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Entrepreneurship and How to Establish Your Own Business
Format Soft Cover
ISBN 9780702189203
Edition 4th Edition
PageCount 150
Published 2011
About this Publication:
New businesses or enterprises have a notoriously high failure rate. Prospective entrepreneurs are therefore wary of starting new businesses. There are, however,
many success stories of thriving entrepreneurs. Most of them have applied the same basic principles when they ventured into their new businesses.
Contents Include:
Chapter 1: Entrepreneurship and small, medium and micro enterprises
(SMMEs) in perspective
1.1 Introduction
1.2 The relationship between entrepreneurship and small business Management
1.3 Types of entrepreneurial businesses
1.3.1 The formal small business
1.4 Corporate entrepreneurship/intrapreneurship
1.4.1 Franchisors and franchisees.
1.5 Key success factors of entrepreneurs
1.6 Dealing with external factors that affect entrepreneurship
1.7 Summary
Chapter 2: Basic business concepts and the business environment.
2.1 Introduction
2.2 The business.
2.3 The business environment
2.4 Summary
Chapter 3: The identification and development of business ideas
Learning outcomes
3.1 Introduction.
3.2 Cultivating a creative attitude.
3.3 Generating business ideas
3.5 Summary
Chapter 4: The viability of a business idea
4.1 Introduction
4.2 The viability study.
4.3 The needs analysis and characteristics of customers
4.4 The business structure
4.5 The mission statement and objectives of the business
4.5.1 Mission statement
4.8 Calculating the expected net profit
Of Interest and Benefit to:
http://www.jutaacademic.co.za
Entrepreneurship and how to establish your own business 4th edition is a clear and well-structured guide for prospective entrepreneurs as well as business
students.
Key Benefits:
Entrepreneurship and how to establish your own business 4th edition has captured the basic principles and practices of successful entrepreneurs. This book
gives you practical guidelines on how to develop your business ideas and establish your own successful enterprise.
Pricing:
Description Price
4th Edition R 302.00