Islam and theory of just prices

Just prices are those prices which are within the reach of majority of people.
People should afford necessaries of life. Only just prices guarantee fulfillment of
necessaries.
As there is no existence of perfect competition so the prevalence of just prices is
unreal. Every firm tries to produce at minimum cost and charge high prices in
order to earn more profits. Firms tries to keep supply less than demand (artificial
shortage) so there will be an upward trend in prices
In order to keep the prices high, firms try to capture market by creating artificial
shortage of supply, do not let new firms to enter into the market, create
problems for the existing firm to operate in the market.
Firms spend enormously on advertisement to surpass other firms in sale, and
present it as a rationale for high prices.
Due to unequal distribution of wealth, the market contains those goods which
are consumed by the rich. Resources are directed towards the production of
luxuries and necessaries production increases meagerly.
In current worlds market the prices are not set by forces of demand and supply
but the entrepreneurs will.
In islam the firm is inspired by the values of islam to promote general welfare.