NATALIE MELCHIORRE-STOUT

Columbus, OH
linkedin.com/in/nataliemelchiorre
614.670.2977 NatalieMStout@gmail.com natalie-design.com

SUMMARY

Web / Graphic Designer with 6+ years experience in all phases of design cycle and content management.
Self-motivated and organized with outstanding interpersonal and communication skills. Analyze, design and
partner with IT in implementing global enterprise websites on multiple platforms and browsers. Enjoy
working independently and as part of a team. Adapt quickly to content manager systems and deliver
increased lead conversion and customer base growth for clients through strategic web redesigns. Expertise
in management of social media marketing, development of internet business strategies and market /
consumer research.
CORE STRENGTHS

Product Conception, Responsive Design
and Specification
Creative Project Team Leadership


Cross-functional Communication

Troubleshooting and Problem Solving


TECHNICAL SKILLS

Currently learning Lectora, Storyline, and Captivate
through Lynda.com

Mac and PC Platforms
Microsoft and Mac Office Products Google Analytics, Drive and Website Builder
SharePoint and SharePoint Designer JIRA, issue tracking software by Atlassian
Adobe Master Suite CS6
HTML, CSS, Photoshop, Illustrator, Dreamweaver (building websites), Acrobat Pro X (manipulating PDFs
and creating forms), Adobe Premiere and After Effects (video editing), Fireworks (building website
prototypes), InDesign (i.e. magazine layouts), Encore, Bridge, and Media Encoder
Camtasia Studios (for creating online tutorials, recording on-screen activity, editing and enhancing content
and sharing in high quality to viewers anywhere)

PROFESSIONAL EXPERIENCE

NATALIE-DESIGN.COM, Columbus, OH 8/2006 Present
Freelance Web / Graphic Designer
Design web pages, micro-sites and landing pages for business-to-business (B2B) products.
Meet client specs, defined by increased click-throughs, and inform users through creation of strong
websites by communicating and collaborating with clients marketing managers, project managers,
information architects, and web developers.
Connect clients businesses to target audience through redesign of websites by developing interactive
prototypes for usability research using Adobe Master Suite software.
Improve clients ability to capture new business opportunities through information sharing regarding new
ways to reach target market / goals by remaining current with industry trends.


NATALIE MELCHIORRE-STOUT NATALIEMSTOUT@GMAIL.COM PAGE TWO

ABBOTT NUTRITION HOME OFFICE, Columbus, OH 5/2013 Present

Interactive Production Designer (Contract)
Creates, executes and produces digital files for Abbott Nutritions family brands (Abbott Nutrition Health
Institute, EAS Sports Products, Similac and Night Nurse Nation), email communications, website/print
templates, and other deliverables under the direction of his or her manager and the Creative Directors, Art
Directors, and Designers on the Interactive Design Team.
Assist in the production of large scale interactive multimedia projects using the Adobe Master Suite.
Develops applications for the education market (doctors, nurses and medical staff) on Abbott
Nutrition Health Institute within budget and deadlines.
Works closely with project managers, designers and development staff on social media design
projects and print templates to engage target audience.

FRANKLIN UNIVERSITY, Columbus, OH 9/2013 05/2014
Marketing Specialist (Contract)
Designed print collateral for events, promotions, and templates for internal purposes.
Redesigned the internal brand identity for the HR department and The Office of the Chief of Staff to
bring them up to current brand standards. This included print collateral, PowerPoint templates, and
HR's FISH (Franklin Is So Happy) Awards logo for employees.
Collaborated with Creative Director to art direct the winter 2013 commercial, I Chose Franklin,
featuring a Franklin M.S. in Marketing and Communications student that plays on the Harlem
Globetrotters.


EXPRESS HOME OFFICE, Columbus, OH 11/2013 4/2014
eCommerce Web Producer (Contract)
Oversaw planning and execution of production schedules, web projects, and quality assurance.
Supervised content and feature development, technical orientation and user perspective to
EXPRESS.com and other e-commerce online projects, services, and social community outlets
by guiding and ensuring consistency throughout the site and quality standards.
Served as a liaison between Operations, Technology, Marketing and Creative to integrate a
variety of features and functionality to achieve a consistent, successful product for the users.
Conferred with Director of Development on ideas presented in planning meetings to confirm
ability and time requirements prior to accepting tasks presented requiring the production of
online content, special features and support for social/viral events or outlets from concept
through completion, including site updates and revisions.











