2 Metro Braila 0 0 0 #DIV/0! #DIV/0! 3 Metro Braila 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0! 0 0 0 #DIV/0! #DIV/0! 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 #DIV/0! #DIV/0! 4xAlways Single ultra night - 40 %reducere la al 4 lea produs Single SALES PROMO OFFERS Always Ultra Night Always Maxi Sensitive Normal Plus Always Every Day liners Always Platinum liners Sensitive Super Plus Sensitive Night Always Ultra Always Platinum Single Duo Quattro Single Duo Duo Duo Single Quattro Duo Quattro Single Duo Total dispencere oferite Nr crt Magazin Period of exploitation Total ISP hours CONTACTS Total contacts that bought P&G feminine care products Total contacts that didn't buy feminine care products products Competition P&G Quantitative report Always Duo 20 4xAlways normal plus - 40 %reducere la al 4 lea produs 4xAlways super plus - 40% reducere la al 4 lea produs Single Duo Average sales per hour Total no. of contacts Total contacts that are competitive users (who do not use Always) Total contacts converted from competition to Always Single 60 54 40 20 Quattro Sales hit rate TOTAL SALES TOTAL PROMO OFFERS TOTAL SALES Always Duo ultra normal plus + 4 abs always End-cap Island on central alley/at the category Other placements (number, positioning) 1 Metro Braila 19.05.2014, 20.05.2014, 23.05.2014. Am intalnit cliente care au spus ca folosesc always deoarece sunt bune si au aripioarele foarte stabile. De asemenea o clienta a spus ca a incercat mai multe absorbante de la concurenta, dar s-a oprit la always pentru ca ii ofera confortul necesar. Marea majoritate a clientilor abordati nu au aratat un interes deosebit pentru dispencer, unii au spus ca ideal ar fi fost ca in locul dispencerului sa fie alta gratuitate. Cel mai mare succes il au pachetele promotionale de 4 buc always single. dispencer libresse Qualitative report Always Nr crt Store Period Shoppers feedback (most relevant ones) Competition activity - Competition offers (other than the ones in leaflet) - new offers, strong offers etc Secondary placement (competition) - decorated or not Consumer mechanisms (raffle, instant gift, loyalty etc)- prizes, period, demo - Competition Consultants/promoters - competition (period, schedule) Issues and solutions found/ OOS