Chromebook market research report: Ultrabook touted

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To better understand the current needs of Chromebook users to purchase, purchase and usage
behavior
Users buy crowd Analysis
Currently chromebook users penetration rate in China is very high, has 75.! percent of users said
now has a chromebook. "n the user has not owned a Chromebook, the #.$#% of users said there
are plans to purchase a laptop within si& months. '.(#% of users said the purchase of the year,
only .7(% of users do not yet have a Chromebook and do not intend to buy. This shows that the
Chromebookhas penetrated the consumer)s daily life and work among.
*pecific to the Chromebook configuration parameters, the processor family as a user when buying
a Chromebook most valued product parameters. "mportance of the card type and memory capacity
followed. *econdly, the hard disk capacity and screen si+e has also been a concern of many users.
"n contrast, the operation of the product system, ,luetooth, !- access function the user selects the
e&pansion process of the Chromebook does not play a very important role.
*ince the Chromebook hard drive can be replaced, the role of the user when buying a
Chromebook drive capacity is not important as before several parameters. According to the
survey, 5$.#% of users will have a capacity of 5..-, to select products, there are .$#% of
users said they did not concern the hard drive capacity.
"n the Chromebook screen si+e, due to #$ inches portability and practicality product set as a
whole, by the 55!.7'% of the users. #5 inches and #! inches products were #7.% and #$.(5% of
the users choice. Users select the remaining proportion of the si+e of the product is relatively
lower. /or Chrome book computer with ,luetooth and !- "nternet access, the survey of users is
still very concerned about 5..!! percent, 0.' percent of users said there does not matter
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