Reliable data on India

I want to know consumer characteristics

at a granular level
I want to identify potential markets
How much do people
earn, spend and save?
Where do my products fit?

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 The Edifice
• Millions of data points, across thousands of cities,
districts, and rural markets
• On every aspect of human activity and consumer
markets
• Using expertise developed in
long term partnerships with researchers at Cambridge, Harv
.
• And
endorsed by rigorous practitioners such as RBI, Finance Co
.

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 Proprietary Estimation
Large raw data sets Model
Large aggregated data sets
Samples representing
over 2 million
households

Over 20 years time series Over 20 years time series

National Sample Surveys, NDSSPI, Reserve bank of India, Census of India, Central
NFHS, Proprietary surveys, Economic Statistical Organization, Ministry of Finance,
Survey of India, ASI, Others ASI, SSI commission, Proprietary data sets.

ECONOMETRIC MODELING, STATISTICAL ANALYSIS, NEURAL N

Identify at a sub-district level Calibrate

Distribution of assets, incomes, expenditures and savings Based on latest data
Key drivers – capital flows, infrastructure, and human capital releases of CSO,
Registrar General of
Macro-economic conditions India and others

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To find precise estimates of

Incomes, expenditure, growth, savings, At various geographic levels

investment, habits, society,
development, infrastructure, housing… Separated for urban and
rural segments

Which go into a range of products…………………

District GDP of India, Market Skyline of India, City Skyline of India, Indian Financial
Scape, Indian Development Landscape, Housing Skyline of India,
City Skyline of India – Neighbourhood Series
………………… To address different needs

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 For a range of purposes
Know consumer characteristics Prioritize &
rank markets
Identify demand potential of select locations
Business Identify Potential Markets
expansion
Market Monitor sales
Analyze MarketsProducts efforts

Benchmark Deliver
sales against services Target
potential where they locations
are required
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It is
Not just surveys, but much more………

It involves analyzing very large survey data sets over long time series………
It involves analyzing very large aggregated data sets over long time series………
It involves applying econometrics, statistical analysis, neural networks and other
techniques………
It involves cross referencing and calibration with reliable authoritative sources………
It involves conducting fresh surveys to fill in the gaps………
It includes developing heuristics to find solutions………

………………… To finally arrive at robust estimates at extremely granular levels.

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