Road Map

Introduction about KFC

Mission
Company profile
Annual report
Communication channels KFC:-




Consistency of KFCs communication


Personal selling
Sales promotion
Advertising
News report
CSR of KFC
Introduction
KFC is based in Louisville, Kentucky, and is the worlds
most popular chicken restaurant chain.
Founded by Colonel Harland Sanders in 1952.
More than 11,000 outlets in 85 countries
8 million customers each day.
Yum! Brands is run by David Novak,
Chairman & CEO
KFC Division is run by Cheryl Bachelder,
President and Chief Concept Officer
Changing Logos of KFC
KFC Products
MISSION
To sell food in a fast, friendly environment
that appeals to pride conscious, health
minded consumers

Company Profile
In 1986, KFC was acquired by PepsiCo,
PepsiCo presently runs:-






Taco Bell, Pizza Hut KFC
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Here is a picture of the monstrous logo:- 6,000 red, 14,000
white, 12,000 eggshell, 5,000 beige and 28,000 black tiles.
Pretty impressive
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News reports
December 17, 2010 By 2011, KFC will reduce its use of foam by 62%
and total plastic use by 17%.
December 17, 2010 KFC on Thursday announced the opening of its
100th store in Bangalore and said it planned to touch 500 stores by
2015.
December 16, 2010 Yum! Brands Issues 2010 Corporate Social
Responsibility Report: Serving the World; Provides Updates on the
Company's Global Social, Environmental and Economic Goals
December 15, 2010 Yum! Brands World Hunger Relief Raises
Record.
September 21, 2010 Yum! Brands Foundation Underwrites Peace
Garden Initiative as Extension of its World Hunger Relief Effort
September 03, 2010 KFC India Receives Recognition in Top Food
Service Brands.

CSR of KFC
SOCIAL DIVERSITY
SOCIAL DIVERSITY
ENVIRONMENT FRIENDLY
ANIMAL WALFARE
Moral appeal:

Save Water,
Save Life