NATALIE MELCHIORRE-STOUT NATALIEMSTOUT@GMAIL.COM PAGE THREE

GRANGE INSURANCE WHQ, Columbus, OH 7/2008 5/2013
Website Designer & Content Manager
Created, edited, maintained and managed web pages and content for department Intranet and internal
agency sites using Dreamweaver CS6, Photoshop CS6, Illustrator CS6, and content manager system
(CMS). Mentored communications interns regarding all creative elements including internal communications,
website content and internal training materials.
Enlarged customer base 60% by producing video and audio podcasts using Adobe Premiere CS6 and
After Effects CS6, relaying new technical, complex claim products or program rollouts to make content
more appealing to associates.
Ensured Claims Communications Managers messages to over 500 associates were succinct and
accurate by writing and editing all internal department communications.
Partnered with executives to plan, create and edit presentations and content (i.e. PowerPoint) on a
quarterly basis to report companys performance to over 2,000 associates and independent agents
in Midwest.
Collaborated closely with Training Department to design claims specific training programs based on
standard concepts, practices and procedures of instructional design - SCORM and AICC.
Improved interaction and workflow between business and independent agents through identification of
improvement opportunities with technology and communications by gathering feedback from web
statistical tracking (Google Analytics), focus groups and online survey tools.
Increased lead conversion 400% by testing landing pages and implementing changes to agency
micro-sites and claims intranet site.
Grew subscriptions 250% by providing site testing.

DESIGNSMITH.CC, Columbus, OH 2006 2008
Seasonal Graphic Designer (Internship)
Created artwork for clients, such as JPMorgan and Ohio State University, using originality and remaining
within budget and on schedule. Designed layouts using InDesign CS6 and Illustrator CS6.
Delivered graphic, typographic, video-graphic and photographic collateral and materials within tight
timeframes, including newsletters, posters, invitations, direct mail, advertisements and development
materials.

ASSOCIATION OF COLLEGES AND UNIVERSITIES OF OHIO, Columbus, OH 2008
Seasonal Web Design / Public Relations (Internship)
Selected to work on redesign proposal for OhioPrivateColleges.com website as well as some
extensive work with promotional pieces for the Award for Excellence in the Visual Arts.
Developed website prototypes / mockups in Adobe Fireworks CS6 and Photoshop CS6 and
performed informal and formal usability tests on user designs using knowledge of cross-browser
functionality.









NATALIE MELCHIORRE-STOUT NATALIEMSTOUT@GMAIL.COM PAGE FOUR

OHIO DOMINICAN UNIVERSITY, Columbus, OH 2007
Seasonal Public Relations (Internship), Presidents Office
Maintained media list and wrote short articles for campus newsletter.

OHIO HISTORICAL SOCIETY, Columbus, OH 2006
Seasonal Graphic Design (Internship)
Designed event posters and cut taglines for museum artwork.








































NATALIE MELCHIORRE-STOUT NATALIEMSTOUT@GMAIL.COM PAGE FIVE


EDUCATION

MS, Marketing and Communications, Franklin University, Columbus, OH
Anticipated graduation 2014
BA, Graphic Design and Public Relations, Ohio Dominican University, Columbus, OH, 2008
Graduated Cum Laude with Award of Merit for Senior Exhibition


TRAINING AND CONFERENCE

Lynda.com, 2009 to Present
Adobe Photoshop CS5, KelbyLIVE.com, Photoshop Tricks, OH, 2012
Adobe Digital Summit, Conference, UT, 2012
Advanced Excel I, II, and III, Grange Insurance Onsite Training, 2011
CE Managing Multiple Projects & Deadlines, Offsite Training, 2011
Programming in C# with Microsoft, Grange Insurance Onsite Training, 2011
Visual Studio 2010, Grange Insurance Onsite Training, 2011
Effective Business Writing I and II, Grange Insurance Onsite Training, 2010
Crucial Conversations, Grange Insurance Onsite Training, 2010


COMMUNITY LEADERSHIP / INVOLVEMENT

ForgeColumbus.org Marketing Associate, Part-time
United Way of Central Ohio Communications Chair
Leukemia & Lymphoma Society, Light the Night Walk Team Leader
The Furniture Bank, Community Care Day Volunteer
Brewery District Toastmasters former Public Relations VP
TheFuseFactory.org former Board Member