
• Installed capacity of 6000 lit / hour for producing
homogenised UHT (Ultra High Temperature)
processed milk and milk products.
• Dedicated
• Matching supplier production with deliveries to
meet schedules & restaurant needs
• 2 centralised distribution centers at Mumbai &
Kochi, each capable of catering to 25 outlets
• Aim to enhance quality of storage operations
• Emphasis on economies of scale-storage
volumes high
150
100
50
600
400
200
0
Outlets Investment
Today 58 400
End 2004 68 500
End 2005 100 800
• SWOT
• Trend Analysis
Performance
Key Key
Certainties Uncertainties